| |
| |
|
Email Marketing Information |
|
|
|
Whats on YOUR Subscriber Thank-You Page?
When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the "thank-you" page. If I sign up for your e-zine at your site, where am I taken afterwards? I hope it's not a page that only says something vague like "form received" or even worse, nothing, leaving me wondering whether my signup was successful. Create a thank-you page where new signups go to right after they complete the form. On this page, be sure to: Example: "Thank you for subscribing to [E-zine Name Here]!" For example, do I have to watch my e-mail inbox for a confirmation message? This is ESPECIALLY important if you use a double opt-in process that requires me to reply or click on a link in that e-mail in order to complete my sign-up. If you don't point this out on the thank-you page, there's a chance that I'll assume the e-mail I receive is just a welcome letter and won't open it. Include your photo and signature if you can. Being personal helps me feel like I know you, and remember this is important because I'm more likely to BUY from those I feel I know and trust. This fast-forwards your relationship with your subscribers by already making them feel like you care. Something like this will do: "I'd love to hear what topics YOU would most like to see covered in upcoming issues of [E-zine Name Here]." Put your e-mail address right on the page and make it clickable. You can also insert an automatic subject line in the link such as "ezine_idea" by forming your link like this: mailto:yourname@yourwebsite.com?subject=ezine_idea. When someone clicks on that link, it will automatically create an e-mail addressed to you with the subject line "ezine_idea." This will help you keep these requests organized on your end. Why not give them a discount on one of your products or services right there? For example, you could say, "I know you signed up for my e-zine to get great tips on [subject matter here]. Wouldn't you like to get started right away? My [book, special report, teleseminar etc.] will walk you through the entire process, step by step. And if you act right now, I'll give you a 10% discount. Cl1ck here to learn more." No, that wasn't a typo. Find one or two other publishers whose target market matches yours but who aren't direct competitors, and cross promote each other on your thank-you pages. This process is also called "co-registration." The copy might read, "Don't miss these other two e-zines that I read regularly and highly recommend!" Then follow with brief descriptions and sign-up instructions. Several publishers I know with very large lists share that this method has been one of their best ways to gain subscribers faster on a regular basis. And your new subscribers will be happy to consider whatever other resources you recommend. Remember, You're Laying the Foundation The point of all this? By taking extra care with your new signups, you lay the foundation for a long and profitable relationship with your readers. (c) 2003 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Email Design Trends for 2025 Designmodo 9 Email Marketing Best Practices in 2025 Metricool Email Marketing Friday Forum MarketingProfs.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com How To Start a Newsletter To Earn Subscribers Taboola.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine The Realtor’s Guide to Email Marketing NeilPatel.com Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Email Marketing Friday Forum MarketingProfs.com Why is DMARC Important? [2025 Updated] Security Boulevard 5 Best Email Marketing Companies in 2025 UI The Daily Iowan The future of email marketing lies in AI Fast Company 5 Tools for a Successful Email Newsletter Re-Engagement Campaign National Shooting Sports Foundation Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire |
|
|
|
RELATED ARTICLES
3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day As an Online Home Based busy owner you will reach a point where all those free E-Mail Accounts just don't work anymore. It is possible to get Unlimited E-Mail Accounts for Pennies a Day just follow these 3 Simple Tips1. Benchmark Study of Email Database Services -- Email Appending and ECOA Match Rates Revealed --NEWTON, MA, (November 3, 2004) - FreshAddress, Inc., a leading email services provider, released the industry's first benchmark data on email appending and ECOA (Email Change of Address) solutions. The Flu and List building Go Hand In Hand! What does the flu have to do with building your list?Well a lot!A flu, just like any other virus is able to spread itself to anyone it comes in contact with.And when we are building are email lists, we want this same type of viral effect to take place. EMail Newsletter Marketing Essentials If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to integrate technology and process to leverage the opportunities. Any company, regardless of their size and marketing resources should be publishing an opt-in e-mail newsletter - it's a very low cost way to build community with customers, keep suppliers/partners/other informed and generate new business. Successful Advertising Most folks starting out on the Internet have tried freeclassified ads sites and they usually get hit by peopletrying to sell you stuff. Or, they get into the top twentyresults in the Search Engines, and a week later drop tonumber 164. Your Money Is Still In Your List - Build It! You are a home business entrepreneur. You have just built a fantastic website, acquired a host of good products but your advertising budget is small. What Do Your E-Mail Messages Say About You? There probably isn't a business person alive who hasn't at one time or another experienced total frustration along with an inability to resolve a difficult business situation via e-mail. Sometimes without giving it much thought an e-mail is sent in anger. Hot List-Building Tips Here are some hot list-building tips for you to grow your list and your business.1. Raid Your Autoresponder Attic For Content Why you need new website content.Finding or creating good content for our websites is a chore. Reports of My Death Have Been Greatly Exaggerated -- Email Marketing Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Should You Publish a PAID E-zine? Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends. The Magic Of Email These days email is taken for granted and used perhapswithout fully appreciating its power.For example, recently I had some concerns about whetheror not my newsletter was being properly delivered throughthe automated service that I use. Using Mirror Pages Effectively Thought I would share with you a very effective technique for adding new customers to your mailing list. These are individuals who would not otherwise discover your products or services - because they did not come to the internet specifically looking for your products or services. Email List Management How do you get the most out of your list?We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?Once you have a list of any size built-up, you must start broadcasting to it. Market Your Business through Newsletters Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service. Youve Got Mail It seems that Google is revolutionizing the Net in more than one way. Recently they announced that they will be offering a free email service called Gmail. Internet Marketing Strategies: 20 Secrets To Using Free Autoresponder Courses To Magnify Your Sales Among internet marketing strategies that most marketers are not using effectively is autoresponder marketing.An autoresponder course is a group of articles orinformation set up to be sent out separately over aset period of time by e-mail. Are You Backing Up Your BIGGEST Asset? Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list. Free Mailing Lists: Good Or Bad? Advantages of the free mailing listsThe free newsletters are a great way to build a relationship with your customers, or with your potential buyers. Online, only a very small percentage of your visitors will buy on their first visit to your site. Use Autoresponders, to Build Relationships In Your Affiliate Marketing It's true that "content is king," but equally important to success in online marketing of any kind is contact. Not just the one time "flash in the pan" type either.
|
| home | site map |
| © 2006 |