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E-Book Information |
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Are You Using The Four Letter Word?
The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E. It doesn't matter what kind of product or service you're promoting, if you can use the word FREE in your advertising and marketing, then your response rates will shoot up. People like FREE stuff. In fact, many people simply can't resist the word FREE! The problem is, you can't use the word FREE unless you actually have something FREE to give, for example: Click Here To Download The FREE Demo! Contact Us For A Price Quotation - It's FREE! Take The FREE Tour Of The Member's Area Order Now And Get ***** For FREE! Subscribe To Our FREE Newsletter! These are all effective ways of introducing the magic word. However, the best FREE idea of all is the FREE ebook. It doesn't matter what kind of product or service you sell, you can use FREE ebooks as a promotional tool to carry your advertising AND build your reputation. By creating an ebook that is related to your product or service, and by giving that ebook away for FREE, you achieve three things in one go: You give yourself a legitimate reason to use the word FREE in your advertising and promotion. You generate FREE publicity for yourself by promoting your product or service from inside your FREE ebook, You build your credibility by making your book useful and relevant to your target market. To get the most out of this great FREE promotional tool, keep these points in mind: The ebook must be more than just a blatant ad for your product or service. This could damage your reputation rather than enhance it. Keep your self-promotion present without being 'in your face'. The content of your book must be useful and relevant to your target market. There's no point in giving away a FREE ebook that contains Internet marketing articles written by other people, if you're promoting guitar lessons. You'd be much better off doing a bit of research online and creating a short ebook on the history of guitar playing. After all, the primary aim of the FREE ebook is to build your reputation in the eyes of potential customers. Encourage other webmasters/e-zine publishers to freely distribute your book to their visitors/readers. Be sure to state this clearly inside the book and anywhere you make the book available for download. Offer to create customized versions of the ebook for those webmasters who want it. For example, you could place an ad for the webmaster's site on the cover page. This will encourage him/her to work harder at giving it away, thus spreading your message to more people. Promote your FREE ebook by listing it on shareware sites and in ebook directories as well as on your own website and e-zine. So, get busy. Ask yourself what it is that your target market is interested in. Make a book that feeds that interest and then start giving it away! About The Author Michael Hopkins is owner of BizzyDays eBook Publications. Download Brand New Original eBooks for FREE at: Download The eBook Publishing Success Package at: http://selfpublishing-ebooks.htm
MORE RESOURCES: Why I’m making 2025 my year of dead-tree books Fast Company The Mid-Hudson Library System’s most-requested ebooks for the week ending Jan. 5, 2025 The Daily Freeman How to get thousands of e-books free on Kindle? Deals and discounts for Stuff Your Kindle Day 2025 Soap Central NoVA Libraries Reveal Top Books of 2024 Northern Virginia Magazine Librarians aim for better e-book accessibility Marketplace 'The e-book problem' hits Seattle Public Library KUOW News and Information Proview - Legal & Tax eBooks Thomson Reuters Bills aim to give Rhode Island public libraries a break from high cost of e-books Rhode Island Current Stock up on hundreds of free dark romance, dark fantasy, and horror ebooks on Stuff Your Kindle Day Mashable Free eBooks Catholic Culture Digital books and audiobooks are popular with patrons. How much do they cost the Library? News-Leader eBooks Walsworth Yearbooks The best alternatives to Amazon for e-books and audiobooks The Washington Post How to send web articles to your Kindle to read later Popular Science Ebooks, Movies & Music City of West Palm Beach Libraries struggle to afford the demand for e-books and seek new state laws in fight with publishers The Associated Press ‘The Power Broker’ Is Finally Getting a Digital Edition. What Took So Long? The New York Times CT librarians push bill that would expand e-book, audiobook access The Connecticut Mirror The best ebook reader to buy right now The Verge Faculty Select: Find Open and Affordable Library E-books for Adoption in Your Courses Montclaire News The 3 Best E-Readers of 2025 | Reviews by Wirecutter Wirecutter, A New York Times Company Online purchases: printed books preferred to ebooks European Commission How to get free e-books for your Kindle Good Housekeeping uk The best Kindles in 2025: our top picks Tom's Guide Why I Switched to Everand For Audiobooks and Ebooks Make Tech Easier Court Orders Amazon E-book Monopoly Lawsuit to Proceed Publishers Weekly OPINION: E-books outweigh paper books The Western Front Amazon Delists Bookwire E-books Amid Dispute Publishers Weekly Opinion: CT library users want more e-books. Libraries can't meet the demand The Connecticut Mirror eBooks - Pakistan Statista 16 best e-book reader apps for Android in 2024 Android Authority It’s official: nobody likes reading e-books. Literary Hub Three-in-ten Americans now read e-books Pew Research Center The AI-generated Books Trend is Getting Worse AI Business Using E-Books to Get Young Readers Talking Harvard Graduate School of Education Behind E-Books, Libraries Find Restrictions and High Costs Government Technology Opinion: E-books vs. hard copy books Lee Clarion Online The Surprisingly Big Business of Library E-books The New Yorker Worcestershire’s Most Borrowed Books of 2024 Worcestershire County Council Librarians and lawmakers push for greater access to e-books Maryland Matters eBooks on Libby Suffolk Libraries Libraries see surge in health and wellbeing e-books Staffordshire County Council E-books KQED Ebooks: how the Digital Age transformed the way we read Oxford Student Busting Myths About Library eBooks Fairfax County (.gov) Stuck inside? Get free e-books at Project Gutenberg VA.gov Home | Veterans Affairs |
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