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Ecommerce Information |
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Shopping Cart Abandonment - Discover 5 Things you can do to Lower Cart Abandonment
A common frustration among merchants who sell online via a shopping cart is the percentage of people who abandon their cart and leave the site never to return. This is known as the shopping cart abandonment rate. It is not unheard of for companies to experience as high as a 99% abandonment rate. Getting the abandonment rate under control can go a long way towards increasing the income your company earns from their online venture. 1. Don't make them register until they have to A common complaint amoung web shoppers is the irritation and invasion of privacy they feel when they have to register for a new account before they can even use the shopping cart. If people have to share their personal information with you before they even know if they want to buy from you, they'll often click away never to return. Whenever possible, get them to register after they know how much something will cost them including shipping. This will help them to feel good about your company and will result in more sales. 2. Make it easy for your prospect to find out how much it will cost them Many people will use your shopping cart to price out what your product will cost them after shipping. On the web, everyone knows that a tangible product must be shipped. Knowing this, the number one cost people are always reluctant to spend on is the shipping. People want to know what the final price they will pay to get it to their door. If this price is reasonable to them, only then will they go through the trouble of registering for an account. 3. High Shipping Costs Almost anyone who has purchased a product online has run into a company that was charging a sky high rate for shipping. Do everything you can to keep your shipping costs as low as possible. Shop around for a good rate. Try to include a shipping estimator from the company that will be handling your shipping featured on your website. Make it easy for your customers to find it. 4. Keep the number of steps they need to take at a minimum Many shopping carts take people through four, five or six steps before they can finalize their purchase. Every extra step you force people to take in your shopping cart system is one more chance they have to abandon the shopping cart. Collect as much information as possible in as few steps as it is reasonable for you to take. This will encourage fewer people to click away. 5. Keep outbound links to a minimum Don't give your prospects an easy way to exit the shopping cart process. Forcing them to click the back button will at least make it more of an effort for them to click away. People can sometimes have second thoughts that an extra link on your website may encourage. For this reason, keep any links on your order pages to only the most necessary. Overall, if you treat your prospects with respect, make it easy for them to find the information they need, and streamline your checkout process to make it easy for your prospects to buy from you, you'll succeed at making more money and lowering your shopping cart abandonment rate. This article was written by Joe Duchesne, president of http://www.yowling.com/, a web hosting company that specializes in helping online business owners increase their website traffic. Copyright 2004 Yowling. Reprint Freely as long as you link back to my website from this resource box.
MORE RESOURCES: Shopify, IBD Stock Of The Day, Rising On E-Commerce Push Into Enterprise, B2B, Point Of Sale Investor's Business Daily Holiday e-commerce soars nearly 9% to record $241B as shoppers choose phones over stores Retail Dive Trump Should Create a Verification Regime to Ensure Chinese E-Commerce Platforms’ UFLPA Compliance Information Technology and Innovation Foundation StoryStream Unveils new AI-Powered Video Commerce Solutions Including Stories, Shoppable Video, and Live Commerce Business Wire 1WorldSync Partners with It'sRapid to Further Automate and Enhance E-Commerce Product Content for Brands PR Newswire The Four Pillars of Ecommerce Profitability in the Era of Generative AI Retail TouchPoints Five trends shaping the future of online selling Oakdale Leader Revolutionizing E-Commerce: The Rise of Automated Packaging Solutions for a Sustainable Future Global Trade Magazine I've interviewed dozens of self-made millionaires, early retirees, and 'super savers' and plan to use one of their top wealth-building strategies in 2025 Business Insider ShelfTrend to Transition to AI-Powered Ecommerce Solutions ChannelX World U.S. Fashion Ecommerce Market See Incredible Growth 2024-2031 1 | Amazon, Walmart, Ebay, Macys openPR The future of eCommerce: 2025 Predictions Direct Commerce Association The Citizen Newspaper Group The Citizen Newspaper Group E-commerce Faced Heightened Cybersecurity Threats During Holiday Season Information Security Buzz How Gale is Making Healthcare Spending More Accessible Through HSA/FSA E-commerce Integration Femtech Insider Bloomreach Celebrate US Partners for Their Exceptional Commitment in Revolutionizing Commerce Experiences Business Wire Recap: How online retailers used AI in 2024 Digital Commerce 360 US ecommerce sales growth holds steady in Q3 Digital Commerce 360 TikTok expands e-commerce operation into Mexico amid potential US ban South China Morning Post Ten digital marketing trends HBS Dealer eCommerce Specialist Jorge Zuñiga Blanco Highlights Key Trends Shaping the Future of Online Retail WebWire Black Friday ecommerce sales reach $10.8 billion Digital Commerce 360 Best ecommerce platform of 2024 TechRadar DHL Supply Chain Expands eCommerce Services with Acquisition of Brandpath LM - Logistics Manager E-commerce logistics index hits near 7-year high in 2024 People's Daily Ecommerce Order Management System Market Next Big Thing | Major Giants Shopify, Oracle NetSuite, SAP openPR Bukalapak Retreats from Physical Goods Sales Amidst Fierce E-Commerce Competition - News and Statistics IndexBox, Inc. Singapore: Health Sciences Authority cracks down on 3,300 e-commerce listings for illegal health products GlobalComplianceNews Vartega makes e-commerce storefront available for sustainable carbon fiber materials purchase CompositesWorld Rezolve AI Forecasts the Future of ECommerce: How AI Will Shape Retail in 2025 and Beyond Yahoo Finance E-commerce Emerges As A Key Channel For Wholesalers, Study Finds ESM – European Supermarket Magazine Nectar Acquires iDerive, Merging Analytics Innovation with Industry-Leading eCommerce Expertise EIN News Industry Expert Jorge Zuñiga Blanco Reveals Projections for Evolving Consumer Behavior in eCommerce WebWire DMEXCO Expands to Asia: Uniting with eCommerce Expo at Tech Week to Launch in Singapore The Manila Times India’s ecommerce funding declines 42% in 2024 Tech in Asia How Sea Cruised To A 162% Gain In 2024 To Shakeoff A Rough Start To The Year Investor's Business Daily Sparkline Hosts Exclusive Webinar on Leveraging Google Analytics 4 for E-Commerce Success ACN Newswire New tax rule for foreign e-commerce sites selling in Mexico takes effect Mexico News Daily |
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