![]() | |
![]() | |
![]() |
Internet Marketing Information |
|
![]() |
X-Ray Specs, Turning 30 and Achieving Website Success
I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it so I ran a word count. 44559 words. And you know what this told me? Precisely nothing. Nothing of the tips and advice contained in the book or its likelihood of becoming the next global Bestseller. Last week I looked in the mirror at the 30 year old staring back at me and thought: "30? What does this number actually mean though?" Precisely nothing. Hey Numb Nuts! Do You Know The Number Of Numbers That Are Numbing Your Thinking? You do this Numb Nuts Number Obsessing with your website, I know you do. In fact - YOU know you do but guess what - the numbers tell you precisely nothing! Here's some numbers you might be numbing your thinking with: - The number of pages viewed on your website every month - The number of visitors coming to your website every day - The number of your ranking in Google for your most important key phrase - The number of your global traffic ranking according to Alexa.com - The number of people that signed up to your mailing list yesterday - The number of people that visited your website using a Mongolian Internet Service Provider These numbers mean precisely nothing. On their own they are worthless. Accumulatively they mean slightly more than nothing. Why? Because none of them put cash in your bank account. Enough Is Enough! Next time you share war stories with another website owner ask them the question: "How is your website performing?" I bet you that not one single person will respond with a comment relating to the most important number of all - PROFIT! I see this all the time in business: Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay." What?! Have these people lost their minds?! Let us consider some better responses: Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice the level of profitability of last year" or Anon: "Last month we made more profit than we made the whole of the first quarter!" Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers. How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship blind-folded. In fact - you are running on guesswork - the world's most ineffective business fuel. No Matter How Old You Are You Need To Wear Glasses Have I finally lost my marbles on this one? No siree. It's true. You need to wear glasses the whole time you conduct business and when you make any decision relating to your website. You need to wear PROFIT-TINTED spectacles that enable you to focus constantly on whether what you are doing will generate profit for your business. Wearing your profit-tinted spectacles means that playing the little animated game an associate sent you when you're supposed to be completing that marketing project will be impossible. Your profit-tinted spectacles work just like X-Ray specs - the only difference is that it's your daily To Do List that gets stripped down to the bare essentials and not the person you look at whilst wearing them. Pick a number, any number? No, pick profit - it's the best number there is. Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
MORE RESOURCES: Startups in non-metros see value in digital marketing; aim to compete with bigger markets The Economic Times Is internet marketing better ad nauseam or ad infinitum? | New In Town Chico Enterprise-Record 2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment Deloitte Digital Marketing for Doctors The HIPAA Journal Why B2B marketers glob on to more AI for bigger gains Digital Commerce 360 14 Benefits of Digital Marketing in 2025 Simplilearn.com Jim Boykin – Internet Marketing Ninjas Business & Leadership The Best SEO Conferences For 2025 (Virtual And In-Person) Search Engine Journal (PDF) From Marketing Mix to e-Marketing Mix: a literature overview and classification - ResearchGate Advanced digital marketing strategies for startups: Leverage AI for content optimization and personalization Fast Company Starlink Faces New Rivals in Satellite Internet Market Technology Magazine Tesla Marketing Strategy: A Case Study Simplilearn.com 24 AI marketing tools your team should be using in 2025 Sprout Social Falcon Digital Marketing Announces Launch of Lead Generation Services for Home Service Companies GlobeNewswire 36 Instagram statistics marketers need to know in 2025 Hootsuite Blog How to Keep Up With Digital Marketing Trends Business.com Lawyer marketing: 10 tips for planning your next social media campaign Class Action Lawsuits Topic: E-commerce worldwide Statista Musk's Starlink set to disrupt India's internet market The Economic Times Is Digital Marketing a Good Career: Unveiling the Truth Simplilearn.com How Much Do Social Media Influencers Make? Business.com Top 2025 digital marketing trends: AI, MMM, and more Think with Google Top 8 Digital Marketing Agencies in New York Influencer Marketing Hub Best online marketing service of 2025 TechRadar Top 25 Marketing Newsletters (2024) Exploding Topics Zomato Marketing Strategy: A Case Study Simplilearn.com Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire 13 Top Marketing Trends (2024 & 2025) Exploding Topics Amazon Marketing Strategy: A Case Study Simplilearn.com Top 8 Digital Marketing Agencies in Los Angeles Influencer Marketing Hub Top 8 Digital Marketing Agencies in Houston Influencer Marketing Hub Top 8 CEOs of Digital Marketing Agencies in Houston Influencer Marketing Hub Coca-Cola Marketing Strategy: A Case Study Simplilearn.com Top 9 CEOs of Digital Marketing Agencies in Los Angeles Influencer Marketing Hub (PDF) Digital Marketing Strategy and Brand Loyalty among Customers of Airtel Network, Kenya ResearchGate 16 digital marketing platforms to check out in 2025 Sprout Social 10 Tech Trends for Marketing Teams to Watch Business News Daily 10+ Digital Marketing Companies in the USA- 2024-25 CustomerThink In-flight Internet Market Size, Share, Industry Report, Revenue Trends and Growth Drivers MarketsandMarkets How to Learn Digital Marketing in 2025 Simplilearn.com 10 B2B Marketing Trends For 2024-2027 Exploding Topics Starlink conquers the African internet market Le Monde.fr 12 Automotive Marketing Strategies for 2025 DesignRush 11 of the Best Digital Marketing Schools: From Certificates to Postgrad Programs Influencer Marketing Hub (PDF) A Meta-Analytic Examination of the Effects of Personalized Digital Marketing on Consumer Purchasing ResearchGate Why Marketers Are Spending Less on Social Media Harvard Business Review 20+ Must-have Digital Marketing Tools: Skyrocket Your ROI Simplilearn.com How to Become a Digital Marketer in 2025 Simplilearn.com Top 18 Digital Marketing Influencers Simplilearn.com In-flight Internet Market Size, Share & Analysis Report, 2025-2034 Global Market Insights Inc. KFC Marketing Strategy: A Case Study Simplilearn.com Top Marketing Trend Predictions for 2024 CMSWire.com |
![]() |
![]() |
![]() |
RELATED ARTICLES
The Power Of Cross Promoting Cross promotion is, without doubt, a powerful technique used by many people to increase the exposure of their products or services when they start their Online Business.When you start your Online Business, decide what type of promotional exchange methods you would be interested in practicing and contact other fellow Online Business owners to discuss an exchange for mutual benefits. The Internet Marketer The internet marketer is really a perfect profession. This profession allows you to gain many positive characters. Marketing on the Internet: Legal Rules of the Road The Internet is connecting advertisers and marketers to customers from Boston to Bali. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. 7.5 Ways To Get More Sales Through Your Web Site Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that it's really not enough to spend thousands on your site, hundreds of hours creating the content and then sitting back to admire you, and your developer's work. No - apparently it is now 'cool' to have a web site that actually makes it onto a sales column in your chart of accounts. The Easy Days The easy days are gone when you could build your website and two or three months later see it heading for the top of the searches in Google.Now you must be prepared to wait six to nine months to even see your website in the searches. What is Pay Per Call? How does it work? Pay Per Call is the next wave of advertising on the Internet. Similar to a Pay-Per-Click advertising. Constant Change Is The Only Certainty In Online Marketing This old saying which addresses the variability of the weather in Montana is also applicable to the volatile market dynamics for an online business. If there is one thing that is certain about the future of online marketing, it is that it will continue to constantly change. Internet Marketing: To Promote Your Online Business Through Joint Ventures With Offline Business What is a joint venture?It means when you partner with a business to domarketing in order to share the profits.It is an important offline marketing strategy that canhelp you succeed in your internet marketing efforts. Internet Marketing Solution - Content, Content, Content If you're looking for the number one, hot Internet marketing solution that will propel your website to the number one spot on the most popular search engines you have a long search ahead of you. The truth is that there really isn't one technique that will accomplish such a major feat for you. Internet Marketing Strategies The right strategies to win a share of the Internet pieEvery move in life needs a sound strategy to succeed. Now that you are keen on making some serious money on the Internet, what you need is the right strategy to help you attain your goals. How to Profit From Your Ad Space in this Economic Downturn Recent research predicts that the online ad market will decline by 25% in 2003.**In 2004, net advertising is a buyer's market. Having The Right Attitude And Start Becoming A Problem Solver Do you really want to make money online?Do you want to develop a business which can make money for you 24 hours a day, 7 days a week almost automatically?Of course you do!Why else wouldn't you be reading this ebook right now.Many others have created full-time incomes while only working part-time online. 7 Tips to Help Internet Marketers To make a living online is the dream of many internet marketers.How do you do this? Unfortunately, if you want to expedite the process, you need to spend some money. Internet Marketing Simplified! 2 Pillars For Achieving Massive Results Are you confused by the flood of information on how to improve your internet marketing results?Mastering the search engines, pay-per-click advertising, affiliate marketing, website design, writing articles, and on it goes.Doesn't it seem more and more complicated to focus in on what really works and what doesn't?After working to build many businesses from the ground up over the last 10 years, it's more clear than ever that there are 2 main principles that will largely dictate your success in any business. Avoid Marketing Stagnation Using 3 Basic Methods You joined an online marketing program, placed some ads, and then thought, now what? The majority of new marketers pause at this point, and many never come back.Some years ago, I attended a "bump school" ski lesson in Breckenridge, Colorado. Six Lesser-Known Online Marketing Ideas Uniqueness is what separates each business, its services and its products. The difference gives buyers and on-line visitors a way of measuring this against that. If It Sounds Too Good To Be True You've heard that cliché over and over I'm sure, but it has never been more true than it is on the Internet.With this in mind, I randomly pulled the following ads out of ezines and newsletters. Online Promotion Ideas: How To Use 10 Free Bonuses To Increase Your Sales & Profits Free bonuses are like honey that can get yourwebsite visitors hooked to you and makethem to keep buying from you.So, below are some online promotion ideas to help youimplement this. Marketing Trends from the Digital Frontlines The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour:1. Publishers are finally starting to charge for branded content. Googles Own AdSense Tips Google is at least as interested as you are in having your ads perform well on your site. And they've gone to some work to provide the information you need to optimize your AdSense. ![]() |
home | site map |
© 2006 |