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Online AD Tracking - An Ongoing Process
Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on Pay-per-click (PPC)banner advertisements, ezline ads, and other online mediabut do not know which ads have brought them the greatestsuccess. You know that you should be tracking all of your online adbuys, but are you? Do you understand your numbers and whatyou should do with them? Are you refining your email and onlinemarketing efforts accordingly? It is important to track all of your online advertisement,even if your ad provider is showing you your results. You need to employ your own tracking to double-check. Types of online marketing avenues that you should be monitoring: · Site links Statistics that you should be concerned with: Open-rate - Particularily important in email marketing. This statisitic will tell you how many people opened your emailmarketing message. This number should be used as a estimateto measure trends and not an absolute number. Many variablescan effect the accuracy of this count. For example, an openrate cannot be used in a text message, so if your message is being displayed and opened in text, the count will not increment. As well this count will be incremented if Outlook clients are displaying the preview pane. If a client shows the message in a preview pane and then clicks to open, you will get a count of two. Click-through - A count of how many people clicked on a particular link in an email or on a text or banner link on a website. Ensure that your tracking software or service shows both clicks and unique clicks. The number you should be most concerned with is unique clicks. You do not want to be billed for someone who clicks on a particular ad 30 times in one minute. Sales or actions count - Most tracking systems offer the ability to place code on your sales confirmation page and tie this to a tracking link. This count will tell you which online ad resulted in a sale. Sale details - Some tracking systems allow you to add specificdetails about the sale to the tracking result. This usually requires you to be able to add code to the server side code ofyour website. How do I get these statistics? You will need to employee a speciallized tracking link for allof your email marketing and online marketing efforts. Many advertising options will provide you with these statistics, as well PPC engines like Overture and Google will provide you with click counts. It is important as well, to employ your own tracking to get the results from advertising that does not provide you with stats, as well as double-checking the results from those that do. There are two main types of tracking systems. One, a servicethat is web-based that allows you to manage your tracking without the need for servers, or software downloads. Two, software that you would need to employ and manage on your server. Service options - Software options - What your statistics tell you: . Which ad copy had the most clicks and lead to the largest number of actions or sales? . How many people opened your email messages. Should you resend? . Who opened your email message. Should you resend to those that did not, or send a follow-up to those that did. . What faired better, banners or text links? . Did you PPC advertising count and bill match your tracking results? . Did your online ad result in a positive Return on Investment? Gathering statistics is just a start. Now that you havethis data you will be able to make decisions and refinementsto your email and online marketing. Take this information and change your marketing accordingly andyou will find that you often can save hundreds if not thousandsof dollars monthly. Karen Fegarty is a marketer with MailWorkZ and ezTrackZ. MailWorkZ is an innovative company focused on developing effective emarketing tools. With products like Broadc@st's Email Marketing Software and services like ezTrackZ online ad tracking, and the newest addition, Black List Monitor, thousands of MailWorkZ customers have a suite of products to help increase market share, revenue and profits, as well as improve their customer relationships. For more information on products or services offered at MailWorkZ's, please visit http://www.mailworkz.com
MORE RESOURCES: New Lightspeed Data Shows Digital Marketing is Driving Engagement and Growth for Golf Courses PR Newswire My summer well spent: Studying digital marketing in the Czech Republic Xi'an Jiaotong-Liverpool University How to Become a Digital Marketer in 2024? Simplilearn Why is the internet overflowing with rubbish ads – and what can we do about it? - The Conversation 10+ Digital Marketing Companies in the USA- 2024-25 Customer Think Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains Search Engine Land 7 Free Digital Marketing Tools For Small Businesses CO— by the U.S. Chamber of Commerce OuterBox Announces Acquisition of TopSpot, Creating a Top Independent Marketing Agency in the US AccessWire Internet Marketing Association Wraps One of the Largest Artificial Intelligence Conferences in America PR Newswire Digital Marketing for Car Dealerships [2023-2024 Guide] Spotlight | DesignRush Amazon Marketing Strategy 2024: A Case Study Simplilearn Digital Marketing for Restaurants (2024) Spotlight | DesignRush Top 23 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub The 43 best marketing resources we recommend in 2024 Sprout Social 10 Best SEO Services Of 2024 Forbes In-flight Internet Market Size, Share & Forecast Report, 2024-2032 Global Market Insights Coca-Cola Marketing Strategy 2024: A Case Study Simplilearn Digital Marketing Dynamics of 2024 Martechcube Social media - statistics & facts Statista Best online marketing service of 2024 TechRadar 11 AI marketing tools your team should be using in 2024 Sprout Social Global In-flight Internet Market Forecast to Reach $2.1 GlobeNewswire KFC Marketing Strategy 2024: A Case Study Simplilearn McDonald's Marketing Strategy - A Case Study Simplilearn What Exactly is Digital Marketing in 2024? Entrepreneur Top 10 Digital Marketing Trends For 2024 Search Engine Journal 10 Essential Digital Marketing Tools for a Successful Small Business Spotlight | DesignRush How SMBs are approaching digital marketing in 2024 Search Engine Land Guidance on regulatory measures aimed at restricting digital marketing of breast-milk substitutes who.int KWEB China Internet Market Volatility FAQ KraneShares 5 Tips for Your Digital Marketing Strategy in 2024 Social Media Today Tesla Marketing Strategy 2024: A Case Study Simplilearn 15 eCommerce Marketing Strategies for 2024 Spotlight | DesignRush The New Rules of Marketing Across Channels HBR.org Daily 18 Digital Marketing Agencies in Austin to Know Built In Austin Internet Advertising Statistics – The Rise of Mobile and Ad Blocking Influencer Marketing Hub |
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