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Increase Web Site Sales with a SEO Proposal - Part 1
You can easily get confused by all the search engine optimization companies and SEO experts that offer SEO services. It's hard to know who to trust or what should be included in a SEO proposal. I will endeavor to clarify some of these points for you in this article, so that you can make the best choice when looking for SEO services. I don't profess to be a search engine optimization expert but have attained top rankings for my own site plus someof my web site design clients. What a SEO proposal should include: SEO objectives THE PROCESS The process will differ for new sites versus establishedsites. If a new site has been built with SEO in mind, many errors can be avoided. An established web site may alreadycontain SEO or design errors that need to be repaired so it can attract visitors and make sales. SEO objectives Increase your search engine presence, rankings, numberof visitors and ultimately the sale of your products. Site Analysis An overall analysis is first done on your site, to assesswhat is needed to best optimize it for the search engines.Based on this analysis the proposal is adjusted to includethe necessary work to be done. This may include: design,layout, navigation, colors, background, fonts, images,broken links, meta tags, web copy, html validation, browserand resolution compatibility, loading times, search enginerankings, site statistics and creating error pages. All of the factors listed above have some influence inattracting search engine spiders and visitors to your site. These factors are already taken into consideration (which makes it much easier) if I design your site from scratch. An established site already indexed by the searchengines will need to be thoroughly analyzed for errorsbefore optimization can begin. Keyword Research One of the basic steps in search engine optimization iskeyword research. Here competitive keywords relating to thesite and unique to your domain are found. Keyword researchis done to maximize the impact of search engineoptimization. When your site ranks well, more relevantcustomers come to the site leading to an increase inconversions and hence income for the site. The accurateidentification and careful selection of these importantkeywords and key phrases can literally make or break anyweb site or online business. Competitive Analysis This is for better search engine ranking performance. Istudy the sites of all your competitors who have highsearch engine rankings and find out the keywords for whichthey are ranked. I analyze your current meta tags andrecreate them based on the keywords I have researched. Ialso analyze your recent web site stats (if you give meaccess). I can then see how many visitors you are getting,where they are coming from and what keywords they areusing. SEO Copywriting SEO copywriting is rewriting the text on your site in sucha way that it becomes search engine friendly whileremaining appealing to the surfer. Keywords relevant toyour site are optimized so that your site ranks high whensearch engines crawl your site. I direct targeted trafficto your site, ensure they are provided with the specificinformation and hence increase sales for you. Mycopywriting services include modifying your site headings,HTML text, layout, design and even images where needed.Some pages may only require a small amount of editing ornone at all, whereas others may need a more extensiverewrite. Part 2 of " Increase Web Site Sales with a SEO Proposal " will discuss: Creation of Meta Information Resources Why You Need a SEO Maintenance Plan Herman Drost is the Certified Internet Webmaster (CIW)owner and author of http://www.iSiteBuild.com To choose a Search Engine Optimization Plan or SEO Maintenance Plan that fits your web site, visit: http://www.isitebuild.com/sitepromotion
MORE RESOURCES: How to integrate SEO into your broader marketing strategy Search Engine Land Google Answers Whether Audio Versions Of Blog Posts Help SEO Search Engine Journal Jisoo and Seo In-guk Star in ‘Boyfriend on Demand’ (WT), A New Rom-Com Series Set in Virtual Reality About Netflix Google Search Ranking Volatility Heats Up February 19 & 20th Search Engine Roundtable Ask An SEO: Is There Any SEO Benefit To Image Geolocation Data? Search Engine Journal DeepSeek & SEO: What you need to know Search Engine Land Google: Audio Version Of Page Does Not Benefit Your Google Rankings Search Engine Roundtable AI SEO Optimizers Trend Hunter AI & SEO: How Artificial Intelligence Is Already Shaping the Future of Search Engine Optimization ResearchFDI Best SEO Tools for 2025 – Ranked and Analysed CyberNews.com Why you need humans, not just AI, to run great SEO campaigns Search Engine Land Has the much heralded AI Search made traditional SEO obsolete? Hospitality Net How to prevent PPC from cannibalizing your SEO efforts Search Engine Land Top SEO Tools: My Selection for 2025 CyberNews.com Best SEO Monitoring Tools in 2025 – Ranked and Compared CyberNews.com The Ultimate Guide To On-Page SEO Audit (Step-By-Step) Harlem World Magazine Boyfriend on Demand: Blackpink's Jisoo and Seo In-guk Set for Rom-Com Bleeding Cool News Lounge Lizard Releases Comprehensive Guide Comparing DeepSeek and ChatGPT for SEO Success in 2025 EIN News Top 15 SEO Tools to Improve Your Search Rankings Exploding Topics Now there’s an AI that can generate SEO content Popular Science Blackpink’s Jisoo & Seo In-guk To Star In Netflix’s ‘Boyfriend On Demand’ K-Comedy Series - Deadline Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews? Search Engine Journal Automate SEO analysis with Google Sheets, GSC & ChatGPT API Search Engine Land Google On Why You Don't Need To Do Special SEO For Pagination Search Engine Roundtable Jisoo to star in new Netflix rom-com with Seo In-guk Yahoo Lifestyle Singapore How SEO agencies can earn recurring revenue with site management services Search Engine Land 7 reasons why we love SEO Search Engine Land Is SEO Always Changing? Not Really But Details Do. Search Engine Roundtable Think spiderwebs, not funnels for remarkable SEO results Search Engine Land Jeon Jong Seo Talks About Her Upcoming Film With Han So Hee And Getting To Know Herself Better soompi Why Google’s 4th Quarter Results Raise Questions for SEO & PPC Search Engine Journal Blackpink's Jisoo, Seo In-guk to star in upcoming Netflix rom-com The Korea JoongAng Daily How SEO Can Transform Your eCommerce Business BusinessMole Future of SEO: 5 Key SEO Trends (2025 & 2026) Exploding Topics Google Search: Find Results Based On Images You've Viewed Search Engine Roundtable 130 SEO Statistics Every Marketer Must Know in 2025 Exploding Topics Google Confirms Alt Text Is Not Primarily An SEO Decision Search Engine Journal SEO today and beyond: 8 ways to balance what works now with what’s to come Search Engine Land Are Lee Si-an and Yuk Jun-seo Still Together After Becoming the Buzziest Couple of 'Single's Inferno' Season 4? MarieClaire.com SEO for ChatGPT search: 4 key observations Search Engine Land Google: Sometimes Doing SEO Can Cause More Problems Search Engine Roundtable 2025 Marketing Trends: The End Of SEO? Search Engine Journal Google Causes Global SEO Tool Outages Search Engine Journal Google Shares Insight On SEO For AI Overviews Search Engine Journal Google change disrupts SEO tools, resulting in data blackouts Search Engine Land Impact of SEO on marketing 2022 Statista 9 Top AI SEO Tools & How to Use AI for Writing and More Exploding Topics Top 10 SEO expert columns of 2024 on Search Engine Land Search Engine Land Title tags and SEO: Everything you need to know in 2025 Search Engine Land 5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix] Search Engine Journal Blackpink's Jisoo, Seo In-guk to headline K-Drama 'Boyfriend on Demand' The Times of India Blackpink’s Jisoo and Seo In-guk to star in Netflix K-drama ‘Boyfriend on Demand’ The Express Tribune ThriveLine Web Design & SEO Introduces Cutting-Edge Website Solutions for Dental Clinics The Globe and Mail |
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