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Ecommerce Information |
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Does Your Shopping Cart Have a Squeaky Wheel?
Have you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves need restocked, all the checkout lanes have long lines...not a fun experience. Just like in-person shopping, making online shopping easy and painless is key to getting customers to purchase from your store. Advertisement Let's examine the internet shopping process from start to finish exposing some places in the process that your store may have a squeaky cart. Make the Product Easy to Find Offer a search capability if your store has a large number of products. Most buyers don't have the patience to wade through 20 pages of products to find what they want. Share Availability Early On Now that the customer has found the product, let them know that it is in stock and ready to ship. Right on the product page or when they place it in their shopping cart let the customer know their purchase can be on its way soon. Don't wait until after they've placed the order to tell them it will be another 6-8 weeks. Streamline the Order Form Limit your order form to the basics. Shipping information, credit card or payment information, and the quantity and order number are all it takes. This isn't the place to conduct market research or ask for loads of information. Keep the order form short and simple. For future purchases, keep the customer's data on file so they can fly through the ordering even faster next time. Handling Your Shipping (and Handling) One big reason many people don't shop on the internet is that they have to pay for shipping. Offer a variety of shipping options to the customer so that she can decide how quickly she needs the item and what she is willing to pay to have the product delivered. Resist the temptation to add large handling fees to the shipping costs. What looked like a great online deal at $19.95 isn't nearly as attractive when shipping + handling brings the total cost to $29.95. Keeping your online order process simple and straightforward will enhance your customer's satisfaction and the likelihood that they will visit your store again. About The Author Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. Send an email to megancorwin@wahwoman.com to schedule a complimentary 30 minute coaching session. For more articles and advice about online marketing strategy and solutions, become a member of Megan's online community for work at home women: http://www.wahwoman.com/membership.html
MORE RESOURCES: Shopify, IBD Stock Of The Day, Rising On E-Commerce Push Into Enterprise, B2B, Point Of Sale Investor's Business Daily I've interviewed dozens of self-made millionaires, early retirees, and 'super savers' and plan to use one of their top wealth-building strategies in 2025 Business Insider TikTok expands e-commerce operation into Mexico amid potential US ban South China Morning Post TikTok Shop expands ecommerce business into Mexico theloadstar.com Latest B2B Ecommerce news, research and case studies Digital Commerce 360 Bloomreach Celebrate US Partners for Their Exceptional Commitment in Revolutionizing Commerce Experiences Business Wire ShelfTrend to Transition to AI-Powered Ecommerce Solutions ChannelX World Ecommerce SMBs Need Faceless Videos Practical Ecommerce The Four Pillars of Ecommerce Profitability in the Era of Generative AI Retail TouchPoints Ten digital marketing trends HBS Dealer Ecommerce Order Management System Market Next Big Thing | Major Giants Shopify, Oracle NetSuite, SAP openPR How E-Commerce Businesses Can Improve Web Accessibility breakingac.com New Ecommerce Tools: January 2, 2025 Practical Ecommerce E-commerce logistics index hits near 7-year high in 2024 People's Daily Recap: How online retailers used AI in 2024 Digital Commerce 360 eCommerce Affiliate Programs (2024) Business of Apps Serial Entrepreneur Bruce Buchanan is Scaling Ecommerce Technology Company Rokt to the Next Level CEOWORLD magazine Holiday e-commerce sales set new record high (AMZN) Seeking Alpha US ecommerce sales growth holds steady in Q3 Digital Commerce 360 How Sea Cruised To A 162% Gain In 2024 To Shakeoff A Rough Start To The Year Investor's Business Daily eCommerce Specialist Jorge Zuñiga Blanco Highlights Key Trends Shaping the Future of Online Retail WebWire AI, sustainability, and personalization will change ecommerce 2025 Digital Commerce 360 Black Friday ecommerce sales reach $10.8 billion Digital Commerce 360 How to Do Market Research For Ecommerce in 2024 Exploding Topics Best ecommerce platform of 2024 TechRadar Vartega makes e-commerce storefront available for sustainable carbon fiber materials purchase CompositesWorld Industry Expert Jorge Zuñiga Blanco Reveals Projections for Evolving Consumer Behavior in eCommerce WebWire China E-Commerce Giant Alibaba Sells Stake In Retail Firm Sun Art To Focus On Core Business Investor's Business Daily Render Expands, Web3Bay Redefines E-commerce & Injective Advances Techpoint Africa Rezolve AI Forecasts the Future of ECommerce: How AI Will Shape Retail in 2025 and Beyond Yahoo Finance What November’s Baird/Digital Commerce 360 Ecommerce Stock Index results showed Digital Commerce 360 Nectar Acquires iDerive, Merging Analytics Innovation with Industry-Leading eCommerce Expertise EIN News India’s ecommerce funding declines 42% in 2024 Tech in Asia Walmart extends online sales growth streak in Q3 Digital Commerce 360 Ecommerce Giant Helen of Troy Snaps Up Olive & June LLC American Salon E-Commerce Euromonitor International |
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