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How to Double Your Online Sales Without Spending Another Dime on Advertising
Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail. FACT: "50% of Visitors are LOST because visitors can't easily find content" - Gartner Group FACT: "40% of Repeat Visitors are LOST from negative experience" - Zona Research FACT: "85% of Visitors ABANDON a new site due to poor design" - cPulse FACT: 70% of people who are ready, willing and able to buy online - don't complete the sale. Just imagine, if you can improve your web site's conversion rate, you have the potential to increase your sales by over 233%. And you can do it without spending any more on advertising, or bringing any more traffic to your site. Knowing how to increase your site's conversion of visitors into buyers can skyrocket your sales with the same exact amount of traffic you have now. So how do you convert more of the visitors to your site intobuyers? One of the most important ways to increase your site's conversion rate is to improve your site's copy. The purpose of the copy on your web site is to explain to a visitor how your product will fulfill their wants and desires. Notice I said "wants and desires", not "needs". It's important to realize that people primarily buy based on what they want, not what they need. The first step in improving your web site's copy is to understand the wants and desires of your customers. Next, make sure your copy is focusing on providing solutions to problems that are important to your customers. Review your copy and be sure it mainly talks about the benefits the customer will get by buying your product, and not about your product' s features. A feature is what your product does. A benefit is want your product does FOR your customer. You customer is only interested in what your product is going to do to make their life better. Be sure that your copy focuses on your customer instead of on you and your company. Your site's copy should talk about "you" and "your", instead of "me", "my" and "our". Your customer is interested in themself, not you or your company. Your sales copy needs to: 1) Grab the visitor's attention with a powerful headline 2) Draw the reader's interest by creating a connection between their problem or desire and your solution 3) Peak their Desire by making an emotionally compelling & believable case for your product 4) Motivate the reader to take action and fulfill their wants by their purchasing your product or service. Online or offline, conversion is the key to business success. Your copy is your site's salesperson. On the Web, improving your copy is the first step to doubling your sales without spending another dime on advertising. (c) Mark Jarmel - All Rights reserved ===============================================
MORE RESOURCES: Digital Silk Advises New York Law Firms on Leveraging Information-Driven Web Design for Client Trust in 2025 markets.businessinsider.com Digital Silk Unpacks How Los Angeles eCommerce Brands Are Balancing Aesthetic and Performance in Web Design TradingView Digital Silk Identifies Why Los Angeles Nonprofits Aim to Increase Impact Through Purpose-Driven Web Design The Globe and Mail Digital Silk Advises New York Law Firms on Leveraging Information-Driven Web Design for Client Trust in 2025 Barchart.com UMF Art & Design Program seniors present capstone exhibit, “Circadian Limit,” April 10 – May 10 University of Maine System Unveiling the invisible hand: how AI is reshaping web design UNC Hussman School of Journalism and Media 2/6/25 – EXPLORE OUTDOOR HAWAI‘I SITE WINS WEB DESIGN GOLD Department of Land and Natural Resources - Hawaii (.gov) Web Design and Development Muskegon Community College Digital Silk Identifies Why Los Angeles Nonprofits Aim to Increase Impact Through Purpose-Driven Web Design Barchart.com Kicking It Website Design Analysis DesignRush 6 Great Resources to Learn Modern CSS Layout How-To Geek AI-Powered Website Builders: Real Results or Empty Promises? Analytics Insight The Great Friendship Project Unveils New Website with Support from a Leading London Web Design Agency Business Matters ChatGPT was tasked with designing a website. The result was as manipulative as you'd expect Fast Company BUSINESS SPOTLIGHT: Young Web Design keeps businesses current The Bradford Era Best Website Design Inspiration: Amazon DesignRush How AI-Driven Personalization Is Transforming User Interface Design Analytics Insight Essential Web Design Principles NYC Businesses Must Embrace in 2025-Insights from Digital Silk Newsfile 11 Best Interactive Website Designs in 2025 DesignRush Faculty Profile: Libby Perry (Editing for the Web, Web Design - Media Communications) Full Sail University 16 Best Modern Website Designs of the Moment DesignRush Web 3.0 And The Evolution Of Website Design: What You Need To Know Harlem World Magazine The Future of Web Design in New York: How Agencies Like Digital Silk Are Shaping the Digital Landscape Yahoo Finance 10 Best Medical Website Designs (2025) DesignRush Be The Buzz Web Design Analysis DesignRush The Best Web Design Comics SitePoint Local Web Design Company Has a Long-Standing Relationship With the Sarasota Film Festival The Suncoast Post 5 Upcoming Web Design Trends for 2022 SitePoint Web Design Statistics By UI/UX, Market Size, Web Development, Industry and Demographics Coolest Gadgets Miami's Hospitality Industry Adapts to New Web Design Trends - Insights from Digital Silk markets.businessinsider.com Best website design service of 2024 TechRadar USPS Website Design: A Detailed Overview DesignRush 18 Best Tech Website Designs in 2025 DesignRush Revolutionizing Web Design: How Squarespace's Design Intelligence AI Empowers Creators Boy Genius Report Enriching U: Web Design with HTML & CSS The Press Democrat Beyoncé Website Design Analysis DesignRush 11 Best Minimal Website Designs for 2025 DesignRush Amanda Braga Website Design Analysis DesignRush The Quake's Website Design Analysis DesignRush The Opportunity Agenda Web Design Analysis DesignRush Iconic Website Design Inspiration: Nike DesignRush The Hidden Carbon Footprint: How Sustainable Web Design Can Help Save the Planet - The Teen Magazine Afundi Web Design Analysis DesignRush |
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