![]() | |
![]() | |
![]() |
Traffic Building Information |
|
![]() |
Profiting From Mistakes
For many years now, getting traffic from search engines when people misspell a word has been a popular technique. I've often read that you should include spelling errors in the meta keyword tag on your page. Unfortunately, there is a problem with this advice. None of the search engines actually index the meta keyword tag! So, this doesn't work. It did work a few years back but not any more. Before I tell you what you need to do to target typos, lets look at a few example to see if it's actually something that you should bother with. I spent a day this week looking for signs that people do actually make mistakes when searching for stuff. Here are my findings. The numbers associated with each term are the total of searches performed on Overture last month. eBay: ebey - 6852, rbay - 1055, dbay - 383, sbay - 248, evay - 681, enay - 516, ebqy - 318, ebzy - 202, ebsy - 1010, ebau - 2077, ebah - 99, ebaj - 36, webay - 177, rebay - 197. Amazon: anazon - 372, amaxon - 486, amazom - 2104, amazob - 38. Corey Rudl: cory rudl - 702, corey rudel - 40 These are all brand names. Let's take a quick look at some generic terms. Soccer: socer - 1098, socccer - 147, soocer - 619, sooccer - 47, soceer - 226,. Food: fod - 1299, ffod - 198, fodd - 74, ffood - 56, foood - 242. It's important to note that with some of the above, people were actually searching for the keywords that they typed in. Also, in the case of the eBay examples, the keywords that I have used may often relate to another topic such as a radio station name. Still, it's easy enough to see that lots of people do make mistakes when they search. There are a few things that we can learn from this. The first is that the more a keyword is searched for, the more chance there is that someone will make a mistake - this is obvious. The second is that sometimes people just don't know how to spell what they are looking for. This is most common with names and technical terms. The third is that people often make mistakes when searching for words that have letters repeated - soCCer, fOOd. They double up the wrong letter or type it too many times. I actually find myself doing this quite often. Now, keywords that are spelled incorrectly are extremely easy to target on the search engines. Why? Because people who run websites tend not to include information on their sites with major spelling errors. The more professional the site, the less likely it is that there will be a spelling mistake. The sites that do spell keywords wrong tend not to be too hard to beat in the rankings because if they are unprofessional enough to have spelling mistakes for important words, chances are they don't have too many links pointing to them. This is where it gets tricky. You don't want to be appear unprofessional by having spelling mistakes on your site. I don't recommend doing this just to target the search engines. So, how do you get some of this traffic? As I said previously, the search engines do not use the meta keyword tag so this option is out. This article is, in itself, a big clue. When I put this article on my site, I'll rank quite well for all of the terms that I mentioned above. I will also add some links to the article. For example, "If you are looking for eBay, Click Here". Of course, I'll include my affiliate link. Therefore, you need to use a bit of creativity on your site to get the spelling mistakes seen by the search engines. One of the most popular ways of doing it is to use hidden text. This could be by making the text really small or the same colour as the background. Don't do this. The search engines don't like it and will ban you if they catch you doing it. It's not worth the risk. Another option is to write an article and then provide a list of "common misspellings" at the bottom of the article. Generally, this will be OK if you are targeting a keyword that is notoriously difficult to spell. However, there is a slim chance that the search engines would view this as keyword stuffing if they chose to manually review your site. If you do choose to do this, don't go overboard. As I said, generally, it'll be OK but not always. A third option is to provide common misspellings within the text of the article. For example, I could write an article about eBay and put the following in brackets after one of the occurrences of the term eBay - "not eBey as many people think". If you are targeting a person's name or a technical term, it can be viewed as helpful to the person reading the article if you tell them how to spell a word correctly. Another example could be for me to write an article about Corey Rudl. Within the article, I could point out that many people do spell his name Cory but Corey is correct. As I said, be creative - don't try to be tricky. You will often find that, in relation to Google, one mention of the keyword in the text of a page will be enough to get you near the top of the rankings if your PR is high enough. There is one more step that you need to follow. I'm largely focussing on using this to get traffic for your site or as a way to get people from the search engines and forward them on to another site via an affiliate program. So, if people unknowingly make a mistake when they do a search, the title for your page must give the impression that they have found what they are looking for. If they intended to search for eBay, you must make sure that you grab them quickly with your title so that they will visit your site. So, "Review of eBay" would be a good example. If the title of your listing does not really match what they are searching for, it may alert them to the fact that they have made a mistake. Now, Google offers alternative spellings if they think a searcher has made a mistake. So, if you are listed at number one for the incorrectly spelt keyword, you have a chance to get them before they click on the link that Google provides to the results for the correct spelling. The technique that I've mentioned here is a very simple way to target the search engines and can often be used effectively by newish sites whose PR is not high enough to target the correct version of the keyword. It's also useful if you or your products become well known because it will make sure that people can find you even if they can't spell the name correctly. On Overture last month there were 92 searches for Sean Burns. There were also 91 searches for Shaun Burns and 29 for Shawn Burns. Now, I won't pretend that all of these people were looking for me but I should make sure that the ones that are can find me, even if they spell my name incorrectly. Who knows? They may be the ones who want to buy my eBook! About The Author Sean Burns is the author of the eBook Rankings Revealed which gives you a step by step guide to obtaining top 10 rankings on the major search engines - http://www.webmastersreference.com/rankings_revealed
MORE RESOURCES: Plans for 300-unit apartment building in Carteret can't move forward without traffic study Central New Jersey News Beyond Traffic Safety: Building community belonging and safety in public spaces City of Portland, Oregon (.gov) Traffic building up on I-690 near Syracuse after reported multi-car crash shuts down west lanes Syracuse.com Woman Survives Extraordinary Traffic Crash into Building SPD Blotter (.gov) Temporary Traffic Changes as Building S Upgrades Begin Santa Fe College Palm Beach will not impose restrictions on building permits to ease traffic woes Palm Beach Daily News LIVE: 'Obstruction in road' causing traffic on main Swindon road Swindon Advertiser LIVE: 'Obstruction in road' causing traffic on main Swindon road This is Wiltshire A Guide to Executive Function Center on the Developing Child at Harvard University Collapsed building causes road closures on Main Street at 14th Street in Jacksonville’s Urban Core News4JAX Palm Beach's search for traffic solutions takes the spotlight at town hall forum Palm Beach Daily News LIVE: Crash on A3102 with traffic building The Wiltshire Gazette and Herald Aidilfitri exodus: Traffic building up on WCE, over 170,000 vehicles set to ply expressway daily Malay Mail North Loop's Traffic Zone building becomes Wheelhouse, adds Tono Pizzeria The Business Journals Businesses, traffic impacted by building fire in Kealakekua Hawaii News Now Businesses, traffic impacted by South Kona building fire Hawaii News Now Carmel City Council delays vote on Proscenium III bonds amid questions about traffic, building uses Current Publishing Delays for drivers into Portsmouth with one lane closed on the M275 portsmouth.co.uk Southbridge residents blame speeding for building collapse, demand traffic safety measures The News Journal Chicago traffic: Driver crashes into building in Garfield Park at Madison and Pulaski, video shows ABC7 Chicago Fire in Downtown Building Shuts Down Traffic on Twohig sanangelolive.com Fix traffic before building natural gas plant, residents tell PSC North Dakota Monitor Residents pan proposed Main Road medical office building and new traffic light at Union Avenue RiverheadLOCAL Traffic at issue in developer's plan to convert office building in Bernards Central New Jersey News Fire flattens building off US 21; slow start to Monday commute in northern Beaufort County Hilton Head Island Packet Juveniles lead police on chase, crash into Holland building and knock out traffic light - WZZM13.com Perth traffic: Truck crashes into apartment building on Mounts Bay Road, driver taken to hospital PerthNow Season in review: Palm Beach tackles development concerns, traffic congestion, parking Palm Beach Daily News Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times LIVE: Delays on major A-road in Wiltshire after report of crash Wiltshire Times LIVE UPDATES: Traffic building after crash on M60 The Bolton News Live eclipse traffic: Heavy traffic building in central Ohio as travelers return south The Columbus Dispatch Heavy traffic building on M6 and M55 after crash near Preston Blackpool Gazette Delays on NDR as people queue to dispose of hazardous waste Norwich Evening News Three-car crash sees four miles of traffic building on A12 near Witham Colchester Gazette LIVE UPDATES: Traffic building after crash on M60 The Bolton News Emergency services called to reported A9 crash south of Aviemore Strathspey Herald Heavy traffic building on M6 and M55 after motorway shut northbound following crash near Preston Lancashire Evening Post Man taken to hospital after motorbike crash on major road Norwich Evening News Heavy traffic building on M6 and M55 after crash near Preston Lancashire Evening Post WATCH: Van engulfed in flames on the M66 Lancashire Telegraph Traffic at standstill and lane closed on M6 as tree 'overhangs carriageway' Lancashire Telegraph LIVE: Two lanes closed and traffic building after rush hour crash The Northern Echo Heavy traffic building on M6 and M55 after crash near Preston Lancashire Evening Post Queues of traffic building on Mersey Gateway Bridge due to accident Runcorn and Widnes World Traffic at standstill on A14 due to crash East Anglian Daily Times Fire causes millions in damage to Anne Arundel County's traffic maintenance facility WMAR 2 News Baltimore Building Trust One Traffic Stop at a Time Bureau of Justice Assistance (.gov) M32 traffic building after crash near Easton Bristol Live |
![]() |
![]() |
![]() |
RELATED ARTICLES
Link Exchanges Should link exchanges be used? What are link exchanges? Do they really work? These are just a few questions that most webmasters come across at a link exchange. In this article I will try to help you understand link exchanges and if they truly work like some say. Increase Your Web Site Traffic With Link Building Looking for a way to increase traffic to your web site? More traffic to you web site can increase sales and advertising revenue. Once your web site is completed, the actual costs of running the web site are very minimal. 3 Fastest Ways To Get Traffic To Any Website After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive - website traffic!Without website traffic it's the same as building an expensive billboard and, instead of placing it alongside a busy highway, hiding it in your *basement* where nobody can see it.Upon realizing they need traffic, most website owners run out and start blowing chunks of money and time trying to get "hits," but they fail to grasp that there are really only three (3) reliable ways to get traffic to any website. Reciprocal Linking Do not pay anyone or any service to submit your website to major search engines.They will just enter your site using software designed to do this, which is something you can do for yourself. A 4-Step System for Uncovering Hot Niche Markets Whether you are an affiliate marketer, a websitedesigner or you make your living creating andmarketing infoproducts such as ebooks, discoveringprofitable niche markets to exploit is probably at thetop of your "to-do" list. The following is a four-stepsystem you can apply anytime you need to find a newniche audience to target and profit from. 10 Highly Effective Ways to Increase Traffic to Your Website There are many ways to promote your website for free online. Here are 10 highly effective strategies you can use right now. A Tip for Finding Willing, Quality Links Google might not dominate the search engine world like it did last year, but it's still a big player and can account for a lot of your traffic. It's no secret that acquiring PageRank is a big part of doing well with Google. How to Keep Your Listings From Dropping Out of Sight As a home business, one of the ways you probably drive traffic to your website is through search engine traffic. You probably also rely on Google ranking your website in the top of its search engine listings. Is There Such A Thing As LAZY Way To TRAFFIC? Nowadays there are just too many people trying to give you something of a less (or no) value at a very high price. Why do you buy it? Why do they do it? Will they succeed?And they question is not about information products. Skyrocket Website Traffic With OPT If you are looking for an immediate increase in your website traffic, and you don't want to shell out a lot of money for pay-per-click search engines, I'll let you in on a secret that has helped me make many sales and build large lists very quickly with zero cash up-front: it's called "OPT" (Other People's Traffic).Other website operators have the targeted website visitors you need right now - you just have to convince them to funnel some of it your way. My Top 12 Web Site Marketing Strategies - Part 2 Part 27. Ezine Ads - create an ad for your product and find ezines thatcater to your target market. DOUBLE HIGHWAY The Dual Importance Of Online Traffic Online traffic, or the number of users who view your site, has taken a heightened prominence in recent years. Whereas before, people scampered for ways to increase online traffic for the sole reason of promoting their products and effectuating more sales, the advent of Google AdSense has drastically changed the playing field of today. Drive HUGE Amounts of Traffic to Your Website for FREE Would you like to get in on one the Internet's biggest secretsto getting visitors to your website for free?One of the biggest secrets on the internet that many of the big-hitter "gurus" use to drive traffic to their website is towrite articles and add their signature line at the bottom, which includes their website address. When people read the article,the last thing they see is the author's signature and website address. The Hidden Traffic Strategy That Skyrockets Your Profits If you agree that traffic is the true currency of the web, then you'd want to read this article very carefully?Every web site owner and Internet marketer with a commercial goal understands the true value of the visitor, studying the synergy between traffic and sales.The problem is, it is all too easy to get caught up in specific traffic generation methods and lose sight of the 'bigger picture'. The Old But Reliable Ways of Attracting Free Online Traffics Every home business owner should know that your WEBSITE TRAFFICS will determine the life span of your work at home online business. As suggested by many motivation expert, your best bet to be successful in ANYTHING you do will be to study and learn from those WHO are already successful. Build Your Inbound Site Links Without Requesting Reciprocal Links A funny thing happened to me three months ago. I decided to practice what I preach and publish a new article online. Seven Red Hot Tips for Linking 1. Vary the keywords in your link 'anchor' textUnless you provide only one product or service the chances are you will want to rank for many key phrases. Thinking of Buying Hits To Your Website? Think Again! Online marketing is an area where you can find a LOT of hype. Make a quick search at Google for 'buy hits', 'ad blaster' or 'email blaster' and you'll have an idea how wide those big void promises of getting 'automatic' traffic to your website. Targeted Traffic - How Will You Achieve It? Wouldn't it be great if your website was listed on the first page when your potential customers look for what you sell?What if you had the very top position when they typed "your product category" into MSN, Yahoo or Google?If you've had your website up for even one week, you've realized that getting to the top of the search engines is no easy task. The competition is fierce, isn't it? And you have to constantly keep up with the search engine rules and regulations to keep your listing. 3 Proven Free Marketing Methods Guaranteed To Improve Your Website Traffic Why would you pay for advertising if you could just get it for free? Well, the truth be told, most free advertising methods are mostly alot of hype. You often get what you pay for: nothing! Even the good free methods are often misunderstood & not used to their maximum benefit. ![]() |
home | site map |
© 2006 |