Link Popularity: Distribute Content, Not Just Links

You've spent many hours trying to increase your online traffic with your linking campaign. You've sent out 200 e-mails pleading with other web sites to trade links with your site. Many of your e-mails bounce back.

The requests that find thier targets get rejected for numerous reasons. For example, your Google pagerank is too low or your links pages are dynamic and not static, etc., blah, blah, etc., ad nauseum. Out of those 200 requests, you wind up getting 25 reciprocal links, if you are lucky.

So, you say to yourself, "Great, now i have 25 more links!". But are these links really worth it? Do they generate any traffic?

There are many reasons why your links won't even get counted or indexed by the search engines. If your link is on a page among 100 other links, or the page is irrelevant to your subject matter, the page probably won't hold much weight with most search engines. It's also rumored that Google is changing it's algorithm to discount reciprocal links altogether.

So, what can you do to get your links indexed and noticed? Write your own content, distribute it to article directories or trade it with other related websites!

Here are 8 tips on increasing your online traffic with distributed content.

So there you have it. Distributed content allows you to make every link count, by creating targeted links that directly contribute to your search engine rankings, and by delivering targeted traffic on its own. And besides, it might even make you famous!

About the Author

Robert Raught is the lead SEO expert at Technet, a search engine optimization firm based in Washington state. He also publishes daily SEO news and articles in an online RSS enabled blog titled "The Optimizer".