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Email Marketing Information |
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Should You Be Writing A Newsletter As Part Of Your Online Business?
Let's start at the beginning - why do you need a newsletter? Well of course, you don't NEED a newsletter BUT they can be very beneficial to your online business. A regular newsletter will do a couple of things; firstly it will help to build trust and respect with your subscribers (assuming you are writing about something that they are interested in and that you are knowledgeable about your subject matter). Secondly, it will remind your subscribers of who you are and what your website is about. If you get it right, this will mean that your subscribers are more likely to turn into customers.... Ok, so now you know why you might want a newsletter, how do you go about starting one? As with most things online, there are several ways to get started but most of these methods will fall into one of two categories: 1. A third-party hosted service 2. Your own service hosted on your web server The difference between the two is simple. With a third-party hosted service, you host your newsletter list with a company that is specifically set up for this purpose. Whenever you want to send a newsletter, you just upload your newsletter to this company and they send it for you from their servers. With the second option, you would need to install a script on your own hosting server and then your newsletter emails are sent via your own hosting account. Pro's and Con's of each option With the third-party service you will normally have to pay a monthly fee to use the service and you probably won't have as much control over exactly when your newsletter is sent. However, this is usually much easier to set up and maintain than the second option and is an ideal way to start off. With your own service you probably won't have to pay a monthly fee (other than for your normal hosting) BUT your hosting company is very likely to have a restriction on how many emails you can send at once. The reason for this is that sending emails uses server resources and a host is not going to want you 'taking over' one of their servers to send tens of thousands of emails. The maximum number of emails you can send will vary from 30 upwards so you should check with your host before setting up a newsletter in this way. On the plus side, you will have total control over when the newsletters are sent, since you are the one in charge of the 'send' button. Whichever method you decide to use (and I recommend the first for new publishers), you will normally be able to send either a text or HTML message by selecting the appropriate option in your newsletter control panel (which you would access via your web browser). You will also be able to generate the necessary 'form code' to put on your website so that you have a nice subscription form for new subscribers to complete. Finally, both services will deal with unsubscriptions and bounced emails automatically which means you can concentrate on writing great content! If you are new to publishing a newsletter, I strongly recommend a hosted service called Ezine Director ( http://www.thetraderonline.com/em.html ). Ezine Director is very easy to use and is completely free of charge until you have more than 500 subscribers on your list. After that the prices are very reasonable. Copyright 2004 Richard Grady About The Author Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com How To Start a Newsletter To Earn Subscribers Taboola.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine The Realtor’s Guide to Email Marketing NeilPatel.com Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Why is DMARC Important? [2025 Updated] Security Boulevard 5 Best Email Marketing Companies in 2025 UI The Daily Iowan The future of email marketing lies in AI Fast Company 5 Tools for a Successful Email Newsletter Re-Engagement Campaign National Shooting Sports Foundation Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire |
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