![]() | |
![]() | |
![]() |
Email Marketing Information |
|
![]() |
15 Ways to Manage Your E-Mail More Effectively
? Are you tired of searching for e-mail messages you know are somewhere? Love it or hate it - or both! - e-mail is increasingly the primary method for communicating in today's digital world - at work and at home. Research shows that introducing e-mail into a company increases printing by 40%. In seminars, I often ask attendees, "How many of you print out your e-mail?" The vast majority raise their hand - timidly! But let's face it, sometimes paper is highly practical. Complex proposals, for example, often require discussions where you need a printed copy that result in physical notes, making the electronic e-mail less valuable than the printed out version. On the other hand, printing out everything is not likely a good solution. The key to managing e-mail is determining when to keep hard copy and when to keep electronic copy, keeping in mind that sometimes both may be practical. In the case described above, for example, the printed version has value for discussion, and the electronic version has value for creating new versions after the discussion. In either event, the principles of The Paper Tiger methodology will improve communication and increase productivity. 6 Tips for Sending E-mail Your Recipients Will Love: 1. Use the Subject line to clearly describe the topic of your e-mail. This is helpful for the recipient, and for you if you want to find a message you've sent. 2. Include only one subject per e-mail message. This method will greatly simplify e-mail filing and retrieval. 3. For a lengthy or complicated e-mail, create the e-mail in your word processing program and then copy to your e-mail. If you have an e-mail glitch during the sending process, you can easily retrieve your message! 4. When replying to any e-mail, attach enough of the old message for the recipient to remember the content of the original e-mail, but delete unnecessary information or duplication. 5. Avoid sending e-mail attachments whenever possible. Receivers are becoming more reluctant to open attachments due to the increasing prevalence of viruses that can come through attachments. In some instances, you may send an attachment, and include the attachment in the body of the e-mail, with the explanation that the attachment will have better formatting, but the recipient could get the gist of the message without opening the attachment. 6. Consider using your contact management software (such as ACT!) to send all of your outgoing e-mail. With many programs, you can attach your outgoing e-mail messages to the recipients, and other related contacts, and they will automatically appear in the Out Box of your e-mail program. 9 Tips for Managing Your Incoming E-mail: 1. To avoid an overflowing e-mail In Box, create folders. For example, you might have folders for each of your direct reports, for each project, for a committee which you chair, and for subjects of particular interest. (For example, I have a folder "statistics" since I frequently need that info for the media.) 2. Whenever you open your incoming e-mail, apply The FAT System? (File-Act-Toss) to each e-mail. 3. If you aren't sure you need it, toss it! Unlike a paper wastebasket, you can always retrieve e-mail from electronic trash by using the "Find Message" feature available in most e-mail programs. (If the company empties the trash without your knowledge, create a folder called "My Trash.") 4. Apply the "2-Do Rule" whenever possible. If you can reply in 2 minutes, then do it right away. It will take longer to file it and retrieve it again than to "just do it!" 5. For e-mail that takes more time to reply, either leave them in Inbox or file in an appropriate folder such as "Action"or "Reply." 6. If you use Paper Tiger Permanent Action Files for managing your paper (Call, Discuss, On-Line, etc.), you can use it to file the paper copy of e-mail that requires your action, such as "Discuss with John." 7. For e-mail you want to keep in electronic format, drag to the appropriate folder as described in Tip #1. 8. If you need or want a paper copy of an e-mail for future reference, print it out and file it in your paper management system, i.e. Paper Tiger, so you can find it again in 5 seconds or less! 9. After you have finished with an e-mail folder (such as a specific project), you can store it on a floppy or ZIP disk in case you need it later. Do you have some "tricks of the trade" I didn't describe, or have questions about the ones I suggested, feel free to e-mail me - I love to hear from you. © Barbara Hemphill is the author of Kiplinger's Taming the Paper Tiger at Work and Taming the Paper Tiger at Home and co-author of Love It or Lose It: Living Clutter-Free Forever. The mission of Hemphill Productivity Institute is to help individuals and organizations create and sustain a productive environment so they can accomplish their work and enjoy their lives. We do this by organizing space, information, and time. We can be reached at 800-427-0237 or at www.ProductiveEnvironment.com
MORE RESOURCES: Honeymoon Is Ending for Email Marketing Practical Ecommerce Email Marketing in the iOS18 Era: What You Need to Know Little Black Book Email is making a comeback in marketers' playbooks - how Mailchimp plans to lead it Marketing-Interactive Hackers Exploit MailChimp Email Marketing Platform Using Phishing and Social Engineering Tactics GBHackers News Better ‘Welcome’ Emails for Ecommerce Practical Ecommerce Grow Your Network with Targeted Email Marketing asicentral.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire 22 Email Marketing Platforms to Know Built In 9 Email Marketing Best Practices in 2025 Metricool A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Enhance Your Email Campaigns using Amazon SES SendBulkEmail APIs Inline Templates Amazon Web Services Best Automated Email Marketing (2025): Klaviyo Awarded Top Email Marketing Software by Software Experts GlobeNewswire Email Design Trends for 2025 Designmodo Report: Association Email Open Rates Dropping Associations Now MailChimp Under Attack: How Cybercriminals Are Exploiting Email Marketing Platforms Security Boulevard Top Email Marketing Best Practices for 2025 DesignRush Aurora Mobile’s SendCloud Partners with SaleSmarly to Revolutionize Email Marketing Solutions markets.businessinsider.com Email Marketing Statistics and Facts Market.us Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results U.S. Chamber of Commerce Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Email Marketing Friday Forum MarketingProfs Acoustic Unveils 2025 Marketing Benchmark Report GlobeNewswire Four Ways to Boost Email Marketing ROI in 2025 Learn Hub | G2 Bento Elevates Ecommerce Email Marketing Practical Ecommerce Send smarter: here's how retailers can enhance email campaign efficiency Retail Technology Innovation Hub Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs My Experience Reviewing 10 Best Email Marketing Software Learn Hub | G2 How to Automate Email Marketing with AI and Personalization Tools Times Square Chronicles Email Marketing Friday Forum MarketingProfs 40% of U.S. Consumers Unsubscribe From Marketing Emails Weekly—Strategies for Businesses to Re-Engage Business Wire Confessions from email jail MarTech |
![]() |
![]() |
![]() |
RELATED ARTICLES
What is Email Marketing? There are many avenues available for marketing online products. Radios, TV advertisements, newspaper and magazine advertisements, and that big sign on the highway are examples of the traditional marketing approach. How To Create An Irresistible Subject Line For Your Next E-mail Promotion As I logged into my e-mail account, I clicked on the Bulk folder to check the latest newsletters. Most of the newsletters and mailing lists that I'm subscribing to, arrive in my Bulk folder. The List Is The Thing Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the core of their business leads them to focus on getting website visitors. Ten Tips to Building Your Opt-in List. To build and maintain your opt-in list requires constant attention.As either a bricks and mortar or a cyber space business itis always easier and more cost effective to promote to yourwarm market. The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer: An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis. 4 Time-Saving E-Mail Tips! E-Mail is still the most widely used Internet tool available today. Virtually everyone who has Internet access has an email account, and for the Internet Marketer this opens up a huge possibility for more business. The Benefits of Interactive Online Characters This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. 3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day As an Online Home Based busy owner you will reach a point where all those free E-Mail Accounts just don't work anymore. It is possible to get Unlimited E-Mail Accounts for Pennies a Day just follow these 3 Simple Tips1. Creating Demand With Email Newsletters You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. Direct Marketing Strategies for Holiday Email Promotions Tis the season to leverage customer interest data for successful email marketing.All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign. Benchmark Study of Email Database Services -- Email Appending and ECOA Match Rates Revealed --NEWTON, MA, (November 3, 2004) - FreshAddress, Inc., a leading email services provider, released the industry's first benchmark data on email appending and ECOA (Email Change of Address) solutions. Why Autoresponders Are An Essential Tool For Your Business Did you know that one of the major purposes of a website is to capture visitor information and create an effective prospect list?Do you also know you could write a newsletter or email broadcasts with important announcements and send it out to thousands of people in an instant without spamming anyone. Did your web designer tell you the method to do it or provide the software for it?The most neglected aspect of millions of websites is an effective strategy to capture the details of the visitors and following up with them frequently and convert them to sales. Confessions Of An Info Junkie I love the Internet! Information about any topic thatpiques my curiosity is just a few clicks away. Ezines onalmost any topic are available to all. Its In The List! Thats Where It Is! Have you noticed the marketing frenzy? Have you felt thegrowing pains? Everyone who has an online business seems tobe getting in the marketing fray, making it a busy and verycompetitive field. If you're one of them, you're probablyon a whirlwind ride. Internet Tip of the Week: Mistakes Count Against You Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Taking Email Marketing To The Next Level How to use the latest e-messaging strategies to increase profits.Many types of Internet advertising don't work as well as they once did. The Opt-In Secret Everyone knows that in order to be successful online you need build a large (quality) list through some type of Opt-In offer.You see them now on virtually every site you visit on the internet, some type of form, whether from a pop-up window or directly on the site itself, that is asking for your name and email address in exchange for some type of offer (newsletter, e-course, free chapter etc. Could This Be The End of Sp^am? The war on sp^am has so far been waged on two fronts:legislation to make sp^am illegal and filters that prevent sp^amreaching its destination.But neither approach has worked. Masterful E-mail Marketing There are more than 100 million e-mail users in the United States. Imagine how many of them might need YOUR services or products. The Innovative Ways To Use Your Autoresponder If you have auto response system set up for following up your customers or prospects, you may just use one or two purpose. Here is a list of brainstorming ideas for you to get more out of it. ![]() |
home | site map |
© 2006 |