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How to Make Better Use of Web Site Page Titles and META Data
We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective. Case Studies: Ineffective Optimization We selected 5 of the web sites (among 350 we studied) that scored the worst in terms of search engine optimization. Here's a closer look at what they may be doing wrong on their home pages (company names are removed). Case Study No. 1 Case Study No. 2 Case Study No. 3 Case Study No. 4 Case Study No. 5 Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine optimization firm. He authored the "U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads" study and a white paper, "Search Engine Marketing: Get in the Game."michael@fathomseo.com
MORE RESOURCES: Google Answers Whether Audio Versions Of Blog Posts Help SEO Search Engine Journal How to integrate SEO into your broader marketing strategy Search Engine Land Jisoo and Seo In-guk Star in ‘Boyfriend on Demand’ (WT), A New Rom-Com Series Set in Virtual Reality About Netflix Google Search Ranking Volatility Heats Up February 19 & 20th Search Engine Roundtable Brainiest AI Unveils Enhanced User Interface and New Applets for SEO, Text Summarization and AI Generated Image Structure Yahoo Finance Ask An SEO: Is There Any SEO Benefit To Image Geolocation Data? Search Engine Journal Woya Digital Launches Complimentary Business Resources to Help Companies Understand Their SEO and Digital Marketing Health Markets Insider Jeon Jong Seo Talks About Her Upcoming Film With Han So Hee And Getting To Know Herself Better soompi DeepSeek & SEO: What you need to know Search Engine Land Best SEO Tools for 2025 – Ranked and Analysed CyberNews.com Brainiest AI Unveils Enhanced User Interface and New Applets for SEO, Text Summarization and AI Generated Image Structure Longview News-Journal AI & SEO: How Artificial Intelligence Is Already Shaping the Future of Search Engine Optimization ResearchFDI Why you need humans, not just AI, to run great SEO campaigns Search Engine Land Has the much heralded AI Search made traditional SEO obsolete? Hospitality Net How to prevent PPC from cannibalizing your SEO efforts Search Engine Land The Ultimate Guide To On-Page SEO Audit (Step-By-Step) Harlem World Magazine Top SEO Tools: My Selection for 2025 CyberNews.com Best SEO Monitoring Tools in 2025 – Ranked and Compared CyberNews.com Lounge Lizard Releases Comprehensive Guide Comparing DeepSeek and ChatGPT for SEO Success in 2025 EIN News Serge Calfa joins Roanoke International Brokers as SEO & MD Reinsurance News Now there’s an AI that can generate SEO content Popular Science Boyfriend on Demand: Blackpink's Jisoo and Seo In-guk Set for Rom-Com Bleeding Cool News Top 15 SEO Tools to Improve Your Search Rankings Exploding Topics Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews? Search Engine Journal Blackpink’s Jisoo & Seo In-guk To Star In Netflix’s ‘Boyfriend On Demand’ K-Comedy Series - Deadline Automate SEO analysis with Google Sheets, GSC & ChatGPT API Search Engine Land Google On Why You Don't Need To Do Special SEO For Pagination Search Engine Roundtable Jisoo to star in new Netflix rom-com with Seo In-guk Yahoo Lifestyle Singapore ThriveLine Web Design & SEO Introduces Cutting-Edge Website Solutions for Dental Clinics The Globe and Mail FROM SEO WITH LOVE The Manila Times Google: Audio Version Of Page Does Not Benefit Your Google Rankings Search Engine Roundtable DOT names Seo In Guk as PH tourism ambassador GMA News Online How SEO agencies can earn recurring revenue with site management services Search Engine Land BLACKPINK’s Jisoo And Seo In-guk To Star In Netflix K-Drama Boyfriend On Demand | Hit Channel Hit Channel Is SEO Always Changing? Not Really But Details Do. Search Engine Roundtable 7 reasons why we love SEO Search Engine Land IVE Liz and Lee Seo showed off their perfect youngest line chemistry.Liz and Lee Seo attended a pop 매일경제 Xbox boss Phil Spencer says games journalism has too much "what do they call it? Search engine optimization or something like that?" Rock Paper Shotgun Blackpink's Jisoo, Seo In-guk to star in upcoming Netflix rom-com The Korea JoongAng Daily Think spiderwebs, not funnels for remarkable SEO results Search Engine Land How SEO Can Transform Your eCommerce Business BusinessMole Why Google’s 4th Quarter Results Raise Questions for SEO & PPC Search Engine Journal 130 SEO Statistics Every Marketer Must Know in 2025 Exploding Topics Future of SEO: 5 Key SEO Trends (2025 & 2026) Exploding Topics Google Confirms Alt Text Is Not Primarily An SEO Decision Search Engine Journal How Optimizing Your Event Website Boosts Attendance, Revenue, and Long-Term Success TSNN Trade Show News Seo In-guk named PH’s tourism ambassador for Korea Inquirer.net Title tags and SEO: Everything you need to know in 2025 Search Engine Land SEO today and beyond: 8 ways to balance what works now with what’s to come Search Engine Land Are Lee Si-an and Yuk Jun-seo Still Together After Becoming the Buzziest Couple of 'Single's Inferno' Season 4? MarieClaire.com PH welcomes Seo In Guk as tourism ambassador for Korea The Manila Times SEO for ChatGPT search: 4 key observations Search Engine Land Google: Sometimes Doing SEO Can Cause More Problems Search Engine Roundtable Google Shares Insight On SEO For AI Overviews Search Engine Journal Google Causes Global SEO Tool Outages Search Engine Journal Google change disrupts SEO tools, resulting in data blackouts Search Engine Land Blackpink's Jisoo, Seo In-guk to headline K-Drama 'Boyfriend on Demand' The Times of India 9 Top AI SEO Tools & How to Use AI for Writing and More Exploding Topics |
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