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We all hate spam and get way too much of it - agreed? Now that we have that out of the way it is important to realize that in everyone's zest to minimize their spam, we are deleting legitimate e-mails - and those e-mail could be YOUR business messages! Two factors are at play - not reviewing your trash before you empty it and sending e-mail with indicators that trip spam filters. When sending business e-mail, it is critical that you make certain efforts so that your e-mail will not be inadvertently, incorrectly perceived as spam. Several times each day, legitimate e-mail makes its way into my Junk/Trash due to the sender doing or not doing certain things that trigger most spam filters. These are issues you need to be aware of so that your e-mail has its best chance to make it to its intended party. Your initial contact and making sure your e-mail gives the perception of a serious business entity can make the difference between being read or being trashed. Here is a simple checklist of things you need to put in practice so that your e-mails are not mistakenly identified as spam and deleted before read: => Always include an appropriate, short and accurate SUBJECT:. Many times spam does not have a SUBJECT: or it is malformed without appropriate text. Many e-mail programs automatically send subjectless e-mail to Junk/Trash. You also want to avoid using the words: hello, hi, help, new or the recipient's name or e-mail address as doing so can trigger spam filters. => Refrain from using common terms abused by spammers in your subject and/or first paragraph of your email. You know what they are - you see them every day. Many spam filters track these terms and may inadvertently send your email right to Trash. => Type your subject with appropriate capitalization and structure. All small case or all caps gives the impression of being spam (and lack of online savvy/education). => Make sure your full name, not your e-mail address, is formally displayed in the FROM: field. Example: Jane A. Doe is correct - not jane a doe, or Jane or janeadoe@yourisp.com. FROM: fields with all lower case, only your first name or lack of punctuation indicates a lack of online savvy that is typical of most spammers which signals that your e-mail could also be spam. Not using your last name gives the impression you have something to hide. You always want to use your full and formal name in all business e-mail. => Refrain from using any formatting just for the sake of doing so. Formatting can also trigger spam filters if not done properly. Think company letterhead. If you wouldn't have your name in big, blue, bolded letters on company letterhead do not do it in your business e-mail. => Unannounced attachments are viewed suspiciously. Do not send attachments without a specific request to do so and they are expected. If you are going to send attachments over 200K, show extraordinary courtesy and ask the other side FIRST when would be the best time to send your collateral. Then follow through and send it at that prearrange time so the recipient on the other side is available to download your files and keep their inbox clear. => When using any sort of spam software or filtering system, before you purge your trash, it doesn't hurt to take a quick peak to see if any e-mail is in fact from folks you know or recognize. By keeping the above issues in mind, you have the best chance of your e-mail getting to the person on the other side and for business e-mail that could make the difference between making a sale - or not. About the Author:
MORE RESOURCES: Best Call Blocker App Options to Prevent Spam Calls to Your Small Business Small Business Trends 'Scam Likely' Calls: Can You Block Them for Good? Parade Magazine Make it STOP: Does replying to spam texts from politicians really block them? University of Colorado Boulder How to block a phone number on your Android phone Android Authority How to Detect and Block Spam Calls on iPhone (2024 Guide) The Mac Observer Best call blocking devices for landlines CyberGuy Report How to Block Annoying Emails for Good Reader's Digest How to Stop Spam Emails on iPhones in 2025 CyberNews.com How to Block Spam Calls on Android Tech Advisor This Is What Happens When You Respond to Spam Emails Reader's Digest Phone apps that filter spam for Hong Kong users found to expose their data South China Morning Post This iPhone Hack Can Help Reduce The Number Of Spam Texts You See Yahoo Singapore News How to permanently block spam calls and SMS on Jio The Indian Express These 6 Email Services Are the Best at Blocking Spam MUO - MakeUseOf How to Stop Spam Text Messages Techlicious How to block spam calls on Android India Today Does Unsubscribing from Emails Work—and Is It Safe to Do? Reader's Digest 10 best apps to block spam calls on Android phone and safeguard your privacy The Times of India Robokiller: Spam Call Blocker subscription price to jump 225 percent on July 20 O'Grady's Power Page How to Identify Apple Phishing Emails and Avoid Getting Scammed Reader's Digest Truecaller introduces Auto-Block Spam feature for iPhone: Know what it is and how it works India Today Government of India unveils new anti-spam mechanism to block spam calls originating from abroad Firstpost Comcast Introduces New Advanced Spam Blocker Feature for Xfinity Voice Customers Comcast Corporation Govt rolls out new system to block fraudulent calls originating from abroad The Indian Express How to Block Spam Text Messages: A Complete Guide VPNOverview.com Airtel is using AI-powered technology to block spam calls and messages Business Insider India Samsung phones will better filter spam texts in only this country SamMobile - Samsung news Spam messages on WhatsApp will soon be a thing of the past The Indian Express AT&T ActiveArmor Offers Features to Control Spam Texts AT&T Newsroom Tech Tips: Block your spam calls and SMS on Jio; Here’s how The Financial Express New Truecaller feature uses AI to detect and block spam calls: Here’s how to enable it The Indian Express WhatsApp now lets you block spam right from your lock screen Android Police Privacy risk from apps used for filtering spam calls Hong Kong Standard Tired of spam calls and messages on your phone? Here’s how to enable DND on Jio, Airtel, and Vi The Times of India How to stop spam calls on iPhone and Android phones Digital Trends Stop spam calls on iPhones and Android devices with these simple steps The Indian Express Tired of WhatsApp spam? Block the sender without unlocking your smartphone - Here's how Zee Business Tired of WhatsApp spam? New update allows blocking users directly from lock screen; here's how The Economic Times How to Stop Spam Calls (Published 2021) The New York Times Savvy Senior: How to protect seniors from scam phone calls Midland Daily News Kim Komando: The best ways to block scam calls New York Post How to block and report text spam The Verge Truecaller For iOS Gets Automatic Spam Call Blocking MySmartPrice |
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