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SEO Information |
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SEO Basics - 8 Key Strategies For Online Business Success
The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success. The search engines are forever changing the way they rank websites and what is important to achieve a higher ranking. Even with these everchanging factors, there are 8 important points that you must use with your website that are not likely to change any time soon. 1. Domain Name Unfortunately with millions of website domain names being purchased all the time, finding a related domain name not already taken can be a daunting task. Still it is worth it in the end because it will carry more significance with the search engines. 2. Title Tag Make sure not to go overboard and just list 10 or more keywords or long sentences in a row or the search engines will think you are trying to spam them. Think quality over quantity. The title tag should contain one keyword rich descriptive sentence. 3. Meta Tags Do not, I repeat do not list 100 or more keywords in the keyword tag. This technique used to work years ago, but the search engines recognize this technique and will consider it spam. Place no more than 10 keywords in the meta keywords tag. 4. Link Strategies Same goes for incoming links to your site. If someone wants to link to your site give them the code to paste in their website instead of leaving them to do it on their own. Have something like 'Check out John's Golf shop for the best golf clubs, golf info and golf tips." This is much better than 'Click here for John's Golf Shop'. Search engines also like longer more descriptive links than just one or two words. 5. Relevant Content 6. PageRank Basically PageRank is used to define how popular your website is. The more relevant inbound links you have coming into your website the higher your PageRank will be. Google also has a toolbar that you can download for free that will show you a site's PageRank. The best way to go about getting inbound links is to find related websites with a PageRank of 5 or higher. Then asking them to include a link to your site (giving them the proper code to paste in). Another way you can receive a higher PageRank is to have a ton of content on many different pages and then linking all the pages together in a way that will raise your PageRank. With that said this type of strategy will not boost your PageRank tremendously, so if your site doesn't contain thousands of pages don't stress over it. It is important though to link strategically with keywords between the pages of your site. You can download google's toolbar at http://toolbar.google.com/ 7. This is an HTML header tag used to define size of text within the tag. Search engines place more importance on text that is placed within the H1 tag. It's like telling the search engines that 'hey this text is important to my site'. The problem is that it can look unsightly. There are ways around this if you know about CSS styles, but for this basic intro article just know that in the end most people won't be bothered by how the heading looks, and it will make the search engines like you more.8. Creating Credibility You increase your inbound links (PageRank) and provide free publicity for your website. It gets your name out there branding you an expert in your field of expertise and provides free web traffic to your site. Leah West http://www.westmarketing-design.comProviding complete search engine optimized website design and internet marketing services for your small business success.Sign up for my Fr*ee ezine at http://www.westmarketing-design.com/ezinesubscribe.htm
MORE RESOURCES: Exclusive: Forbes, CNN, and More Lose Millions as New Google Policy Tanks Affiliate Businesses Adweek SEO reality check: 13 hard-hitting truths you need to hear Search Engine Land Microsoft’s AI SEO Tips: New Guidance For AI Search Optimization Search Engine Journal Term Drift In SEO - Why It Matters Search Engine Roundtable How to do audience research for SEO Search Engine Land How managed WordPress hosting can level up your SEO Search Engine Land SEO Trends For 2025 Search Engine Journal [Losing Traffic?] 4 Easy Steps To See How Google’s AIO Is Affecting Your SEO - Search Engine Journal [Losing Traffic?] 4 Easy Steps To See How Google’s AIO Is Affecting Your SEO Search Engine Journal Canonicalization and SEO: A guide for 2025 Search Engine Land Sustainability Expert Danny Seo Talks Conscientious Living Philadelphia Style | Modern Luxury SEO Advice On Version History Pages From Google Search Engine Roundtable Trend Micro and Japanese Partners Reveal Hidden Connections Among SEO Malware Operations Trend Micro Locafy Ltd. Eyes Growth Amid SEO Innovations Yahoo Finance 10 Best SEO Services Of 2024 Forbes Server access logs and SEO: Everything you need to know in 2025 Search Engine Land Honest Digital Wins 'Best Large SEO Agency' at US Search Awards - The First in Automotive Leader-Telegram Latest Google AIO Updates May Impact SEO Search Engine Journal Google’s Updated Machine Learning Courses Build SEO Understanding Search Engine Journal 198 Top SEO Experts You Should Be Following Search Engine Journal Google November 2024 core update rolling out now Search Engine Land The Trunk: Here’s what to expect from Seo Hyun-jin and Gong Yoo's upcoming Netflix drama Sportskeeda Digital Marketers See Schema Structured Data Shifting Beyond SEO Search Engine Journal Bring More Shoppers to Your Site with These SEO Tips for the Holliday Season Miami's Community Newspapers 5 SEO trends for 2025 Search Engine Land Google: Some SEOs Over Focus On URL Structure Search Engine Roundtable Google’s srsltid= parameter: What it means for SEO and attribution Search Engine Land Google November Core Update: 6 Insights From Millions of Queries Search Engine Journal Phono Sounds uk – Front and Back end WordPress Developer and SEO (uk) Music Business Worldwide Google launches new core update two weeks before Black Friday: SEO uncertainty at a key time Marketing 4 eCommerce ChatGPT Search makes Microsoft Bing an SEO priority Search Engine Land Seo Hyun Jin issues dramatic apology to BTS fans; here's why The Times of India The Infamous SEO Retainer Model: A Dubious Expense for Businesses and a Cash Cow for Agencies Tech Business News Google Rolls Out November 2024 Core Algorithm Update Search Engine Journal Meet The 7 Most Popular Search Engines In The World Search Engine Journal Best SEO companies for lawyers or law firms of 2025 Forbes India Want to improve rankings and traffic? Stop blindly following SEO tool recommendations Search Engine Land Google Warns Against Over-Reliance On SEO Tool Metrics Search Engine Journal The Best SEO Conferences For 2024-2025 (Virtual And In-Person) Search Engine Journal How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT - Search Engine Land Top 10 JavaScript SEO Tricks Every Developer Should Know The New Stack Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content MarketingProfs.com 10 Best AI SEO Tools (November 2024) Unite.AI There Is More To Seo In Guk’s Story Men's Folio Top 15 SEO Tools to Improve Your Search Rankings Exploding Topics Google November 2024 Core Update Rolling Out Search Engine Roundtable 4 of the best technical SEO tools Search Engine Land SEO Poisoning Threat Hits Australia—Don’t Google This! The Cyber Express Content length, depth and SEO: Everything you need to know in 2025 Search Engine Land Writing and SEO Word Soup Marketoonist About Kinsta Search Engine Land 11 Austin SEO Agencies With Expertise in Organic Growth Built In Austin Celebrating faculty: Seo-Hyun Park Lafayette College - News Woo Hyun, Kim Kang Hyun, Jeon Seo Jin, And More Bring Diverse Charms To Upcoming Drama "Marry YOU" soompi SEO and meta descriptions: Everything you need to know in 2025 Search Engine Land |
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