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Establishing Yourself as an Expert in the Eyes of Your Customers
The most important aspect of a successful business is developing the correct mindset toward your customers. And this is not the over used phrase The customer is always right. Actually the correct mindset we are referring to here is to always think in terms of benefits for your customers. The highly successful businessperson thinks of ways to show interest in their customers even before they come into their store. They endeavor to educate the customer on the benefits of their products and services. They make their products and services stand out in their customer's mind. Some marketing experts think of this in terms of a USP or Unique Selling Proposition. Or what are the unique selling characteristics that separate your products and services and make them stand out from your competition. Here is an exercise I suggest you do and then repeat at regular intervals. Ask yourself the following questions and then write down in a list all the answers that you can think of. Now from the list of benefits you create from questions 1, 4, and 5 above. Pick out the best benefits and compile them into a one-page sheet. This sheet will serve to educate your customers how you stand out from your competition. You can do a lot with this sheet. You can create a plaque, which you hang on the wall for your customers to see. Have copies made and available for your customers to read and take home. Tip: Try to think of the hidden benefits or benefits that may not be readily apparent. For there can be true riches in the hidden benefits. You might even ask one of your better customers you know well the following: I am doing a survey with some of my most valued customers and I highly value your opinion on the following question? What are the main benefits that you feel you derive from doing business with me? This accomplishes two purposes. One it lets the customer know you highly value their opinion which makes for a more loyal customer and two they will reveal benefits they receive from your business that you hadn't thought of. And you can even add these benefits they provide to your list. By operating in this fashion you will develop a big edge over your competition. In fact even your ads should be oriented toward benefits to your customers, not just on what you are selling. Nick A. James offers informative tips and information on nutrition, health and working from home. Get the Exclusive Free Report! -6 Steps to Simplify Your Life, Improve Your Health & Give You Dynamic Energy! His many years of Internet Marketing expertise puts him in unique position to help others starting a home business. For free advice, health blog, and cutting edge info contact him at: http://www.health-goji-juice.com
MORE RESOURCES: SIGNED INTO LAW: Senators Hassan and Marshall’s Bipartisan Legislation to Improve Government Customer Service Maggie Hassan CSPI & Nutrition Action Customer Service CSPI Newsroom SailPoint Recognized as a 2024 Gartner Peer Insights™ Customers’ Choice for Identity Governance and Administration Business Wire Ace Hardware Earns Top Spot on Forbes Customer Service List Hardware Retailing Vontier’s Driivz extends its offering to provide Call Center and Network Operation Center (NOC) Services GlobeNewswire Valvoline Ranked Among Best in Customer Service AftermarketNews.com (AMN) What’s the future for customer service and hospitality in coffee? Perfect Daily Grind Understanding Current, Potential Laundry Customers Better (Part 1) American Laundry News Cents Launches Cents Assist, the First AI-Powered Call Center Built for Laundry Businesses PR Newswire Liberty Flagpoles Joins Salute to America 250, Guarantees Best Customer Service, Prices & Quality on US Flags & Flagpoles Markets Insider Is a hybrid AI-human model the key to superior customer service? Interesting Engineering My experience as a Customer Service and Sales Intern Toby Shapiro's Experience at A.D. Sutton and Sons Chapman University Customer Service & Support Hillsborough County (.gov) Fulton County Recognizes National Customer Service Week Fulton County Government Conway Corp employees win MACTA Customer Service awards Log Cabin Democrat America's Best Customer Service 2025 Newsweek Celebrate Customer Service Week City of Riverside, California (.gov) Fulton County Recognized as a 2024 National Customer Service All Star Fulton County Government PROFILES IN BUSINESS: King's Finest Vintage focuses on restoration, organization and customer service The Herald Journal Attorney General Bonta Demands Better Customer Service for Californians California Department of Justice Welcome to Riverside Public Utilities City of Riverside, California (.gov) Customer Assistance Programs DC Water Good customer service does exist Houston Herald 8 strategies for using AI for customer service in 2024 Sprout Social Shep Hyken, HPU Customer Service Expert, Mentors Students and Staff High Point University 11 key elements of excellent customer service Business.com Department of Transportation | Department of Transportation Governor Tom Wolf Can artificial intelligence rescue customer service? The Economist I CARE VA.gov Home | Veterans Affairs SUN Bucks: Pennsylvania’s Summer EBT program Governor Tom Wolf Updated Customer Service Hours - Several Departments Downtown Riley County Official Website What Your Business Can Learn From Southwest Airlines Business.com Office of Developmental Programs Governor Tom Wolf Contact Us - Yosemite National Park (U.S. National Park Service) National Park Service BEST CUSTOMER SERVICE Forbes Banglalink launches AI chatbot for customer service newagebd.net bizfile California Secretary of State IRS Should Ensure Customer Service Enhancements Are Accessible for Taxpayers with Disabilities National Taxpayer Advocate View/Pay Your Utility Bill City of Tucson Social Security Is Improving Our National 800 Number and Reducing Call Wait Times Social Security Matters Worcester unveils new 311 Customer Service Center Spectrum News 1 Q&A: Focus on customer service a priority for Strat executive CDC Gaming Reports Fare-Free Service for Customer Appreciation and Try Transit Week charlottenc.gov Generative AI for Customer Service and Support - Use Case NVIDIA Daily News Report Top 6 social media customer service tools for your brand Sprout Social Video Quick Take: Intercom’s Brian Donahue on How AI Customer Service Agents Are Delivering Massive Value HBR.org Daily Airline conducts customer service review Royal Gazette 8 customer service trends to know in 2025 Sprout Social Permits King County Running our contact centers on Azure Microsoft Don’t trust Google for customer service numbers. It might be a scam. The Washington Post They’ve got your back: Meet American’s system customer service managers - American Airlines Newsroom They’ve got your back: Meet American’s system customer service managers American Airlines Newsroom Gartner Survey Finds 64% of Customers Would Prefer That Companies Didn’t Use AI For Customer Service Gartner How I learned customer service at the Farm Progress Show Farm Progress |
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