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Ecommerce Information |
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Online Consumers - What Are They Complaining About?
For many businesses, e-commerce represents a tremendous method for generating revenues. To maximize the profit potential, you need to keep an eye on issues that drive your prospects nuts. The FTC maintain a list of the top 10 "dot.cons" complained about by consumers. If your site falls within one of these industries, you must make sure you address these concerns. Consumer Complaints According to the FTC, here's what online consumers are complaining about most: Internet Auctions The Bait: Shop in a "virtual marketplace" that offers a huge selection of products at great deals. The Switch: After sending their money, consumers say they've received an item that is less valuable than promised, or, worse yet, nothing at all. Internet Access Services The Bait: Free money, simply for cashing a check. The Switch: Consumers say they've been "trapped" into long-term contracts for Internet access or another web service, with big penalties for cancellation or early termination. Credit Card Fraud The Bait: Surf the Internet and view adult images online for free, just for sharing your credit card number to prove you're over 18. The Switch: Consumers say that fraudulent promoters have used their credit card numbers to run up charges on their cards. International Modem Dialing The Bait: Get free access to adult material and pornography by downloading a "viewer" or "dialer" computer program. The Switch: Consumers complained about exorbitant long-distance charges on their phone bill. Through the program, their modem is disconnected, then reconnected to the Internet through an international long-distance number. Web Cramming The Bait: Get a free custom-designed website for a 30-day trial period, with no obligation to continue. The Switch: Consumers say they've been charged on their telephone bills or received a separate invoice, even if they never accepted the offer or agreed to continue the service after the trial period. Multilevel Marketing Plans/ Pyramids The Bait: Make money through the products and services you sell as well as those sold by the people you recruit into the program. The Switch: Consumers say that they've bought into plans and programs, but their customers are other distributors, not the general public. Some multi-level marketing programs are actually illegal pyramid schemes. When products or services are sold only to distributors like yourself, there's no way to make money. Travel and Vacation The Bait: Get a luxurious trip with lots of "extras" at a bargain-basement price. The Switch: Consumers say some companies deliver lower-quality accommodations and services than they've advertised or no trip at all. Others have been hit with hidden charges or additional requirements after they've paid. Business Opportunities The Bait: Be your own boss and earn big bucks. The Switch: Taken in by promises about potential earnings, many consumers have invested in a "biz op" that turned out to be a "biz flop." There was no evidence to back up the earnings claims. Investments The Bait: Make an initial investment in a day trading system or service and you'll quickly realize huge returns. The Switch: Big profits always mean big risk. Consumers have lost money to programs that claim to be able to predict the market with 100 percent accuracy. Health Care Products/Services The Bait: Items not sold through traditional suppliers are "proven" to cure serious and even fatal health problems. The Switch: Claims for "miracle" products and treatments convince consumers that their health problems can be cured. But people with serious illnesses who put their hopes in these offers might delay getting the health care they need. A Problem For Your Site? These issues must be addressed if your site falls in one of these categories. Simply raise the issue in a prominent area of the site and tell the prospect why it will not be a problem on your site. Failure to do so will result in lost sales. Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
MORE RESOURCES: Apple Valley Approves 2.6 Million Sq. Ft. eCommerce Project Along 15 Freeway, Council Vote Ahead Victor Valley News Is WordPress The Right Choice For eCommerce Websites? Search Engine Journal Shopify Among Fastest Growing E-Commerce Leaders: Check Out Names Just Added To IBD 50, Stock Spotlight List, More Investor's Business Daily Interview: Ecommerce lessons from growing Norsland Lefse Digital Commerce 360 Tariffs tilt the scales: US e-commerce sellers poised for margin gains amid trade tensions FreightWaves Latest B2B Ecommerce news, research and case studies Digital Commerce 360 K-ecommerce: Interview With Partner Channel Manager Rich Fowler About The Web Store Platform Pulse 2.0 From Model to Menswear Founder Practical Ecommerce US presses India for full e-commerce access to Amazon, Walmart amid trade deal talks: Report Times of India How will you buy your Heineken in 2030? BeverageDaily.com BigCommerce's New Enterprise Partnership Promises Seamless Site Performance for Major Retailers Stock Titan New ecommerce rules spur cost-benefit debate in Turkey Arabian Gulf Business Insight | AGBI Ecommerce earnings recap: What you missed from Movado Digital Commerce 360 Ecommerce Trends: 5 shifts happening because of new tariffs and trade rules Digital Commerce 360 Best ecommerce hosting of 2025 TechRadar Amazon signals major shifts for B2B ecommerce Digital Commerce 360 H-E-B opens eCommerce fulfillment center in Houston H-E-B Newsroom U.S. pushes India for full ecommerce market access for trade deal - report (AMZN:NASDAQ) Seeking Alpha Albertsons integrates shoppable video ads into e-commerce site Chain Store Age EU warns shoppers to avoid cheap cosmetics from ecommerce sites Cosmetics Design Europe Tariffs, Temu, and Shein: What Supply Chain Leaders Can Learn from the U.S. / China ECommerce Shakeup Logistics Viewpoints - North America, Western Europe Spell Opportunity For E-Commerce Brands Looking to Expand in 2025 Sourcing Journal Section 230: Implications for Digital Platforms, Online Businesses and E-Commerce Crowell & Moring LLP India under tariff pressure to give Amazon and Walmart’s Flipkart full market access Financial Times US ecommerce sales in 2024 more than double those of 2019 Digital Commerce 360 Distribution of the e-commerce market in Latin America and the Caribbean in 2025, by country Statista Bringg’s Dynamic Delivery Slots to Offer Precise E-Commerce Delivery Windows Supply & Demand Chain Executive US ecommerce penetration nearly a quarter of all Q4 retail sales Digital Commerce 360 US to push India for greater ecommerce market access Libyan Express Topic: E-commerce worldwide Statista 79+ Brand New E-Commerce Statistics for 2025 Exploding Topics CAIT Calls For Levying Luxury Tax On Ecommerce Purchases StartupNews.fyi LOT Cargo successfully automates US ACAS pre-load filing with CHAMP’s Traxon global eCommerce caasint.com China’s top ecommerce firms retreat from refund-only policy StartupNews.fyi Ecommerce Stocks To Follow Now - April 22nd MarketBeat Kroger goes all in on ecommerce Supermarket News Top 13 Ecommerce Trends (2024 & 2025) Exploding Topics As US slams door, can the rest of the world offer Chinese ecommerce a lifeline? | Opinions Campaign Asia Lighting-centric e-commerce brand debuts Home Accents Today 5 Trends Influencing the Future of Ecommerce Entrepreneur US Pressures India To Open Its $125 Billion E-commerce Market To Amazon, Walmart: Report Yahoo Finance New Metapack® Survey: How Consumer Expectations are Reshaping Ecommerce After a Quarter Century of Retail Transformation Business Wire How Pattern PXM’s Content Brief is driving conversion on ecommerce marketplaces using AI Amazon Web Services (AWS) Insights into the Mexican E-Commerce Competition Landscape CSIS | Center for Strategic and International Studies US Presses India to Open $125 Bn Ecommerce Market to Amazon, Walmart outlookbusiness.com The 8 best ecommerce platforms of 2025 TechRadar Alltricks Signs As Official E-Commerce Partner Of French Riviera T100 Triathlon Endurance Sportswire |
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