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SEO Information |
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SEO Basics - 8 Key Strategies For Online Business Success
The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success. The search engines are forever changing the way they rank websites and what is important to achieve a higher ranking. Even with these everchanging factors, there are 8 important points that you must use with your website that are not likely to change any time soon. 1. Domain Name Unfortunately with millions of website domain names being purchased all the time, finding a related domain name not already taken can be a daunting task. Still it is worth it in the end because it will carry more significance with the search engines. 2. Title Tag Make sure not to go overboard and just list 10 or more keywords or long sentences in a row or the search engines will think you are trying to spam them. Think quality over quantity. The title tag should contain one keyword rich descriptive sentence. 3. Meta Tags Do not, I repeat do not list 100 or more keywords in the keyword tag. This technique used to work years ago, but the search engines recognize this technique and will consider it spam. Place no more than 10 keywords in the meta keywords tag. 4. Link Strategies Same goes for incoming links to your site. If someone wants to link to your site give them the code to paste in their website instead of leaving them to do it on their own. Have something like 'Check out John's Golf shop for the best golf clubs, golf info and golf tips." This is much better than 'Click here for John's Golf Shop'. Search engines also like longer more descriptive links than just one or two words. 5. Relevant Content 6. PageRank Basically PageRank is used to define how popular your website is. The more relevant inbound links you have coming into your website the higher your PageRank will be. Google also has a toolbar that you can download for free that will show you a site's PageRank. The best way to go about getting inbound links is to find related websites with a PageRank of 5 or higher. Then asking them to include a link to your site (giving them the proper code to paste in). Another way you can receive a higher PageRank is to have a ton of content on many different pages and then linking all the pages together in a way that will raise your PageRank. With that said this type of strategy will not boost your PageRank tremendously, so if your site doesn't contain thousands of pages don't stress over it. It is important though to link strategically with keywords between the pages of your site. You can download google's toolbar at http://toolbar.google.com/ 7. This is an HTML header tag used to define size of text within the tag. Search engines place more importance on text that is placed within the H1 tag. It's like telling the search engines that 'hey this text is important to my site'. The problem is that it can look unsightly. There are ways around this if you know about CSS styles, but for this basic intro article just know that in the end most people won't be bothered by how the heading looks, and it will make the search engines like you more.8. Creating Credibility You increase your inbound links (PageRank) and provide free publicity for your website. It gets your name out there branding you an expert in your field of expertise and provides free web traffic to your site. Leah West http://www.westmarketing-design.comProviding complete search engine optimized website design and internet marketing services for your small business success.Sign up for my Fr*ee ezine at http://www.westmarketing-design.com/ezinesubscribe.htm
MORE RESOURCES: Google Answers Whether Audio Versions Of Blog Posts Help SEO Search Engine Journal How to integrate SEO into your broader marketing strategy Search Engine Land Jisoo and Seo In-guk Star in ‘Boyfriend on Demand’ (WT), A New Rom-Com Series Set in Virtual Reality About Netflix Google Search Ranking Volatility Heats Up February 19 & 20th Search Engine Roundtable Brainiest AI Unveils Enhanced User Interface and New Applets for SEO, Text Summarization and AI Generated Image Structure Yahoo Finance Ask An SEO: Is There Any SEO Benefit To Image Geolocation Data? Search Engine Journal Woya Digital Launches Complimentary Business Resources to Help Companies Understand Their SEO and Digital Marketing Health Markets Insider Jeon Jong Seo Talks About Her Upcoming Film With Han So Hee And Getting To Know Herself Better soompi DeepSeek & SEO: What you need to know Search Engine Land Best SEO Tools for 2025 – Ranked and Analysed CyberNews.com Brainiest AI Unveils Enhanced User Interface and New Applets for SEO, Text Summarization and AI Generated Image Structure Longview News-Journal AI & SEO: How Artificial Intelligence Is Already Shaping the Future of Search Engine Optimization ResearchFDI Why you need humans, not just AI, to run great SEO campaigns Search Engine Land Has the much heralded AI Search made traditional SEO obsolete? Hospitality Net How to prevent PPC from cannibalizing your SEO efforts Search Engine Land The Ultimate Guide To On-Page SEO Audit (Step-By-Step) Harlem World Magazine Top SEO Tools: My Selection for 2025 CyberNews.com Best SEO Monitoring Tools in 2025 – Ranked and Compared CyberNews.com Lounge Lizard Releases Comprehensive Guide Comparing DeepSeek and ChatGPT for SEO Success in 2025 EIN News Serge Calfa joins Roanoke International Brokers as SEO & MD Reinsurance News Now there’s an AI that can generate SEO content Popular Science Boyfriend on Demand: Blackpink's Jisoo and Seo In-guk Set for Rom-Com Bleeding Cool News Top 15 SEO Tools to Improve Your Search Rankings Exploding Topics Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews? Search Engine Journal Blackpink’s Jisoo & Seo In-guk To Star In Netflix’s ‘Boyfriend On Demand’ K-Comedy Series - Deadline Automate SEO analysis with Google Sheets, GSC & ChatGPT API Search Engine Land 7 video optimization tips to boost your organic reach in 2025 Search Engine Land Google On Why You Don't Need To Do Special SEO For Pagination Search Engine Roundtable ThriveLine Web Design & SEO Introduces Cutting-Edge Website Solutions for Dental Clinics The Globe and Mail Jisoo to star in new Netflix rom-com with Seo In-guk Yahoo Lifestyle Singapore FROM SEO WITH LOVE The Manila Times DOT names Seo In Guk as PH tourism ambassador GMA News Online Google: Audio Version Of Page Does Not Benefit Your Google Rankings Search Engine Roundtable How SEO agencies can earn recurring revenue with site management services Search Engine Land BLACKPINK’s Jisoo And Seo In-guk To Star In Netflix K-Drama Boyfriend On Demand | Hit Channel Hit Channel Is SEO Always Changing? Not Really But Details Do. Search Engine Roundtable 7 reasons why we love SEO Search Engine Land IVE Liz and Lee Seo showed off their perfect youngest line chemistry.Liz and Lee Seo attended a pop 매일경제 Xbox boss Phil Spencer says games journalism has too much "what do they call it? Search engine optimization or something like that?" Rock Paper Shotgun Blackpink's Jisoo, Seo In-guk to star in upcoming Netflix rom-com The Korea JoongAng Daily Think spiderwebs, not funnels for remarkable SEO results Search Engine Land How SEO Can Transform Your eCommerce Business BusinessMole Why Google’s 4th Quarter Results Raise Questions for SEO & PPC Search Engine Journal 130 SEO Statistics Every Marketer Must Know in 2025 Exploding Topics Future of SEO: 5 Key SEO Trends (2025 & 2026) Exploding Topics Google Confirms Alt Text Is Not Primarily An SEO Decision Search Engine Journal Seo In-guk named PH’s tourism ambassador for Korea Inquirer.net How Optimizing Your Event Website Boosts Attendance, Revenue, and Long-Term Success TSNN Trade Show News Title tags and SEO: Everything you need to know in 2025 Search Engine Land SEO today and beyond: 8 ways to balance what works now with what’s to come Search Engine Land PH welcomes Seo In Guk as tourism ambassador for Korea The Manila Times Are Lee Si-an and Yuk Jun-seo Still Together After Becoming the Buzziest Couple of 'Single's Inferno' Season 4? MarieClaire.com SEO for ChatGPT search: 4 key observations Search Engine Land Google: Sometimes Doing SEO Can Cause More Problems Search Engine Roundtable Google Shares Insight On SEO For AI Overviews Search Engine Journal Google Causes Global SEO Tool Outages Search Engine Journal Google change disrupts SEO tools, resulting in data blackouts Search Engine Land Blackpink's Jisoo, Seo In-guk to headline K-Drama 'Boyfriend on Demand' The Times of India 9 Top AI SEO Tools & How to Use AI for Writing and More Exploding Topics |
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