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Internet Marketing Information |
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Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone
Your Enterprise Won't Survive Unless People Find It Whether you're a one-man shop or a mid-size operation, you need to make it easy for people find you. Most enterprises serve the people who live in the same town (80% of all dollars are spent in a buyer's home community). Being included in the Yellow Page directory tells the world you're open for business-listed alongside competitors offering similar products and services. After people check the directory, they came to your store, or "let their fingers do the walking." Your Telephone Links You to Buyers Ready to Spend Unlike other methods of promotion, the Yellow Pages connects a business with customers at precisely the moment when they're ready to buy. Traditional Buying Cycle Stage 1 A person consults the directory when they're considering a purchase. They narrow their choices (on whatever criteria they consider important). As it turns out, over 50% select on the basis of convenient location. Stage 2 They call with questions. Whereupon the business owner persuades them to come into the shop or make an appointment - or not. Stage 3 Their coming to your store provides a face-to-face opportunity to nail the sale. The popularity and convenience of the Internet has thrown that sequence on its head. The Shortest Distance from Your Customer to You is Over the Internet Recent studies show that these days as high as 70% of potential buyers head to the Internet instead of the Yellow Page directory. They consider search engines the fastest way to get the information they need to make buying decisions. By the time they walk into your place of business, they're already informed about the products they want. Increasingly, buyers learn about available products and services in their hometown by conducting a Local Search. A Local Search occurs when a search engine query is coupled with a geographic term, like city, state, zip code (for example: plumber + Spokane). The search results only include enterprises within that area. Even a very small business can show up at the top of the search results. But if they're not included in the databases the search engines use, they won't show up at all. Learn whether your business is listed by checking it on these resources: http://www.localsearchresources.com/listed.html . Being Found Demands You Show up where Customers are Looking Small businesses will be compelled to make themselves findable online because of changed consumer behavior. And the Internet has altered other habits as well. The majority of young adults (a highly sought-after demographic) use the Internet every day. It's an integral part of where they get news or the facts they trust. For them going online is as convenient as picking up the phone. Since 74% of households have Internet access, more and more of the buying public uses search engines as a preferred local shopping resource. By comparison, Yellow Page use declined from 75% to 62%. The public is very attached to their cell phones (literally) and, they carry them everywhere they go. There are about 200 million wireless phones in the U.S - 200 million potential buyers walking around. It's now possible for anyone to conduct a Local Search from their cell phone. So there's no question that on-the-go consumers will rely on Local Search even more. Re-examine your assumptions about your own customers. Times have changed. How do they find you? What information they want to know, and how hard is it for them to find it? And what do you intend to do about that? Yesterday's answers about the best way to promote your business don't match the new reality. Most buyers are ahead of you when it comes to computer savvy and confidence in search engine results. That's not a prediction, it's an actuality. Take Local Search seriously because your survival is at stake. Copyright 2005 Off the Page Dr. Lynella Grant An expert in Yellow Page ads and Local Search. Learn to stand out online and offline, so you capture more Internet-savvy buyers for your brick and mortar business. Free resources http://www.localsearchresources.com 719-395-9450
MORE RESOURCES: Similarweb Acquires The Search Monitor, Enhancing Paid Search and Affiliate Marketing Solutions Business Wire Startups in non-metros see value in digital marketing; aim to compete with bigger markets The Economic Times Is internet marketing better ad nauseam or ad infinitum? | New In Town Chico Enterprise-Record 2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment Deloitte Digital Marketing for Doctors The HIPAA Journal Why B2B marketers glob on to more AI for bigger gains Digital Commerce 360 14 Benefits of Digital Marketing in 2025 Simplilearn.com Jim Boykin – Internet Marketing Ninjas Business & Leadership (PDF) From Marketing Mix to e-Marketing Mix: a literature overview and classification - ResearchGate Advanced digital marketing strategies for startups: Leverage AI for content optimization and personalization Fast Company Starlink Faces New Rivals in Satellite Internet Market Technology Magazine Tesla Marketing Strategy: A Case Study Simplilearn.com 24 AI marketing tools your team should be using in 2025 Sprout Social Falcon Digital Marketing Announces Launch of Lead Generation Services for Home Service Companies GlobeNewswire The Five Best Digital Marketing Conferences in Canada Marketing News Canada Lawyer marketing: 10 tips for planning your next social media campaign Class Action Lawsuits Musk's Starlink set to disrupt India's internet market The Economic Times Topic: E-commerce worldwide Statista The impact of dynamic marketing capabilities (DMCs) and strategic information management (SIM) on international start-up success: A meta narrative analysis ScienceDirect.com Top 8 Digital Marketing Agencies in New York Influencer Marketing Hub Top 25 Marketing Newsletters (2024) Exploding Topics Zomato Marketing Strategy: A Case Study Simplilearn.com Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire 13 Top Marketing Trends (2024 & 2025) Exploding Topics Best online marketing service of 2025 TechRadar Amazon Marketing Strategy: A Case Study Simplilearn.com Top 8 Digital Marketing Agencies in Los Angeles Influencer Marketing Hub Top 8 Digital Marketing Agencies in Houston Influencer Marketing Hub Top 8 CEOs of Digital Marketing Agencies in Houston Influencer Marketing Hub Top 9 CEOs of Digital Marketing Agencies in Los Angeles Influencer Marketing Hub 10+ Digital Marketing Companies in the USA- 2024-25 CustomerThink (PDF) Digital Marketing Strategy and Brand Loyalty among Customers of Airtel Network, Kenya ResearchGate 10 Tech Trends for Marketing Teams to Watch Business News Daily In-flight Internet Market Size, Share, Industry Report, Revenue Trends and Growth Drivers MarketsandMarkets (PDF) Interactive Online Advertising: The Effectiveness of Marketing Strategy towards Customers Purchase Decision ResearchGate How to Learn Digital Marketing in 2025 Simplilearn.com Starlink conquers the African internet market Le Monde.fr 12 Automotive Marketing Strategies for 2025 DesignRush Why Marketers Are Spending Less on Social Media Harvard Business Review 11 of the Best Digital Marketing Schools: From Certificates to Postgrad Programs Influencer Marketing Hub (PDF) A Meta-Analytic Examination of the Effects of Personalized Digital Marketing on Consumer Purchasing ResearchGate 20+ Must-have Digital Marketing Tools: Skyrocket Your ROI Simplilearn.com How to Become a Digital Marketer in 2025 Simplilearn.com Top 18 Digital Marketing Influencers Simplilearn.com In-flight Internet Market Size, Share & Analysis Report, 2025-2034 Global Market Insights Inc. KFC Marketing Strategy: A Case Study Simplilearn.com SEO Best Practices for Digital Marketing Agencies: Experts Share Their Top Tips Influencer Marketing Hub Why Digital Marketing Is Not Everyone’s Cup Of Tea BW Marketing World Top 22 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub Digital Marketing: A Comprehensive Guide to Conquer Online Space RS Web Solutions 16 Of The Best Social Media Marketing Courses in 2024 Search Engine Journal Brandwatch 2024 Digital Marketing: Marketers Embracing AI Marketing Tech News Visionaries X: A Leader Disrupting Internet Marketing ACCESS Newswire Meet The 7 Most Popular Search Engines In The World Search Engine Journal |
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