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SEO Information |
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SEO Basics - 8 Key Strategies For Online Business Success
The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success. The search engines are forever changing the way they rank websites and what is important to achieve a higher ranking. Even with these everchanging factors, there are 8 important points that you must use with your website that are not likely to change any time soon. 1. Domain Name Unfortunately with millions of website domain names being purchased all the time, finding a related domain name not already taken can be a daunting task. Still it is worth it in the end because it will carry more significance with the search engines. 2. Title Tag Make sure not to go overboard and just list 10 or more keywords or long sentences in a row or the search engines will think you are trying to spam them. Think quality over quantity. The title tag should contain one keyword rich descriptive sentence. 3. Meta Tags Do not, I repeat do not list 100 or more keywords in the keyword tag. This technique used to work years ago, but the search engines recognize this technique and will consider it spam. Place no more than 10 keywords in the meta keywords tag. 4. Link Strategies Same goes for incoming links to your site. If someone wants to link to your site give them the code to paste in their website instead of leaving them to do it on their own. Have something like 'Check out John's Golf shop for the best golf clubs, golf info and golf tips." This is much better than 'Click here for John's Golf Shop'. Search engines also like longer more descriptive links than just one or two words. 5. Relevant Content 6. PageRank Basically PageRank is used to define how popular your website is. The more relevant inbound links you have coming into your website the higher your PageRank will be. Google also has a toolbar that you can download for free that will show you a site's PageRank. The best way to go about getting inbound links is to find related websites with a PageRank of 5 or higher. Then asking them to include a link to your site (giving them the proper code to paste in). Another way you can receive a higher PageRank is to have a ton of content on many different pages and then linking all the pages together in a way that will raise your PageRank. With that said this type of strategy will not boost your PageRank tremendously, so if your site doesn't contain thousands of pages don't stress over it. It is important though to link strategically with keywords between the pages of your site. You can download google's toolbar at http://toolbar.google.com/ 7. This is an HTML header tag used to define size of text within the tag. Search engines place more importance on text that is placed within the H1 tag. It's like telling the search engines that 'hey this text is important to my site'. The problem is that it can look unsightly. There are ways around this if you know about CSS styles, but for this basic intro article just know that in the end most people won't be bothered by how the heading looks, and it will make the search engines like you more.8. Creating Credibility You increase your inbound links (PageRank) and provide free publicity for your website. It gets your name out there branding you an expert in your field of expertise and provides free web traffic to your site. Leah West http://www.westmarketing-design.comProviding complete search engine optimized website design and internet marketing services for your small business success.Sign up for my Fr*ee ezine at http://www.westmarketing-design.com/ezinesubscribe.htm
MORE RESOURCES: 5 Key Enterprise SEO And AI Trends For 2025 Search Engine Journal Optimizing LLMs for B2B SEO: An overview Search Engine Land How Rendering Affects SEO: Takeaways From Google’s Martin Splitt Search Engine Journal Google: URLs Provide Minimal Additional Signals For Search Engines Search Engine Roundtable AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO Search Engine Journal January 2025 Google Local Ranking Update (Unconfirmed Bug) Search Engine Roundtable Five Things to Do for SEO When You Already Rank #1 JumpFly PPC Advertising News Top 15 SEO Tools to Improve Your Search Rankings Exploding Topics Park Seo-Bo: The Newspaper Ecritures, 2022–23 Brooklyn Rail Top 5 Strategies for Maximizing Your ROI with SEO New Jersey Digest Local SEO in 2025: banes, blessings, and predictions Search Engine Land YouTube SEO fundamentals: What you need to know Search Engine Land 10 Strategic SEO Insights & Tactical Advice For 2025 And Beyond Search Engine Journal Park Seo Joon Confirmed for ‘Waiting for Gyeongdo’ Rolling Stone India Google: Adding Country Codes To URLs Won't Help For SEO Search Engine Roundtable What is trending in SEO? PressReleaseNetwork.com SaaS SEO Guide: Rank #1 In Google Exploding Topics Technical SEO for Beginners: A Step-by-Step Guide Search Engine People Google On Losing Lots Of Links Fast: SEOs Often Overestimate Links Search Engine Roundtable Kelly Ayres MarTech SEO reality check: 13 hard-hitting truths you need to hear Search Engine Land 70+ SEO Interview Questions and Answers for 2025 Simplilearn SEO for ChatGPT search: 4 key observations Search Engine Land 10 Best AI SEO Tools (January 2025) Unite.AI CAIO - SEO for AI models AccuraCast Top 15 SEO stories of 2024 Search Engine Land Google Podcast Discusses SEO Expertise Search Engine Journal Impact of SEO on marketing 2022 Statista Mastering SEO PressReleaseNetwork.com The 2025 Secret Sauce Behind SEO Success RS Web Solutions Woo Mi Hwa, Seo Ye Hwa, Ji Soo Won, And More Showcase Diverse Charms In New Drama "Motel California" soompi SEO noise vs. SEO signals: Distilling what truly impacts rankings Search Engine Land How to do audience research for SEO Search Engine Land 23 WordPress Alternatives Best For SEO Search Engine Journal 22 SEO Experts Offer Their Predictions For 2025 Search Engine Journal Clare Seo US Figure Skating Fan Zone Squid Game Season 2 Ending's Major Death Is More Tragic With This New Detail Revealed By Star Screen Rant Top SEO Conferences You Can't Miss in 2024 and 2025 Exploding Topics The Best SEO Conferences For 2025 (Virtual And In-Person) Search Engine Journal Exclusive: Forbes, CNN, and More Lose Millions as New Google Policy Tanks Affiliate Businesses Adweek Redefining SEO: AI Overviews and the road ahead Search Engine Land Google Speculates If SEO ‘Is On A Dying Path’ Search Engine Journal Entertainment Awards Lee Chan-won → Military Problem Rookie Park Seo-jin, KBS' new son...I got a trot party, too. SportsChosun Stop Relying on AI SEO Tools — These 5 Secrets Will Help You Rank #1 on Google Search - Entrepreneur Google Algorithm Updates & Changes: A Complete History Search Engine Journal SEO in 2025: Your Top Key Trends, Priorities, and Challenges Search Engine Journal January 2025 Google Webmaster Report: Core & Spam Updates, Gemini AI, Bugs, Exploits & Site Reputation Abuse Search Engine Roundtable Female Lee Kwan-hee → Yuk Jun-seo! Solo Hell 4 "Will Be the Bible of Love" With All-Time Dopamine SportsChosun Structured data and SEO: What you need to know in 2025 Search Engine Land 5 SEO trends for 2025 Search Engine Land 15 AI tools you should use for SEO Search Engine Land Park Seo Joon confirms lead role in new rom-com drama Waiting for Gyeongdo; Won Ji An still in talks PINKVILLA Celebrating faculty: Seo-Hyun Park Lafayette College - News ChatGPT Search makes Microsoft Bing an SEO priority Search Engine Land Writing and SEO Word Soup Marketoonist Best Blog Post Of 2024: A Niche Publisher Takes On Parasite SEO Tedium: The Dull Side of the Internet Google Search Ranking Volatility Heated Into New Years 2025 Search Engine Roundtable Trend Micro and Japanese Partners Reveal Hidden Connections Among SEO Malware Operations Trend Micro Top SEO strategies 2023 Statista How to use Google Search Console to unlock easy SEO wins Search Engine Land Google: Startups In 2025 Don't Necessarily Need A Blog Search Engine Roundtable Meet Jung Seo CanvasRebel Magazine Best SEO tool of 2024 TechRadar Park Seo-Joon’s Future: A Digital Renaissance? Unveiling the Tech-Driven Transformation queerfeed.com.br Prioritizing SEO strategies: Where to focus your efforts Search Engine Land |
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