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Marketing and Design to Get the Most out of Your Website
Once you have figured out your what your focus should be,think of ideas and sketch out each page. Start with you home page; this page should be a 3-5 paragraphs long and state who you are and what you do and guide the viewer to the rest of the site. Keep in mind that the average web browser will decide to leave or stay on your site in the first 6 seconds! Get there attention, but don't scare them away! (See our other article on how to write good copy) Once your site is up, market it! What good is this great site that you have spent so much time and money on if no one can find it?! List your website address in ALL your printed promotional materials. Business cards, postcards, flyers, etc ? Then submit your site to the search engines. Consider hiring someone to do monthly submissions for you to keep your site fresh on the search engines. It also helps to optimize at least your home page for your most relevant keywords and phrases. (See our other article on how to write copy search engines love) Try to get your site listed on other related sites that may already have established rankings with the search engines. The more ways the potential client has of finding your site, the better. This is "Link Popularity". Writing articles related to your field and submitting them to related sites and article bank sites (such as http://EzineArticles.com/) is another great why to build inbound links to your site. Your website doesn't have to be fancy, just clean, informative and easy to navigate. Remember the 6 second rule. Here are some basic guidelines for content to include in your site: - A complete description of your products and/or services "Services page" The more information you give your visitors, the more informed they will be when they contact you. - Pictures, everyone loves pictures! Every page on your site should have at least one picture or graphic. But be sure they are related to your business. Depending on your industry, you might even want to have a "gallery page" - Have a "Packages" or "Pricing page" If you don't list your prices, your prospects might go somewhere that does. Ever been in a store with no price tags? In cases like this, many people think that the products are too expensive or that the company will try to get them to buy something they don't really need. At the very least, list a starting range and maybe a description of your average package. - Testimonials. People want to feel that you can actually produce what you claim. Get testimonials from past clients and put their names on it and maybe even where they live, as not to seem like you made them up. - Give a brief history/bibliography. This is usually the "About Us" page. State your experience, why you got into the business, etc ? it is OK to embellish a bit for readability, but don't lie! If you are a member of any professional organizations, list those here too. - FAQ's ? Answers to frequently asked questions is another good thing to have on your website ?. This will add valuable information to your site and save you time in having to answer the same questions to every new client. - Links to friends and colleges in related fields is another great thing to have on your website. This makes you appear to have greater experience to the prospective client. And offers valuable information to your visitors. Of course, you should trade links with your competition. Look around, I would be willing to bet that in most cases, your competition has a link referral system. - Finally, the "Contact" page ? make sure your contact info is easy to find ? it doesn't hurt to have the contact info a the bottom of every page and then detailed on the "Contact" page. Always, have a phone number AND an email contact. You should also have your location somewhere on your website, so people know where you are, even if you work from home and don't want to advertise your home address, you can put the city you are in. Or you can get a local P.O. Box. Most people like to work with local businesses. © Plush Designs - 2005 All Rights Reserved Plush Designs offers affordable website and graphic design and search engine marketing services. Check out our website for more details. http://www.PlushDesigns.net Don't get left behind! Isn't it time to get your business online?
MORE RESOURCES: New Lightspeed Data Shows Digital Marketing is Driving Engagement and Growth for Golf Courses PR Newswire My summer well spent: Studying digital marketing in the Czech Republic Xi'an Jiaotong-Liverpool University How to Become a Digital Marketer in 2024? Simplilearn Why is the internet overflowing with rubbish ads – and what can we do about it? The Conversation Indonesia 10+ Digital Marketing Companies in the USA- 2024-25 Customer Think Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social 7 Free Digital Marketing Tools For Small Businesses CO— by the U.S. Chamber of Commerce Internet Marketing Association Wraps One of the Largest Artificial Intelligence Conferences in America PR Newswire Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains Search Engine Land Digital Marketing for Car Dealerships [2023-2024 Guide] Spotlight | DesignRush Amazon Marketing Strategy 2024: A Case Study Simplilearn Digital Marketing for Restaurants (2024) Spotlight | DesignRush Top 23 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub The 43 best marketing resources we recommend in 2024 Sprout Social 10 Best SEO Services Of 2024 Forbes In-flight Internet Market Size, Share & Forecast Report, 2024-2032 Global Market Insights Coca-Cola Marketing Strategy 2024: A Case Study Simplilearn Digital Marketing Dynamics of 2024 Martechcube Social media - statistics & facts Statista Best online marketing service of 2024 TechRadar 11 AI marketing tools your team should be using in 2024 Sprout Social Global In-flight Internet Market Forecast to Reach $2.1 GlobeNewswire KFC Marketing Strategy 2024: A Case Study Simplilearn McDonald's Marketing Strategy - A Case Study Simplilearn What Exactly is Digital Marketing in 2024? Entrepreneur 10 Essential Digital Marketing Tools for a Successful Small Business Spotlight | DesignRush Top 10 Digital Marketing Trends For 2024 Search Engine Journal How SMBs are approaching digital marketing in 2024 Search Engine Land Guidance on regulatory measures aimed at restricting digital marketing of breast-milk substitutes World Health Organization (WHO) KWEB China Internet Market Volatility FAQ KraneShares 5 Tips for Your Digital Marketing Strategy in 2024 Social Media Today Tesla Marketing Strategy 2024: A Case Study Simplilearn 15 eCommerce Marketing Strategies for 2024 Spotlight | DesignRush The New Rules of Marketing Across Channels HBR.org Daily 18 Digital Marketing Agencies in Austin to Know Built In Austin |
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