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The Top 10 E-Commerce Ways to Follow up with Clients - Part 1
Did you know that 80% of all sales are made after the 5th contact? The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals. Building your practice needs consistent bi-monthly follow-ups. If you think this takes too much time, follow my lead and delegate some of it where you will spend only 6-8 hours a week. Remember, only marketing and promotion builds income and business, the rest are expenses. Here's the top ten ways: 1. Keep track of every one who contacts you, in person or by email about coaching or other service. Treat email addresses like gold. These are already qualified, targeted future clients. Copy and paste their email note, date, and question into Textpad or notepad under the name "potential clients." Print it out and keep in a hard file named the same.
When someone connects with you, copy and paste their address into your computer folder called "eLists." Place the address where you think it belongs. Name one file "potential clients." If they are past clients, create another list and call it "past clients." If present clients, make a file for them too. Categorized into groups, you can personalize your note to each one. Every month you'll want contact one of these groups and offer them something special. 3. Keep track of your ezine subscribers' emails separately. While you may use a company to send out your ezine, you may also want to have that list handy in your own office. My assistant uses www.textpad.com shareware program to manage all of my different email lists. Since I only send out my ezine on book coaching and business tip monthly, I follow up in between with a thank you or special offer. It takes less than 3 minutes to send out through text pad. 4. Choose the appropriate follow up message for each group. For your monthly ezine, you may want to send out a mini "marketing survey." You ask 4-8 questions. For any who takes the time to respond, you offer them a fre.e eBook or report. In one follow up I asked, "What are the 3 top questions you want answered about writing and publishing a book?" My subscribers knew I was thinking about them and appreciated it by signing up for the follow up small cost book coaching marathon teleclass. People love fre.ebies, so when your follow up offers a fre.e tip or question and answer, your potential clients will see your value. 5. Leverage big results from just a little effort. Don't waste any information that helps you promote. After you get responses to your mini survey, use them again and again. After you answer the questions, keep them in a folder called Q and A. Create a new web site link and post them as new content for your hungry web site visitors. When other professionals ask me for an interview for their ezines and sites, I get them via email, answer them and get promoted by others through their ezines and Web sites. At the same time, I divide these interviews into articles under 1000 words and submit them to opt-in ezines looking for free content. From just one ezine interview, several high power professionals called me to order books first, then to become business clients. Don't think you are bothering your contacts. If they don't want your news, they can opt-out. Thank you's and free gifts keep your name in front of your buyers. It tells them you appreciate them and let's them know what new things you can offer them. Follow up is good business. Part two of this article is available at www.bookcoaching.com/freearticles/article-130.shtml. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES: Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews? Search Engine Journal News Alarm bells ringing with the end of de minimis – ultimately it will add costs theloadstar.com FedEx ecommerce report: 97% of shoppers abandon purchases due to inconvenience Digital Commerce 360 NAVER D2SF backs STUDIO LAB’s AI-driven solution for e-commerce PDPs Retail Insight Network Man wins Rs 3,499 refund from e-commerce major for smartwatch The Times of India How Ecommerce Retailers Can Mitigate Shipping Delays and Disruptions Global Trade Magazine Top Ecommerce Trends Shaping Online Business in 2025 TechRepublic Latest B2B Ecommerce news, research and case studies Digital Commerce 360 Merchants’ Guide to Optimizing CSS Practical Ecommerce AI-enhanced ecommerce helps boost 2024 sales for US Foods Digital Commerce 360 Ecommerce earnings recap: What you missed from Estée Lauder, Peloton and more Digital Commerce 360 Kirkland’s outlines 3-pronged initiative to reinvigorate its retail, e-commerce business Furniture Today Ecommerce Trends: Is Amazon the largest online retailer? See for yourself Digital Commerce 360 AI-Powered eCommerce: Optimize & Win Digital Commerce 360 Airfreight rates remain firm despite e-commerce concerns Air Cargo News Buy Now Pay Later B2B and E-commerce in Europe Fintech Finance The 7 best ecommerce platforms of 2025 TechRadar United States Begins to Restrain Cross-Border E-commerce White & Case LLP 43% German online retailers dissatisfied with market Ecommerce News Ecommerce Stocks To Consider - February 16th MarketBeat Shopify targets B2B ecommerce growth with strong financials and expanded tools Digital Commerce 360 Perfect Moment's Mixed Q3: 204% Sequential Growth Masks Annual Decline - Key Metrics Inside StockTitan Bill on E-Commerce passed unanimously The Rising Nepal The impact of Royal Mail’s second-class delivery changes on eCommerce Premier Construction Magazine US ecommerce sales growth holds steady in Q3 Digital Commerce 360 New Metapack® Survey: How Consumer Expectations are Reshaping Ecommerce After a Quarter Century of Retail Transformation Business Wire The secret behind Temu’s rock-bottom prices The Conversation France Topic: E-commerce worldwide Statista Ye website down after selling swastika shirts; e-commerce platform says site violated terms NBC News The State of the Ecommerce Fashion Industry: Statistics, Trends, and Strategies to Use in 2025 Shopify UAE E-Commerce Market to Reach USD 632 Billion by 2033, Growing at 22.50% CAGR During 2025-2033 openPR Black Friday ecommerce sales reach $10.8 billion Digital Commerce 360 Who is the CEO of Shopify? Kanye West’s dispute with the e-commerce platform over Yeezy clothing line explained Soap Central AppLovin Divesting Apps Business To Dig Into Ads, Ecommerce 02/17/2025 MediaPost Communications Romance scams: The hidden threat to e-commerce merchants Electronic Payments International Bookshop.org, an Amazon Rival, Adds Ebooks Practical Ecommerce US Ecommerce Forecast 2024 eMarketer Walmart Earnings Preview: 'Alternative Revenue Streams' And E-Commerce Will Eventually Boost Margins Seeking Alpha Dayhouse Develops Software to Integrate Design, E-Commerce and Digital Health Technology TechBuzz News This E-Commerce Leader Rockets Past S&P 500, Clears Entry Amid 55% Earnings Growth Investor's Business Daily BlueTape releases new e-commerce integration LBM Journal Qatar E-Commerce Market to Reach USD 10.1 Billion by 2033, Growing at a 10.27% CAGR During 2025-2033 openPR Pitney Bowes sets an exit path for Global Ecommerce unit Digital Commerce 360 How tariffs and trade wars will impact cross-border ecommerce Digital Commerce 360 My friend and I pooled $10,000 to start an e-commerce company. After months of brainstorming products, we chose pickleball paddles. Business Insider MikMak Keeps Momentum High in 2025 With New Partnerships, Platform Innovations, and Composable Commerce API Enhancements Business Wire Walmart extends online sales growth streak in Q3 Digital Commerce 360 |
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