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With Todays Internet, Is Banner Advertising Worth Your Time?
A banner exchange program is a network of websites that group together to promote each other's website. This is a free service and to join you simply submit your website with the network. Most banner exchanges are set up with an exchange rate of a 2 to 1 ratio. Which simply means that for every two banners your site displays, your banner will be shown on one of the other sites in the network one (1) time. Each website that participates in the network displays a banner on their web page. The banner will advertise another persons website that is a part of the program. With each site being linked to the network, every time your page is viewed, the banner will change with a new advertiser. The idea is a rotating process so everyone's banner will be displayed (depending on the ratio). To find a banner exchange program, you can go to any major search engine to search for networks you may want to consider. You can find banner exchanges that have from hundreds to thousands of sites participating in the exchange program. The Concept: Participating in a banner exchange program may sound somewhat appealing since this is a free service, but you need to read on. First off, lets take a look at how much traffic you may get from this type of marketing, or I should say, how much targeted traffic you'll receive. If you are in a banner exchange program that offers a 2 to 1 ratio and you displayed your banner 1,000 times, you would get your site displayed 500 times. At this point it would seem like this is a good marketing venture, but it's important to know that the click through rate on banners has changed considerably. Today most viewers ignore banners whereas the average click through rate (the likelihood that someone will click on the banner) has dropped to a half percent. Now if you take the figures above (500) x 1/2 percent, you will get (2.5). So this means that for every 1,000 times you displayed a banner, you may only get 2 to 3 people who actually clicked on the banner to your website. Still not convinced, well lets take it a step further. With some banner exchange programs the network may not categorize the websites in the network. There can be hundreds of banner ads with each one promoting to a different market trend. So this would mean your chances of getting targeted traffic to your website are slim. You can end up getting a lot of traffic from people that has no interest in what you have to offer (that appeal is starting to wear off a little, isn't it). If you do a little researching, you will find some banner exchange networks that do categorize and will give you a better ratio than 2 to 1. So if you want to get the best results from using a banner exchange, our advice is to look for networks that categorize and offer the higher ratio. Our point of view on using banner exchanges is not necessarily to give a negative view, but that we feel there are other ways to promote your business that will give you far better results. The truth of the matter is, years ago banner exchanges worked very well and were extremely popular. As the Internet has grown, as well as the people who use it, this form of marketing will give you little results in today's Internet. John Kovacs is the CEO and founder of "A Home Business Opportunity". His website mainly focuses on supplying free marketing tips, resources and support for home startup businesses and Internet marketing. To get a step-by-step guide in building an online business, visit http://www.ahomebusinessopportunity.net
MORE RESOURCES: New Lightspeed Data Shows Digital Marketing is Driving Engagement and Growth for Golf Courses PR Newswire My summer well spent: Studying digital marketing in the Czech Republic Xi'an Jiaotong-Liverpool University How to Become a Digital Marketer in 2024? Simplilearn 10+ Digital Marketing Companies in the USA- 2024-25 Customer Think Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social 7 Free Digital Marketing Tools For Small Businesses CO— by the U.S. Chamber of Commerce Internet Marketing Association Wraps One of the Largest Artificial Intelligence Conferences in America PR Newswire Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains Search Engine Land Digital Marketing for Car Dealerships [2023-2024 Guide] Spotlight | DesignRush Amazon Marketing Strategy 2024: A Case Study Simplilearn Digital Marketing for Restaurants (2024) Spotlight | DesignRush Top 23 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub The 43 best marketing resources we recommend in 2024 Sprout Social 10 Best SEO Services Of 2024 Forbes In-flight Internet Market Size, Share & Forecast Report, 2024-2032 Global Market Insights Coca-Cola Marketing Strategy 2024: A Case Study Simplilearn Digital Marketing Dynamics of 2024 Martechcube Social media - statistics & facts Statista Best online marketing service of 2024 TechRadar 11 AI marketing tools your team should be using in 2024 Sprout Social Global In-flight Internet Market Forecast to Reach $2.1 GlobeNewswire KFC Marketing Strategy 2024: A Case Study Simplilearn McDonald's Marketing Strategy - A Case Study Simplilearn What Exactly is Digital Marketing in 2024? Entrepreneur 10 Essential Digital Marketing Tools for a Successful Small Business Spotlight | DesignRush Top 10 Digital Marketing Trends For 2024 Search Engine Journal How SMBs are approaching digital marketing in 2024 Search Engine Land Guidance on regulatory measures aimed at restricting digital marketing of breast-milk substitutes who.int KWEB China Internet Market Volatility FAQ KraneShares 5 Tips for Your Digital Marketing Strategy in 2024 Social Media Today Tesla Marketing Strategy 2024: A Case Study Simplilearn 15 eCommerce Marketing Strategies for 2024 Spotlight | DesignRush The New Rules of Marketing Across Channels HBR.org Daily 18 Digital Marketing Agencies in Austin to Know Built In Austin |
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