SEO Information |
|
High Google Rankings: Frequency vs. Positioning
There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site. This big secret is frequency: The number of times your name appears when someone enters a key word in a search engine. I believe that the more times you appear in a search, the greater the likelihood of someone actually clicking through to your site. How do you get frequent listings in search engines? Write quality content articles. I'm an investment advisor and a while ago I started a second web site (www.successful-investment.com) to promote my weekly mutual fund newsletter, capture potential prospect names and house a library of my published articles. To get people to the site, I naturally wanted to move up in the search engine food chain. I did the usual meta tag things, but that didn't cause my rise in the rankings. What did cause it surprised me. One of my first articles ("Do lifestyle funds provide greater security?") was submitted to some 30 article banks and web sites. Many of them reprinted it, which increased the number of appearances of my name associated with the topic. Since many of these sites were already ranked high on the search engines, I rode on their success. Searching Google for "Lifestyle funds" produces over 3 million results. On the first page of results my article is listed four times, on the second page three times and on page three it's listed three times, and so on. If you were searching this term, with that much presence you would not likely overlook me. In addition to generating hits on my web site from potential clients, my frequent listing in search engines yielded another benefit: I was invited to CNNfn's Hollywood studio to discuss my article "How to evaluate load vs. no load mutual funds." They found me by searching Google for "load vs. no load." That produced almost 5 million results and on the first page my article appears three times, on the second three times and on the third three time as well-and some included my company listing. I was an authority! In the past six months I have written and published 17 articles with the key search terms being part of the title. I pretty much get similar results with all of them. Why? I believe quality content is a key. My core business is "personal investment management." If you search that on Google you will get about 11 million results. I currently rank number 8. And that's among the 'who's who' in investment management, companies that invest big bucks to manipulate getting high rankings on search engines. Can I improve on that? Probably not by trying to manipulate positioning, but definitely with frequency. And that comes from writing articles. Now, maybe you like this idea but think you can't write quality articles. I'm not a writer, but my articles get picked up by e-zines and article banks all the time. How does that happen? It's actually simpler than you think. There are two aspects to writing; 1. the actual content and 2. the writing style. If you've been in business for any length of time you have a wealth of information that you take for granted but others would love to know about. You should be able to write a 300 to 800 word article about your product or service area. Don't worry about the style; just write quality content that will be helpful to your potential customers. Although my writing skills are pretty sharp because I do a lot of writing, I would not consider them to be on the same level as a professional writer. So I have a second secret to success. One of my clients is an award winning Hollywood writer and he "enhances" my articles. It's usually not a lot of work, but at times I need a better transition from point A to point B. Since the content is clear and basically organized, he doesn't have to spend any time researching or "doing the heavy lifting." He can devote his attention to enhancing the quality of the presentation, and that doesn't take long or cost much. [If you need help with writing you may contact Laren Bright (punster@earthlink.net) and tell him I sent you.] I think you will find that writing articles becomes a lot easier once you have that kind of assistance. It certainly became stress-free for me when I didn't have to worry about form and could concentrate on my long suit: content. It's hard to beat the results that my articles have produced for me in terms of exposure, Google rankings and new clients. Given these facts I propose that frequency beats positioning anytime. Try it and see if it boosts your rankings and your business. About The Author Ulli Niemann is an investment advisor and has written about methodical approaches to investing for over 10 years. He is stepping out of his comfort zone to write about different areas in which he has gained experience that can assist others. You can reach him at: www.successful-investment.com ulli@successful-investment.com
MORE RESOURCES: Exclusive: Forbes, CNN, and More Lose Millions as New Google Policy Tanks Affiliate Businesses Adweek SEO reality check: 13 hard-hitting truths you need to hear Search Engine Land Microsoft’s AI SEO Tips: New Guidance For AI Search Optimization Search Engine Journal Term Drift In SEO - Why It Matters Search Engine Roundtable How to do audience research for SEO Search Engine Land How managed WordPress hosting can level up your SEO Search Engine Land SEO Trends For 2025 Search Engine Journal [Losing Traffic?] 4 Easy Steps To See How Google’s AIO Is Affecting Your SEO - Search Engine Journal [Losing Traffic?] 4 Easy Steps To See How Google’s AIO Is Affecting Your SEO Search Engine Journal Canonicalization and SEO: A guide for 2025 Search Engine Land Sustainability Expert Danny Seo Talks Conscientious Living Philadelphia Style | Modern Luxury How to Find Trending Keywords for SEO: 6 Strategies Exploding Topics SEO Advice On Version History Pages From Google Search Engine Roundtable Trend Micro and Japanese Partners Reveal Hidden Connections Among SEO Malware Operations Trend Micro Locafy Ltd. Eyes Growth Amid SEO Innovations Yahoo Finance 15 Reasons Why Your Business Absolutely Needs SEO Search Engine Journal 10 Best SEO Services Of 2024 Forbes Server access logs and SEO: Everything you need to know in 2025 Search Engine Land Honest Digital Wins 'Best Large SEO Agency' at US Search Awards - The First in Automotive Leader-Telegram Latest Google AIO Updates May Impact SEO Search Engine Journal Google’s Updated Machine Learning Courses Build SEO Understanding Search Engine Journal 198 Top SEO Experts You Should Be Following Search Engine Journal Google November 2024 core update rolling out now Search Engine Land The Trunk: Here’s what to expect from Seo Hyun-jin and Gong Yoo's upcoming Netflix drama Sportskeeda Digital Marketers See Schema Structured Data Shifting Beyond SEO Search Engine Journal 5 SEO trends for 2025 Search Engine Land Bring More Shoppers to Your Site with These SEO Tips for the Holliday Season Miami's Community Newspapers Google: Some SEOs Over Focus On URL Structure Search Engine Roundtable 12 Pinterest SEO Tips For High-Traffic Success Search Engine Journal Google’s srsltid= parameter: What it means for SEO and attribution Search Engine Land Best SEO tool of 2024 TechRadar Google November Core Update: 6 Insights From Millions of Queries Search Engine Journal 12 SEO Best Practices For 2024 DesignRush Phono Sounds uk – Front and Back end WordPress Developer and SEO (uk) Music Business Worldwide Google launches new core update two weeks before Black Friday: SEO uncertainty at a key time Marketing 4 eCommerce ChatGPT Search makes Microsoft Bing an SEO priority Search Engine Land Writing and SEO Word Soup Marketoonist Seo Hyun Jin issues dramatic apology to BTS fans; here's why The Times of India Meet The 7 Most Popular Search Engines In The World Search Engine Journal The Infamous SEO Retainer Model: A Dubious Expense for Businesses and a Cash Cow for Agencies Tech Business News Google Rolls Out November 2024 Core Algorithm Update Search Engine Journal Best SEO companies for lawyers or law firms of 2025 Forbes India Google Warns Against Over-Reliance On SEO Tool Metrics Search Engine Journal Want to improve rankings and traffic? Stop blindly following SEO tool recommendations Search Engine Land The Best SEO Conferences For 2024-2025 (Virtual And In-Person) Search Engine Journal How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT - Search Engine Land Top 10 JavaScript SEO Tricks Every Developer Should Know The New Stack 10 Best AI SEO Tools (November 2024) Unite.AI There Is More To Seo In Guk’s Story Men's Folio 4 of the best technical SEO tools Search Engine Land 13 Essential On-Page SEO Factors You Need To Know Search Engine Journal Google November 2024 Core Update Rolling Out Search Engine Roundtable SEO Poisoning Threat Hits Australia—Don’t Google This! The Cyber Express Celebrating faculty: Seo-Hyun Park Lafayette College - News Content length, depth and SEO: Everything you need to know in 2025 Search Engine Land About Kinsta Search Engine Land Woo Hyun, Kim Kang Hyun, Jeon Seo Jin, And More Bring Diverse Charms To Upcoming Drama "Marry YOU" soompi LinkedIn SEO: 7 Tips to Optimize Your Company Page Sprout Social |
RELATED ARTICLES
Does Google Hire Mad Scientists? Online search giant, Google, often tests the waters for newservices by rolling out a "beta" (first) version of an ideato gauge public reaction.By employing this strategy, it's easy to imagine a buildingfull of creative, "mad scientist" types cooking up thelatest and greatest online gizmos. Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner So your company has a website - an important step to validate your company, boost its visibility and increase its sales. Now how do you get it to show up on Google and the other search engines like Yahoo and MSN?A high search engine ranking for your website is essential. To Understand the Success of Website Ranking Time is a factorTo obtain positive results is not very fast to achieve. It always takes time to reach a good ranking on search engines since there are millions of web pages to be indexed in their databases. A Link From An Ugly Duckling Website With A PR=1 Could Give You 10 to 80 Times More PageRank Whether you want to start a business and sell on the Internet or you're an old pro and want more Internet sales, here's the easy way to do it.To get the most sales on the Internet you need to have a high PageRank on Google. What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It? Ok, so over the past month or so I've been collecting various search engine optimization questions from all of you. Today, I'm going to answer what was the most frequently asked question over the past month. Google Tests Expanded Search To Include Printed Works Google Labs is currently testing Google Print, which returns results from within scanned printed books along with Google's standard web search results. The searcher doesn't have to do anything special - the printed work results are already included in the Google database. SEO Hints and Tips and Free SEO Tools Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we've got the right amount of traffic arriving at the website. How To Write Effective And Unique Articles That Are Optimized for the Search Engines It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer. Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages! In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www. Choosing your Meta-Keywords Introduction This article assumes you already know what a 'meta-tag keyword' is and know a little about their importance to search engines. In this article I will attempt to explain the art of choosing the most appropriate and best performing keywords for your web pages. Google, Yahoo! and MSN Line up More Goodies for Internet Users Internet users have never had it better what with Yahoo!, Google and MSN planning to roll out more goodies. Yahoo! is launching its Yahoo! 360 and Google has already made its beta version of the Desktop Search tool widely available for anyone to download it for free to enable one to search e-mails, book marked web pages, or content from your desktop with the use of keywords in the stored Microsoft Word or PDF files. 60 Day Sandbox for Google & AskJeeves; MSN Indexes Quickest, Yahoo Next Search engine listing delays have come to be called the Google Sandboxeffect are actually true in practice at each of four top tiersearch engines in one form or another. MSN, it seems has theshortest indexing delay at 30 days. List Building vs. Search Engine Optimization It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. The First Search Engine Marketing Method: Content That Meets Customers Needs For your business web site, good search engine rankings and high user traffic depend on relevant content. More user traffic will mean more sales leads and then more sales. Hens Lay Eggs (HLE) by Silke Stahl "HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.The MLM exponential growth chart makes sense mathematically but is flawed. Link Exchange Tips, No Tricks Use text links, avoid image links.Anyhow, if you have used image links, then always make sure to put your keywords in the alt tags. Google Page Rank Is Dead - Part II In part I - Google Page Rank Is Dead - Or Ist It?http://web-marketing.smartads. How and Why to Avoid the SEO Mania The WhyBut what is the reality of reaching a number 1 position on any of the big three search engines - Google, Yahoo, and MSN - and staying there? Somewhere between a remote possibility to impossible.Why? Because there are well over 16 million websites battling for the number 1 position on "any" given day. Search Engine Optimization - Free Tips and Help - Part One - The Title Tag Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter". The Reality of Search Engine Submissions Over the last few months, search engine submissions have changed dramatically. Now is the time to analyze the way we're submitting our Web pages and to rethink our submission strategies. |
home | site map |
© 2006 |