![]() | |
![]() | |
![]() |
Ecommerce Information |
|
![]() |
Tell Site Visitors What To Do
Your site visitors make all the choices when it comes to browsing the Web. No other medium gives users, readers or customers such control over their own experience. TV, radio and print present information in a very linear, controlled way. But on the Web, there is no telling how your next visitor will experience your site. Where will they click? Which pages will they visit? It's hard to tell. Being sensitive to the fact that the user is in control, many sites simply present as many options as possible on their home pages. The thinking apparently being that the more choices you show on page one, the more likely you are to present something that connects with as many visitors as possible. Perhaps this was the strategy behind Ford.com. While a considerable improvement on how it looked a little while ago, the Ford homepage still offers almost forty links to other pages on the site. In addition, no particular priority is given to any one individual or group of links. The choice is left to the user. No emphasis or priority is offered. Ford is sitting back and saying, "You decide." The trouble is, when they take that position, they are asking the visitor to do all the work. The visitor is now required to scan those forty links and try to figure out what to do next. Does anyone smell conversion drop-off? Now look at a site that takes a very different approach. Take a peek at GetSmart.com. They offer a variety of different ways into the site. But they also present some clear preferences. Dead center on the page they say... * Refinance, Home Equity, and more... Four simple choices, three of which open with an active verb. In short, they tell you what to do. Click on that first link. You're taken to another page, with a variety of options. However, once again, they show a preference and tell you what to do. * Refinance your existing mortgage For another example, visit TravelNow.com. Again, you'll see clear directions on what to do. * Search for Hotels These sites support their users by offering clear instructions on what to do. Does this preclude someone from taking his or her own path through the site? Not at all. But for many users, particularly those who are there for the first time, finding these simple instructions comes as a huge relief. Here is the heart of it. Just because your visitors enjoy an unprecedented level of control over their experience at your site, doesn't mean that they don't want some help. Don't simply give them numerous, passive options. Don't leave them to do all the work. Help them out. Express a preference. Tell them what to do. You're not being pushy when you do that. You're being helpful. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
MORE RESOURCES: Better ‘Welcome’ Emails for Ecommerce Practical Ecommerce White House Says It’s Again Closing E-commerce Tariff ‘Loophole’ The Information Rezolve AI Taps $5.5 Trillion Ecommerce Market With In-Store Style Shopping Experience, Analyst Says Benzinga Hudson’s Bay pitches plan to save six stores and e-commerce business The Globe and Mail Lifetime Brands makes a strong push for more ecommerce Digital Commerce 360 Marcin Kuśmierz steps in as CEO to drive Allegro’s e-commerce growth Retail Insight Network Ecommerce earnings recap: What you missed from Chewy, GameStop and more Digital Commerce 360 Asia-Pacific Ecommerce 2025 eMarketer Retail Strategy 101: Why eCommerce Needs a Brick & Mortar Store Home Furnishings Association How China’s State-Backed E-Commerce Platforms Threaten American Consumers and U.S. Technology Leadership Information Technology and Innovation Foundation E-commerce alcohol sales to hit US$36bn by 2028 The Drinks Business Latest B2B Ecommerce news, research and case studies Digital Commerce 360 Perplexity adds an agentic commerce partner for its push into ecommerce Digital Commerce 360 Courier Baggage and ecommerce are a perfect match Airport Technology Revolutionary AI Creates Virtual Human Models for Amazon Sellers, Slashing Photo Costs - Stock Titan Amazon’s surprise bid for TikTok is far from a sure deal, because TikTok is far from just a social media app Sherwood News Retail, E-Commerce Merchants Lose $4 for Every $1 in Fraud: Report E-Commerce Times H-E-B opens eCommerce fulfillment center in Houston H-E-B Newsroom Kroger goes all in on ecommerce Supermarket News TikTok insiders say Chinese leadership is cracking down on its US e-commerce team after missing goals Business Insider Best Influencer Marketing Strategies for Retail & E-Commerce Brands Influencer Marketing Hub Jorge Zuñiga Blanco Breaks Down Key Innovations Driving eCommerce Profitability and Market Expansion WebWire Jorge Zuñiga Blanco Unveils Cutting-Edge Strategies to Accelerate eCommerce Growth in 2025 - WebWire Costco ecommerce sales growth in Q2 reaches three-year high Digital Commerce 360 How tariffs impact the ecommerce industry Digital Commerce 360 eBay: Poised To Dominate Its e-Commerce Niche Seeking Alpha 79+ Brand New E-Commerce Statistics for 2025 Exploding Topics Shop Circle raises $60 million to accelerate U.S. AI B2B expansion Digital Commerce 360 Top 13 Ecommerce Trends (2024 & 2025) Exploding Topics On the ground in Ho Chi Minh City: retail, ecommerce and what’s next - The Low Down - Momentum Works On the ground in Ho Chi Minh City: retail, ecommerce and what’s next The Low Down - Momentum Works Global e-commerce logistics and e-fulfillment market to soar in 2025 Parcel and Postal Technology International Charts: Global Consumer Views on Tariffs Practical Ecommerce How retailers are navigating U.S. tariffs through eCommerce strategies Home of Direct Commerce Ecommerce Stocks To Watch Now - March 31st MarketBeat Ex-Uber execs’ marketplace firm nets $5m series A Tech in Asia Nextech’s Advances Its AI First Initiative With Launch of Ecommerce AI Studio Showcasing “Humans” in Lifestyle AI Product Photography ACCESS Newswire doola Launches a Business-in-a-Box(TM) for E-Commerce, Unifying the Fragmented Back-End of Online Selling Into One Seamless Solution ACCESS Newswire European eCommerce set for 45 per cent growth Home of Direct Commerce Black Friday ecommerce sales reach $10.8 billion Digital Commerce 360 How to Do Market Research For Ecommerce in 2024 Exploding Topics How Pattern PXM’s Content Brief is driving conversion on ecommerce marketplaces using AI Amazon Web Services Insights into the Mexican E-Commerce Competition Landscape CSIS | Center for Strategic and International Studies Metaverse in eCommerce: Everything You Need to Know appinventiv.com 5 Trends Influencing the Future of Ecommerce Entrepreneur FedEx ecommerce report: 97% of shoppers abandon purchases due to inconvenience Digital Commerce 360 Chewy Stock: A Strong E-Commerce Play (NYSE:CHWY) Seeking Alpha How this AI-powered startup is disrupting e-commerce - From a city you least expected! - The Tribune Nextech3D.ai enhances Ecommerce AI Studio with lifelike product photography Proactive financial news The New E-Commerce Innovation Imperative for Retailers Boston Consulting Group How are airports embracing ecommerce? Airport Technology Nextech3D.ai disrupts industry with launch of AI-powered Ecommerce content studio Proactive financial news DHL eCommerce enters Saudi Arabian market by acquiring equity stake in parcel logistics company AJEX DHL Group Ecommerce App Revenue and Usage Statistics (2025) Business of Apps Latin America Ecommerce Forecast 2024 eMarketer Key Ecommerce Trends 2025 Netguru |
![]() |
![]() |
![]() |
RELATED ARTICLES
Prompt Delivery Rules - Internet Product Sales The Internet is the fastest growing source of mail order sales. The explosive growth in the goods and services sold online has in the past taken many online sellers by surprise: demand has outpaced supply, depleting inventories and disappointing customers. Evaluating Vendors of Ecommerce Fulfillment Services Once your website has secured an order, you have to fulfill it. While the fulfillment of digital goods is usually handled online, the delivery of physical goods is handled in a "brick-and-mortar" world. E-marketplaces from Sellers Perspective What is an E-marketplace anyway?E-marketplace is a business to business web based venue, where buyers and sellers meet online, generate business leads and conduct business transactions. The e-marketplace features are tailored in a manner so that a large numbers of buyers and suppliers can be serviced as a community. Looking For Free Advertising, Here It Is! There are lots of ways to advertise for free but they are time consuming so I guess technically, they are not free because your time is worth something! But if you have the time and not the money this is for you.I posed the question of "free advertising" to a few forums and they all can back the same, but with new links to check out. How To Turn Any Product You Sell In To Residual Income The concept of this is for you to offer a subscription type product as an upsell or backend product. For example, if you're selling an ebook for $37 offer a subscription to a related e-zine for $9. Drop-Shipping - A Great Way of Making Money Online Using the Internet to sell products and services to ever increasing number of net users is a good way to start your own business. If you are not taking advantage of this great opportunity you are just missing the boat! Consider this: e-commerce, contrary to popular believe, is thriving and increasing at a double digit growth rate. Intranet Portals - Collaboration through Team Rooms Knowledge Management for beginnersKnowledge Management (KM) can be defined simply as the process through which organizations generate value from their intellectual and knowledge-based assets. Knowledge assets are often grouped into two categories:(1) Explicit KnowledgeGenerally, everything and anything that can be documented, archived and codified. How E-commerce Web Site Design Differs From Normal Web Design When it comes to e-commerce everything is a little bit different, even the web site design for an e-commerce site as compared to a normal web design. If you are interested in developing an e-commerce site, then it is important to learn about the differences between the two types of website designs and how you can design the best e-commerce website with your resources. Coupons & Rebates Yes, it's true, coupons are not just for newspapers anymore. Not to be a downer, but I personally hate the things. Succeed With Your Own Home Based Business An internet business is by far the best way to support yourself if you just cannot stand working for others for less money than you need to survive. It's also the best way to get out of a good paying job that just takes up too much of your precious short life working for someone else. Cheap Cigarettes, Discount Tobacco and Cigars Online - Is It Legal? Many people online today still believe that buying tobacco products via the Internet is an experience that is doomed to failure. Either, the package will go astray, or the HM Customs and Excise storm troopers will smash down the door and abseil from the roof to collect the pennies that they are allegedly due for "tax evasion". A Tale of Two Revolutions - Ecommerce: A Historical Perspective The World As It Then WasThe dynamic economic growth of the late 19th century placed greater and greater demand on horses to deliver manufactured goods between train and local destinations. Horses pulled stagecoaches, buggies, omnibuses, cabs and even shipping barges in canals. Overcoming Frustration with Technology For whatever reason, when we get a new boost in productivity, whether that be from a tool, technology or technique.. E-Currency Exchange: The First Bonanza of the 21st Century? The 21st century has introduced the world to a new way of doing business. It's now a foregone conclusion that global commerce will be as revolutionized by it as Henry Ford's mass-production techniques were a defining characteristic of the 1900s. Make That 3 Billion My previous article I wrote called "One Point Two Billion" attracted quite some attention, the downloads through all the article syndication services has been astronomicalcompared to any other articles I wrote which are still withthem.It seems the numbers game is popular not only with theaccountancy profession, but with just about anyone runninga website who is interested in more sales from anywhere in the world. Ecommerce Marketing Plan Concept of ServiceThe current work deals with marketing offer of e-commerce service. It highlights the essential steps of marketing of a brand-new firm offering services of website construction, design, programming, development, and promotion. Choosing an Ecommerce Shopping Cart Choosing an online shopping cart is a big decision. Unlike a traditional brick and mortar business, your website is your only chance to impress potential customers. How To Accept Credit Cards Online Anyone with an online business, whether for auctions,services, or virtually any type of product, has asked thesame question at some time during their quest to createthe ultimate online business - "How do I accept creditcards?"Since over 90% of all transactions on the Internetinvolve customers paying by credit card, acceptingplastic money rates a must for almost any business.The problem for most small online business ownersinvolves the high cost of setting up and maintaining acredit card merchant account. 3 Powerful Concepts That Climb Marketing Mountains You have probably heard many times how you should offerfree reports. Like many of us, the idea of putting in workto give something away may have gone through youtransparent. Ecommerce Solution for the Big and Small Business First off, you need to know what an ecommerce solution is. An ecommerce solution can be defined in many ways. ![]() |
home | site map |
© 2006 |