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We all hate spam and get way too much of it - agreed? Now that we have that out of the way it is important to realize that in everyone's zest to minimize their spam, we are deleting legitimate e-mails - and those e-mail could be YOUR business messages! Two factors are at play - not reviewing your trash before you empty it and sending e-mail with indicators that trip spam filters. When sending business e-mail, it is critical that you make certain efforts so that your e-mail will not be inadvertently, incorrectly perceived as spam. Several times each day, legitimate e-mail makes its way into my Junk/Trash due to the sender doing or not doing certain things that trigger most spam filters. These are issues you need to be aware of so that your e-mail has its best chance to make it to its intended party. Your initial contact and making sure your e-mail gives the perception of a serious business entity can make the difference between being read or being trashed. Here is a simple checklist of things you need to put in practice so that your e-mails are not mistakenly identified as spam and deleted before read: => Always include an appropriate, short and accurate SUBJECT:. Many times spam does not have a SUBJECT: or it is malformed without appropriate text. Many e-mail programs automatically send subjectless e-mail to Junk/Trash. You also want to avoid using the words: hello, hi, help, new or the recipient's name or e-mail address as doing so can trigger spam filters. => Refrain from using common terms abused by spammers in your subject and/or first paragraph of your email. You know what they are - you see them every day. Many spam filters track these terms and may inadvertently send your email right to Trash. => Type your subject with appropriate capitalization and structure. All small case or all caps gives the impression of being spam (and lack of online savvy/education). => Make sure your full name, not your e-mail address, is formally displayed in the FROM: field. Example: Jane A. Doe is correct - not jane a doe, or Jane or janeadoe@yourisp.com. FROM: fields with all lower case, only your first name or lack of punctuation indicates a lack of online savvy that is typical of most spammers which signals that your e-mail could also be spam. Not using your last name gives the impression you have something to hide. You always want to use your full and formal name in all business e-mail. => Refrain from using any formatting just for the sake of doing so. Formatting can also trigger spam filters if not done properly. Think company letterhead. If you wouldn't have your name in big, blue, bolded letters on company letterhead do not do it in your business e-mail. => Unannounced attachments are viewed suspiciously. Do not send attachments without a specific request to do so and they are expected. If you are going to send attachments over 200K, show extraordinary courtesy and ask the other side FIRST when would be the best time to send your collateral. Then follow through and send it at that prearrange time so the recipient on the other side is available to download your files and keep their inbox clear. => When using any sort of spam software or filtering system, before you purge your trash, it doesn't hurt to take a quick peak to see if any e-mail is in fact from folks you know or recognize. By keeping the above issues in mind, you have the best chance of your e-mail getting to the person on the other side and for business e-mail that could make the difference between making a sale - or not. About the Author:
MORE RESOURCES: How To Stop Spam Calls for Good Clark.com - Clark Howard FCC Takes First Steps to Block Spam Tax Robocalls Telecompetitor Best call blocking devices for landlines CyberGuy Report How to Stop Spam Texts on an iPhone or Android | How to Block Spam | Trusted Since 1922 Reader's Digest Can YouMail Really Put an End to Robocalls? Clark.com - Clark Howard How to Block Annoying Emails for Good Reader's Digest How to Detect and Block Spam Calls on iPhone (2024 Guide) The Mac Observer Phone apps that filter spam for Hong Kong users found to expose their data South China Morning Post How to Stop Spam Emails on iPhones in 2024 CyberNews.com These 6 Email Services Are the Best at Blocking Spam MUO - MakeUseOf How to block spam calls on Android India Today Robokiller: Spam Call Blocker subscription price to jump 225 percent on July 20 O'Grady's Power Page 10 Best Call Blocking Apps MobileAppDaily This Is What Happens When You Respond to Spam Emails Reader's Digest Does Unsubscribing from Emails Work—and Is It Safe to Do? Reader's Digest 10 best apps to block spam calls on Android phone and safeguard your privacy The Times of India How to Block Spam Text Messages: A Complete Guide VPNOverview.com Government of India unveils new anti-spam mechanism to block spam calls originating from abroad Firstpost Instagram Adds New Anti-Spam Measures, Including Improved Engagement Filtering Tools Social Media Today How to Identify Apple Phishing Emails and Avoid Getting Scammed Reader's Digest This Is What an Amazon Email Scam Looks Like Reader's Digest Airtel is using AI-powered technology to block spam calls and messages Business Insider India 16 Best Call Blocker App Options to Prevent Spam Calls to Your Small Business Small Business Trends How to Block Spam Calls on Android & iPhone Devices | Reviews by Wirecutter The New York Times Truecaller introduces Auto-Block Spam feature for iPhone: Know what it is and how it works India Today Privacy risk from apps used for filtering spam calls Hong Kong Standard How to create a safe senders list in Gmail Android Police How to block spam texts from an email account Android Police New Truecaller feature uses AI to detect and block spam calls: Here’s how to enable it The Indian Express How To Block Spam Messages on Android — Direct Methods and Third Party Apps Digital Information World How to block an email address in Gmail to stop spam Digital Trends Tired of spam calls and messages on your phone? Here’s how to enable DND on Jio, Airtel, and Vi The Times of India From spam blockers to automated SIM kiosks, BSNL lines up 7 new offerings to woo users Business Northeast Tired of WhatsApp spam? New update allows blocking users directly from lock screen; here's how The Economic Times Samsung Smart Call: What is it and how does it work? Android Authority What Is Smishing, and How Do You Protect Yourself Against It? Reader's Digest How to stop spam calls on iPhone and Android phones Digital Trends How to stop spam calls on your Android phone Android Police Stop spam calls on iPhones and Android devices with these simple steps The Indian Express How to block a phone number on your Android phone Android Authority WhatsApp Now Allows Users to Block Spam Directly From Lock Screen: Here Are Steps to Enable Feature Gadgets 360 What is a spam filter? TechTarget Tired of WhatsApp spam? Block the sender without unlocking your smartphone - Here's how Zee Business Best ways to stop annoying spam calls MyBroadband How to block spam calls on your Android phone Android Authority How to block spam texts on Android Tom's Guide Stop the Madness: How to Block Spam Calls and Robocalls PCMag Middle East Spam blocker proves costly The Florida Bar Savvy Senior: How to protect seniors from scam phone calls Midland Daily News |
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