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Email Marketing Information |
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Should You Be Writing A Newsletter As Part Of Your Online Business?
Let's start at the beginning - why do you need a newsletter? Well of course, you don't NEED a newsletter BUT they can be very beneficial to your online business. A regular newsletter will do a couple of things; firstly it will help to build trust and respect with your subscribers (assuming you are writing about something that they are interested in and that you are knowledgeable about your subject matter). Secondly, it will remind your subscribers of who you are and what your website is about. If you get it right, this will mean that your subscribers are more likely to turn into customers.... Ok, so now you know why you might want a newsletter, how do you go about starting one? As with most things online, there are several ways to get started but most of these methods will fall into one of two categories: 1. A third-party hosted service 2. Your own service hosted on your web server The difference between the two is simple. With a third-party hosted service, you host your newsletter list with a company that is specifically set up for this purpose. Whenever you want to send a newsletter, you just upload your newsletter to this company and they send it for you from their servers. With the second option, you would need to install a script on your own hosting server and then your newsletter emails are sent via your own hosting account. Pro's and Con's of each option With the third-party service you will normally have to pay a monthly fee to use the service and you probably won't have as much control over exactly when your newsletter is sent. However, this is usually much easier to set up and maintain than the second option and is an ideal way to start off. With your own service you probably won't have to pay a monthly fee (other than for your normal hosting) BUT your hosting company is very likely to have a restriction on how many emails you can send at once. The reason for this is that sending emails uses server resources and a host is not going to want you 'taking over' one of their servers to send tens of thousands of emails. The maximum number of emails you can send will vary from 30 upwards so you should check with your host before setting up a newsletter in this way. On the plus side, you will have total control over when the newsletters are sent, since you are the one in charge of the 'send' button. Whichever method you decide to use (and I recommend the first for new publishers), you will normally be able to send either a text or HTML message by selecting the appropriate option in your newsletter control panel (which you would access via your web browser). You will also be able to generate the necessary 'form code' to put on your website so that you have a nice subscription form for new subscribers to complete. Finally, both services will deal with unsubscriptions and bounced emails automatically which means you can concentrate on writing great content! If you are new to publishing a newsletter, I strongly recommend a hosted service called Ezine Director ( http://www.thetraderonline.com/em.html ). Ezine Director is very easy to use and is completely free of charge until you have more than 500 subscribers on your list. After that the prices are very reasonable. Copyright 2004 Richard Grady About The Author Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html
MORE RESOURCES: Best email marketing service of 2024 TechRadar The Email Power Elite: The 3 Levels Of Marketing Sophistication 11/13/2024 MediaPost Communications Email Marketing Friday Forum MarketingProfs.com 22 Email Marketing Platforms to Know Built In IDC MarketScape: Worldwide Email Marketing Solutions for B2C Small Businesses 2024 Vendor Assessment IDC Top Email Marketing Tools for Shopify Owners in the UK The London Economic 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics The Best Email Marketing Software for 2024 Yahoo! Voices The best email marketing software in 2024 — and how much each will cost the average small business CNN Underscored Best Marketing CRM (2024) Forbes Email Marketing Friday Forum MarketingProfs.com Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Confessions from email jail MarTech Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Unlock the power of email marketing: Building a valuable list for your small business in 2024 Maddyness New Report from Intuit Mailchimp Shows Most Marketers are Using AI, Highlights Differentiators For Top Performers Business Wire The future of email marketing lies in AI Fast Company Best Email Marketing Platforms in the UK of 2024 U.S. News & World Report Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm GlobeNewswire Email Marketing Tactics That Work Social Media Examiner Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub The Brand-Demand Connection: Your Secret 1:1 Email Marketing Weapon Demand Gen Report 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur On-demand Webinar: Email Marketing Tactics for a Successful Holiday Season Hotel News Resource The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub How To Succeed With MJBizCon Pre-Show Email Marketing Marijuana Business Daily The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 6 tips for building and elevating your email marketing strategy in 2025 Estate Agent Today Good Email Open Rates: Key Things to Know DesignRush |
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