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SEO Information |
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Increase Web Site Sales with a SEO Proposal - Part 1
You can easily get confused by all the search engine optimization companies and SEO experts that offer SEO services. It's hard to know who to trust or what should be included in a SEO proposal. I will endeavor to clarify some of these points for you in this article, so that you can make the best choice when looking for SEO services. I don't profess to be a search engine optimization expert but have attained top rankings for my own site plus someof my web site design clients. What a SEO proposal should include: SEO objectives THE PROCESS The process will differ for new sites versus establishedsites. If a new site has been built with SEO in mind, many errors can be avoided. An established web site may alreadycontain SEO or design errors that need to be repaired so it can attract visitors and make sales. SEO objectives Increase your search engine presence, rankings, numberof visitors and ultimately the sale of your products. Site Analysis An overall analysis is first done on your site, to assesswhat is needed to best optimize it for the search engines.Based on this analysis the proposal is adjusted to includethe necessary work to be done. This may include: design,layout, navigation, colors, background, fonts, images,broken links, meta tags, web copy, html validation, browserand resolution compatibility, loading times, search enginerankings, site statistics and creating error pages. All of the factors listed above have some influence inattracting search engine spiders and visitors to your site. These factors are already taken into consideration (which makes it much easier) if I design your site from scratch. An established site already indexed by the searchengines will need to be thoroughly analyzed for errorsbefore optimization can begin. Keyword Research One of the basic steps in search engine optimization iskeyword research. Here competitive keywords relating to thesite and unique to your domain are found. Keyword researchis done to maximize the impact of search engineoptimization. When your site ranks well, more relevantcustomers come to the site leading to an increase inconversions and hence income for the site. The accurateidentification and careful selection of these importantkeywords and key phrases can literally make or break anyweb site or online business. Competitive Analysis This is for better search engine ranking performance. Istudy the sites of all your competitors who have highsearch engine rankings and find out the keywords for whichthey are ranked. I analyze your current meta tags andrecreate them based on the keywords I have researched. Ialso analyze your recent web site stats (if you give meaccess). I can then see how many visitors you are getting,where they are coming from and what keywords they areusing. SEO Copywriting SEO copywriting is rewriting the text on your site in sucha way that it becomes search engine friendly whileremaining appealing to the surfer. Keywords relevant toyour site are optimized so that your site ranks high whensearch engines crawl your site. I direct targeted trafficto your site, ensure they are provided with the specificinformation and hence increase sales for you. Mycopywriting services include modifying your site headings,HTML text, layout, design and even images where needed.Some pages may only require a small amount of editing ornone at all, whereas others may need a more extensiverewrite. Part 2 of " Increase Web Site Sales with a SEO Proposal " will discuss: Creation of Meta Information Resources Why You Need a SEO Maintenance Plan Herman Drost is the Certified Internet Webmaster (CIW)owner and author of http://www.iSiteBuild.com To choose a Search Engine Optimization Plan or SEO Maintenance Plan that fits your web site, visit: http://www.isitebuild.com/sitepromotion
MORE RESOURCES: Exclusive: Forbes, CNN, and More Lose Millions as New Google Policy Tanks Affiliate Businesses Adweek SEO reality check: 13 hard-hitting truths you need to hear Search Engine Land Microsoft’s AI SEO Tips: New Guidance For AI Search Optimization Search Engine Journal Term Drift In SEO - Why It Matters Search Engine Roundtable How to do audience research for SEO Search Engine Land How managed WordPress hosting can level up your SEO Search Engine Land SEO Trends For 2025 Search Engine Journal [Losing Traffic?] 4 Easy Steps To See How Google’s AIO Is Affecting Your SEO - Search Engine Journal [Losing Traffic?] 4 Easy Steps To See How Google’s AIO Is Affecting Your SEO Search Engine Journal Canonicalization and SEO: A guide for 2025 Search Engine Land Sustainability Expert Danny Seo Talks Conscientious Living Philadelphia Style | Modern Luxury SEO Advice On Version History Pages From Google Search Engine Roundtable Trend Micro and Japanese Partners Reveal Hidden Connections Among SEO Malware Operations Trend Micro Locafy Ltd. Eyes Growth Amid SEO Innovations Yahoo Finance 10 Best SEO Services Of 2024 Forbes Server access logs and SEO: Everything you need to know in 2025 Search Engine Land Honest Digital Wins 'Best Large SEO Agency' at US Search Awards - The First in Automotive Leader-Telegram Latest Google AIO Updates May Impact SEO Search Engine Journal Google’s Updated Machine Learning Courses Build SEO Understanding Search Engine Journal 198 Top SEO Experts You Should Be Following Search Engine Journal Google November 2024 core update rolling out now Search Engine Land The Trunk: Here’s what to expect from Seo Hyun-jin and Gong Yoo's upcoming Netflix drama Sportskeeda Digital Marketers See Schema Structured Data Shifting Beyond SEO Search Engine Journal Bring More Shoppers to Your Site with These SEO Tips for the Holliday Season Miami's Community Newspapers 5 SEO trends for 2025 Search Engine Land Google: Some SEOs Over Focus On URL Structure Search Engine Roundtable Google’s srsltid= parameter: What it means for SEO and attribution Search Engine Land Google November Core Update: 6 Insights From Millions of Queries Search Engine Journal Phono Sounds uk – Front and Back end WordPress Developer and SEO (uk) Music Business Worldwide Google launches new core update two weeks before Black Friday: SEO uncertainty at a key time Marketing 4 eCommerce ChatGPT Search makes Microsoft Bing an SEO priority Search Engine Land Seo Hyun Jin issues dramatic apology to BTS fans; here's why The Times of India The Infamous SEO Retainer Model: A Dubious Expense for Businesses and a Cash Cow for Agencies Tech Business News Google Rolls Out November 2024 Core Algorithm Update Search Engine Journal Meet The 7 Most Popular Search Engines In The World Search Engine Journal Best SEO companies for lawyers or law firms of 2025 Forbes India Want to improve rankings and traffic? Stop blindly following SEO tool recommendations Search Engine Land Google Warns Against Over-Reliance On SEO Tool Metrics Search Engine Journal The Best SEO Conferences For 2024-2025 (Virtual And In-Person) Search Engine Journal How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT - Search Engine Land Top 10 JavaScript SEO Tricks Every Developer Should Know The New Stack Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content MarketingProfs.com 10 Best AI SEO Tools (November 2024) Unite.AI There Is More To Seo In Guk’s Story Men's Folio Top 15 SEO Tools to Improve Your Search Rankings Exploding Topics Google November 2024 Core Update Rolling Out Search Engine Roundtable 4 of the best technical SEO tools Search Engine Land SEO Poisoning Threat Hits Australia—Don’t Google This! The Cyber Express Content length, depth and SEO: Everything you need to know in 2025 Search Engine Land Writing and SEO Word Soup Marketoonist About Kinsta Search Engine Land 11 Austin SEO Agencies With Expertise in Organic Growth Built In Austin Celebrating faculty: Seo-Hyun Park Lafayette College - News Woo Hyun, Kim Kang Hyun, Jeon Seo Jin, And More Bring Diverse Charms To Upcoming Drama "Marry YOU" soompi SEO and meta descriptions: Everything you need to know in 2025 Search Engine Land |
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