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Increase Web Site Sales with a SEO Proposal - Part 1
You can easily get confused by all the search engine optimization companies and SEO experts that offer SEO services. It's hard to know who to trust or what should be included in a SEO proposal. I will endeavor to clarify some of these points for you in this article, so that you can make the best choice when looking for SEO services. I don't profess to be a search engine optimization expert but have attained top rankings for my own site plus someof my web site design clients. What a SEO proposal should include: SEO objectives THE PROCESS The process will differ for new sites versus establishedsites. If a new site has been built with SEO in mind, many errors can be avoided. An established web site may alreadycontain SEO or design errors that need to be repaired so it can attract visitors and make sales. SEO objectives Increase your search engine presence, rankings, numberof visitors and ultimately the sale of your products. Site Analysis An overall analysis is first done on your site, to assesswhat is needed to best optimize it for the search engines.Based on this analysis the proposal is adjusted to includethe necessary work to be done. This may include: design,layout, navigation, colors, background, fonts, images,broken links, meta tags, web copy, html validation, browserand resolution compatibility, loading times, search enginerankings, site statistics and creating error pages. All of the factors listed above have some influence inattracting search engine spiders and visitors to your site. These factors are already taken into consideration (which makes it much easier) if I design your site from scratch. An established site already indexed by the searchengines will need to be thoroughly analyzed for errorsbefore optimization can begin. Keyword Research One of the basic steps in search engine optimization iskeyword research. Here competitive keywords relating to thesite and unique to your domain are found. Keyword researchis done to maximize the impact of search engineoptimization. When your site ranks well, more relevantcustomers come to the site leading to an increase inconversions and hence income for the site. The accurateidentification and careful selection of these importantkeywords and key phrases can literally make or break anyweb site or online business. Competitive Analysis This is for better search engine ranking performance. Istudy the sites of all your competitors who have highsearch engine rankings and find out the keywords for whichthey are ranked. I analyze your current meta tags andrecreate them based on the keywords I have researched. Ialso analyze your recent web site stats (if you give meaccess). I can then see how many visitors you are getting,where they are coming from and what keywords they areusing. SEO Copywriting SEO copywriting is rewriting the text on your site in sucha way that it becomes search engine friendly whileremaining appealing to the surfer. Keywords relevant toyour site are optimized so that your site ranks high whensearch engines crawl your site. I direct targeted trafficto your site, ensure they are provided with the specificinformation and hence increase sales for you. Mycopywriting services include modifying your site headings,HTML text, layout, design and even images where needed.Some pages may only require a small amount of editing ornone at all, whereas others may need a more extensiverewrite. Part 2 of " Increase Web Site Sales with a SEO Proposal " will discuss: Creation of Meta Information Resources Why You Need a SEO Maintenance Plan Herman Drost is the Certified Internet Webmaster (CIW)owner and author of http://www.iSiteBuild.com To choose a Search Engine Optimization Plan or SEO Maintenance Plan that fits your web site, visit: http://www.isitebuild.com/sitepromotion
MORE RESOURCES: Generative AI Is Changing SEO Forever — Here's What You Need to Know to Stay Competitive Entrepreneur Robots.txt and SEO: What you need to know in 2025 Search Engine Land Google Explains SEO Impact Of Adding New Topics Search Engine Journal Google April Post Core Update Ranking Volatility Heats Up Search Engine Roundtable K-drama star Seo Ye Ji’s cyberbully identified with ties to Kim Soo Hyun’s agency The Indian Express FlowChai Launches Advanced AI-Powered Platform to Upends SEO Content Creation Through Natural Language Conversations Yahoo Finance Indexing and SEO: 9 steps to get your content indexed by Google and Bing Search Engine Land Seo Ye Ji’s defamer identified by new agency with a Kim Soo Hyun twist; police complaint file Pinkvilla How To Apply E-E-A-T To Your Site & Boost On-Page SEO Search Engine Journal Keyword ranking is most popular metric among SEO professionals amid concern over algorithm changes Exploding Topics FlowChai Launches Advanced AI-Powered Platform to Upends GlobeNewswire 7 SEO Tips to Improve Your Crypto Site’s Ranking in 2025 Suffolk Gazette SEO priorities for 2025: Your guide to search success Search Engine Land On-Page SEO Services for Local Business Websites Rocks Digital Free SEO Tools That I Use to Rank in 2025 Exploding Topics Google’s Mueller Cautions SEO Pros On Changing Business Needs Search Engine Journal How to integrate GEO with SEO Search Engine Land Top SEO Trends for Local Propane Delivery Companies in 2025 Butane Propane News Pagination and SEO: What you need to know in 2025 Search Engine Land BrandPilot AI to Launch AI-Powered SEO Platform, Expanding Its Suite of Search Marketing Tools Newsfile Ask An SEO: If I Am Not An SEO Expert, Is It Better For Me To Start An Agency? Search Engine Journal How generative information retrieval is reshaping search Search Engine Land SEO Optimization Tools Trend Hunter Search Magic Achieves 170% Organic Revenue Growth for E-Commerce Client with SEO Strategy openPR.com Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes Search Engine Journal Q2 SEO & AI Update: How To Track & Optimize AI Search Performance Search Engine Journal How to use OpenAI’s Deep Research for smarter SEO strategies Search Engine Land SEO in a Zero-Click World ClickZ “Made in Canada” has become one of the most searched terms in the past two months. Search Engine People Seo Kang-joon steals spotlight in 'Undercover High School,' but critics call for greater depth The Korea Times 8 common SEO mistakes to avoid Search Engine Land Do exact match domains have value in 2025? Search Engine Land 4 SEO tips to boost click-through rate Search Engine Land How to use ChatGPT Tasks for SEO Search Engine Land Top 15 SEO Tools to Improve Your Search Rankings Exploding Topics Actor Seo Yea-ji to host new season of SNL Korea Korea JoongAng Daily 130 SEO Statistics Every Marketer Must Know in 2025 Exploding Topics 5 SEO content pitfalls that could be hurting your traffic Search Engine Land SEO then vs now: Do the old rules still hold up in the AI era? Performance Marketing World Multilingual and international SEO: 5 mistakes to watch out for Search Engine Land Professor Seo Kyung-duk condemns illegal viewing of tangerines series in China - CHOSUNBIZ Chosun Biz AI & SEO: How Artificial Intelligence Is Already Shaping the Future of Search Engine Optimization ResearchFDI Guest Post: SEO in 2025 - Google algorithm updates, the role of AI, and search engine ranking growth Travolution Song Jin-woo and Choi Ye-na oust Seo Hyun-cheol in fight for family freedom - CHOSUNBIZ - Chosun Biz The Best SEO Conferences For 2025 (Virtual And In-Person) Search Engine Journal The shift to semantic SEO: What vectors mean for your strategy Search Engine Land SEO Must Solve Its Marketing Problem Forrester 6 easy ways to adapt your SEO strategy for stronger AI visibility Search Engine Land Is Compression A Google SEO Myth? Search Engine Journal Google Shares Valuable SEO Takeaway About Quality Raters Guidelines Search Engine Journal Tech Savy Crew Launches 360° SEO Solution to Drive Business Growth and Dominate Search Rankings GlobeNewswire Is SEO Always Changing? Not Really But Details Do. Search Engine Roundtable Google: Poor Pingdom Score Does Not Affect Your SEO Search Engine Roundtable AI & SEO: How to Prepare in 2025 Exploding Topics Google Search Central Live NYC: Insights On SEO For AI Overviews Search Engine Journal 10 Facebook SEO Strategies for 2025 DesignRush Google’s SEO Tips For Better Rankings – Search Central Live NYC Search Engine Journal Dental practice takes DIY approach to local healthcare SEO The Sunshine Valley Gazette Seo Yea-ji confronts defamation as former staff member spreads false rumors - CHOSUNBIZ - Chosun Biz 7 reasons why we love SEO Search Engine Land Google’s March Core Update: Early Observations From Initial Rollout Search Engine Journal Automate SEO analysis with Google Sheets, GSC & ChatGPT API Search Engine Land Why SEO is still key to visibility on search, social, and AI platforms Search Engine Land How to Improve Pinterest SEO in 2025 Metricool International SEO: Everything you need to know in 2025 Search Engine Land 9 Top AI SEO Tools & How to Use AI for Writing and More Exploding Topics SEO for ChatGPT search: 4 key observations Search Engine Land National team member Jung Min-seo started the Augusta National Women's Amateur in a good mood. Jung 매일경제 14 Monthly SEO Tasks to Get More Traffic in 2025 Exploding Topics Google March 2025 Core Update Volatility Heats Up At Tail End Of Update Search Engine Roundtable Top 10 SEO expert columns of 2024 on Search Engine Land Search Engine Land Optimizing LLMs for B2B SEO: An overview Search Engine Land DeepSeek & SEO: What you need to know Search Engine Land Technical SEO post-migration: How to find and fix hidden errors Search Engine Land Think spiderwebs, not funnels for remarkable SEO results Search Engine Land Top 15 SEO stories of 2024 Search Engine Land |
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