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Email Marketing Information |
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Is Your E-Address Unprofessional?
How much time did you spend on deciding on the appearance of your business cards? Or your letterhead? Why was it so important to get them just right? Were you trying to present a professional image? Now, how much time did you spend on the appearance of your email address? Did you give it the slightest thought? Judging by the emails I get from countless colleagues in this business, few do. There are two parts to an e-address, just as there are to your postal address: who you are, and where you are. Who you are, your e-name comes before the @ symbol, and where you are, your domain name, comes after it. Your E-Name People seem to make up e-names with little thought of what they convey to the recipient of their email. If you want to project a professional image, give it more thought than these examples that strike me as unprofessional, and why: A012345@xxx.xx - Obviously not a human being; bdc@xxx.xx - Must I guess who has these initials? lucy@xxx.xx - Cute, no surname (unless it's Lucy); Admin@xxx.xx - Great personal touch! Sydney@xxx.xx - Male, female, first name, surname? BigMoney23@xxx.xx - Where's BigMoney01, -02, etc.? life@xxx.xx - Is this just anyone in the life dept.? lifesites@xxx.xx - Or just anyone in the company; Mimi-and-Max@xxx.xx - How did Max get into Mimi's act? The general complaint is that it's unclear who you're dealing with. Some even look as if they're from spammers or porn promoters. People want to know: a) that they're dealing with a human being, b) it's a name they know (not just initials), c) and not the cute receptionist, (or porn queen), d) or the impersonal administration department, e) there's no doubt about the sex or surname of the source, f) and he or she is not one of a number series, g) or just anyone in the department or firm, h) or possibly the spouse of their advisor. Most subscribers to my email newsletter, TIP, have professional e-names that clearly indicate who sent the message. They use the name they're known by so, if they email a client, prospect, or center-of-influence, the recipient has no doubt about who it's from. Good examples are AlanArcher@xxx.xx, Bill.Burns@xxx.xx, ddavidson@xxx.xx, etc. Hyphens, and underlines are trickier to remember, so try to avoid them. Some people even have problems with periods. I use 'donpooley', and tell people "It's all one word", to keep it simple. Initial capitals don't matter, but if you think they help identify you, use them. Capitalising whole names is considered rude by email aficionados (unless it's an acronym), so BILL.BURNS@xxx.xx is not only gauche, but amateurish, and hence unprofessional. Think about it. If you want to be considered a professional, your image must reflect it in every way. Don't let your e-name dull your image, or confuse your clients. Your Domain Name The second part of your e-address, your domain name, is as important as your office address. If your image requires a prestigious downtown office, then your domain should reflect it. Ditto if you seek to indicate that you're unique, and special in some way, or a totally independent advisor. When we start emailing, or to email friends or relatives, a commonplace domain, such as: telus.net, sympatico.ca, yahoo.com, aol.com, etc., is usual, but it tells recipients of your email either that you are new to digital communication, or that this is not a business message. On the other hand, while a domain of a large firm such as: clarica.com, freedom55financial.com, assante.com does indicate a business message, it also implies that you are not independent. Because of this, many advisors advertise their independence by registering their own domains, so you'll see domains such as johnsonfinancial.ca, jackjohnson.com, rrspguy.com, etc. The key here is something that uses your name, your business name, or something readily associated with you. Domain names are easy to get, and cheap---$35 annually for .ca, less for most others---but they have to be unique to get registered. If you want to know more about how to get one, email me at mailto:donpooley@eTIP.ca. What Does Your E-Address Say About You? Your e-address says as much about you as your letterhead or business card, and just as you use them to project a professional image, so can you use your email address. You email address may actually be more important to your image than your letterhead or business cards. How many letterheads did you use last week? How many business cards did you hand out? How does their combined total compare to the total number of business emails that you sent out? So, which projects your image more often? And how professional is it? ----------------------------------------------------------- Copyright 2005, Donald F. Pooley, Inc. Don Pooley has shared his marketing know-how with audiences in major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine, TIP. Subscribe at http://www.eTIP.ca/, or get free article downloads, and redistribution rights info at http://www.eTIP.ca/Downloads/Publish.html
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Email Design Trends for 2025 Designmodo 9 Email Marketing Best Practices in 2025 Metricool Email Marketing Friday Forum MarketingProfs.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com How To Start a Newsletter To Earn Subscribers Taboola.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine The Realtor’s Guide to Email Marketing NeilPatel.com Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Email Marketing Friday Forum MarketingProfs.com Why is DMARC Important? [2025 Updated] Security Boulevard 5 Best Email Marketing Companies in 2025 UI The Daily Iowan The future of email marketing lies in AI Fast Company 5 Tools for a Successful Email Newsletter Re-Engagement Campaign National Shooting Sports Foundation Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire |
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