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Inter-Linking Articles Strategy - What You Need to Know
Webmasters have so much information available to them on the Internet about how to increase traffic to their web sites, but how do you keep visitors on the site when they get there? If you happen to use the articles format in order to provide interesting content for your readers, have you considered what they do when they finish reading one of your articles? Actions the reader will take, will include: navigating to another part of the web site (if you are lucky and have a well designed site); typing another web site address into their browser; and, closing down their browser and doing something else - perhaps resuming their work after a lunch break. If you are a webmaster, the first of these would obviously be your preferred outcome. But a reader who randomly navigates through your pages at speed, is not the ideal. How do you not only keep a reader on your site, but also keep them engaged with your articles and possibly the products you are offering, while they finish the second half of their lunchtime sandwich? The answer is very simple really, but many webmasters do not use the strategy I am about to outline, when they place articles on their sites - the inter-linking strategy. What is it? It is simply the practice of linking one article on your web site to another related article and clearly signaling the link to your reader. People who write articles in different steps or parts use it already e.g. at the end of "Tips on How to Save Money - Part 1" they will have a link to "Tips on How to Save Money - Part 2". But there is no reason why we should not all be taking advantage of this simple but very effective strategy. For example, you may have written a general article about dental floss (ok so you have a really tough job on your hands of keeping your reader onboard!). In order to ensure that your reader does not leave your site after reading the article, you could include at the end of it a once sentence paragraph that says "If you have ever wondered how they get the mint flavour into dental floss, click here for an article which explains all". This is a much more powerful strategy than just having a long list of "other related articles" at the bottom of the page, which the reader may not even be able to see because they have not scrolled down far enough. Another benefit of this strategy is that with some clever and imaginative wording in that last one sentence paragraph, you can steer your reader towards a particular page, again possibly with information about a product that you wish to sell. As with all strategies, there is lots of room for experimentation to see what works best. As well as playing with words to come up with a sentence that will ignite your reader's interest, you can try different formats for the text itself. For example, if the last paragraph looks just like the rest of the article, it will almost certainly be read and taken in by the reader. Implementing this inter-linking strategy may take a little more time and thought, if you have previously only carpet-bombed your site with as many articles as possible. However, it is definitely another valuable tool for the webmaster's toolbox, or weapon for his armory, depending on how fanatical you are about keeping visitors on your site as long as possible! Emmanuel Mendonca is the webmaster and publisher of Debt Genius at http://www.debtgenius.com - a free source of information and advice on debt consolidation, getting out of debt and saving money.
MORE RESOURCES: Traffic building up on I-690 near Syracuse after reported multi-car crash shuts down west lanes syracuse.com Crash blocks several lanes on I-75 in Fulton County with traffic building | How to get around 11Alive.com WXIA DPW Building Fire Anne Arundel County Carmel City Council delays vote on Proscenium III bonds amid questions about traffic, building uses Current in Carmel Building tunnel, bridge at Marolt Open Space best scenario for mitigating Aspen traffic issues, options show The Aspen Times Southbridge residents blame speeding for building collapse, demand traffic safety measures The News Journal Building demolition affects traffic in Newport’s city center Newport News Times Residents pan proposed Main Road medical office building and new traffic light at Union Avenue RiverheadLOCAL Growing traffic controls business pays $1.37M for Glastonbury industrial building Hartford Business Journal Fix traffic before building natural gas plant, residents tell PSC North Dakota Monitor Construction at historic court building leads to traffic changes in downtown Wilmington The News Journal Live eclipse traffic: Heavy traffic building in central Ohio as travelers return south The Columbus Dispatch Fire flattens building off US 21; slow start to Monday commute in northern Beaufort County Hilton Head Island Packet Traffic building on M6 after collision outside Middlewich Northwich Guardian Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Season in review: Palm Beach tackles development concerns, traffic congestion, parking Palm Beach Daily News Blasting has begun at the site of Lenox Public Safety Building. Here's what to know about traffic and safety Berkshire Eagle RECAP: M60 traffic with lane closure after five cars crash The Oldham Times Traffic building after collision on M6 southbound Warrington Guardian Things DOTs say: "Expanding the road will definitely reduce congestion" - Transportation For America Things DOTs say: "Expanding the road will definitely reduce congestion" Transportation For America Juveniles lead police on chase, crash into Holland building and knock out traffic light - WZZM13.com M6 LIVE traffic updates: Long queues building with lane shut after crash Manchester Evening News People: Eddisons; H&H Land & Estates; SRL Traffic Systems; Mansell Building Solutions; Farleys Solicitors; Slater Heelis The Business Desk Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online Next step in new building plans at West Holmes is a traffic study for proposed road Wooster Daily Record Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News WATCH: Van engulfed in flames on the M66 Lancashire Telegraph Crash on A12 Southbound sees traffic building for miles near Witham Braintree and Witham Times Traffic building near Paultons Park as half-term gets underway Hampshire Chronicle Palm Beach neighbors pan Paramount project as council pushes discussion to March Palm Beach Daily News Delays on NDR as people queue to dispose of hazardous waste Norwich Evening News People freed from wreckage after crash between lorry and car Barking and Dagenham Post Man taken to hospital after motorbike crash on major road Norwich Evening News Makhanda’s traffic department closed after labour inspectors find building unsafe for workers Forex Mortgage Attorney Loans ... Traffic building up on highways as people travel on Lunar New Year Yonhap News Agency Delays on NDR as people queue to dispose of hazardous waste Eastern Daily Press Man taken to hospital after motorbike crash on major road Eastern Daily Press Traffic building on A14 around town after crash Suffolk News Live: A303 chaos after two crashes with traffic building Somerset Live M32 traffic building after crash near Easton Bristol Live A30 lane reopens after Devon crash Devon Live 'Traffic is building, please take your time and slow down as you approach the area' NorthernIrelandWorld Traffic builds after caravan overturns on M90 Dunfermline Press Major road blocked following two-vehicle crash Eastern Daily Press Drivers warned of rush hour delays along M1 in Derbyshire – with queuing traffic after vehicle breaks down Derbyshire Times Lane closed and traffic building on M55 westbound after vehicle fire Lancashire Telegraph Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World Traffic building on the A34 northbound after crash near Tufton Warren Hampshire Chronicle M275 traffic: Incident southbound sees traffic building into Portsmouth as drivers explore other routes. Portsmouth News Traffic building and road blocked after crash on busy road Lancashire Telegraph Traffic building on the M6 near Knutsford after collision Knutsford Guardian Heavy traffic building on M6, M61 and M55 after crash near Preston Blackpool Gazette Heavy traffic building after car bursts into flames near busy Ashton-on-Ribble junction Lancashire Evening Post Traffic building after lane closure on major south Essex road due to broken-down car - Southend Echo Heavy traffic building on M6, M55 and M61 as thousands of people travel to Blackpool Air Show Blackpool Gazette Crash causes traffic build up on major road outside ASDA Eastern Daily Press Person injured and traffic building after crash in this town Lancashire Telegraph |
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