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Internet Marketing Information |
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Create Your Own Online Marketing TV Station
It will happen! TV and the Internet will eventually merge into one giant multi-media "melting pot" that includes everything from live footage and old reruns to garage videos posted by your next door neighbor's kid. Just like cable TV fractured network TV, the Internet will enable everyone with a voice, a video camera, and something to say to fracture cable TV even more. But the real TV revolution on the Internet will only happen when marketers stop trying to copy TV, with its commercials and outdated modes of revenue generation, and start copying the "pay-per-view" and "infomercial" models. One company at TVexe.com has started offering television broadcasts from around the world via Internet streaming. The free software (with optional one-time $25 upgrade) allows you to stream TV feeds from around the world to your desktop through a broadband connection. The picture rates a "C+" on the quality side, but, just like Internet telephony 6 years ago, you can expect the quality to improve quickly. If they can keep costs down long enough to figure out how to make money, this company will likely succeed because they provide programming that's virtually impossible to get anywhere else. But, for the rest of us "mortals" who want to stream our images, video, and audio across the Web, trying to provide "live TV" broadcasts spells the kiss of death in both time and money. For the vast majority of companies doing business online, it will prove virtually impossible to get a meaningful number of people to show up to a website at "8:00 P.M. Eastern" for tonight's live "TV" broadcast. But what will work online is adopting the "pay-per-view" model found in hotels where you watch the program you want, when you want. Offering website visitors video content they can download, start, stop, play, pause, and view on their own schedule holds the key to online "TV" success. I hate to make this overly simplistic, but bottom line: an effective online "TV Station" only needs a basic website and the ability to allow "viewers" to download or stream video files. All of us get two basic options when it comes to creating content to deliver from our "TV Station" website. First, you can do "screen capture" video, which combines video of the action taking place on your computer screen with your voice as narration, to create excellent instructional content. You then allow viewers to download this "TV program" from your website either free or for a free. Two programs enable you to do this quickly and easily: "Screen Cam Generator" from http://www.ScreenCamSoftware.com and "Camtasia" from http://www.TechSmith.com. Your second option involves using full-motion video, either from a web-cam or a camcorder. The content most easily gets published online either as a WMV file (Windows Media Video) played with Microsoft's Media Player, or FLV file (Flash Video) played with the free Flash "plug-in" found in most Web browsers. Regardless of which option you choose, remember: unlike traditional TV, successful models of "TV-style" content online will empower the viewer to watch when and where they choose. Copyright 2005 Jim Edwards Jim Edwards is a syndicated newspaper columnist, author, speaker and information publisher. Jim Edwards publishes a NO BS multi-media newsletter that teaches "real" people how to make "real" money online at http://www.IGottaTellYou.com
MORE RESOURCES: Jim Boykin – Internet Marketing Ninjas Business & Leadership Top 10 White Label Digital Marketing Services to Transform Your Brand Influencer Marketing Hub 18 Online Review Statistics Every Marketer Should Know Search Engine Journal A Case Study on Apple Marketing Strategy Simplilearn Digital Marketing Agency Market Size, Share | Trends, 2032 Business Research Insights Top Digital Marketing Packages in 2024 Influencer Marketing Hub 10 Best SEO Services Of 2024 Forbes The Best SEO Conferences For 2024-2025 (Virtual And In-Person) Search Engine Journal Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire US, Europe begin scramble for Africa’s satellite internet market Mail and Guardian 10+ Digital Marketing Companies in the USA- 2024-25 Customer Think McDonald’s to focus on digital marketing with new fund Restaurant Dive (PDF) Digital Marketing in the Makeup Industry - Attraction and Retention of Generation Z ResearchGate Digital ad spend worldwide 2027 Statista 15 Reasons Why Your Business Absolutely Needs SEO Search Engine Journal (PDF) Challenges Faced by Indian MSMEs in Adoption of Internet Marketing and E-Commerce ResearchGate 45 Marketing and Advertising Agencies in Chicago You Should Know Built In Chicago Satellite Internet Market Size to Hit USD 37.64 Bn by 2034 Precedence Research In-flight Internet Market Size, Share, Industry Report, Revenue Trends and Growth Drivers MarketsandMarkets Why Marketers Are Spending Less on Social Media HBR.org Daily How to Become a Digital Marketer in 2024? Simplilearn Mobile ad spend worldwide 2024 Statista 6 Top Advertising Trends to Watch (2024 & 2025) Exploding Topics 11 of the Best Digital Marketing Schools: From Certificates to Postgrad Programs Influencer Marketing Hub Top 22 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub Digital Marketing Dynamics of 2024 Martechcube The 43 best marketing resources we recommend in 2024 Sprout Social Best online marketing service of 2024 TechRadar Coca-Cola Marketing Strategy 2024: A Case Study Simplilearn Social media - statistics & facts Statista 11 AI marketing tools your team should be using in 2024 Sprout Social McDonald's Marketing Strategy - A Case Study Simplilearn What Exactly is Digital Marketing in 2024? Entrepreneur Top 10 Digital Marketing Trends For 2024 Search Engine Journal KFC Marketing Strategy 2024: A Case Study Simplilearn Tesla Marketing Strategy 2024: A Case Study Simplilearn Global In-flight Internet Market Forecast to Reach $2.1 GlobeNewswire How bad bots are dominating Internet traffic in 2024 Marketing Tech Internet Advertising Statistics – The Rise of Mobile and Ad Blocking Influencer Marketing Hub 7 Of the Best Digital Marketing Tactics to Use in 2024 Influencer Marketing Hub Guide: Marketing to Millennials: eMarketer How SMBs are approaching digital marketing in 2024 Search Engine Land The New Rules of Marketing Across Channels HBR.org Daily 24 Facebook statistics marketers should know in 2024 Sprout Social Top 14 Social Media Trends (2024 & 2025) Exploding Topics Leveraging the Best Digital Marketing Campaigns for Your Business Influencer Marketing Hub |
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