| |
| |
|
SEO Information |
|
|
|
Press Releases Can Increase Search Engine Positioning
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is the "standard" route that press release distribution takes. However, we generally don't think about how these releases can work for us in other ways. For instance, have you considered the fact that adding your press releases to your own site can increase your visibility and boost your lead generation efforts? How? Because press releases can open new avenues for search engine spiders and site visitors to find you. Writing A Search-Engine-Friendly Release Press releases have some unique characteristics that can contribute to an increase in search engine positioning for your site. They are similar in many ways to pages that use search engine copywriting techniques. For instance, they: Press releases, by nature, incorporate each of the elements used with good search engine copywriting. That makes them the perfect addition to your site. With very little effort, each of your press releases can be turned into optimized pages that draw in additional, qualified traffic. When you write your next press release, consider adding these two simple steps: Incorporating Press Releases Into Your Site Next, you'll want to develop a page structure that caters to the search engine spiders. Because spiders follow links, you'll have to open a door from your home page to the section of your site that houses the releases. First, add a link to your navigation bar that points to a "press release directory." On the directory page, list each individual release with a one- or two-sentence summary and a link to the entire content of the release. Then create a separate page for each release you write. Using the keywords you've researched for the content, write a title and description tag for each page. Then upload everything to your host's server. Once the pages are spidered, you'll find numerous new roads leading from the engines to your site. With just a little more effort than you would normally give, your press releases can pull "double duty." Through a push-pull effect, your releases can be pushed toward media outlets for additional exposure, and they can also pull visitors back to your site through the use of search engines. The result? Even after the initial media explosion over your releases takes place, they'll be working to drive traffic to your site and increase your search engine positioning. About The Author Karon Thackston © 2004 http://www.copywritingcourse.com Copy not getting results? Learn to write SEO copy that impresses both the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon's latest e-report "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.
MORE RESOURCES: Generative AI Is Changing SEO Forever — Here's What You Need to Know to Stay Competitive Entrepreneur Robots.txt and SEO: What you need to know in 2025 Search Engine Land Google Explains SEO Impact Of Adding New Topics Search Engine Journal Google April Post Core Update Ranking Volatility Heats Up Search Engine Roundtable K-drama star Seo Ye Ji’s cyberbully identified with ties to Kim Soo Hyun’s agency The Indian Express FlowChai Launches Advanced AI-Powered Platform to Upends SEO Content Creation Through Natural Language Conversations Yahoo Finance Indexing and SEO: 9 steps to get your content indexed by Google and Bing Search Engine Land Seo Ye Ji’s defamer identified by new agency with a Kim Soo Hyun twist; police complaint file Pinkvilla How To Apply E-E-A-T To Your Site & Boost On-Page SEO Search Engine Journal Keyword ranking is most popular metric among SEO professionals amid concern over algorithm changes Exploding Topics FlowChai Launches Advanced AI-Powered Platform to Upends GlobeNewswire 55 AI SEO Statistics That Reveal the Future of Search Influencer Marketing Hub SEO priorities for 2025: Your guide to search success Search Engine Land 7 SEO Tips to Improve Your Crypto Site’s Ranking in 2025 Suffolk Gazette Free SEO Tools That I Use to Rank in 2025 Exploding Topics How to Use ChatGPT to Support Link Building: Boost Your SEO in 2025 Influencer Marketing Hub Google’s Mueller Cautions SEO Pros On Changing Business Needs Search Engine Journal On-Page SEO Services for Local Business Websites Rocks Digital How to integrate GEO with SEO Search Engine Land Top SEO Trends for Local Propane Delivery Companies in 2025 Butane Propane News Pagination and SEO: What you need to know in 2025 Search Engine Land BrandPilot AI to Launch AI-Powered SEO Platform, Expanding Its Suite of Search Marketing Tools Newsfile Ask An SEO: If I Am Not An SEO Expert, Is It Better For Me To Start An Agency? Search Engine Journal SEO Optimization Tools Trend Hunter How generative information retrieval is reshaping search Search Engine Land National team member Jeong Min-seo has confirmed her advance to the Augusta National Women's Amateur.. ë§¤ěťĽę˛˝ě ś Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes Search Engine Journal Search Magic Achieves 170% Organic Revenue Growth for E-Commerce Client with SEO Strategy openPR.com How to use OpenAI’s Deep Research for smarter SEO strategies Search Engine Land Q2 SEO & AI Update: How To Track & Optimize AI Search Performance Search Engine Journal SEO in a Zero-Click World ClickZ Seo Kang-joon steals spotlight in 'Undercover High School,' but critics call for greater depth The Korea Times 8 common SEO mistakes to avoid Search Engine Land “Made in Canada” has become one of the most searched terms in the past two months. Search Engine People Do exact match domains have value in 2025? Search Engine Land 4 SEO tips to boost click-through rate Search Engine Land How to use ChatGPT Tasks for SEO Search Engine Land Top 15 SEO Tools to Improve Your Search Rankings Exploding Topics Actor Seo Yea-ji to host new season of SNL Korea Korea JoongAng Daily 130 SEO Statistics Every Marketer Must Know in 2025 Exploding Topics 5 SEO content pitfalls that could be hurting your traffic Search Engine Land Park Seo-jin's family enters Hyo-jung's search for laughter.In KBS 2TV's "Salim Men Season 2" (herei.. ë§¤ěťĽę˛˝ě ś SEO then vs now: Do the old rules still hold up in the AI era? Performance Marketing World Multilingual and international SEO: 5 mistakes to watch out for Search Engine Land AI & SEO: How Artificial Intelligence Is Already Shaping the Future of Search Engine Optimization ResearchFDI Professor Seo Kyung-duk condemns illegal viewing of tangerines series in China - CHOSUNBIZ Chosun Biz Guest Post: SEO in 2025 - Google algorithm updates, the role of AI, and search engine ranking growth Travolution Song Jin-woo and Choi Ye-na oust Seo Hyun-cheol in fight for family freedom - CHOSUNBIZ - Chosun Biz The Best SEO Conferences For 2025 (Virtual And In-Person) Search Engine Journal The shift to semantic SEO: What vectors mean for your strategy Search Engine Land SEO Must Solve Its Marketing Problem Forrester 6 easy ways to adapt your SEO strategy for stronger AI visibility Search Engine Land Is Compression A Google SEO Myth? Search Engine Journal Google Shares Valuable SEO Takeaway About Quality Raters Guidelines Search Engine Journal Tech Savy Crew Launches 360° SEO Solution to Drive Business Growth and Dominate Search Rankings GlobeNewswire Is SEO Always Changing? Not Really But Details Do. Search Engine Roundtable Google: Poor Pingdom Score Does Not Affect Your SEO Search Engine Roundtable AI & SEO: How to Prepare in 2025 Exploding Topics Google Search Central Live NYC: Insights On SEO For AI Overviews Search Engine Journal 10 Facebook SEO Strategies for 2025 DesignRush Google’s SEO Tips For Better Rankings – Search Central Live NYC Search Engine Journal Dental practice takes DIY approach to local healthcare SEO The Sunshine Valley Gazette 7 reasons why we love SEO Search Engine Land Google’s March Core Update: Early Observations From Initial Rollout Search Engine Journal Automate SEO analysis with Google Sheets, GSC & ChatGPT API Search Engine Land Seo Yea-ji confronts defamation as former staff member spreads false rumors - CHOSUNBIZ - Chosun Biz Why SEO is still key to visibility on search, social, and AI platforms Search Engine Land How to Improve Pinterest SEO in 2025 Metricool International SEO: Everything you need to know in 2025 Search Engine Land 9 Top AI SEO Tools & How to Use AI for Writing and More Exploding Topics SEO for ChatGPT search: 4 key observations Search Engine Land 14 Monthly SEO Tasks to Get More Traffic in 2025 Exploding Topics Google March 2025 Core Update Volatility Heats Up At Tail End Of Update Search Engine Roundtable Top 10 SEO expert columns of 2024 on Search Engine Land Search Engine Land Optimizing LLMs for B2B SEO: An overview Search Engine Land DeepSeek & SEO: What you need to know Search Engine Land National team member Jung Min-seo started the Augusta National Women's Amateur in a good mood. Jung ë§¤ěťĽę˛˝ě ś Technical SEO post-migration: How to find and fix hidden errors Search Engine Land |
|
|
|
RELATED ARTICLES
Is This A "DMOZ Killer" In The Making? Is building a Human-Edited Fully "Democratic" Search Directory Possible?The independent creators of the non-profit "BuildtheHive" (www.BuildtheHive. Website Copy-writing for Higher Sales and Higher Search Engine Ranking Why, you ask? Mainly, because search engines want to provide their users with good content. How do they find it? By surfing the web for it. Google Rankings -- Achieve Top 10 Rankings with Free Tools In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use. Recommended Tools When You Put On The SEO Cap For Your Web Site The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines. How To Avoid The 3 Biggest Title Tag Mistakes With Search Engines Your title tag is the most important 3 to 12 words on your Web page. It accounts for up to 80% of your rankings on search engines. All About Links -- Interview With Link Building Expert , Bob Gladstein Julia: Welcome Bob. Thank you for taking the time to answer my questions about link building. Surviving the Search Wars - Local Directories The pursuit of online information has become an increasingly dynamic and competitive marketplace during the past three years. Global heavyweights such as www. How to Get Non-stop Free Traffic to Your Website Yet the simple truth is that without traffic a website cannot be successful. Lack of traffic really need not be a problem because there are various free, proven ways of generating traffic that will cost you nothing but get you lots of traffic without you having to spend anything. Getting To Know Google Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.I have to be brutally honest and relay that our friendship hasn't always been rosy. 13 Tips For Good Search Engine Placements When used properly in combination with other basic search engine tactics, these tips can help to dramatically improve your placement with the search engines and increase the traffic to your web site.1. Google Page Rank Is Dead - Part III HELP! My PR page rank is grey, call the development doctor. As the world of Google is turning a mile a minute these days, some really big changes are happening. Cracking the Google Code: Under the GoogleScope Google's sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world? and if you thought you cracked the Google Code and had Google all figured out ? guess again.Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005. Search Engines The Masters Of The Internet Universe - Part 3 This is part three of the article series and deals with the paid inclusion and organic search results from search engines.We touched on the topic of Kibitzing in the last part, now we will deal with some of the new concepts in search engine submission namely Paid Inclusion and Sponsored Results. 7 Free Search Engine Resources You Should be Using Now Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these strategies, and it made him over $1 million dollars. 3 Principles Of Google When online "Use it. Use it. Search Engines: Different Types, Different Strategies There are four basic types of Search Engines:Free Search EnginesPay-For-Inclusion Search EnginesPay-Per-Click (PPC) Search EnginesDirectoriesBecause each type does things a little differently, you need to adapt your strategy to take advantage of their differences.Free Search EnginesYou can submit your pages to these engines free, but be careful. Reciprocal Link Exchange Management Software When shopping online for Link Management Software that can help create and automate your links directory, some important features that you should look for are as follows:The software should, Create the links page based on your own template. Allow addition or removal of links at the click of a button and have the links page rebuilt. Beginners - Getting Listed In Search Engines Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Search Engine Wars - Quality Searches Vs Quantity! It is no secret that Google and Yahoo are on a continuous battle to win our hearts and get everyone to convert, but is converting someone really a matter of the quantity or the quality?Let's take a look at some top key searches and compare them with some search engines online. I will outline a few things for each search result:1) Search Engine2) Number of results found3) Quality & content of the top 10 sites4) What you find going beyond the first 10 pagesEach section will get ranked out of 10 points for quality (information taken on August 26,2005). Goofy Mistakes that Hurt Your Search Engine Rankings One thing is for sure, you don't want to spend hours, perhaps days, months, or years on a website to have some stupid little mistake get your site dropped or never even listed in the search engines. There are a lot of rules that search engines have created to block out what they call spammers, so don't kid yourself by telling yourself you are not an evil spammer.
|
| home | site map |
| © 2006 |