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X-Ray Specs, Turning 30 and Achieving Website Success
I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it so I ran a word count. 44559 words. And you know what this told me? Precisely nothing. Nothing of the tips and advice contained in the book or its likelihood of becoming the next global Bestseller. Last week I looked in the mirror at the 30 year old staring back at me and thought: "30? What does this number actually mean though?" Precisely nothing. Hey Numb Nuts! Do You Know The Number Of Numbers That Are Numbing Your Thinking? You do this Numb Nuts Number Obsessing with your website, I know you do. In fact - YOU know you do but guess what - the numbers tell you precisely nothing! Here's some numbers you might be numbing your thinking with: - The number of pages viewed on your website every month - The number of visitors coming to your website every day - The number of your ranking in Google for your most important key phrase - The number of your global traffic ranking according to Alexa.com - The number of people that signed up to your mailing list yesterday - The number of people that visited your website using a Mongolian Internet Service Provider These numbers mean precisely nothing. On their own they are worthless. Accumulatively they mean slightly more than nothing. Why? Because none of them put cash in your bank account. Enough Is Enough! Next time you share war stories with another website owner ask them the question: "How is your website performing?" I bet you that not one single person will respond with a comment relating to the most important number of all - PROFIT! I see this all the time in business: Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay." What?! Have these people lost their minds?! Let us consider some better responses: Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice the level of profitability of last year" or Anon: "Last month we made more profit than we made the whole of the first quarter!" Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers. How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship blind-folded. In fact - you are running on guesswork - the world's most ineffective business fuel. No Matter How Old You Are You Need To Wear Glasses Have I finally lost my marbles on this one? No siree. It's true. You need to wear glasses the whole time you conduct business and when you make any decision relating to your website. You need to wear PROFIT-TINTED spectacles that enable you to focus constantly on whether what you are doing will generate profit for your business. Wearing your profit-tinted spectacles means that playing the little animated game an associate sent you when you're supposed to be completing that marketing project will be impossible. Your profit-tinted spectacles work just like X-Ray specs - the only difference is that it's your daily To Do List that gets stripped down to the bare essentials and not the person you look at whilst wearing them. Pick a number, any number? No, pick profit - it's the best number there is. Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
MORE RESOURCES: New Lightspeed Data Shows Digital Marketing is Driving Engagement and Growth for Golf Courses PR Newswire My summer well spent: Studying digital marketing in the Czech Republic Xi'an Jiaotong-Liverpool University How to Become a Digital Marketer in 2024? Simplilearn Why is the internet overflowing with rubbish ads – and what can we do about it? The Conversation Indonesia 10+ Digital Marketing Companies in the USA- 2024-25 Customer Think Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social 7 Free Digital Marketing Tools For Small Businesses CO— by the U.S. Chamber of Commerce Internet Marketing Association Wraps One of the Largest Artificial Intelligence Conferences in America PR Newswire Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains Search Engine Land Digital Marketing for Car Dealerships [2023-2024 Guide] Spotlight | DesignRush Amazon Marketing Strategy 2024: A Case Study Simplilearn Digital Marketing for Restaurants (2024) Spotlight | DesignRush Top 23 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub The 43 best marketing resources we recommend in 2024 Sprout Social 10 Best SEO Services Of 2024 Forbes In-flight Internet Market Size, Share & Forecast Report, 2024-2032 Global Market Insights Coca-Cola Marketing Strategy 2024: A Case Study Simplilearn Digital Marketing Dynamics of 2024 Martechcube Social media - statistics & facts Statista Best online marketing service of 2024 TechRadar 11 AI marketing tools your team should be using in 2024 Sprout Social Global In-flight Internet Market Forecast to Reach $2.1 GlobeNewswire KFC Marketing Strategy 2024: A Case Study Simplilearn McDonald's Marketing Strategy - A Case Study Simplilearn What Exactly is Digital Marketing in 2024? Entrepreneur 10 Essential Digital Marketing Tools for a Successful Small Business Spotlight | DesignRush Top 10 Digital Marketing Trends For 2024 Search Engine Journal How SMBs are approaching digital marketing in 2024 Search Engine Land Guidance on regulatory measures aimed at restricting digital marketing of breast-milk substitutes World Health Organization (WHO) KWEB China Internet Market Volatility FAQ KraneShares 5 Tips for Your Digital Marketing Strategy in 2024 Social Media Today Tesla Marketing Strategy 2024: A Case Study Simplilearn 15 eCommerce Marketing Strategies for 2024 Spotlight | DesignRush The New Rules of Marketing Across Channels HBR.org Daily 18 Digital Marketing Agencies in Austin to Know Built In Austin |
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