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Are You Using The Four Letter Word?
The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E. It doesn't matter what kind of product or service you're promoting, if you can use the word FREE in your advertising and marketing, then your response rates will shoot up. People like FREE stuff. In fact, many people simply can't resist the word FREE! The problem is, you can't use the word FREE unless you actually have something FREE to give, for example: Click Here To Download The FREE Demo! Contact Us For A Price Quotation - It's FREE! Take The FREE Tour Of The Member's Area Order Now And Get ***** For FREE! Subscribe To Our FREE Newsletter! These are all effective ways of introducing the magic word. However, the best FREE idea of all is the FREE ebook. It doesn't matter what kind of product or service you sell, you can use FREE ebooks as a promotional tool to carry your advertising AND build your reputation. By creating an ebook that is related to your product or service, and by giving that ebook away for FREE, you achieve three things in one go: You give yourself a legitimate reason to use the word FREE in your advertising and promotion. You generate FREE publicity for yourself by promoting your product or service from inside your FREE ebook, You build your credibility by making your book useful and relevant to your target market. To get the most out of this great FREE promotional tool, keep these points in mind: The ebook must be more than just a blatant ad for your product or service. This could damage your reputation rather than enhance it. Keep your self-promotion present without being 'in your face'. The content of your book must be useful and relevant to your target market. There's no point in giving away a FREE ebook that contains Internet marketing articles written by other people, if you're promoting guitar lessons. You'd be much better off doing a bit of research online and creating a short ebook on the history of guitar playing. After all, the primary aim of the FREE ebook is to build your reputation in the eyes of potential customers. Encourage other webmasters/e-zine publishers to freely distribute your book to their visitors/readers. Be sure to state this clearly inside the book and anywhere you make the book available for download. Offer to create customized versions of the ebook for those webmasters who want it. For example, you could place an ad for the webmaster's site on the cover page. This will encourage him/her to work harder at giving it away, thus spreading your message to more people. Promote your FREE ebook by listing it on shareware sites and in ebook directories as well as on your own website and e-zine. So, get busy. Ask yourself what it is that your target market is interested in. Make a book that feeds that interest and then start giving it away! About The Author Michael Hopkins is owner of BizzyDays eBook Publications. Download Brand New Original eBooks for FREE at: Download The eBook Publishing Success Package at: http://selfpublishing-ebooks.htm
MORE RESOURCES: 'I Made Over $1M Selling AI-Generated eBooks': How This 20-Year-Old Built A Million-Dollar Brand IBTimes UK Amazon Kindle Colorsoft e-Reader Review Good e-Reader The Best Gifts for Bookworms (That Aren’t Books) New York Magazine Host your own e-book library with Calibre Web XDA Developers The Mid-Hudson Library System’s most-requested ebooks for the week ending Nov. 10, 2024 The Daily Freeman Will Amazon Discontinue Amazon Book Clubs Next? Good e-Reader Is the 11th Generation Amazon Kindle still the standard for modern e-readers? Digital Reviews Network Jerry Garcia’s AI voice now available to read books, newspaper articles and more San Francisco Chronicle Chess books or chess e-books? Which are better? Chess News | ChessBase Librarians work to make e-books more accessible Marketplace What are the best upcoming e-books in 2025? Good e-Reader Black Friday Kindle deals 2024: here's how to get prepared to score a bargain on Amazon's e-readers TechRadar Bills aim to give Rhode Island public libraries a break from high cost of e-books Rhode Island Current Amazon Kindle Colorsoft can be purchased from Best Buy Good e-Reader Audiobook sales have finally surpassed e-books Good e-Reader The business of e-books: Ohio’s OverDrive is middleman between libraries and publishers WOSU Public Media DPLA, IPG Team Up to Offer Libraries an E-Book Ownership Option Publishers Weekly Digital books and audiobooks are popular with patrons. How much do they cost the Library? News-Leader Ford government inks $100M deal with Elon Musk’s Starlink system Global News Toronto The best Kindles in 2024: our top picks Tom's Guide eBooks Walsworth Yearbooks Libraries struggle to afford the demand for e-books and seek new state laws in fight with publishers The Associated Press CT librarians push bill that would expand e-book, audiobook access The Connecticut Mirror E-Books Raindance CT House kills bill allowing librarians to bargain for expensive e-books after three-hour debate CT Insider The best ebook reader to buy right now The Verge First Look at the Amazon Kindle Colorsoft e-reader Good e-Reader E-books are expensive for libraries. Some states are trying to change that KUOW News and Information How to Put Free Ebooks on Your Amazon Kindle PCMag Middle East What Parkinson’s Feels Like: artist with Parkinson’s publishes illustrated e-book Parkinson's Europe Popularity of e-books brings benefits, costs to public libraries The Winchester Star 15 Places To Find E-Books for Free Money Talks News The 3 Best E-Readers of 2024 | Reviews by Wirecutter Wirecutter, A New York Times Company The best ereaders for 2024 Engadget OPINION: E-books outweigh paper books Western Front Online E-Read Texas is Moving to Boundless! Texas State Library And Archives Commission The Future of E-books: Direct Publishing Good e-Reader The world of books is looking at a future that involves NFTs The Peak Singapore VoxelMatters Metal AM Focus 2024 eBook VoxelMatters E-book books sales value 2023 Statista How to get free e-books for your Kindle Good Housekeeping uk What increasing demand for ebooks is costing libraries Sioux Falls Simplified Five things you might not know Denton Public Library offers: E-books, Cricut printing and basic bike repair Denton Record Chronicle How To Take eBooks Out Of The Library Chatelaine Charlotte-Mecklenburg Schools changes e-book app over ‘Parents’ Bill of Rights’ concerns Charlotte Observer Verso and other publishers are offering free ebooks in solidarity with pro-Palestine campus protests. Literary Hub eBooks for all Collection Development Grant California Grants Portal Why you should buy physical copies of your favorite books Popular Science Kindle Colorsoft Lacks a System-Wide Dark Mode Good e-Reader 8 Places to Download Great Books for Free on Kindle Reader's Digest |
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