10 Critical Things To Do Before You Spend A Dime In Advertising

"Research?"

Let's say it again?

"Research"?Grrrrrrrr.

The word "research" can make many eBusiness owners cringe. Why? Because it sounds like such hard work.

Let's analyse the word itself. "Search" means to go looking for something and "re" means "again". Put them together and it means to go looking for something again.

Guess what?

Research is hard work. However, to survive online research must be done and it must be done on a regular basis. So if you don't like doing research, well basically, that's too bad. It's time to take it by the hand and make it your friend because you need to do research to be a successful eBusiness owner for these reasons:

• Research is going to take time, however, in the long run it's going to save you a lot of money.

• Research is what's going to set you apart from everybody else. By taking the time to research hot topics, hot websites and the latest techniques of Internet gurus you are going to learn what is currently working and what is currently not working - taking advantage of the mistakes that others have made - and that information alone is priceless.

• Research is going to make you look like an expert. People will want to join your list, belong to your private site, read your books because they know you spend the time researching the latest up to the minute trends and techniques.

• Research is what the majority of eBusiness owners avoid doing like the plague. Why? Because people are inherently lazy and if there's an easier way of getting from (a) to (b) people will consistently choose that route.

• Guess what? By doing research that other people hate doing you will become a valuable regular source of information to an unlimited number of people.

So let's say the word again and this time let's say it slowly and with a smile?

:O) R E S E A R C H :o)

See, it doesn't seem so awful now, does it? Because research is what is going to save you a lot of money, make you a lot of money, and research is what all successful Internet marketers do on a regular basis.

It's time consuming

It's annoying

Sometimes it's a right royal PITA (Fill in the blanks with this one ;O))

However, it's a necessary evil so let's learn to really love it.

Okay, now that I hope you are feeling a little warm and fuzzy towards doing research ;o), what every Internet marketer must do on a regular basis is research what advertising works.

And the first step is to find a newsletter/ezine to advertise in and to do that you need to spend a bit of time collating some information.

Here's 10 things to do before you spend a dime on advertising: