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Razzle Dazzle Them
Once upon a time not so long ago, there was a little boy who went to the market to try to sell his wares. He wasn't having any luck. "Who will buy my sweet red roses? Two blooms for a penny," he sang out hauntingly. A young man came along, full of soft-spoken enthusiasm. "I can give you a great tool that will help you sell your roses. I can design this fabulous new application to help you get your message across. I can give you templates, hundreds of pretty clipart. You can create your presentations in blazingly brilliant colours with glorious animation. I can?" "But, sir (kind knighted sir), they're only roses?" "Ah, don't you see. What you need are pretty pictures, snappy words. Then, you can sell anything." The young man started singing, "If you give them a bit of the razzle dazzle. Razzle dazzle them. You've got to razzle dazzle them. Today the roses, tomorrow the world!" And so marked the birth of slide show presentation software. (Sorry, guys. That was just a bit of unconfirmed rumour). What is true, however, is how much slide show presentation software such as PowerPoint has revolutionised the business world. Company forecasts are now disseminated in presentations (complete with video clip, animation and sound). Staff meetings are run in slide shows. Project status meetings are driven by presentation slides. Even courtesy signs are printed using presentation software. You know the ones I mean: "Please Ensure You Have Flushed Before You Leave!" on the toilet doors and "Please clean up after yourself. Your mother does NOT work here!" over the kitchen sinks. I confess. I have cultivated a doomed PowerPoint dependency over time. I've spent countless hours tinkering with the graphics, experimenting with 100 shades of blue and resizing 500 different tiny icons until they were the identical size. More tragically, I've worked into the dead of the night typing, deleting and retyping to come up with just the right word - one that's concise, punchy and easy on the eye. Commenced?no. On track?oooh. Ahead of schedule?hmm. Completed? YES! After all, "Preliminary high-level design specifications - Completed" is easier on the eye than "Design Specification - Commenced". One of my corporate-ignoramis friends was not so convinced. According to her, if presentation software really was the greatest thing since sliced bread, then one must be able to do a lot more with the application. It must become an indispensable part of modern civilisation. She set me a challenge, which I accepted (all too hastily). It meant that last weekend, armed with my laptop and my all-in-one scanner-printer-copier, I made the following five things for home: The same day I presented my 9-year-old niece with her "certificate of achievement", she thanked me with her own presentation for me (and a very pretty and professional looking one at that). The feature slide looked like this: Why I deserve a NEW PC: It got me thinking. Somewhere along the line, we have turned everything into presentations and slides shows as though every piece of communication is a sales pitch. I suppose I'm not intrinsically against the presentation software. After all, it is just a tool - not the Devil incarnate. It is us, the intelligent users, who control the quality of our communication (with or without the aid of the presentation software). Quality comes from following the fundamentals like: keep the presentation points to the point, don't bore the audience, don't read from the slide, avoid excessive jargon, don't dumb down the actual speech and, most of all, content matters. The folly lies in the well-intentioned experimenters who insist on cramming the page with either whiz-bang animations or smearing the page with linguistic tripe. Whoosh, another bullet point shoots across the page. Whoosh, I've forgotten what the presenter just said. So, let's make a pact that we shall never bore each other with show-and-tell-a-thons. We shall never try to bamboozle each other with impressive looking slides. We shall never swamp presentations with meaningless graphics or management-speak jargons. We cannot let a piece of software get the better of us. In the mean time, I can't wait for the introduction of the 'Resume Template'. Perhaps it will come in Productivity Service Pack 143. About The Author Nancy Huang works as a business consultant and project manager. She enjoys writing in her spare time and is keen to be write on demand and be more widely published.
MORE RESOURCES: Siemens acquires Dotmatics Siemens Digital Industries Software Newsroom Software Engineer Dassault Systèmes Devin 2.0 is here: Cognition slashes price of AI software engineer to $20 per month from $500 VentureBeat The software engineers willing to pay $10,000 to anyone who helps them land a 6-figure coding job Business Insider Portland hears polarizing testimony on policy to ban rent pricing software Oregon Public Broadcasting - OPB Software company helped Washington landlords fix prices, artificially raising rent for thousands KING5.com Washington AG takes software company to court over rental price-fixing allegations Oregon Capital Chronicle City of South Lake Tahoe unveils new development permit processing software TahoeDailyTribune.com 5 Best Accounts Receivable Software of 2024 TechRepublic Washington AG sues rental software firm over alleged price fixing Nonstop Local News City agrees to purchase software to simplify permitting process News Radio KMAN Hexagon acquires Geomagic software business from 3D Systems Engineering.com Vertosoft Named Illumio's Newest Software Distributor for the Public Sector, Enhancing Cybersecurity Capabilities Yahoo Finance LCG launches new public records request software KADN News 15 Data Center Cooling: PFCC and ENEOS Collaborate on Materials R&D with NVIDIA ALCHEMI Software insideAI News Atlassian: A High-Quality Software Company With AI Tailwinds The Motley Fool RealPage software allegedly conspired with landlords to inflate rent prices, WA AG claims MyNorthwest.com Design Firms Leveraging Software in Key Areas: Survey Kitchen & Bath Design News Simerics, Tech Soft 3D announce Simerics-CAD software Engineering.com Emerson's Asset Management Software Unifies Equipment Reliability Data From: Emerson Manufacturing Business Technology CyberArk Software (NasdaqGS:CYBR) Gains SOC 2 Compliance For Secure Browser Innovation Yahoo Finance Microsoft CTO breaks down how he sees software developer jobs evolving in the next 5 years Business Insider Intersolar Europe 2025: Valentin Software with new program versions of PV*SOL premium and GeoT*SOL AltEnergyMag Details Flowers Software Celebrates 10 Years of Business Perishable News Playing ‘DOOM: The Dark Ages’ Has Me Convinced That id Software Are Wizards (Hands-on Impressions) VICE From Software Unveils Multiplayer-Focused Switch 2 Exclusive Soulslike 'The Duskbloods' [Trailer] Bloody Disgusting Lucid Software Expands Visual Collaboration with First Work Acceleration Platform for Business Transformation Longview News-Journal Critical vulnerability in CrushFTP file transfer software under attack Cybersecurity Dive Crow Canyon Software Hosts Free Webinar on Forms & Workflow Automation Software in Microsoft 365 & Teams The Victoria Advocate Hexagon finalizes acquisition of Geomagic software Canadian Metalworking As EdTech growth continues, this enterprise is doubling down on tailored software solutions for teachers StartUp Beat Reap the Rewards of Open-Source Software Electronic Design Hexagon Supercharges Design, Manufacturing Productivity with Geomagic Software Acquisition Quality Magazine State seeks vendor to update decades-old financial software Hawaii News Now Enterprise software stocks sink, led by Atlassian, as new tariffs could prompt spending slowdown (PLTR:NASDAQ) Seeking Alpha Remembering Microsoft’s other co-founder: How Paul Allen’s vision sparked a software revolution GeekWire 3D Systems completes sale of Geomagic software portfolio to Hexagon for $123 million Metal Additive Manufacturing magazine 3 Leading Computer Monitoring Software for Schools Security Boulevard Insight Partners seals $5.1bn exit from Dotmatics in Siemens software acquisition Private Equity Insights Durst announces acquisition of callas software Label and Narrow Web Website Monitoring Software Market Is Booming Worldwide with SolarWinds, Datadog, UptimeRobot openPR.com Synthetic Media Software Market Size Trends and Forecast by Application, Type, and Geography openPR.com |
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