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Internet Marketing Success Requires a Business Plan (Part II)
Formal business planning is a process that takes that "great idea" and subjects it to rigorous scrutiny. It either validates your premise or else shows you where the idea falls apart. Business planning forces you to identify costs and develop a sensible marketing strategy before you start spending money. Having a solid business plan will also help you to acquire funding, if necessary. So what should an Internet marketing business plan address? At minimum, it should be a written document that covers: Product/Service Marketplace Strategy Pricing Operations Costs Launch Plan Expected Return on Investment If your "great idea" still makes sense after going through this sobering process, then by all means proceed. You are way ahead of someone who just jumps on the Internet with no knowledge of where they are headed. Unlike those unfortunate souls, you will know your target, what you are doing (and why), and have a barometer against which to gauge your progress. Bon Voyage! About the Author Al Kernek is an Internet marketing consultant and the author of "Put Your Business Online," a step-by-step guide for successfully creating and promoting a low-cost Website.
MORE RESOURCES: Meet the Founder of a Black-Owned Digital Marketing Agency Devoted to Helping Black Businesses Thrive Online BlackNews.com Top 10 White Label Digital Marketing Services to Transform Your Brand Influencer Marketing Hub A Case Study on Apple Marketing Strategy Simplilearn Jim Boykin – Internet Marketing Ninjas Business & Leadership Online payments and ordering company Tech 2 Success Acquires Supply Wizards Vending Market Watch US, Europe begin scramble for Africa’s satellite internet market Mail and Guardian 20 Best Southeast European Digital Marketing Agencies (2024) Spotlight | DesignRush Digital Marketing Agency Market Size, Share | Trends, 2032 Business Research Insights Top 13 Automotive Marketing Agencies for 2024 Influencer Marketing Hub Digital Marketing for Restaurants: 11 Strategies for 2024 Spotlight | DesignRush 10 Best SEO Services Of 2024 Forbes The Best SEO Conferences For 2024-2025 (Virtual And In-Person) Search Engine Journal Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social McDonald’s to focus on digital marketing with new fund Restaurant Dive Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire (PDF) Digital Marketing in the Makeup Industry - Attraction and Retention of Generation Z ResearchGate 10+ Digital Marketing Companies in the USA- 2024-25 Customer Think Digital ad spend worldwide 2027 Statista (PDF) Challenges Faced by Indian MSMEs in Adoption of Internet Marketing and E-Commerce ResearchGate 11 of the Best Digital Marketing Schools: From Certificates to Postgrad Programs Influencer Marketing Hub 15 Reasons Why Your Business Absolutely Needs SEO Search Engine Journal Digital Marketing for Car Dealerships: 2024 Guide Spotlight | DesignRush 45 Marketing and Advertising Agencies in Chicago You Should Know Built In Chicago In-flight Internet Market Size, Share, Industry Report, Revenue Trends and Growth Drivers MarketsandMarkets Satellite Internet Market Size to Hit USD 37.64 Bn by 2034 Precedence Research Mobile ad spend worldwide 2024 Statista 6 Top Advertising Trends to Watch (2024 & 2025) Exploding Topics Digital Marketing Dynamics of 2024 Martechcube The 43 best marketing resources we recommend in 2024 Sprout Social Best online marketing service of 2024 TechRadar Top 22 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub Coca-Cola Marketing Strategy 2024: A Case Study Simplilearn Social media - statistics & facts Statista 11 AI marketing tools your team should be using in 2024 Sprout Social McDonald's Marketing Strategy - A Case Study Simplilearn What Exactly is Digital Marketing in 2024? Entrepreneur U.S.: e-commerce revenue 2019-2029 Statista KFC Marketing Strategy 2024: A Case Study Simplilearn Top 10 Digital Marketing Trends For 2024 Search Engine Journal 12 Conversion Marketing Strategies (2024 Guide) Spotlight | DesignRush 10 Essential Digital Marketing Tools for a Successful Small Business Spotlight | DesignRush Internet Marketing Association Wraps One of the Largest Artificial Intelligence Conferences in America PR Newswire How bad bots are dominating Internet traffic in 2024 Marketing Tech Global In-flight Internet Market Forecast to Reach $2.1 GlobeNewswire Internet Advertising Statistics – The Rise of Mobile and Ad Blocking Influencer Marketing Hub Tesla Marketing Strategy 2024: A Case Study Simplilearn 7 Of the Best Digital Marketing Tactics to Use in 2024 Influencer Marketing Hub |
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