| |
| |
|
Email Marketing Information |
|
|
|
Should You Be Writing A Newsletter As Part Of Your Online Business?
Let's start at the beginning - why do you need a newsletter? Well of course, you don't NEED a newsletter BUT they can be very beneficial to your online business. A regular newsletter will do a couple of things; firstly it will help to build trust and respect with your subscribers (assuming you are writing about something that they are interested in and that you are knowledgeable about your subject matter). Secondly, it will remind your subscribers of who you are and what your website is about. If you get it right, this will mean that your subscribers are more likely to turn into customers.... Ok, so now you know why you might want a newsletter, how do you go about starting one? As with most things online, there are several ways to get started but most of these methods will fall into one of two categories: 1. A third-party hosted service 2. Your own service hosted on your web server The difference between the two is simple. With a third-party hosted service, you host your newsletter list with a company that is specifically set up for this purpose. Whenever you want to send a newsletter, you just upload your newsletter to this company and they send it for you from their servers. With the second option, you would need to install a script on your own hosting server and then your newsletter emails are sent via your own hosting account. Pro's and Con's of each option With the third-party service you will normally have to pay a monthly fee to use the service and you probably won't have as much control over exactly when your newsletter is sent. However, this is usually much easier to set up and maintain than the second option and is an ideal way to start off. With your own service you probably won't have to pay a monthly fee (other than for your normal hosting) BUT your hosting company is very likely to have a restriction on how many emails you can send at once. The reason for this is that sending emails uses server resources and a host is not going to want you 'taking over' one of their servers to send tens of thousands of emails. The maximum number of emails you can send will vary from 30 upwards so you should check with your host before setting up a newsletter in this way. On the plus side, you will have total control over when the newsletters are sent, since you are the one in charge of the 'send' button. Whichever method you decide to use (and I recommend the first for new publishers), you will normally be able to send either a text or HTML message by selecting the appropriate option in your newsletter control panel (which you would access via your web browser). You will also be able to generate the necessary 'form code' to put on your website so that you have a nice subscription form for new subscribers to complete. Finally, both services will deal with unsubscriptions and bounced emails automatically which means you can concentrate on writing great content! If you are new to publishing a newsletter, I strongly recommend a hosted service called Ezine Director ( http://www.thetraderonline.com/em.html ). Ezine Director is very easy to use and is completely free of charge until you have more than 500 subscribers on your list. After that the prices are very reasonable. Copyright 2004 Richard Grady About The Author Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html
MORE RESOURCES: Best Email Campaign Service (2025): Klaviyo Awarded Top Email Marketing Service by Consumer365 The Manila Times Top 14 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Future-Proof Your Email Campaigns With These Best Marketing Tools For SMEs This 2025 International Business Times UK Email marketing market size 2027 Statista Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 The Manila Times Email Analytics You Want to Track Business.com What You Need to Know about GDPR and Email Marketing Business.com Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com 22 Email Marketing Platforms to Know Built In Best email marketing service of 2024 TechRadar 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Email Marketing Friday Forum MarketingProfs.com Email Marketing and ABM: How to Use the Two Together DemandScience Matt Plapp: How to Use Email Marketing to Keep Customers’ Attention and Drive Sales PMQ Pizza Magazine Best Email Marketing Software and Solutions 2025 Business News Daily (PDF) "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences " ResearchGate Email Marketing Friday Forum MarketingProfs.com The future of email marketing lies in AI Fast Company The Best Email Marketing Software for 2024 Yahoo! Voices 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read Entrepreneur Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com The Best Email Marketing Software (2025) 9Meters.com Email Marketing Tactics That Work Social Media Examiner The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Optimize B2B Email Marketing With Generative AI: How Integration Saves Time MarketingProfs.com Good Email Open Rates: Key Things to Know DesignRush Email Marketing Strategies for B2B DemandScience 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub 31+ Marketing Automation Statistics & Trends (2024) Exploding Topics A 36-year-old single mom explains how she turned her skill for getting people to open their emails into a business that brings in $40,000 a month Business Insider monday Review 2025 | Best Email Marketing Services and Survey Software Business News Daily 9 GDPR and Email Marketing Myths That Are Holding You Back Influencer Marketing Hub 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub (PDF) Analyzing The Impact of Ai-Generated Email Marketing Content on Email Deliverability in Spam Folder Placement ResearchGate |
|
|
|
RELATED ARTICLES
The Lazy Mans Way To Building a Massive List In Minimum Time As you read every word of this article, you'll be stunned by how quickly and easily you can build a massive list of opt-in subscribers without spending a fortune. (The idea is to make money, not spend money. 15 Ways to Manage Your E-Mail More Effectively ? Are you tired of searching for e-mail messages you know are somewhere?? Is your electronic "In Box" full of outdated messages?? Do you frequently get ultimatums from your IS department to "clean up your act?"Love it or hate it - or both! - e-mail is increasingly the primary method for communicating in today's digital world - at work and at home. Research shows that introducing e-mail into a company increases printing by 40%. The Opt-In Secret Everyone knows that in order to be successful online you need build a large (quality) list through some type of Opt-In offer.You see them now on virtually every site you visit on the internet, some type of form, whether from a pop-up window or directly on the site itself, that is asking for your name and email address in exchange for some type of offer (newsletter, e-course, free chapter etc. Three Steps To Building A 50K Email List In Less Than 90 Days One major asset that every internet or affiliate marketer needs is a big email list. There is a saying in the marketing world that states that "the money is in the list". Newsletter Template: Should You Use Them? There is currently a huge demand online for newsletter templates. In fact, if you are a graphic designer looking for some new work to do, you should really think about creating some newsletter template and selling them on your site!Presently, most companies have there own website, that is not necessarily making them that much money, so they are trying to find other ways to increase there revenues online. Tips to Bounce-Proof Your Email List Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. Is the IronPort Whitelist Actually An Extortion Tactic? It appears that Mr. Gates' prophetic prediction that charging marketers to send email across the Microsoft email networks (MSN and Hotmail) to cut down on Sp*m is about to come true. Autoresponders - Simple Tweaks That will Improve Your Return Rate Autoresponders are, without a shadow of a doubt, one of the most powerful and important tools available to anyone marketing on the internet today. They allow you to automatically send out a sequential series of email messages to prospects who have signed up to receive your information and who you therefore know are interested in what you're offering. 11 Creative Ways You Can Use Autoresponders 1. Pick 4 or more articles you've written that have a common theme and put them in an autoresponder series. Using Emotional Triggers in Ad Writing Writing ads for either your own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy. 10 Tips for Effective Email Sales Letters 1. Write Your Objective - Before you write your sales letter, write down your marketing objective. A Lesson In Email: The Money Is In The List... With The Back-End Sales Firstly, back-end sales is eMail Marketing at its best, so for this to work you need to already have a list of customers that have bought from you before.The reason for this is because Back-end sales, are the ultimate way to realize the true 'life-time value' of your customers/list. Explode Your Sales By Building Your Own Opt-In List! -------------------------------------------------Top 10 Ways to Quickly Build Your List-------------------------------------------------Have you ever wondered how many times you haveheard this comment/suggestion/mantra from the gurus:"YOU HAVE TO BUILD YOUR OWN LIST"If you are trying to market on the internet;probably,too many times for you to count.Unfortunately, it's also true - the real successfulmarketers build a loyal and faithful list of subscribers. Achieve Success With Your Own Money - Making Newsletter To be successful with a newsletter, you have to specialize and make it your own. Your best bet will be with new information on a subject not already covered by an established newsletter, or at least your interpretation of existing subject matter. Building The Best Opt In Email List The #1 Thing You *MUST* Have Before Even Thinking About Building An Opt In Email ListIt's not a website.It's a smart autoresponder and mailing list software. The Benefits of Interactive Online Characters This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. Protect Yourself from Being Accused of Sending SPAM Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.Are Your Emails CAN-SPAM Compliant?The CAN-SPAM law has caused quite a bit of confusion about what is and is not acceptable when sending out business or commercial related emails. Viral Marketing with Your Signature File Computer viruses are usually a bad thing. They can compromise your security, delete necessary files, and give your PC trouble. 4 Tips On Taming Your Email I remember when I was first introduced to email. I was working in a big corporation at the time. Learn How to Double and Triple the Size of Your Opt-in List by Helping Others I think first of all, everybody deserves to have a large list of audience or subscribers, regardless of who they are, whether they are an ezine publisher or a regular business owner.I thinks it's fair to try to help anybody that wants to be successful on the Internet.
|
| home | site map |
| © 2006 |