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Spam Blocker Information |
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Is Email Dying?
2004 was really a year when the whole subject of email and spam has been at the forefront of the minds of internet marketers. The anti Spam legislation has had more than the desired effect. I think everyone hates spam, even spammers. I guess also that everyone hates spammers, except spammers, though they probably hate other spammers. An attempt by legislators in different countries to prevent the deluge of spam into Inboxes was to be expected. The spam itself had already spawned the spam filter industry, which has "flourished" this year. I put flourished in "" because flourishing gives the impression of health. Their balance sheets and profit and loss figures may be flourishing, I don't know, but the email industry is not. Spam filters were set up to prevent spam, not to kill perfectly genuine and good emails, from friends, lovers, publishers you have requested a newsletter from, or anybody else who is not "spamming" you. Some recent figures suggest a significant proportion of valid emails are not reaching their destination. Is that good? Is that what the legislation intended? No, it is it not. People use filters in good faith, without, in most cases, having any idea how they work. They may be blissfully unaware that, in some cases, good email will not reach them. How much does that damage online business? How many business relationships are damaged by failure to respond to an email that was never received? How many personal relationships are damaged in the same way? Nobody knows. But if, for example, a marriage is on the rocks, one such incident could be the straw that broke the camel's back. Internet marketers in particular have been covering the subject an enormous amount in the past year. Some are even saying that email is dying. Well, dying is surely an exaggeration. Maybe those marketers want others to give up so they have the field to themselves. However, it is increasingly difficult for internet marketers to get their message, even if requested, to the recipient. They comply, in most cases, with the legislation, but the self appointed Spam Police have their own ideas of what email people should receive. To me, that is far more annoying than spam itself. It is a form of censorship if it snuffs out email that people really wanted to receive. Is spam as a problem exaggerated too? Well, I have no figures on that, but in my own case it has never been more than a minor irritation. I have 3 websites with different email addresses on, which can presumably be harvested for spam email lists. One of those websites has been there nearly 2 years. So is my Inbox filled with spam? No. I get a few, but it is a minor irritation. Maybe I'm lucky, I have no way of knowing. I do know that the people I expect to hear from do get their emails to me, but I have no spam filters activated. I have just never found it necessary. One problem I have noticed, though, is nothing to do with spam filtering. Once most marketers legitimately get hold of your email address, they start sending far too many advertising only emails. Even if they start off with one or a series of helpful emails, which you may have requested, it soon deteriorates into an ad bombardment. Recently, I opted out of the list of a well known internet guru for that very reason. So, it is up to internet marketers to put their own house in order too. If they send out emails that people find useful, entertaining, reliable or profitable (preferably all 4), on a consistent basis, people will look forward to their good content. They will take the extra steps necessary to ensure the emails they want get through to them. In most cases, adding to the address book or "approved" list will do just that. Who will want to "approve" an email address that sends nothing but ads when the expectation was, originally, useful content. I think the average person would accept a reasonable amount of advertising, if it is relevant and is a small % of the content. I cannot foresee that email will die, even as a marketing tool. But it could be in need of surgery, and it is up to all of us to learn the surgical procedures. Roy Thomsitt is the owner, webmaster and author of http://www.change-direction.com , a new website in late 2004, about working online in a home based business. He has a background in offline advertising, with practical experience of working from home in marketing since 1995, plus 2 years of experience with online marketing. Professionally, he was trained as a management accountant and has substantial background in project management, implementing new office, accounting, computer and management systems.
MORE RESOURCES: How To Stop Spam Calls for Good Clark.com - Clark Howard Swedish Spam Blocker Truecaller Takes on AI Voice Clones Bloomberg Law Smart SMS Spam Blockers Trend Hunter 'Scam Likely' Calls: Can You Block Them for Good? Parade Magazine Resurgence of Spam: Cisco Talos Sound Alarm on New Tactics Cyber Magazine How to screen calls on an iPhone The Verge My Pixel blocks tons of spam calls, but can any other Android phone do the same? - Android Authority 10 best apps to block spam calls on Android phone and safeguard your privacy The Times of India Best call blocking devices for landlines CyberGuy Report How to Block Annoying Emails for Good Reader's Digest Phone apps that filter spam for Hong Kong users found to expose their data South China Morning Post How to Block No Caller ID Callers 9Meters.com How to block spam calls on Android India Today Truecaller introduces Auto-Block Spam feature for iPhone: Know what it is and how it works India Today Comcast Introduces New Advanced Spam Blocker Feature for Xfinity Voice Customers Comcast Corporation How to block a phone number on your Android phone Android Authority Does Unsubscribing from Emails Work—and Is It Safe to Do? Reader's Digest Government of India unveils new anti-spam mechanism to block spam calls originating from abroad Firstpost This Is What an Amazon Email Scam Looks Like Reader's Digest Airtel's AI-powered spam filter catches 8 bn calls and 0.8 bn SMS Business Standard Robokiller: Spam Call Blocker subscription price to jump 225 percent on July 20 O'Grady's Power Page How to Identify Apple Phishing Emails and Avoid Getting Scammed Reader's Digest Spam messages on WhatsApp will soon be a thing of the past The Indian Express Swedish spam blocker Truecaller takes on AI voice clones The Star Online Vi launches AI-based solution to identify, block spam SMS for customers The New Indian Express Privacy risk from apps used for filtering spam calls Hong Kong Standard How to Stop Spam Calls (Published 2021) The New York Times Android lets users filter overseas SMSes to spam folder, block sideloading while on call The Straits Times Spam blocker proves costly The Florida Bar How to Stop Scam Texts | Reviews by Wirecutter The New York Times Kim Komando: The best ways to block scam calls New York Post How to block and report text spam The Verge Truecaller gets new AI feature to block spam calls Deccan Herald How to block spam texts on Android Tom's Guide Robocall Blocker Review Consumer Reports How to block spam calls on your Android phone Android Authority Tired of WhatsApp spam? Block the sender without unlocking your smartphone - Here's how Zee Business This hilarious ‘robokiller’ app answers spam calls for you and talks smack to marketers to waste their time MarketWatch How to block spam calls and stop them once and for all Business Insider Scam texts are becoming more frequent, here's how to handle them KERO 23 ABC News Bakersfield How to block spam callers on your phone XDA Developers Email spam is breaking through again. Here’s what you can do to minimize it. The Washington Post Stop the Madness: How to Block Spam Calls and Robocalls PCMag Middle East Free Spam Filter for Outlook, Windows Live Mail & Thunderbird SPAMfighter News Truecaller For iOS Gets Automatic Spam Call Blocking MySmartPrice PSA: Your iPhone's "Do Not Disturb" Feature Will Silence All Those Annoying Robocalls for Good Good Housekeeping Stop spam calls with the best call and text blocker apps Digital Trends 5 of the Best Robocall Blocker Apps to Stop Spam Calls Money Talks News How to block spam calls on iPhone Laptop Mag How to block robocalls Tom's Guide |
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