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Web Design Information |
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Tapping Into The Visual Stimulus Of Your Web Site Visitors
"Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!" Suddenly I wake up in a cold sweat. What happened. Oh, then I realize: it was just a nightmare. O.k., I'm not crazy, and no I haven't had this dream before. But think about this: what would you do if you came to a site littered with either tons of different colors, loud pinks, purples, greens and reds mixed incoherently, or more animations and graphics than the rods and cones of your inner eye can possibly absorb? If your like me I simply go "click, bye-bye". Our visual stimulus is ever more so important on the web than almost anywhere else. Most definitely the internet is about information. But, that information is shown graphically. So, if you want to keep people at your site, first appeal to their visual stimulus. There are a few guidelines that you should adhere to when designing your site, following known research results on colors that elicit certain psychological responses people. The bottom line is that it is hard enough to market on the internet today, why make it harder by bugging your visitors. (1) Colors and Their Effect: I prefer blue and white. In general blue seems to elicit a sense of trust and white a sense of purity. Gold, on the other hand is the color of wealth and prosperity, something we are all working towards. So, with respect to general internet marketing, these colors tend to work the best. They are easy on the eyes and don't strike up a sense of danger, such as with the color red. Of course, the colors also depend on purpose of your site. If selling baby items, pink, which represents femininity, and baby blue, representing weakness may work quite well. It depends in part on site content. A high tech site selling electronic components may do better with greys, silvers, and black. (2) Animations and Banners: Animations are nice, but can take time to load and be distracting. Use them to focus the attention of a visitor. Place them at a single page location, at the center or all at the left side for instance. If you use more than one and they are scattered all over the page, where can you expect your eyes to focus. Yep, you heard right - click, bye, bye. Banners can also give you problems if there are two many and not well organized. Pay attention to the color design to ensure that it matches your site. Remember, no eye sores here. Overall, banner are known not to have the highest clickthrough rates. (3) Flash Media: Flash media animations are steadily gaining popularity and many sites are tailoring their start-up page to include large flash animations. Beware. In online home businesses, your primary purpose is content. Only fit in flash where it is strictly meant to guide the visual stimulus to a part of your site. I know, I know, it does look cool. But cool doesn't and never will build sales out of potential prospects. A few further resources that are of particular interest here are (1) http://www.internet-marketing-research.net, (2) http://www.infoplease.com/spot/colors1.html, (3) http://psychology.about.com/library/weekly/aa031501a.htm. As a good rule of thumb, if it hurts your eyes, it probably hurts others as well. Keep it simple, professional, easy to look at with color used just in the right place to highlight your content. Content is what will build your home based business. Elicit a visual response from your visitors to drive them to your content. About The Author Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics, two daughters and two cats. Subscribe to his free E-Zine on home business resources at e-kinetic@GetResponse.com or by visiting his Home Based Business site.
MORE RESOURCES: Digital Silk Advises New York Law Firms on Leveraging Information-Driven Web Design for Client Trust in 2025 markets.businessinsider.com Digital Silk Unpacks How Los Angeles eCommerce Brands Are Balancing Aesthetic and Performance in Web Design TradingView Digital Silk Identifies Why Los Angeles Nonprofits Aim to Increase Impact Through Purpose-Driven Web Design The Globe and Mail Digital Silk Advises New York Law Firms on Leveraging Information-Driven Web Design for Client Trust in 2025 Barchart.com UMF Art & Design Program seniors present capstone exhibit, “Circadian Limit,” April 10 – May 10 University of Maine System Unveiling the invisible hand: how AI is reshaping web design UNC Hussman School of Journalism and Media 2/6/25 – EXPLORE OUTDOOR HAWAI‘I SITE WINS WEB DESIGN GOLD Department of Land and Natural Resources - Hawaii (.gov) Web Design and Development Muskegon Community College Digital Silk Identifies Why Los Angeles Nonprofits Aim to Increase Impact Through Purpose-Driven Web Design Barchart.com Kicking It Website Design Analysis DesignRush 6 Great Resources to Learn Modern CSS Layout How-To Geek The Great Friendship Project Unveils New Website with Support from a Leading London Web Design Agency Business Matters AI-Powered Website Builders: Real Results or Empty Promises? Analytics Insight ChatGPT was tasked with designing a website. The result was as manipulative as you'd expect Fast Company BUSINESS SPOTLIGHT: Young Web Design keeps businesses current The Bradford Era Best Website Design Inspiration: Amazon DesignRush How AI-Driven Personalization Is Transforming User Interface Design Analytics Insight Essential Web Design Principles NYC Businesses Must Embrace in 2025-Insights from Digital Silk Newsfile 11 Best Interactive Website Designs in 2025 DesignRush Faculty Profile: Libby Perry (Editing for the Web, Web Design - Media Communications) Full Sail University 16 Best Modern Website Designs of the Moment DesignRush Web 3.0 And The Evolution Of Website Design: What You Need To Know Harlem World Magazine The Future of Web Design in New York: How Agencies Like Digital Silk Are Shaping the Digital Landscape Yahoo Finance 10 Best Medical Website Designs (2025) DesignRush Be The Buzz Web Design Analysis DesignRush The Best Web Design Comics SitePoint Local Web Design Company Has a Long-Standing Relationship With the Sarasota Film Festival The Suncoast Post 5 Upcoming Web Design Trends for 2022 SitePoint Web Design Statistics By UI/UX, Market Size, Web Development, Industry and Demographics Coolest Gadgets Miami's Hospitality Industry Adapts to New Web Design Trends - Insights from Digital Silk markets.businessinsider.com Best website design service of 2024 TechRadar USPS Website Design: A Detailed Overview DesignRush 18 Best Tech Website Designs in 2025 DesignRush Revolutionizing Web Design: How Squarespace's Design Intelligence AI Empowers Creators Boy Genius Report Enriching U: Web Design with HTML & CSS The Press Democrat Beyoncé Website Design Analysis DesignRush 11 Best Minimal Website Designs for 2025 DesignRush Amanda Braga Website Design Analysis DesignRush The Quake's Website Design Analysis DesignRush The Opportunity Agenda Web Design Analysis DesignRush Iconic Website Design Inspiration: Nike DesignRush The Hidden Carbon Footprint: How Sustainable Web Design Can Help Save the Planet - The Teen Magazine Afundi Web Design Analysis DesignRush |
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