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Audio Streaming Information |
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Five Tips to Become a Soundbite Genius
1. Speak in soundbites to everyone. Getting key phrases for concepts and ideas across clearly is central to all communication. As a fun practice try to shave off any extraneous details during conversation in your everyday life. In Errol Morris' film *Fog of War* former Secretary of Defense Robert McNamara said, *Never answer the question that is asked. Answer the question you wish were asked.* Begin to train yourself to speak only what you want others to hear. In this way you'll be shaping other's perception of you-which is the essence of good media. 2. Answer the first interview question with your sermonette. In a 1989 interview on the NPR show Fresh Air veteran TV journalist David Brinkley said, *Everyone of them [his guests] will arrive in the studio with some little sermonette in mind, and determined to deliver it. So one thing I do is first ask them a dull, boring question like, what do you think about this. And let them deliver their little sermonette. And then we get to the hard core of what we're there to talk about.* Your first and last points have the most impact so plan and deliver your sermonettes no matter what you're asked. 3. Frame your ideas for your audience. Jennifer O'Neil, a film producer and director, explained that when shooting background footage (b-roll) she uses a technique called *grounding.* To *ground* the camera must end definitively on an object or scene that signals the viewer that that segment is over. I suggested to her that she probably also used the opening footage to *ground* or shape the beginning of how she wanted a viewer to perceive the scene. In this way you orient your audience to the scene or the material you want them to focus on. You can apply the same concept to soundbites. Your opening words set the stage for what you want to convey, your final words signify the close, how you want your audience to remember what you've told them. Use your opening and closing statements to anchor your audience to the information you want them to grasp. That way you shape the way they think about your product, service or cause. 4. Tell people what to do. I love mystery, but this isn't the place for it. Don't leave your audience guessing. Be forthright about the action you want them to take by letting them know why your product or service is necessary for them to have a complete and happy life now. What gap does what you have to offer fill? Be direct in pointing this out so there is no doubt. 5. Live your words. Get to the point with clarity and insight. The Latvian violinist Gidon Kremer said of composer Astor Piazzolla's music, *I don't think it's [the music] always about embellishment. I don't think it all can be expressed rightly just gliding on the surface of convenient rhythms. This music can't be in fact performed, it has to be lived. And I always can distinguish if someone is flirting with Piazzolla as a convenient item of our commercial industry or if someone really lives the life or the heartbeat of the music of this great composer.* It's the same with you and your soundbites. Are you living the heartbeat of what you're saying, what you're representing? If not, we hear your false notes, your commercial intent. If so, we know in an instant when your music is true. Learn how to use any interview, any time, on any topic, to get your business, book, product or cause the publicity-and fame you long for in this soundbite teleclass. http://www.prsecrets.com/ Copyright(c) 2004 Susan Harrow. All rights reserved. You have permission to publish this article in its entirety electronically, in print, in your ebook, or on your web site, free of charge as long as no changes to the content are made and you include my byline, copyright, and resource box. Please notify me of publication by sending an email with a copy of your publication to: mailto:newslettereditor@prsecrets.com. Thanks! About The Author Copyright(c) 2004 Susan Harrow. All rights reserved. Susan Harrow is a top media coach, marketing strategist and author of *Sell Yourself Without Selling Your Soul* (HarperCollins), *The Ultimate Guide to Getting Booked on Oprah*, and *How You Can Get a 6-Figure Book Advance.* Her clients include Fortune 500 CEOs, millionaires, best-selling authors and successful entrepreneurs who have appeared on Oprah,60 Minutes,NPR, and in TIME,USA Today,Parade, People,O,NY Times,Wall Street Journal,Inc.
MORE RESOURCES: Listen Live: WBAL Audio Feed WBAL Radio Spotify 'Music Pro' Tier Is Reportedly Coming—Extra $6 Monthly For Improved Streaming and More Tech Times Spotify's long-delayed HiFi service may finally come this year, here’s how much it could cost The Times of India Spotify’s HiFi audio tier set to debut in 2025: Report The Indian Express Streaming: Audio Metamorphosis TV y Video Latinoamérica Spotify could launch ‘Music Pro’ tier with lossless audio quality and AI features in 2025 Business Today Is this the end of Tidal? SoundGuys Spotify's Sound Upgrade: HiFi Audio Launching in 2025 Analytics Insight In brief: 'Nosferatu' on streaming, 'Euphoria' casting and more ABC Digital Syndication Spotify’s HiFi Audio Tier Set Will Reportedly Debut This Year, Here's How Much It Might Cost ABP Live LG Launches Free Audio Streaming Service With Easy Access and Simple, Dynamic User Experience LG NEWSROOM Global audio streams jumped 14% in 2024 to 4.8 trillion – with pop music the fastest-growing genre in the US Music Business Worldwide McIntosh announces DS200 streaming DAC Darko.Audio Best music streaming services in 2025 Tom's Guide There are now over 200m tracks on audio streaming services. Nearly 100m of them aren’t played more than 10 times each year. Music Business Worldwide Music Streaming Services Stats (2025) Exploding Topics Spotify to launch new premium service aimed at music ‘superfans’ Financial Times Spotify to introduce 'Music Pro' in 2025 – but at an extra cost The Eastleigh Voice News Spotify Music Pro to offer exclusive benefits and better sound for a 50% surcharge Notebookcheck.net A Guide to Music Streaming Services Kiplinger's Personal Finance Comparing Music Streaming Services in 2024 substack.com Music streams hit nearly 5 trillion in 2024. Women pop performers lead the charge in the US The Associated Press LG launches smart TV audio streaming service LG Radio+ Broadband TV News The 2 Best Music Streamers of 2025 | Reviews by Wirecutter The New York Times Non-U.S. Music Streaming Volume Spiked 17.3% in 2024: Report Digital Music News Best MP3 player 2025: top portable hi-res music players for any budget, all tested by our experts TechRadar Spotify To Launch ‘Music Pro’ Streaming Service ChannelNews How to stream video and audio from the VLC media player Android Authority Macron calls for fairer music streaming model after France imposes ‘music streaming tax’ Music Business Worldwide Music Streaming Forecast Report 2024: Global Market to GlobeNewswire Which streaming service pays artists the most? Darko.Audio LG Launches Free Audio Streaming Service With Easy Access and Simpe, Dynamic User Experience WebWire The Best Music Streaming Services of 2025 How-To Geek It’s time for streaming services to act on AI music Music Business Worldwide Is There Any Escape from the Spotify Syndrome? The New Yorker LG launches free audio streaming service Advanced Television |
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