PPC & Advertising Information

Making Google Adsense Work For You


If you have been online for quiet some time you might havenoticed those tiny ads on many websites with the little"ads by google" notice beneath them.

These ads are called "Adsense", they are paidadvertisements and can be a very lucrative income sourcefor the person posting them on his/her website.

Whenever someone visits your website Google displays theseads wich are very targetted to your websites content. Thisis what its all about, since people come to your websitewith a specific interest Google will display ads reflectingthat topic.

That means that any ad that is displayed fits the interestof the person viewing it. Since Google pays you for eachclicktrough this can be very lucrative if done right. Hereare just a couple of examples on how you can get the mostfrom Adsense.

Focussing on one specific topic helps increase yourclicktroughs because the ads Google displays will beextremely targetted to the topic the person is allreadyviewing.

For example you could make a website purely on growingflowers. People who visit your website are alreadyinterested in gardening and Google will likewise displayads on that topic.

A great tool to check wich keywords might be shown byGoogle on your website ishttp://www.about-adsense.com/adsense-web-tool.html

The more targeted Google's ads are the more clicktroughsyou will get and the more you will earn.

Search for the keywords that have the highest bids andoptimize your website to them.

When you setup an account at http://www.adwords.com you canuse Googles keyword tool to view wich keywords pull themost visitors and how much the advertisers are paying foreach click. Some keywords are as much as $100 a click think of what you earn when you optimize your website to them.

Next you optimize your sites content to these keywords, youcan do this by either creating content yourself or by usingother peoples content like for example articles from thirdparties wich you can find at for examplehttp://www.ezinearticles.com.

Remember its all about targeted content, the more targetedyour content is the more target Google's ads will be andthe more clicks you will generate.

Have fun!

Copyright 2005

Erol Alici publishes "Home Based Business Success" an informative newsletter dedicated to supporting people build their online business. If you`re looking for the best opportunities, the latest tips and helpful support from an honest friend in the business then grab your F-R-E-E subscription today at: http://www.homebasedbusinesssuccess.com or send a blank email to newsletter-79@norabots.com you'll be glad you did!


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