| |
| |
|
Ecommerce Information |
|
|
|
Shopping Cart Abandonment - Discover 5 Things you can do to Lower Cart Abandonment
A common frustration among merchants who sell online via a shopping cart is the percentage of people who abandon their cart and leave the site never to return. This is known as the shopping cart abandonment rate. It is not unheard of for companies to experience as high as a 99% abandonment rate. Getting the abandonment rate under control can go a long way towards increasing the income your company earns from their online venture. 1. Don't make them register until they have to A common complaint amoung web shoppers is the irritation and invasion of privacy they feel when they have to register for a new account before they can even use the shopping cart. If people have to share their personal information with you before they even know if they want to buy from you, they'll often click away never to return. Whenever possible, get them to register after they know how much something will cost them including shipping. This will help them to feel good about your company and will result in more sales. 2. Make it easy for your prospect to find out how much it will cost them Many people will use your shopping cart to price out what your product will cost them after shipping. On the web, everyone knows that a tangible product must be shipped. Knowing this, the number one cost people are always reluctant to spend on is the shipping. People want to know what the final price they will pay to get it to their door. If this price is reasonable to them, only then will they go through the trouble of registering for an account. 3. High Shipping Costs Almost anyone who has purchased a product online has run into a company that was charging a sky high rate for shipping. Do everything you can to keep your shipping costs as low as possible. Shop around for a good rate. Try to include a shipping estimator from the company that will be handling your shipping featured on your website. Make it easy for your customers to find it. 4. Keep the number of steps they need to take at a minimum Many shopping carts take people through four, five or six steps before they can finalize their purchase. Every extra step you force people to take in your shopping cart system is one more chance they have to abandon the shopping cart. Collect as much information as possible in as few steps as it is reasonable for you to take. This will encourage fewer people to click away. 5. Keep outbound links to a minimum Don't give your prospects an easy way to exit the shopping cart process. Forcing them to click the back button will at least make it more of an effort for them to click away. People can sometimes have second thoughts that an extra link on your website may encourage. For this reason, keep any links on your order pages to only the most necessary. Overall, if you treat your prospects with respect, make it easy for them to find the information they need, and streamline your checkout process to make it easy for your prospects to buy from you, you'll succeed at making more money and lowering your shopping cart abandonment rate. This article was written by Joe Duchesne, president of http://www.yowling.com/, a web hosting company that specializes in helping online business owners increase their website traffic. Copyright 2004 Yowling. Reprint Freely as long as you link back to my website from this resource box.
MORE RESOURCES: Better ‘Welcome’ Emails for Ecommerce Practical Ecommerce White House Says It’s Again Closing E-commerce Tariff ‘Loophole’ The Information Shopify Stock (SHOP) Drops as BofA Raises Alarm on Trump’s Tariff Risks for E-Commerce Vendors TipRanks E-commerce alcohol sales to hit US$36bn by 2028 The Drinks Business Digital Silk Unpacks How Los Angeles eCommerce Brands Are Balancing Aesthetic and Performance in Web Design markets.businessinsider.com Latest B2B Ecommerce news, research and case studies Digital Commerce 360 Ecommerce Deep Dive: UAE eMarketer New Ecommerce Tools: April 3, 2025 Practical Ecommerce Nockta and The Custom Chef Launch Modern eCommerce Platform Showcasing Culinary Craftsmanship markets.businessinsider.com Executive Order on De Minimis Disrupts U.S. Supply Chains, but Advances Fairer E-Commerce, Says ITIF Information Technology and Innovation Foundation (ITIF) Digital Silk Unpacks How Los Angeles eCommerce Brands Are Balancing Aesthetic and Performance in Web Design TradingView Ecommerce earnings recap: What you missed from Chewy, GameStop and more Digital Commerce 360 Asia-Pacific Ecommerce 2025 eMarketer Perplexity adds an agentic commerce partner for its push into ecommerce Digital Commerce 360 GoodRx Launches E-commerce Experience for Retail Pharmacies HIT Consultant How China’s State-Backed E-Commerce Platforms Threaten American Consumers and U.S. Technology Leadership Information Technology and Innovation Foundation (ITIF) Retail Sales Show Dining Out Declines and eCommerce Gains Ground as Consumers Pull Back - PYMNTS.com Revolutionary AI Creates Virtual Human Models for Amazon Sellers, Slashing Photo Costs - Stock Titan Scaling Omnichannel Fulfillment to Meet Demand Inbound Logistics E-commerce boom turns into a data management crisis Emerging Europe 5 Trends Influencing the Future of Ecommerce Entrepreneur H-E-B opens eCommerce fulfillment center in Houston H-E-B Newsroom Air cargo braces for impact as US restores duties on Chinese e-commerce Journal of Commerce Kroger goes all in on ecommerce Supermarket News E-commerce volumes face up to 'seismic shock' Freightweek Shoplazza Launches Upgraded Payment Solution to Boost Global E-Commerce Conversion Rates PR Newswire Latest News In E-Commerce - Navigating Growth Opportunities In The Evolving Digital Marketplace simplywall.st TikTok insiders say Chinese leadership is cracking down on its US e-commerce team after missing goals Business Insider New Look targets £1bn ecommerce demand by 2030 InternetRetailing Jorge Zuñiga Blanco Breaks Down Key Innovations Driving eCommerce Profitability and Market Expansion WebWire US ecommerce penetration nearly a quarter of all Q4 retail sales Digital Commerce 360 GoodRx Revolutionizes Pharmacy Experience: New Digital Platform Transforms Prescription Pickup Stock Titan Topic: E-commerce worldwide Statista The 8 best ecommerce platforms of 2025 TechRadar 79+ Brand New E-Commerce Statistics for 2025 Exploding Topics What new data shows about where American ecommerce is going in 2025 Digital Commerce 360 US ecommerce sales in 2024 more than double those of 2019 Digital Commerce 360 Rezolve AI Taps $5.5 Trillion Ecommerce Market With In-Store Style Shopping Experience, Analyst Says Benzinga 72 million Europeans gain access to TikTok Shop Ecommerce News - Europe Top 13 Ecommerce Trends (2024 & 2025) Exploding Topics Completing a Masters in eCommerce in DCU gave me the tools to learn and grow in an ever changing and fast evolving industry. But what are the key focuses for 2025? DCU Business School Retail, E-Commerce Merchants Lose $4 for Every $1 in Fraud: Report E-Commerce Times Amazon’s surprise bid for TikTok is far from a sure deal, because TikTok is far from just a social media app Sherwood News Nextech’s Advances Its AI First Initiative With Launch of Ecommerce AI Studio Showcasing “Humans” in Lifestyle AI Product Photography ACCESS Newswire How to Do Market Research For Ecommerce in 2024 Exploding Topics |
|
|
|
RELATED ARTICLES
Why Our Site Was Removed From The ODP Our website, Best Of The Home, has been listed in the Open Directory Project for over a year. Recently, I conducted a search of the ODP for my site, to update it, and found that it was no longer listed in any category. Mr and Mrs Smith Go Online, as Internet Technology Moves from Fantasy to Normality According to NOP World, 48% of all Internet users have researched or purchased financial products such as insurance and loans on the internet, or used online banking facilities. In April, NOP World had already recorded estimates of 28 million people online in Great Britain, with 13. Complementary-Relational Linking and How It Could Save Your Internet Business The concept of linking is that sites with common interestsshould link to drive more traffic to each other's businessesand to increase their "popularity." Search engines, such as Google, give much higher ranking to sites with highpopularity. Conducting Business through B2B E-marketplaces Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time.Apart from the fact that e-commerce is growing at the rate of more than 25 percent a year, the use of online features can bring efficiency to virtually every aspect of business process, be it supply chain management or customer support management. Are You Making These E-Commerce Excuses? (part 1) A year ago, I had big plans to re-vamp my web site. I was going to publish my e-newsletter twice a month - every month, and I was going to upgrade my own e-commerce capabilities. Shopping Carts For The Faint Of Heart The chief criteria for judging an ecommerce shopping cart are the number of credit card processors and shipping services it supports, and the number of people that support *it*.Why? Because credit card processors and shipping services mutate all the time. Distinguishing Features of E-Commerce E-commerce offers customers the chance to eliminate many stages in the sales/distribution chain. The mark-ups that occur between manufacturers, wholesalers, distributors, retailers and consumers can add the cost of goods purchased by consumers. Overcoming Frustration with Technology For whatever reason, when we get a new boost in productivity, whether that be from a tool, technology or technique.. Business Online - Blind Hunt Do you sell something online? Do you have a business in the Internet? Have you read the "How to generate more traffic and convert it to sales" articles? Have you played the "Be #1 in SEO" game?Now, you are ready to believe - nobody knows how to do it absolutely right.Nobody can know everything. eCommerce Software Solutions All of the long, grueling nights and an unknown number of working weekends spent converting your dream into reality finally paid off-in a big way! Affiliates are signing up every single day and the clicks have really turned into cash. Your success is not limited to a lonely website but several and all of them are helping you move very diverse product lines. How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Two Why time spent on your site is importantAll websites regardless of type should measure this KPI, simply because all websites can use it as a gauge to see how compelling their offers are as well as check web site performance. It doesn't matter whether you're running a content portal or an e-commerce sales operation, time spent on your pages is an important metric to measure. Your Affiliate Web Site Is Built - Now What? When I first got my web site built, I thought I finally hada presence on-line. Wrong! I soon found out that I needed someone to host my site, and I needed a domain name. How to Generate Cash from Your Web Site The Internet has changed the way people do business today. Most business owners don't have to rent an office in order to run their business. How To Eliminate Credit Card Refunds From Digital Thieves Can you encounter the number of times where a Credit Card Sale was generated, only to receive a "Refund Notification" from your contracted e-commerce processor on behalf the "customer"?Welcome to the electronic world of "cyber-shoplifting".Unscrupulous surfers, disguised as potential "customers", systematically opt to ordering goods (using credit cards) in electronic form of delivery, only to request a refund minutes or days later after receiving the product. The ClickBank E-Commerce Solution ClickBank.com can offer you multiple solutions for your e-commerce business. How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Three The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed time on site as another warning flag. Creating Legal Framework for E-commerce Taxation; non-tax statutes We have to make amendments in existing substantive and procedural laws to make it compactable with changing technological advancement of e-commerce?Amending Contract Act, 1872I recommend the amendments in section 3 and 4 of contract Act 1872 so as to make the compactable with section 13, 14 and 15, of the electronic transaction ordinance 2002 related with attribute of communication, acknowledgement of receipt and time and place of the communication between the parties. Either additional section should be added for acceptance device of 'electronic communication', or words be added in matter connected with electronic communication relevant section 13,14 and 15 be evoked while interpretation of section 3 and 4 of contract Act 1872. Intranet Project - RAD or Waterfall? Building BridgesI have often used the analogy of building a bridge to explain to business colleagues the difference between Rapid Application Development (RAD) and Waterfall.Let's say that we are in the middle ages and the Mayor of Kingston-upon-Thames is evaluating whether or not to build a bridge over the river to the north side, to replace the current ferry. The Rise of Multinational Virtual Corporations The virtual corporation is the emerging organisational form, which best combines, a fluid ability to adapt to rapidly changing markets and is able to leverage its skills with the complementary skills of other corporations.In the concept's purest form, each company that links up with others to create a virtual corporation will be stripped to its essence. Tell Them Whats in The Can! What does 'the can' mean? Well, its literal meaning relates to canned goods on supermarket shelves. If your can is up there among thousands of others, the label had better state pretty clearly exactly what's in the can.
|
| home | site map |
| © 2006 |