Five Steps To Successful Web Marketing And Sales Process!

The basic principles used successfully by brick and mortar storefronts in moving your potential clients through a successful sales process is also the most effective way on the web.

But how?

You do this by following the five step process in your marketing strategy by attracting potential clients, building trust, helping them choose the right product, presenting the product, and then closing the sale.

Step One- Marketing / prospecting:

Prospecting is the delivery of qualified visitors to your website. It can be achieved by many forms, such as, search engine marketing, pay-per-clicks, and e-mail advertising that draw people to your site.

Once they are there, it's your responsibility to show them how your product can fill the void in the marketplace and what sets your product apart from the rest. Deliver your 'Unique Selling Proposition', USP.

Step two- Building trust:

Just like in a brick and mortar business where you greet a person when they walk in the door or physically help them find what they are looking for, you can build trust by doing similar things on your website by the elements that surround the design and development of your website.

Your visitor is unconsciously judging your credibility by asking themselves the following questions: