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Internet Marketing Information |
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Online AD Tracking - An Ongoing Process
Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on Pay-per-click (PPC)banner advertisements, ezline ads, and other online mediabut do not know which ads have brought them the greatestsuccess. You know that you should be tracking all of your online adbuys, but are you? Do you understand your numbers and whatyou should do with them? Are you refining your email and onlinemarketing efforts accordingly? It is important to track all of your online advertisement,even if your ad provider is showing you your results. You need to employ your own tracking to double-check. Types of online marketing avenues that you should be monitoring: · Site links Statistics that you should be concerned with: Open-rate - Particularily important in email marketing. This statisitic will tell you how many people opened your emailmarketing message. This number should be used as a estimateto measure trends and not an absolute number. Many variablescan effect the accuracy of this count. For example, an openrate cannot be used in a text message, so if your message is being displayed and opened in text, the count will not increment. As well this count will be incremented if Outlook clients are displaying the preview pane. If a client shows the message in a preview pane and then clicks to open, you will get a count of two. Click-through - A count of how many people clicked on a particular link in an email or on a text or banner link on a website. Ensure that your tracking software or service shows both clicks and unique clicks. The number you should be most concerned with is unique clicks. You do not want to be billed for someone who clicks on a particular ad 30 times in one minute. Sales or actions count - Most tracking systems offer the ability to place code on your sales confirmation page and tie this to a tracking link. This count will tell you which online ad resulted in a sale. Sale details - Some tracking systems allow you to add specificdetails about the sale to the tracking result. This usually requires you to be able to add code to the server side code ofyour website. How do I get these statistics? You will need to employee a speciallized tracking link for allof your email marketing and online marketing efforts. Many advertising options will provide you with these statistics, as well PPC engines like Overture and Google will provide you with click counts. It is important as well, to employ your own tracking to get the results from advertising that does not provide you with stats, as well as double-checking the results from those that do. There are two main types of tracking systems. One, a servicethat is web-based that allows you to manage your tracking without the need for servers, or software downloads. Two, software that you would need to employ and manage on your server. Service options - Software options - What your statistics tell you: . Which ad copy had the most clicks and lead to the largest number of actions or sales? . How many people opened your email messages. Should you resend? . Who opened your email message. Should you resend to those that did not, or send a follow-up to those that did. . What faired better, banners or text links? . Did you PPC advertising count and bill match your tracking results? . Did your online ad result in a positive Return on Investment? Gathering statistics is just a start. Now that you havethis data you will be able to make decisions and refinementsto your email and online marketing. Take this information and change your marketing accordingly andyou will find that you often can save hundreds if not thousandsof dollars monthly. Karen Fegarty is a marketer with MailWorkZ and ezTrackZ. MailWorkZ is an innovative company focused on developing effective emarketing tools. With products like Broadc@st's Email Marketing Software and services like ezTrackZ online ad tracking, and the newest addition, Black List Monitor, thousands of MailWorkZ customers have a suite of products to help increase market share, revenue and profits, as well as improve their customer relationships. For more information on products or services offered at MailWorkZ's, please visit http://www.mailworkz.com
MORE RESOURCES: Meet the Founder of a Black-Owned Digital Marketing Agency Devoted to Helping Black Businesses Thrive Online BlackNews.com Jim Boykin – Internet Marketing Ninjas Business & Leadership 10 B2B Marketing Trends For 2024-2027 Exploding Topics Top Digital Marketing Packages in 2024 Influencer Marketing Hub A Case Study on Apple Marketing Strategy Simplilearn Digital Marketing Agency Market Size, Share | Trends, 2032 Business Research Insights 10 Best SEO Services Of 2024 Forbes 18 Online Review Statistics Every Marketer Should Know Search Engine Journal The Best SEO Conferences For 2024-2025 (Virtual And In-Person) Search Engine Journal Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire 10+ Digital Marketing Companies in the USA- 2024-25 Customer Think McDonald’s to focus on digital marketing with new fund Restaurant Dive Digital ad spend worldwide 2027 Statista (PDF) Digital Marketing in the Makeup Industry - Attraction and Retention of Generation Z ResearchGate 100+ Social Media Marketing Statistics Influencer Marketing Hub 45 Marketing and Advertising Agencies in Chicago You Should Know Built In Chicago 15 Reasons Why Your Business Absolutely Needs SEO Search Engine Journal Satellite Internet Market Size to Hit USD 37.64 Bn by 2034 Precedence Research In-flight Internet Market Size, Share, Industry Report, Revenue Trends and Growth Drivers MarketsandMarkets How to Become a Digital Marketer in 2024? Simplilearn 6 Top Advertising Trends to Watch (2024 & 2025) Exploding Topics (PDF) Challenges Faced by Indian MSMEs in Adoption of Internet Marketing and E-Commerce ResearchGate Mobile ad spend worldwide 2024 Statista Top 22 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub 11 of the Best Digital Marketing Schools: From Certificates to Postgrad Programs Influencer Marketing Hub Digital Marketing Dynamics of 2024 Martechcube The 43 best marketing resources we recommend in 2024 Sprout Social Social media - statistics & facts Statista Top 18 Digital Marketing Influencers Simplilearn Best online marketing service of 2024 TechRadar Coca-Cola Marketing Strategy 2024: A Case Study Simplilearn McDonald's Marketing Strategy - A Case Study Simplilearn U.S.: e-commerce revenue 2019-2029 Statista What Exactly is Digital Marketing in 2024? Entrepreneur KFC Marketing Strategy 2024: A Case Study Simplilearn Top 10 Digital Marketing Trends For 2024 Search Engine Journal SEO Best Practices for Digital Marketing Agencies: Experts Share Their Top Tips Influencer Marketing Hub Blue Stream Fiber enters the Houston market with $150 million investment plan The Business Journals |
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