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PPC & Advertising Information |
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Adsense-ble, Or The Art Of Promoting, Without Promoting
Hey, wait a minute. You can't have popups on the page. Ok, no problem. Moreover, you can't tell anyone you have an ad from Google on the page. You can't write about it, point to it or tell someone to click on it Also, remember that you are not allowed to make a traffic pulling page, with no other way to leave it beside the ad. You must have more links on the page (now what, will anyone notice it?). So how can you help up your click conversion rates? 1.Placement. Do not hide your ad. Put the ad to the left or somewhere near the top to ensure that anyone will see it without any scrolling. 2.Colors. There are several schools, each one pulling their way. One way is to contrast the ad as much as possible (but still possible to read it). The second one is to blend in the ad with your site as much as possible. Click conversion rates People say that a click through of 5-10% is very good, while others are happy with 3-5%. I have pages reaching 30% click through and they have several product and affiliate links, plus sales copy for products. How to get that high click throughs? My secret weapon is trying to make my WebPages as likable as possible for Google. I have found that better ranking on your search term (for a page) in Google, increases the click through. Not because you get some secret bonus or extra points (according to those who know, are there no connection between the Google search engine and adsense). However, I believe that if the Google search engine ranks you high, then you have created a webpage that Google understands very well. Therefore, when the adsense ad is placed and Google scan your page to determine the content of the ads to show, it also will find the page clear and understandable, and as a result choose very targeted ads. All of this boils down to using the page tags, content, headers and similar to focus on a very narrow search term. People coming in after finding the web page in the search engine (and having read the title and description), actually find exactly what they where looking for. In addition, the ads showing are exactly in the area they where looking and will pull a higher click rate, then ads showing for someone looking after arriving from a false or misleading link. Kenth "The Designer" Nasstrom is the founder of The Designed Software Series. His software can be found at http://www.kndata.com and he also owns http://www.free-newslettertemplates.com as well as http://www.costa-rican-information.com
MORE RESOURCES: Ad strength in Google Ads: Why Average is better than Excellent Search Engine Land GR Digital Marketing Announces Launch of Results-Driven Marketing Services with a Relationship-Driven Approach GlobeNewswire Prime Digital Rebrands As SEO & PPC Marketing Agency Barchart.com 12 Best PPC Platforms in 2025 DesignRush Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors Search Engine Journal The Impact of Performance Max on Google Ad Campaigns Simplilearn.com Winning with Google Ads in an AI-Driven World Search Engine People Google Ads AI Max: Automation with a side of anxiety Search Engine Land Ask Me Anything About PPC Archives Search Engine Journal Google Ads Manager data issue under investigation Search Engine Land Strategic PPC moves to offset traffic loss from zero-click search Search Engine Land Google Ads announces AI Max for Search campaigns beta Search Engine Land How to use CRM data to inform and grow your PPC campaigns Search Engine Land BigQuery for PPC: Unlock deeper insights and better results Search Engine Land Breaking Into New Markets With PPC: Key Considerations Search Engine Journal Types of Digital Marketing: The Marketer’s Toolkit for 2025 Simplilearn.com Understanding PPC’s Impact on Marketing and Sales Collaboration The Edinburgh Reporter Understanding PPC (pay-per-click) advertising housingwire.com PPC Amazon Cost Breakdown for 2025 DesignRush Prime Digital Rebrands as SEO & PPC Marketing Agency The Globe and Mail The 8 Most Important PPC KPIs You Should Be Tracking Search Engine Journal 6 Top Advertising Trends to Watch (2024 & 2025) Exploding Topics How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features Search Engine Journal 5 undervalued skills to complement PPC management Search Engine Land Google Ads expands Checkout on Merchant to Demand Gen campaigns Search Engine Land JumpFly and Google Ads Team Co-Host Webinar on Driving High-Quality Leads with PPC Advertising JumpFly Google adds to its transparency rules for who is paying for ads Search Engine Land Amazon PPC Guide (2025) DesignRush PPC Statistics: 40 Key Trends and Insights To Optimize Paid Advertising Campaigns in 2025 DesignRush Top PPC Ad Testing Tactics for 2025 DesignRush PPC Agency and Services for Superyacht Businesses Yachting Pages Google Ads expands Search Themes limit in Performance Max Search Engine Land Google Ad spend continues to outpace traffic volume: Report Search Engine Land 12 essential paid search tips for newbies Search Engine Land Google Ads for SMBs: How to maximize paid search success Search Engine Land Top AI tools and tactics you should be using in PPC Search Engine Land The 8 Best PPC Ad Networks Search Engine Journal How to prevent PPC from cannibalizing your SEO efforts Search Engine Land 10 Amazon PPC Tips for Success (2025) DesignRush Google Ads API v17 is going away soon Search Engine Land The future of paid search: 3 predictions for Google Ads in 2025 Search Engine Land What Is Search Advertising? (2025) DesignRush The high cost of PPC efficiency Search Engine Land Amazon Sponsored Products Ads 2024 Guide Jungle Scout Is AI making PPC marketers better or worse? Search Engine Land 4 ways to connect your ads data to generative AI for smarter PPC Search Engine Land Ad Platforms: Should You Or Shouldn’t You Take Their Recommendations? Search Engine Journal Top 4 PPC tactics to try in 2025 Search Engine Land Advertisers pull back from TikTok, boost Meta amid ban uncertainty Search Engine Land Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024 Search Engine Land Google Ads API v19.1 adds new Demand Gen, video campaigns features Search Engine Land Bluesky for PPC: What you need to know Search Engine Land 5 key PPC areas to prioritize in 2025 Search Engine Land Google hit with $6.6 billion lawsuit over search dominance Search Engine Land Google settles $100 Million advertising dispute Search Engine Land Top 5 tactics to boost PPC lead quality in 2025 Search Engine Land How a Google breakup could change the PPC industry Search Engine Land The 6 best PPC keyword tools to elevate your ad campaigns Search Engine Land Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report Search Engine Land CPC inflation: How fast are Google Ads costs rising? Search Engine Land 7 PPC Skills for the SEO World JumpFly PPC budgeting in 2025: When to adjust, scale, and optimize with data Search Engine Land PPC diagnostics: How to find and fix the root cause of low conversions Search Engine Land Google Ads Management Company | PPC Experts, Search Agency Search Engine People 7 power moves to accelerate your PPC career Search Engine Land Top 10 2025 PPC predictions and trends Search Engine Land SEM Company; Toronto PPC Experts | PPC Management, Search Agency Search Engine People Google Ads Editor 2.9 brings 8 new features for advertisers Search Engine Land Google sees ad potential in Gemini AI Search Engine Land Google Ads policy update: More ads, new rules Search Engine Land Google is exploring ads in new AI Mode Search Engine Land Falcon Digital Marketing Announces Launch of Lead Generation Services for Home Service Companies GlobeNewswire [SEO, PPC & Attribution] Unlocking The Power Of Offline Marketing In A Digital World Search Engine Journal Effeect Named Top PPC Agency by DesignRush MarTech Cube How to implement a PPC campaign Search Engine Land 5 underrated tools to boost your B2B PPC performance in 2025 Search Engine Land 8 Steps to Optimize Your Amazon PPC Ads for Higher Sales Influencer Marketing Hub Optimize your PPC campaigns with AI Search Engine Land How to optimize PPC forms and follow-ups for lead gen in 2025 Search Engine Land |
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