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Web Design Information |
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Wording Up Your Website
Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website. Are you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it is quick and convenient, and they can jump from site to site instead of walking from store to store. Web savvy customers don't need to be patient, studies have shown that you need to engage a potential customer very quickly by giving them easy, fast access to the information they need. Otherwise they will simply move on to the next site. Appealing design and speedy functionality are important but they don't ensure that your site is well structured (intuitive) or well written (clear). Write First The real message on most websites is in the writing, and so it makes sense that the writing should determine the structure. Unfortunately, this is not the usual case. Most businesses choose the structure and design of their site first and then try and fit the writing around that structure. This flies in the face of commonsense. When you speak to someone, you structure your speech around your message, you don't decide on a structure then change the message to suit. So you need to plan what you want to say before you create the site. Maybe even write the whole thing first and then use the message to determine the structure. When deciding what to write, think about what your customer wants to know rather than what you want to say. It's a subtle difference, but it is the key to engaging a potential customer. Most customers will want to know the basics: What do you do? What benefit can you offer them? Why should they choose your service or product? What does it cost? How can they contact you? Where are you located? Brevity & Clarity Your website has to communicate a lot of information and to make matters worse, you are going to have limited space. Ideally, your customer won't have to scroll on any page (all your information will fit in a single window) and that single view will need to contain more than just words. The design and navigation elements take up about a third of a window, and you should leave a bit of room for white space (you don't want to overwhelm the customer). As a rule of thumb you should expect to have about half the window free for text. How you are going to fit all your information in such a confined space? This is where writing skills come in - choose your words very carefully. Websites can be an extremely powerful piece of marketing collateral. You can reach millions of potential customers for as little as a few hundred dollars. Unfortunately, your competitors are all doing the same thing - it's a level playing field but there are a lot of players. It is important that your message is structured and well thought out, otherwise your site will be a mess and no-one will bother to read about your business. If your message is clear, your site will be simple and easy to use. It's all in the words. About The Author * Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.
MORE RESOURCES: UMF Art & Design Program seniors present capstone exhibit, “Circadian Limit,” April 10 – May 10 University of Maine System AI-Powered Website Builders: Real Results or Empty Promises? Analytics Insight The Great Friendship Project Unveils New Website with Support from a Leading London Web Design Agency Business Matters Unveiling the invisible hand: how AI is reshaping web design UNC Hussman School of Journalism and Media 6 Great Resources to Learn Modern CSS Layout How-To Geek Digital Silk Unveils the Latest Web Development Trends Yahoo Finance Web Design and Development Muskegon Community College 2/6/25 – EXPLORE OUTDOOR HAWAI‘I SITE WINS WEB DESIGN GOLD Department of Land and Natural Resources (.gov) Kicking It Website Design Analysis DesignRush How AI-Driven Personalization Is Transforming User Interface Design Analytics Insight Top Web Design Trends for 2025 Designmodo ChatGPT was tasked with designing a website. The result was as manipulative as you'd expect Fast Company BUSINESS SPOTLIGHT: Young Web Design keeps businesses current The Bradford Era The Future of Web Design in New York: How Agencies Like Digital Silk Are Shaping the Digital Landscape Yahoo Finance Essential Web Design Principles NYC Businesses Must Embrace in 2025-Insights from Digital Silk Newsfile 11 Best Interactive Website Designs in 2025 DesignRush Faculty Profile: Libby Perry (Editing for the Web, Web Design - Media Communications) Full Sail University Playtech Adds Vegas Kings as Certified Design Partner iGamingFuture Web 3.0 And The Evolution Of Website Design: What You Need To Know Harlem World Magazine 16 Best Modern Website Designs of the Moment DesignRush Best web design software of 2024 TechRadar The Best Web Design Comics SitePoint Miami's Hospitality Industry Adapts to New Web Design Trends - Insights from Digital Silk markets.businessinsider.com 5 Upcoming Web Design Trends for 2022 SitePoint Web Design Statistics By UI/UX, Market Size, Web Development, Industry and Demographics Coolest Gadgets Best website design service of 2024 TechRadar Enriching U: Web Design with HTML & CSS The Press Democrat USPS Website Design: A Detailed Overview DesignRush 18 Best Tech Website Designs in 2025 DesignRush Revolutionizing Web Design: How Squarespace's Design Intelligence AI Empowers Creators Boy Genius Report Beyoncé Website Design Analysis DesignRush 11 Best Minimal Website Designs for 2025 DesignRush The Opportunity Agenda Web Design Analysis DesignRush Afundi Web Design Analysis DesignRush Iconic Website Design Inspiration: Nike DesignRush Top Web Design Trends in 2024 Netguru Lorie Smith Alliance Defending Freedom This retro Y2K desktop is actually a genius movie promo Creative Bloq How to easily use AI-powered web design to build your own site Kurt the CyberGuy |
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