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SEO Basics - 8 Key Strategies For Online Business Success
The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success. The search engines are forever changing the way they rank websites and what is important to achieve a higher ranking. Even with these everchanging factors, there are 8 important points that you must use with your website that are not likely to change any time soon. 1. Domain Name Unfortunately with millions of website domain names being purchased all the time, finding a related domain name not already taken can be a daunting task. Still it is worth it in the end because it will carry more significance with the search engines. 2. Title Tag Make sure not to go overboard and just list 10 or more keywords or long sentences in a row or the search engines will think you are trying to spam them. Think quality over quantity. The title tag should contain one keyword rich descriptive sentence. 3. Meta Tags Do not, I repeat do not list 100 or more keywords in the keyword tag. This technique used to work years ago, but the search engines recognize this technique and will consider it spam. Place no more than 10 keywords in the meta keywords tag. 4. Link Strategies Same goes for incoming links to your site. If someone wants to link to your site give them the code to paste in their website instead of leaving them to do it on their own. Have something like 'Check out John's Golf shop for the best golf clubs, golf info and golf tips." This is much better than 'Click here for John's Golf Shop'. Search engines also like longer more descriptive links than just one or two words. 5. Relevant Content 6. PageRank Basically PageRank is used to define how popular your website is. The more relevant inbound links you have coming into your website the higher your PageRank will be. Google also has a toolbar that you can download for free that will show you a site's PageRank. The best way to go about getting inbound links is to find related websites with a PageRank of 5 or higher. Then asking them to include a link to your site (giving them the proper code to paste in). Another way you can receive a higher PageRank is to have a ton of content on many different pages and then linking all the pages together in a way that will raise your PageRank. With that said this type of strategy will not boost your PageRank tremendously, so if your site doesn't contain thousands of pages don't stress over it. It is important though to link strategically with keywords between the pages of your site. You can download google's toolbar at http://toolbar.google.com/ 7. This is an HTML header tag used to define size of text within the tag. Search engines place more importance on text that is placed within the H1 tag. It's like telling the search engines that 'hey this text is important to my site'. The problem is that it can look unsightly. There are ways around this if you know about CSS styles, but for this basic intro article just know that in the end most people won't be bothered by how the heading looks, and it will make the search engines like you more.8. Creating Credibility You increase your inbound links (PageRank) and provide free publicity for your website. It gets your name out there branding you an expert in your field of expertise and provides free web traffic to your site. Leah West http://www.westmarketing-design.comProviding complete search engine optimized website design and internet marketing services for your small business success.Sign up for my Fr*ee ezine at http://www.westmarketing-design.com/ezinesubscribe.htm
MORE RESOURCES: Generative AI Is Changing SEO Forever — Here's What You Need to Know to Stay Competitive Entrepreneur Robots.txt and SEO: What you need to know in 2025 Search Engine Land Google Explains SEO Impact Of Adding New Topics Search Engine Journal Google April Post Core Update Ranking Volatility Heats Up Search Engine Roundtable K-drama star Seo Ye Ji’s cyberbully identified with ties to Kim Soo Hyun’s agency The Indian Express FlowChai Launches Advanced AI-Powered Platform to Upends SEO Content Creation Through Natural Language Conversations Yahoo Finance Indexing and SEO: 9 steps to get your content indexed by Google and Bing Search Engine Land Seo Ye Ji’s defamer identified by new agency with a Kim Soo Hyun twist; police complaint file Pinkvilla How To Apply E-E-A-T To Your Site & Boost On-Page SEO Search Engine Journal Keyword ranking is most popular metric among SEO professionals amid concern over algorithm changes Exploding Topics FlowChai Launches Advanced AI-Powered Platform to Upends GlobeNewswire 55 AI SEO Statistics That Reveal the Future of Search Influencer Marketing Hub SEO priorities for 2025: Your guide to search success Search Engine Land 7 SEO Tips to Improve Your Crypto Site’s Ranking in 2025 Suffolk Gazette Free SEO Tools That I Use to Rank in 2025 Exploding Topics How to Use ChatGPT to Support Link Building: Boost Your SEO in 2025 Influencer Marketing Hub Google’s Mueller Cautions SEO Pros On Changing Business Needs Search Engine Journal On-Page SEO Services for Local Business Websites Rocks Digital Top SEO Trends for Local Propane Delivery Companies in 2025 Butane Propane News Pagination and SEO: What you need to know in 2025 Search Engine Land How to integrate GEO with SEO Search Engine Land BrandPilot AI to Launch AI-Powered SEO Platform, Expanding Its Suite of Search Marketing Tools Newsfile Ask An SEO: If I Am Not An SEO Expert, Is It Better For Me To Start An Agency? Search Engine Journal SEO Optimization Tools Trend Hunter How generative information retrieval is reshaping search Search Engine Land Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes Search Engine Journal Search Magic Achieves 170% Organic Revenue Growth for E-Commerce Client with SEO Strategy openPR.com TikTok SEO Guide 2025 Metricool How to use OpenAI’s Deep Research for smarter SEO strategies Search Engine Land Q2 SEO & AI Update: How To Track & Optimize AI Search Performance Search Engine Journal SEO in a Zero-Click World ClickZ 8 common SEO mistakes to avoid Search Engine Land Seo Kang-joon steals spotlight in 'Undercover High School,' but critics call for greater depth The Korea Times “Made in Canada” has become one of the most searched terms in the past two months. Search Engine People 4 SEO tips to boost click-through rate Search Engine Land Do exact match domains have value in 2025? Search Engine Land How to use ChatGPT Tasks for SEO Search Engine Land Top 15 SEO Tools to Improve Your Search Rankings Exploding Topics 130 SEO Statistics Every Marketer Must Know in 2025 Exploding Topics 5 SEO content pitfalls that could be hurting your traffic Search Engine Land Actor Seo Yea-ji to host new season of SNL Korea Korea JoongAng Daily SEO then vs now: Do the old rules still hold up in the AI era? Performance Marketing World Remote, content SEO roles in decline: Report Search Engine Land Multilingual and international SEO: 5 mistakes to watch out for Search Engine Land AI & SEO: How Artificial Intelligence Is Already Shaping the Future of Search Engine Optimization ResearchFDI Professor Seo Kyung-duk condemns illegal viewing of tangerines series in China - CHOSUNBIZ Chosun Biz Guest Post: SEO in 2025 - Google algorithm updates, the role of AI, and search engine ranking growth Travolution Is SEO Always Changing? Not Really But Details Do. Search Engine Roundtable The Best SEO Conferences For 2025 (Virtual And In-Person) Search Engine Journal Song Jin-woo and Choi Ye-na oust Seo Hyun-cheol in fight for family freedom - CHOSUNBIZ - Chosun Biz 6 easy ways to adapt your SEO strategy for stronger AI visibility Search Engine Land SEO Must Solve Its Marketing Problem Forrester The shift to semantic SEO: What vectors mean for your strategy Search Engine Land Is Compression A Google SEO Myth? Search Engine Journal Google Shares Valuable SEO Takeaway About Quality Raters Guidelines Search Engine Journal Tech Savy Crew Launches 360° SEO Solution to Drive Business Growth and Dominate Search Rankings GlobeNewswire AI & SEO: How to Prepare in 2025 Exploding Topics Google: Poor Pingdom Score Does Not Affect Your SEO Search Engine Roundtable 10 Facebook SEO Strategies for 2025 DesignRush Google Search Central Live NYC: Insights On SEO For AI Overviews Search Engine Journal Google’s SEO Tips For Better Rankings – Search Central Live NYC Search Engine Journal Dental practice takes DIY approach to local healthcare SEO The Sunshine Valley Gazette 7 reasons why we love SEO Search Engine Land SEO for ChatGPT search: 4 key observations Search Engine Land International SEO: Everything you need to know in 2025 Search Engine Land 9 Top AI SEO Tools & How to Use AI for Writing and More Exploding Topics Google’s March Core Update: Early Observations From Initial Rollout Search Engine Journal 14 Monthly SEO Tasks to Get More Traffic in 2025 Exploding Topics How to Improve Pinterest SEO in 2025 Metricool Seo Yea-ji confronts defamation as former staff member spreads false rumors - CHOSUNBIZ - Chosun Biz Top 10 SEO expert columns of 2024 on Search Engine Land Search Engine Land Optimizing LLMs for B2B SEO: An overview Search Engine Land Google March 2025 Core Update Volatility Heats Up At Tail End Of Update Search Engine Roundtable Technical SEO post-migration: How to find and fix hidden errors Search Engine Land DeepSeek & SEO: What you need to know Search Engine Land |
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