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Traffic Building Information |
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25 Common Link Exchange & Search Engine Terms
In today's world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms. 1. Algorithm: The mathematical computation used by major search engines to determine which web pages will be displayed in query (search) results. 2. Click-through rate (CTR): The total number of possible clicks on a web page divided by the actual number of times a link on that same page is clicked. 3. Cloaking: The process of sending a version of a web page to a search engine that is different from the one a user sees on the site. Cloaking is considered to be unethical but is often used to increase the potential ranking of a website. Most of the search engines will penalize a website or web page if they discover it is cloaking. 4. Dead link: A hyperlink that does not lead to a page or site. This usually occurs when a server is down, the page has been moved or deleted, or the site no longer exists. 5. Directory: An index or list of websites compiled by people and usually organized by topic or theme. 6. Doorway page: A page that has been created for the sole purpose of attempting to get a higher ranking in the search engines. Most of the major search engines will penalize websites that use doorway pages. 7. Hidden text: Text that is visible to the search engine robots or spiders, but not to the website visitors. Hidden text is mostly used to add extra keywords to a page without adding additional content. Most of the major search engines will penalize websites that use hidden text. 8. Hyperlinks: Used to link one or more documents or pages together. 9. Inbound link: The links that direct users to another website. When a user arrives at one site from another site, that link is known as an inbound link. 10. Keyword: A word or phrase which is used when searching for a website in the search engines or directories. These are the words or phrases that webmasters use to describe or explain the content of their website. 11. Keyword Density: Represents the frequency that keywords appear on a page. Keyword density is the ratio of a keyword or key phrases to the total number of words on a particular page. This is an important issue for search engine rankings. The more often the keyword appears on a page - the higher its search engine ranking. However, if the keywords are repeated too often, it could lead to the page being penalized for spamming. 12. Link Building: The process of creating inbound links to your website. This can be accomplished by requesting reciprocal links, being listed in e-zines, newsletters, and directories. 13. Link Exchange or Reciprocal Links: The process where two webmasters agree to place each other's link on their website. 14. Link Exchange Program: Most link exchange programs are where webmasters sign up and agree to host and link to a member's only directory or links page. 15. Link Farm: Link Exchange programs that do not offer anything but a bunch of unrelated links. Most link farms collect email addresses and use them for sending unsolicited emails (SPAM) to webmasters that sign up for the program. 16. Link Popularity: The number of websites that link to a particular site. Many search engines use link popularity as a factor in determining the search engine ranking of a website. 17. Meta Description Tag: The tag present in the header of a web page that provides a short description of the contents of the page and/or the website. 18. Meta Keywords Tag: The tag present in the header of a web page that lists words which represent or explain the content in the body of the page and/or the website. 19. Pay Per Click Search Engine: A search engine in which the ranking of the sites is based on the amount paid for each click from that search engine to the site. 20. Outbound link: A link that directs users to another website. When a user arrives at a new site from your site, that link is known as an outbound link. 21. Search Engine: A computerized index of the web pages which creates a searchable database. Examples are Google, Yahoo, and MSN. 22. Search Engine Placement/Optimization: The process of ensuring that a website ranks high in the major search engines. 23. Spider: Also called robots or crawlers. This is a software program used by search engines to crawl the internet, storing URLs and indexing the keywords and text on web pages. 24. Traffic: The actual visitors to a website. 25. URL: (Uniform Resource Locator) is used to designate the address of a website. Lesley Dietschy is a freelance writer and the creator/editor of The Home Decor Exchange and the Home & Garden Exchange. The Home Decor Exchange is a popular home and garden website featuring resources, articles, decorating pictures, free projects, a shopping marketplace, and more. The Home & Garden Exchange is a unique link exchange directory dedicated to home and garden websites. Please visit both sites for all of your home, garden, and website needs. http://www.HomeDecorExchange.com http://www.HomeGardenExchange.com
MORE RESOURCES: Traffic building up on I-690 near Syracuse after reported multi-car crash shuts down west lanes syracuse.com Crash blocks several lanes on I-75 in Fulton County with traffic building | How to get around 11Alive.com WXIA DPW Building Fire Anne Arundel County Carmel City Council delays vote on Proscenium III bonds amid questions about traffic, building uses Current in Carmel Building tunnel, bridge at Marolt Open Space best scenario for mitigating Aspen traffic issues, options show The Aspen Times Southbridge residents blame speeding for building collapse, demand traffic safety measures The News Journal Building demolition affects traffic in Newport’s city center Newport News Times Residents pan proposed Main Road medical office building and new traffic light at Union Avenue RiverheadLOCAL Growing traffic controls business pays $1.37M for Glastonbury industrial building Hartford Business Journal Fix traffic before building natural gas plant, residents tell PSC North Dakota Monitor Construction at historic court building leads to traffic changes in downtown Wilmington The News Journal Live eclipse traffic: Heavy traffic building in central Ohio as travelers return south The Columbus Dispatch Traffic building on M6 after collision outside Middlewich Northwich Guardian Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Season in review: Palm Beach tackles development concerns, traffic congestion, parking Palm Beach Daily News Blasting has begun at the site of Lenox Public Safety Building. Here's what to know about traffic and safety Berkshire Eagle RECAP: M60 traffic with lane closure after five cars crash The Oldham Times Traffic building after collision on M6 southbound Warrington Guardian Things DOTs say: "Expanding the road will definitely reduce congestion" - Transportation For America Things DOTs say: "Expanding the road will definitely reduce congestion" Transportation For America Juveniles lead police on chase, crash into Holland building and knock out traffic light - WZZM13.com M6 LIVE traffic updates: Long queues building with lane shut after crash Manchester Evening News People: Eddisons; H&H Land & Estates; SRL Traffic Systems; Mansell Building Solutions; Farleys Solicitors; Slater Heelis The Business Desk Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online Next step in new building plans at West Holmes is a traffic study for proposed road Wooster Daily Record Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News WATCH: Van engulfed in flames on the M66 Lancashire Telegraph Crash on A12 Southbound sees traffic building for miles near Witham Braintree and Witham Times Traffic building near Paultons Park as half-term gets underway Hampshire Chronicle Delays on NDR as people queue to dispose of hazardous waste Norwich Evening News Palm Beach neighbors pan Paramount project as council pushes discussion to March Palm Beach Daily News People freed from wreckage after crash between lorry and car Barking and Dagenham Post Man taken to hospital after motorbike crash on major road Norwich Evening News Makhanda’s traffic department closed after labour inspectors find building unsafe for workers Forex Mortgage Attorney Loans ... Traffic building up on highways as people travel on Lunar New Year Yonhap News Agency Delays on NDR as people queue to dispose of hazardous waste Eastern Daily Press Man taken to hospital after motorbike crash on major road Eastern Daily Press Traffic building on A14 around town after crash Suffolk News Live: A303 chaos after two crashes with traffic building Somerset Live M32 traffic building after crash near Easton Bristol Live A30 lane reopens after Devon crash Devon Live 'Traffic is building, please take your time and slow down as you approach the area' NorthernIrelandWorld Traffic builds after caravan overturns on M90 Dunfermline Press Major road blocked following two-vehicle crash Eastern Daily Press Drivers warned of rush hour delays along M1 in Derbyshire – with queuing traffic after vehicle breaks down Derbyshire Times Lane closed and traffic building on M55 westbound after vehicle fire Lancashire Telegraph Traffic building on the A34 northbound after crash near Tufton Warren Hampshire Chronicle M275 traffic: Incident southbound sees traffic building into Portsmouth as drivers explore other routes. Portsmouth News Traffic building and road blocked after crash on busy road Lancashire Telegraph Traffic building on the M6 near Knutsford after collision Knutsford Guardian Heavy traffic building on M6, M61 and M55 after crash near Preston Blackpool Gazette Heavy traffic building after car bursts into flames near busy Ashton-on-Ribble junction Lancashire Evening Post Traffic building after lane closure on major south Essex road due to broken-down car - Southend Echo Heavy traffic building on M6, M55 and M61 as thousands of people travel to Blackpool Air Show Blackpool Gazette Crash causes traffic build up on major road outside ASDA Eastern Daily Press Person injured and traffic building after crash in this town Lancashire Telegraph Holiday traffic building as travellers leave Auckland for Matariki long weekend - New Zealand Herald |
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