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Internet Marketing Information |
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12 Benefits of Internet Marketing for Your Business
1. Far Cheaper and Much More Flexible Than Print Advertising The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience. This is not to say that you should not use other forms of advertising at all - You can use it to entice people to visit your website and find out about your company and potentially open two-way communication between the potential customer and a sales person. 2. Market Expansion The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access. 3. Diversify Revenue Streams A website is not just a medium for representation of your company, it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses. A recent trend has risen where businesses feature their very own directory of complimentary services, where the visitor can search for information on a business that will enhance the use of your service. The business sells complimentary businesses a listing in their directory. A good example is a catering company featuring a directory with businesses such as event co-ordinators, electronic equipment rental companies, etc. 4. 24 7 365 No more turning customers away when its time to close shop, putting up a note saying "closed for public holiday", or leaving an irritating message on your answering service specifying your trading hours - tell them to visit your website for information they are looking for. 5. Offer Convenience It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer won't have to judge a call centre agent to determine whether he/she has their best interests in mind, or just wants to make a sale.The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the "real world". Your website is a self-service medium - for example, instead of having to wait in a long cue to pay your TV Licence, you can now do it electronically through the TV Licence website. 6. Add Value and Satisfaction By offering convenience, a point of reference and that touch of individualised customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction. Your website can add value in other ways too, by featuring tips, advice and general interest content you can "entertain" your customers. This will also help them remember you better. 7. Standardize Sales Performance By looking at which approached / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade. 8. Improve credibility A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won't take them for a ride. The Internet also allows for Viral Marketing - where your website visitors spread positive word-of-mouth about your business - your customers do your marketing! 9. Promote your "Brick 'n' Mortar" Presence Getting lost trying to find a place can be frustrating for a potential customer. You can publish what they call a "dummy map" on your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your "Brick 'n' Mortar" premises. You might advertise a promotion on your website encouraging the visitor to visit your "Brick 'n' Mortar" premises (eg. "At a branch near you!"). Also, if you recently moved to a new location, you will have to wait for the next 'phone directory to come out before people figure out where you currently are. Because a website is flexible - you can change the content as you like - you can change you contact details instantly and lower the risk of losing customers when moving to a new location. 10. Growth Opportunity A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future. 11. Two-Way Communicative Marketing Customers can quickly and easily give feedback on your product and/or marketing approach. 12. Cheap Market Research You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business. Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from. John Simms is an Internet Marketer for Eiledon Solutions, a website development & design company in Cape Town, South Africa. Visit the website for more info.
MORE RESOURCES: Digital Marketing Grad Makes Data-Driven Decisions at Johnson & Johnson Full Sail University (PDF) The Significance of Digital Marketing in Shaping Ecotourism Behaviour through Destination Image ResearchGate Google Broke the Law to Keep Its Advertising Monopoly, a Judge Rules The New York Times How Starlink took over Africa’s largest internet market Rest of World Top 18 Digital Marketing Influencers Simplilearn.com Is internet marketing better ad nauseam or ad infinitum? | New In Town Chico Enterprise-Record Digital Marketing for Doctors The HIPAA Journal 14 Benefits of Digital Marketing in 2025 Simplilearn.com How to Learn Digital Marketing in 2025 Simplilearn.com Is Digital Marketing a Good Career: Unveiling the Truth Simplilearn.com Amazon Marketing Strategy: A Case Study Simplilearn.com Coca-Cola Marketing Strategy: A Case Study Simplilearn.com Exploring Starbucks Marketing Strategy: The Success Secret Simplilearn.com Types of Digital Marketing: The Marketer’s Toolkit for 2025 Simplilearn.com Why B2B marketers glob on to more AI for bigger gains Digital Commerce 360 McDonald's Marketing Strategy - A Case Study Simplilearn.com Starlink Faces New Rivals in Satellite Internet Market Technology Magazine Jim Boykin – Internet Marketing Ninjas Business & Leadership Advanced digital marketing strategies for startups: Leverage AI for content optimization and personalization Fast Company Tesla Marketing Strategy: A Case Study Simplilearn.com The Best SEO Conferences For 2025 (Virtual And In-Person) Search Engine Journal Offline Marketing Tactics for the Digital World Business.com 20+ Must-have Digital Marketing Tools: Skyrocket Your ROI Simplilearn.com Top 20 Social Media Interview Questions for 2025 Simplilearn.com KFC Marketing Strategy: A Case Study Simplilearn.com Falcon Digital Marketing Announces Launch of Lead Generation Services for Home Service Companies GlobeNewswire Topic: E-commerce worldwide Statista 24 AI marketing tools your team should be using in 2025 Sprout Social A Case Study on Apple Marketing Strategy Simplilearn.com Zomato Marketing Strategy: A Case Study Simplilearn.com How Much Do Social Media Influencers Make? Business.com Top 8 Digital Marketing Agencies in New York Influencer Marketing Hub Top 25 Marketing Newsletters (2024) Exploding Topics How to Use Google Trends for Marketing Simplilearn.com Top 2025 digital marketing trends: AI, MMM, and more Think with Google Best online marketing service of 2025 TechRadar Top 8 Digital Marketing Agencies in Houston Influencer Marketing Hub Top 15 Creative Marketing Ideas To Grow Your Business Simplilearn.com 2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment Deloitte How to Keep Up With Digital Marketing Trends Business.com Top 8 Digital Marketing Agencies in Los Angeles Influencer Marketing Hub 6 Top Advertising Trends to Watch (2024 & 2025) Exploding Topics Top 10 Digital Marketing Trends For 2025 Search Engine Journal Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire Top 9 CEOs of Digital Marketing Agencies in Los Angeles Influencer Marketing Hub 10 Tech Trends for Marketing Teams to Watch Business News Daily Top 8 CEOs of Digital Marketing Agencies in New York Influencer Marketing Hub Top 8 CEOs of Digital Marketing Agencies in Houston Influencer Marketing Hub Why Marketers Are Spending Less on Social Media Harvard Business Review The Scope of Digital Marketing in 2025 Simplilearn.com 25 YouTube stats marketers should know in 2025 [Updated] Sprout Social 2024 Advertising Expenditures in Japan: Detailed Analysis of Expenditures on Internet Advertising Media dentsu.co.jp 13 digital marketing trends you should plan for in 2025 Search Engine Land Starlink conquers the African internet market Le Monde.fr Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social 16 digital marketing platforms to check out in 2025 Sprout Social 36 Instagram statistics marketers need to know in 2025 Hootsuite Blog 25+ Best SEO Tools to Empower Your SEO Endeavors Simplilearn.com 9 free online advertising ideas for your business Yelp for Business Digital ad spending Asia 2019-2028 Statista How to Become a Digital Marketer in 2025 Simplilearn.com |
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