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Customer Service Information |
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3 Special Benefits Every Customer Wants
Every customer looks for 3 special benefits when they dobusiness with you. They may not specifically ask for thesebenefits. But you're losing sales if you don't automaticallyprovide all 3. 1. Fast Results Prospective customers may take a long time deciding whetheror not they will buy from you. But once they decide to buy,they expect instant results. When people buy a car they wantto drive it home today. When they sign up with a health clubthey expect to look and feel better by the end of the week. Look for ways you can reduce the time your customers have towait after a transaction before they can start enjoying theresults of their decision to buy. Try to deliver yourproduct at the point of sale. When that's not possible, lookfor creative ways to provide a benefit your customer canstart enjoying immediately. For example, a publisher I know recently created a specialpackage combination of his latest "how-to" book in print andseveral eBooks on the same subject. When customers order hisnew book, they can immediately download the eBooks on theircomputer. They don't have to wait for the hard-cover book toarrive before they can start enjoying the benefit they paidfor. 2. Easy Procedures Customers want products that are easy to use and servicesthat produce results without disturbing their daily routine.You can increase your sales by stressing the "easy to use"characteristics of your product or service in all yourpromotions. Convenience and ease of use are often moreimportant to customers than price. Simplify your buying procedure too. Make it easier forcustomers to buy from you and you will get more sales. For example, many online shoppers are impatient and won'ttolerate a lengthy ordering process. Minimize the number oftimes your customer has to click to another screen whenordering online. Use a simple order form instead of ashopping cart if you only offer 1 or 2 items. And don't askthem to give you more information than you need to processtheir order. 3. Personal Attention Every prospect and customer wants personal attention. Oneway you can provide it is by giving them an opportunity toask questions. Only interested prospects will take the time to askquestions. Many will buy from you if they get valuableinformation from your answer. You can often include apromotion for your product or service as part of youranswer. Answering questions is not time consuming. The samequestions will be repeated over and over again. But you onlyhave to answer each question once if you save your answer toa permanent file. Copy it into your reply whenever you getthat same question again ...and revise it slightly topersonalize your response. You can answer questions quicklyand your prospects will appreciate your personal attention. Tip: If you find yourself personally answering a lot ofquestions, add a Questions and Answers page to your website. Post the answers to your most frequently askedquestions. It will reduce the number of questions you haveto answer individually. But remember, it also deprives youof an opportunity to impress prospects with your personalattention. Every customer wants fast results, easy procedures andpersonal attention. Most won't ask for these benefits. Butthey won't buy from you unless they get them. Make sure youprovide all 3 of these special benefits ...and look for waysto improve the quality of each. Then watch how quickly yoursales increase. Copyright 2004 Bob Leduc Bob Leduc spent 20 years helping businesses like yours findnew customers and increase sales. He just released a NewEdition of his manual, How To Build Your Small Business FastWith Simple Postcards ...and launched *BizTips from Bob*, anewsletter to help small businesses grow and prosper. You'llfind his low-cost marketing methods at: http://BobLeduc.com.or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
MORE RESOURCES: AI Chatbots Are Ready to Talk to Customers. Sort of. The Wall Street Journal Pricing, AI, DPA, Customer Service Tools; Bill Emerson Interview; Training This Week; STRATMOR CD Workshop Mortgage News Daily Samsung Electronics Canada Customer Service Wins Bronze in ‘Best Use of Omni Channel' at International CX Awards 2024 Yahoo Finance Qme secures $3M funding to streamline customer service across Africa Techpoint Africa Building Competitive Advantage in Customer Care Through AI The Business of Fashion 311 Customer Service Center City and County of San Francisco FTC Finalizes Order with H&R Block Requiring Them to Pay $7 Million and Overhaul Advertising and Customer Service Practices for 2025 and 2026 Tax Seasons Federal Trade Commission News Samsung Electronics Canada Customer Service Wins Bronze in ‘Best Use of Omni Channel' at International CX Awards 2024 Business Wire JEA is inviting bids for 19-story downtown tower that used to be its headquarters The Florida Times-Union American Lamprecht Enhances Visibility for Air and Ocean Shipments Using Descartes Solution Supply Chain Dive Neterra Enhances Its Customer Service Monitoring System Total Telecom Women in Fintech: A Conversation About Loyalty Ecosystems in Financial Services with Becky Hill Finovate Gladly Named a Leader in Constellation ShortList™ for Digital Customer Service and Support PR Newswire QueueKiosk™: Saving Thousands of Active-Duty Man Hours & Improving Customer Service at the MPF Office Kiosk Marketplace Finally, hard data on a real-world AI business use case: It’s huge for customer service Sherwood News Liverpool reinvents customer service through digital platform ComputerWeekly.com Firm to expand customer service in Yorkshire with new service centre Golf Business News CSPI & Nutrition Action Customer Service CSPI Newsroom Textron Aviation to Open New Service Facility at Essendon Fields Airport, Expanding Capabilities in Australia Pittsburg Morning Sun Help Department of Taxation and Finance Six Game-Changing AI Customer Service and CX Strategies Hospitality Net Consumer Directed Personal Assistance Program (CDPAP) New York State Department of Health Cigna's customer-centric strategy could ripple across the sector Modern Healthcare Major AI Success Story: Giftify Achieves 40% Faster Customer Response Times with Enterprise AI StockTitan Community advocacy group accuses RG&E of shutting off service to record number of customers in 2024 Spectrum News Contact Us About Your Bill myclearwater.com Customer Service Center apps.tampagov.net 311 - Birmingham’s Customer Service Center City of Birmingham (.gov) DESCO's meeting held to enhance customer service and power reliability The Business Standard 70% of customer service to rely on AI by 2028: Gartner Outsource Accelerator Palm Coast Utility Department Celebrated for Enhanced Customer Service City of Palm Coast Customer Service & Support Hillsborough County (.gov) My experience as a Customer Service and Sales Intern Toby Shapiro's Experience at A.D. Sutton and Sons Chapman University Delta’s annual profit-sharing day spotlights ‘people first’ strategy The Atlanta Journal Constitution 3 Ways To Quickly Make $50 GOBankingRates Welcome to Riverside Public Utilities City of Riverside (.gov) Celebrate Customer Service Week City of Riverside (.gov) Which companies have the best customer service? Amazon, Shein, Costco among top-rated brands USA TODAY Con Edison Proposes Investments to Meet Growing Demand for Clean Energy, Enhance Customer Support T&D World Fulton County Recognized as a 2024 National Customer Service All Star Fulton County Government Contact Reverb Support Reverb Charter Names Robyn Tolva Senior Vice President, Customer Service Reliability | Charter Charter Communications America's Best Customer Service 2025 Newsweek 8 strategies for using AI for customer service in 2025 Sprout Social Attorney General Bonta Demands Better Customer Service for Californians California Department of Justice AI for Customer Service Market worth $47.82 Billion by 2030 - Exclusive Report by MarketsandMarkets™ PR Newswire Can artificial intelligence rescue customer service? The Economist Permits–customer services King County Lifeline Support for Affordable Communications Federal Communications Commission Shep Hyken, HPU Customer Service Expert, Mentors Students and Staff High Point University Department of Transportation Governor Tom Wolf President Biden Announces New Customer Service Actions, Targets Subscriptions and ‘Doom Loops’ CX Today 11 key elements of excellent customer service Business.com Launch of New Districtwide Customer Service Platform The School District of Philadelphia Summer EBT | Department of Human Services Governor Tom Wolf |
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