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Adsense-ble, Or The Art Of Promoting, Without Promoting
Hey, wait a minute. You can't have popups on the page. Ok, no problem. Moreover, you can't tell anyone you have an ad from Google on the page. You can't write about it, point to it or tell someone to click on it Also, remember that you are not allowed to make a traffic pulling page, with no other way to leave it beside the ad. You must have more links on the page (now what, will anyone notice it?). So how can you help up your click conversion rates? 1.Placement. Do not hide your ad. Put the ad to the left or somewhere near the top to ensure that anyone will see it without any scrolling. 2.Colors. There are several schools, each one pulling their way. One way is to contrast the ad as much as possible (but still possible to read it). The second one is to blend in the ad with your site as much as possible. Click conversion rates People say that a click through of 5-10% is very good, while others are happy with 3-5%. I have pages reaching 30% click through and they have several product and affiliate links, plus sales copy for products. How to get that high click throughs? My secret weapon is trying to make my WebPages as likable as possible for Google. I have found that better ranking on your search term (for a page) in Google, increases the click through. Not because you get some secret bonus or extra points (according to those who know, are there no connection between the Google search engine and adsense). However, I believe that if the Google search engine ranks you high, then you have created a webpage that Google understands very well. Therefore, when the adsense ad is placed and Google scan your page to determine the content of the ads to show, it also will find the page clear and understandable, and as a result choose very targeted ads. All of this boils down to using the page tags, content, headers and similar to focus on a very narrow search term. People coming in after finding the web page in the search engine (and having read the title and description), actually find exactly what they where looking for. In addition, the ads showing are exactly in the area they where looking and will pull a higher click rate, then ads showing for someone looking after arriving from a false or misleading link. Kenth "The Designer" Nasstrom is the founder of The Designed Software Series. His software can be found at http://www.kndata.com and he also owns http://www.free-newslettertemplates.com as well as http://www.costa-rican-information.com
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Search Engine Land How to succeed in the era of AI-driven search advertising Search Engine Land Peak PPC season is coming: 5 tests to run now Search Engine Land Top 7 Google Ads and SEO synergies you should act upon Search Engine Land 7 PPC Metrics That Matter JumpFly PPC Advertising News How to do PPC competitor analysis Search Engine Land PPC Survey: AI a top priority but causing concern, trust in Google Ads down Search Engine Land 9 Proven Ways To Improve Your PPC Campaign Performance Search Engine Journal Data: Q5 (Dec. 25- Jan. 1) ads can pay off big for brands Search Engine Land What Is Search Advertising? (2024) DesignRush How to Use Amazon Sponsored Brands Ads Jungle Scout 19 keyword mining tools and strategies for PPC campaign growth Search Engine Land Advanced analytics techniques to measure PPC Search Engine Land PPC Experts On AI In PPC: Potential & Limitations Search Engine Journal Seasonal PPC: Your guide to boosting holiday ad performance Search Engine Land Using Google Ads to Boost Amazon Sales Jungle Scout Digital Marketing Agency Market Size, Share | Trends, 2032 Business Research Insights How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy Retail TouchPoints 6 tips for better PPC ad copy Search Engine Land Google Ad Manager: What Small Businesses Need to Know Business News Daily Top 12 Walmart Marketing Agencies to Expand Your Presence Influencer Marketing Hub Facebook Ads 2024 data: Clicks and conversions up, costs down Search Engine Land Chris Cabaniss Search Engine Land Which Metrics Matter In PPC? Search Engine Journal ChatGPT for PPC: 17 strategic prompts you can use today Search Engine Land 3 Reasons to Leverage Google Ads in a Privacy-Focused Landscape JumpFly PPC Advertising News 17 Powerful PPC Trends to Adopt in 2023 Influencer Marketing Hub What Google’s query matching update means for future PPC campaigns Search Engine Land 7 ways to use generative AI in PPC Search Engine Land How to evolve your PPC measurement strategy for a privacy-first future Search Engine Land There is no ‘best’ Google Ads bidding strategy, study finds Search Engine Land 2024 holiday marketing: Top SEO and PPC tips for a short shopping season Search Engine Land Amazon sponsored advertising: how to optimise your way to a profitable Q4 World First Foreign Currency Exchange 5 Tips on How To Stay Up to Date on PPC Trends JumpFly PPC Advertising News Google Ads unveils tCPA Insight Box for Demand Gen campaigns Search Engine Land 7 Benefits of Digital Marketing in 2024 DesignRush Google Ad spend grows despite AI changes Search Engine Land Search Ads 360: 3 best practices for advanced PPC marketers Search Engine Land PPC outlook: How advertisers can stay ahead in 2024 Search Engine Land Is It the End of Search Advertising as We Know It? 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