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Customer Service Information |
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Make Your Customer Your Friend
The simplest way to describe a 'durian' (pronounced doo-ree-ann) is to say it's a yellowish-green fruit about the size of an mid-sized watermelon. It has a thick skin of spikes, and a rich bitterish-sweet fruit. Known as the King of Fruits, it emits an overpoweringly pungent smell that lingers on for days, hence it's an item that's banned in hotels and airplanes. To those unaccustomed to its strong smell, it's something they wouldn't touch with a six-foot pole. But in Asia, this is an all-time local favorite. As much as I enjoy the fruit, you'd never find me volunteering to go out and buy it from the many roadside shacks that spring up each 'durian' season. The reason is simple - carrying a trunkload of 'durians' home would mean that my car would end up stinking for days afterwards. And a leftover pungent smell trapped in an air-conditioned car can be the worst thing ever, let me tell you!! So last year, when I found out that there's a guy who would actually deliver 'durians' fresh from his orchard to my doorstep, I was delighted. Now the 'Durian Man' has figured out there are lots of others like me out there who'd rather go into 'durian withdrawal' than drive around in a stinky car, and he's found his niche doing home deliveries. So what is the 'Durian Man' doing for me, his customer? He's providing me the convenience of not having to go out there in the heat and the traffic to buy 'durians' and stink up my car for something that I'm not even 100% sure will taste good. Other 'durian' sellers have found their niche in selling the fruit without its spiky skin. If you've ever tried to pry open a 'durian' yourself, you'll know it's best to leave this thorny task to the professionals. Some sellers offer to open the fruits as a free service to their customers, others sell the fruit pre-packaged in plastic boxes. Although plastic boxes cannot technically hold in the smell and prevent it from stinking up your car, they're a much better option to punctured palms and bleeding fingers. Lesson #1: Listen to your customers' problems. If there's anything you can do to make their lives easier, to save them time and effort, you may well have found your niche. Build your business around it, and you have a surefire winner. But the 'Durian Man' doesn't stop there. He handpicks the 'durians' for me (since I'm completely clueless at distinguishing a good fruit from an inferior one) and delivers only the best fruits. Not only that, he backs each fruit with his personal guarantee that it will be of the best quality - succulent and tasty. If any of his fruits turns out to be substandard, all I have to do is to call him, and he'll replace those fruits on my next order, plus throw in a couple more fruit as a goodwill gesture. Lesson #2: By backing his products with a personal guarantee, he is building the customer's trust in him, his products and indeed his business. Trust is the biggest factor in ensuring repeat business. It puts the customer completely at ease doing business with someone they know will deliver quality. And frankly, I'd rather do business with someone I know and trust than with a total stranger, wouldn't you? Fast forward to this week. He calls me to say, "Hey, listen, I'm driving into the city from my orchard, and I've got a batch of the freshest 'durians' this season. Really, these are the best so far. Want me to stop by your house with some?" Would you pass up an offer like that? It's been over six months since I last ordered from him, and frankly with the kind of schedule I'm running, 'durians' have to absolutely be the last thing on my mind. But hearing that 'durians' are in season again and knowing I don't have to lift a finger to go buy them was tempting. Without hesitation, I ordered a batch to be delivered the same afternoon! Lesson #3: Find a reason to contact your customers, keep them in the know, remind them that you're still around offering the same great customer service, and there's your repeat customer right there ;o). The 'Durian Man''s business tactics are not new but they work like a charm. Think about how you can adapt his tactics into your own business. Copyright 2004 Kit Lum. All rights in all media reserved. About The Author Kit Lum publishes Go Get Global Ezine which features advertising and web design services, and business and cultural resources to help small and home-based businesses profit from growing globally. Get more FREE tips like these at http://www.Go-GetGlobal.com.
MORE RESOURCES: AI Chatbots Are Ready to Talk to Customers. Sort of. The Wall Street Journal Pricing, AI, DPA, Customer Service Tools; Bill Emerson Interview; Training This Week; STRATMOR CD Workshop Mortgage News Daily Samsung Electronics Canada Customer Service Wins Bronze in ‘Best Use of Omni Channel' at International CX Awards 2024 Yahoo Finance Qme secures $3M funding to streamline customer service across Africa Techpoint Africa Building Competitive Advantage in Customer Care Through AI The Business of Fashion 311 Customer Service Center City and County of San Francisco FTC Finalizes Order with H&R Block Requiring Them to Pay $7 Million and Overhaul Advertising and Customer Service Practices for 2025 and 2026 Tax Seasons Federal Trade Commission News Ikea expands integration with assembly services platform Chain Store Age JEA is inviting bids for 19-story downtown tower that used to be its headquarters The Florida Times-Union Consumers Demand Enterprises Modernize to Improve Ailing Customer Experience, Says Research Business Wire American Lamprecht Enhances Visibility for Air and Ocean Shipments Using Descartes Solution Supply Chain Dive Women in Fintech: A Conversation About Loyalty Ecosystems in Financial Services with Becky Hill Finovate Neterra Enhances Its Customer Service Monitoring System Total Telecom Gladly Named a Leader in Constellation ShortList™ for Digital Customer Service and Support PR Newswire QueueKiosk™: Saving Thousands of Active-Duty Man Hours & Improving Customer Service at the MPF Office Kiosk Marketplace Finally, hard data on a real-world AI business use case: It’s huge for customer service Sherwood News Liverpool reinvents customer service through digital platform ComputerWeekly.com Firm to expand customer service in Yorkshire with new service centre Golf Business News CSPI & Nutrition Action Customer Service CSPI Newsroom Textron Aviation to Open New Service Facility at Essendon Fields Airport, Expanding Capabilities in Australia Pittsburg Morning Sun Help Department of Taxation and Finance Six Game-Changing AI Customer Service and CX Strategies Hospitality Net Consumer Directed Personal Assistance Program (CDPAP) New York State Department of Health Cigna's customer-centric strategy could ripple across the sector Modern Healthcare Major AI Success Story: Giftify Achieves 40% Faster Customer Response Times with Enterprise AI StockTitan Contact Us About Your Bill myclearwater.com Customer Service Center apps.tampagov.net Customer Support | Department of Corrections Governor Tom Wolf 311 - Birmingham’s Customer Service Center City of Birmingham (.gov) DESCO's meeting held to enhance customer service and power reliability The Business Standard 70% of customer service to rely on AI by 2028: Gartner Outsource Accelerator Customer Service & Support Hillsborough County (.gov) My experience as a Customer Service and Sales Intern Toby Shapiro's Experience at A.D. Sutton and Sons Chapman University Delta’s annual profit-sharing day spotlights ‘people first’ strategy The Atlanta Journal Constitution 3 Ways To Quickly Make $50 GOBankingRates Welcome to Riverside Public Utilities City of Riverside (.gov) Celebrate Customer Service Week City of Riverside (.gov) Which companies have the best customer service? Amazon, Shein, Costco among top-rated brands USA TODAY Con Edison Proposes Investments to Meet Growing Demand for Clean Energy, Enhance Customer Support T&D World Fulton County Recognized as a 2024 National Customer Service All Star Fulton County Government Contact Reverb Support Reverb America's Best Customer Service 2025 Newsweek 8 strategies for using AI for customer service in 2025 Sprout Social Attorney General Bonta Demands Better Customer Service for Californians California Department of Justice AI for Customer Service Market worth $47.82 Billion by 2030 - Exclusive Report by MarketsandMarkets™ PR Newswire Can artificial intelligence rescue customer service? The Economist Permits–customer services King County Lifeline Support for Affordable Communications Federal Communications Commission Department of Transportation Governor Tom Wolf 11 key elements of excellent customer service Business.com Shep Hyken, HPU Customer Service Expert, Mentors Students and Staff High Point University Summer EBT | Department of Human Services Governor Tom Wolf How Intercom Achieves 86% Resolution Rates with Claude AI: A Customer Service Revolution - Anthropic Office of Developmental Programs Governor Tom Wolf Our Contact Centre achieves national recognition for excellence in customer service Royal Borough of Greenwich |
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