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Ecommerce Information |
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Online Consumers - What Are They Complaining About?
For many businesses, e-commerce represents a tremendous method for generating revenues. To maximize the profit potential, you need to keep an eye on issues that drive your prospects nuts. The FTC maintain a list of the top 10 "dot.cons" complained about by consumers. If your site falls within one of these industries, you must make sure you address these concerns. Consumer Complaints According to the FTC, here's what online consumers are complaining about most: Internet Auctions The Bait: Shop in a "virtual marketplace" that offers a huge selection of products at great deals. The Switch: After sending their money, consumers say they've received an item that is less valuable than promised, or, worse yet, nothing at all. Internet Access Services The Bait: Free money, simply for cashing a check. The Switch: Consumers say they've been "trapped" into long-term contracts for Internet access or another web service, with big penalties for cancellation or early termination. Credit Card Fraud The Bait: Surf the Internet and view adult images online for free, just for sharing your credit card number to prove you're over 18. The Switch: Consumers say that fraudulent promoters have used their credit card numbers to run up charges on their cards. International Modem Dialing The Bait: Get free access to adult material and pornography by downloading a "viewer" or "dialer" computer program. The Switch: Consumers complained about exorbitant long-distance charges on their phone bill. Through the program, their modem is disconnected, then reconnected to the Internet through an international long-distance number. Web Cramming The Bait: Get a free custom-designed website for a 30-day trial period, with no obligation to continue. The Switch: Consumers say they've been charged on their telephone bills or received a separate invoice, even if they never accepted the offer or agreed to continue the service after the trial period. Multilevel Marketing Plans/ Pyramids The Bait: Make money through the products and services you sell as well as those sold by the people you recruit into the program. The Switch: Consumers say that they've bought into plans and programs, but their customers are other distributors, not the general public. Some multi-level marketing programs are actually illegal pyramid schemes. When products or services are sold only to distributors like yourself, there's no way to make money. Travel and Vacation The Bait: Get a luxurious trip with lots of "extras" at a bargain-basement price. The Switch: Consumers say some companies deliver lower-quality accommodations and services than they've advertised or no trip at all. Others have been hit with hidden charges or additional requirements after they've paid. Business Opportunities The Bait: Be your own boss and earn big bucks. The Switch: Taken in by promises about potential earnings, many consumers have invested in a "biz op" that turned out to be a "biz flop." There was no evidence to back up the earnings claims. Investments The Bait: Make an initial investment in a day trading system or service and you'll quickly realize huge returns. The Switch: Big profits always mean big risk. Consumers have lost money to programs that claim to be able to predict the market with 100 percent accuracy. Health Care Products/Services The Bait: Items not sold through traditional suppliers are "proven" to cure serious and even fatal health problems. The Switch: Claims for "miracle" products and treatments convince consumers that their health problems can be cured. But people with serious illnesses who put their hopes in these offers might delay getting the health care they need. A Problem For Your Site? These issues must be addressed if your site falls in one of these categories. Simply raise the issue in a prominent area of the site and tell the prospect why it will not be a problem on your site. Failure to do so will result in lost sales. Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
MORE RESOURCES: Hands-on with Amazon Haul: First impressions of the e-commerce giant's new Temu and Shein rival GeekWire JD.com Sales Accelerate But China E-Commerce Giant's Stock Falls On Mixed Q3 Investor's Business Daily Essendant Expands Digital Offering to Include Mercado Libre, Latin America's Largest Ecommerce Marketplace Yahoo Finance Mars Launches Global Agency Review, Includes Media, Ecommerce 11/13/2024 MediaPost Communications Nebraska AG files lawsuit against social media influencer alleging dropshipping, e-commerce scam WOWT Hiring ecommerce directors requires competitive salaries Digital Commerce 360 How Alibaba is fuelling e-commerce growth by enhancing shopping experiences South China Morning Post Report: AI’s role in ecommerce is only going to expand Digital Commerce 360 New Ecommerce Tools: November 14, 2024 Practical Ecommerce Essendant Expands Digital Offering to Include Mercado Libre, Latin America's Largest Ecommerce Marketplace PR Newswire Amazon questioned by US Congress over TikTok e-commerce deal South China Morning Post Black-Owned Ecommerce Platform Launches “7 Nights in Paradise” Giveaway Featuring Rihanna’s Dress Designer Shanice Taylor BlackNews.com Ecommerce earnings recap: What you missed from Office Depot, Ralph Lauren and more Digital Commerce 360 Shopify’s Q3 B2B gross merchandise value surges 145% Digital Commerce 360 VTEX reports gains in B2B and B2C ecommerce client activity Digital Commerce 360 Can Ecommerce Spur On-Demand Manufacturing? Practical Ecommerce Low Prices, Slow Deliveries: Amazon Beta Launches ‘Haul’ Ecommerce Site Retail TouchPoints Descope Announces New Capabilities to Help Online Retail Stores Deliver Frictionless, Secure CIAM GlobeNewswire eCommerce in EU Marketplaces self-paced online course in Armenian, Azerbaijani, Georgian, Romanian, and Ukrainian euneighbourseast.eu Harrods Enhances Global Ecommerce with Localized Experiences Retail TouchPoints Driving Innovation and Sustainability: Key Takeaways from the Fashion Network Ecommerce Summit 2024 WhatTheyThink eCommerce in EU Marketplaces: online course now available in Georgian euneighbourseast.eu This Week in Jacksonville: Business Edition - E-Commerce accounting best business tactics WJXT News4JAX Flexible Printing Solution for Ecommerce Packaging Logistics Business® Magazine Key Growth Drivers of Europe Ecommerce Paper Bags Future Market Insights Black Friday bots are coming—is your e-commerce site prepared? Security Boulevard Branded Low-Cost eCommerce Stores Trend Hunter Levi’s tests Alexa to help shoppers find better fits Digital Commerce 360 Mastercard brings passkeys for ecommerce payments to UAE Biometric Update The cargo arm of United Airlines takes flight with a B2B marketplace Digital Commerce 360 Newell’s Justin Swenson Joins Conair to Lead e-Commerce Growth Consumer Goods Technology Big Lots releases app to grow its rewards program Digital Commerce 360 Why the State of Stomps Is All About E-Commerce Premier Guitar NRF holiday forecast 2024: US ecommerce to grow twice as fast as total sales Digital Commerce 360 US ecommerce sales hit new highs in Q2 2024 Digital Commerce 360 U.S.: e-commerce revenue 2019-2029 Statista Gateway launches new e-commerce platform Lehigh Valley Business E-commerce sector records 12% growth in gross goods value during festive season The New Indian Express Amazon launches low-cost ecommerce service in US to challenge Temu Blue Water Healthy Living |
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