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Email Marketing Information |
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Should You Be Writing A Newsletter As Part Of Your Online Business?
Let's start at the beginning - why do you need a newsletter? Well of course, you don't NEED a newsletter BUT they can be very beneficial to your online business. A regular newsletter will do a couple of things; firstly it will help to build trust and respect with your subscribers (assuming you are writing about something that they are interested in and that you are knowledgeable about your subject matter). Secondly, it will remind your subscribers of who you are and what your website is about. If you get it right, this will mean that your subscribers are more likely to turn into customers.... Ok, so now you know why you might want a newsletter, how do you go about starting one? As with most things online, there are several ways to get started but most of these methods will fall into one of two categories: 1. A third-party hosted service 2. Your own service hosted on your web server The difference between the two is simple. With a third-party hosted service, you host your newsletter list with a company that is specifically set up for this purpose. Whenever you want to send a newsletter, you just upload your newsletter to this company and they send it for you from their servers. With the second option, you would need to install a script on your own hosting server and then your newsletter emails are sent via your own hosting account. Pro's and Con's of each option With the third-party service you will normally have to pay a monthly fee to use the service and you probably won't have as much control over exactly when your newsletter is sent. However, this is usually much easier to set up and maintain than the second option and is an ideal way to start off. With your own service you probably won't have to pay a monthly fee (other than for your normal hosting) BUT your hosting company is very likely to have a restriction on how many emails you can send at once. The reason for this is that sending emails uses server resources and a host is not going to want you 'taking over' one of their servers to send tens of thousands of emails. The maximum number of emails you can send will vary from 30 upwards so you should check with your host before setting up a newsletter in this way. On the plus side, you will have total control over when the newsletters are sent, since you are the one in charge of the 'send' button. Whichever method you decide to use (and I recommend the first for new publishers), you will normally be able to send either a text or HTML message by selecting the appropriate option in your newsletter control panel (which you would access via your web browser). You will also be able to generate the necessary 'form code' to put on your website so that you have a nice subscription form for new subscribers to complete. Finally, both services will deal with unsubscriptions and bounced emails automatically which means you can concentrate on writing great content! If you are new to publishing a newsletter, I strongly recommend a hosted service called Ezine Director ( http://www.thetraderonline.com/em.html ). Ezine Director is very easy to use and is completely free of charge until you have more than 500 subscribers on your list. After that the prices are very reasonable. Copyright 2004 Richard Grady About The Author Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html
MORE RESOURCES: Nimble Introduces New Email Marketing and Template Editor Feature to Power Scalable Campaigns and Outreach Business Wire Honeymoon Is Ending for Email Marketing Practical Ecommerce Email Marketing in the iOS18 Era: What You Need to Know lbbonline.com Email is making a comeback in marketers' playbooks - how Mailchimp plans to lead it Marketing-Interactive Better ‘Welcome’ Emails for Ecommerce Practical Ecommerce Hackers Exploit MailChimp Email Marketing Platform Using Phishing and Social Engineering Tactics GBHackers News Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Grow Your Network with Targeted Email Marketing asicentral.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire 22 Email Marketing Platforms to Know Built In Aurora Mobile’s SendCloud Partners with SaleSmarly to Revolutionize Email Marketing Solutions GlobeNewswire A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Enhance Your Email Campaigns using Amazon SES SendBulkEmail APIs Inline Templates Amazon Web Services Best Automated Email Marketing (2025): Klaviyo Awarded Top Email Marketing Software by Software Experts GlobeNewswire Report: Association Email Open Rates Dropping Associations Now MailChimp Under Attack: How Cybercriminals Are Exploiting Email Marketing Platforms Security Boulevard Email Design Trends for 2025 Designmodo Hackers Abuse MailChimp Email Marketing Platform via Phishing, and Social Engineering Tactics CybersecurityNews Aurora Mobile's SendCloud Partners with SaleSmarly to Revolutionize Email Marketing Solutions Quantisnow Email Marketing Statistics and Facts Market.us Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results U.S. Chamber of Commerce Email Marketing Friday Forum MarketingProfs Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Acoustic Unveils 2025 Marketing Benchmark Report GlobeNewswire Four Ways to Boost Email Marketing ROI in 2025 Learn Hub | G2 Bento Elevates Ecommerce Email Marketing Practical Ecommerce Send smarter: here's how retailers can enhance email campaign efficiency Retail Technology Innovation Hub Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs My Experience Reviewing 10 Best Email Marketing Software Learn Hub | G2 How to Automate Email Marketing with AI and Personalization Tools Times Square Chronicles 5 Tools for a Successful Email Newsletter Re-Engagement Campaign NSSF | The Firearm Industry Trade Association Trends Shaping the Transactional & Marketing E-Mails GlobeNewswire |
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