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SEO Information |
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Press Releases Can Increase Search Engine Positioning
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is the "standard" route that press release distribution takes. However, we generally don't think about how these releases can work for us in other ways. For instance, have you considered the fact that adding your press releases to your own site can increase your visibility and boost your lead generation efforts? How? Because press releases can open new avenues for search engine spiders and site visitors to find you. Writing A Search-Engine-Friendly Release Press releases have some unique characteristics that can contribute to an increase in search engine positioning for your site. They are similar in many ways to pages that use search engine copywriting techniques. For instance, they: Press releases, by nature, incorporate each of the elements used with good search engine copywriting. That makes them the perfect addition to your site. With very little effort, each of your press releases can be turned into optimized pages that draw in additional, qualified traffic. When you write your next press release, consider adding these two simple steps: Incorporating Press Releases Into Your Site Next, you'll want to develop a page structure that caters to the search engine spiders. Because spiders follow links, you'll have to open a door from your home page to the section of your site that houses the releases. First, add a link to your navigation bar that points to a "press release directory." On the directory page, list each individual release with a one- or two-sentence summary and a link to the entire content of the release. Then create a separate page for each release you write. Using the keywords you've researched for the content, write a title and description tag for each page. Then upload everything to your host's server. Once the pages are spidered, you'll find numerous new roads leading from the engines to your site. With just a little more effort than you would normally give, your press releases can pull "double duty." Through a push-pull effect, your releases can be pushed toward media outlets for additional exposure, and they can also pull visitors back to your site through the use of search engines. The result? Even after the initial media explosion over your releases takes place, they'll be working to drive traffic to your site and increase your search engine positioning. About The Author Karon Thackston © 2004 http://www.copywritingcourse.com Copy not getting results? Learn to write SEO copy that impresses both the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon's latest e-report "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.
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Search Engine Journal Automate SEO analysis with Google Sheets, GSC & ChatGPT API Search Engine Land Google On Why You Don't Need To Do Special SEO For Pagination Search Engine Roundtable Jisoo to star in new Netflix rom-com with Seo In-guk Yahoo Lifestyle Singapore ThriveLine Web Design & SEO Introduces Cutting-Edge Website Solutions for Dental Clinics The Globe and Mail FROM SEO WITH LOVE The Manila Times Google: Audio Version Of Page Does Not Benefit Your Google Rankings Search Engine Roundtable DOT names Seo In Guk as PH tourism ambassador GMA News Online How SEO agencies can earn recurring revenue with site management services Search Engine Land BLACKPINK’s Jisoo And Seo In-guk To Star In Netflix K-Drama Boyfriend On Demand | Hit Channel Hit Channel Is SEO Always Changing? Not Really But Details Do. Search Engine Roundtable 7 reasons why we love SEO Search Engine Land Shin Jin-seo 9 dan, the "final king," won the world's strongest Go match trophy of the "Go Three Kin.. 매ì¼ê²½ì œ IVE Liz and Lee Seo showed off their perfect youngest line chemistry.Liz and Lee Seo attended a pop 매ì¼ê²½ì œ Xbox boss Phil Spencer says games journalism has too much "what do they call it? Search engine optimization or something like that?" Rock Paper Shotgun Blackpink's Jisoo, Seo In-guk to star in upcoming Netflix rom-com The Korea JoongAng Daily Think spiderwebs, not funnels for remarkable SEO results Search Engine Land How SEO Can Transform Your eCommerce Business BusinessMole Why Google’s 4th Quarter Results Raise Questions for SEO & PPC Search Engine Journal 130 SEO Statistics Every Marketer Must Know in 2025 Exploding Topics Future of SEO: 5 Key SEO Trends (2025 & 2026) Exploding Topics Google Confirms Alt Text Is Not Primarily An SEO Decision Search Engine Journal How Optimizing Your Event Website Boosts Attendance, Revenue, and Long-Term Success TSNN Trade Show News Seo In-guk named PH’s tourism ambassador for Korea Inquirer.net Title tags and SEO: Everything you need to know in 2025 Search Engine Land SEO today and beyond: 8 ways to balance what works now with what’s to come Search Engine Land Are Lee Si-an and Yuk Jun-seo Still Together After Becoming the Buzziest Couple of 'Single's Inferno' Season 4? MarieClaire.com SEO for ChatGPT search: 4 key observations Search Engine Land PH welcomes Seo In Guk as tourism ambassador for Korea The Manila Times Google: Sometimes Doing SEO Can Cause More Problems Search Engine Roundtable Park Seo-jin and Girls' Generation's Hyoyeon reunited after 17 years. What kind of relationship will.. 매ì¼ê²½ì œ Google Shares Insight On SEO For AI Overviews Search Engine Journal Seo Kang-jun makes return with MBC's 'Undercover High School' after military service 코리아타임스 Google Causes Global SEO Tool Outages Search Engine Journal Google change disrupts SEO tools, resulting in data blackouts Search Engine Land Korean star Seo In Guk named Philippines’ celebrity tourism ambassador for South Korea Philstar.com Blackpink's Jisoo, Seo In-guk to headline K-Drama 'Boyfriend on Demand' The Times of India |
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