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Creating Your Internet Marketing Plan
For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business owner (without a well paid marketing staff) have the time or energy to devote to putting together a huge document? Unless you are trying to get a financial loan, probably not... But that doesn't mean you should totally scrap the idea. A marketing plan can be a wonderful tool to help you refine your focus. You've heard the old saying "If you fail to plan, you plan to fail." That's because when you don't plan you lack intention and attention. My suggestion is to create a "micro-plan." Open up a new document and take an hour or two to answer the following questions. "Micro-Plan" Questions What is your purpose for being online?
What % of your overall marketing to be done online?
What strategies will you use?
Timeline Assign a project date to each of the strategies. Will they be one time events (contest) or something you need to do frequently (forums)? While you are thinking about it, schedule your projects in your time management system or planner. Analysis
Budget
A successful internet marketing strategy begins with a plan. The time you take to put together your "micro-plan" will be well worth it to your business. About The Author Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan's online community for work at home women: http://www.wahwoman.com/membership.html
MORE RESOURCES: Jim Boykin – Internet Marketing Ninjas Business & Leadership Top 10 White Label Digital Marketing Services to Transform Your Brand Influencer Marketing Hub 18 Online Review Statistics Every Marketer Should Know Search Engine Journal A Case Study on Apple Marketing Strategy Simplilearn Digital Marketing Agency Market Size, Share | Trends, 2032 Business Research Insights Top Digital Marketing Packages in 2024 Influencer Marketing Hub 10 Best SEO Services Of 2024 Forbes The Best SEO Conferences For 2024-2025 (Virtual And In-Person) Search Engine Journal Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire US, Europe begin scramble for Africa’s satellite internet market Mail and Guardian 10+ Digital Marketing Companies in the USA- 2024-25 Customer Think McDonald’s to focus on digital marketing with new fund Restaurant Dive (PDF) Digital Marketing in the Makeup Industry - Attraction and Retention of Generation Z ResearchGate Digital ad spend worldwide 2027 Statista 15 Reasons Why Your Business Absolutely Needs SEO Search Engine Journal (PDF) Challenges Faced by Indian MSMEs in Adoption of Internet Marketing and E-Commerce ResearchGate 45 Marketing and Advertising Agencies in Chicago You Should Know Built In Chicago Satellite Internet Market Size to Hit USD 37.64 Bn by 2034 Precedence Research In-flight Internet Market Size, Share, Industry Report, Revenue Trends and Growth Drivers MarketsandMarkets Why Marketers Are Spending Less on Social Media HBR.org Daily How to Become a Digital Marketer in 2024? Simplilearn Mobile ad spend worldwide 2024 Statista 6 Top Advertising Trends to Watch (2024 & 2025) Exploding Topics 11 of the Best Digital Marketing Schools: From Certificates to Postgrad Programs Influencer Marketing Hub Top 22 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub Digital Marketing Dynamics of 2024 Martechcube The 43 best marketing resources we recommend in 2024 Sprout Social Best online marketing service of 2024 TechRadar Coca-Cola Marketing Strategy 2024: A Case Study Simplilearn Social media - statistics & facts Statista 11 AI marketing tools your team should be using in 2024 Sprout Social McDonald's Marketing Strategy - A Case Study Simplilearn What Exactly is Digital Marketing in 2024? Entrepreneur Top 10 Digital Marketing Trends For 2024 Search Engine Journal KFC Marketing Strategy 2024: A Case Study Simplilearn Tesla Marketing Strategy 2024: A Case Study Simplilearn Global In-flight Internet Market Forecast to Reach $2.1 GlobeNewswire How bad bots are dominating Internet traffic in 2024 Marketing Tech Internet Advertising Statistics – The Rise of Mobile and Ad Blocking Influencer Marketing Hub 7 Of the Best Digital Marketing Tactics to Use in 2024 Influencer Marketing Hub Guide: Marketing to Millennials: eMarketer How SMBs are approaching digital marketing in 2024 Search Engine Land The New Rules of Marketing Across Channels HBR.org Daily 24 Facebook statistics marketers should know in 2024 Sprout Social Top 14 Social Media Trends (2024 & 2025) Exploding Topics Leveraging the Best Digital Marketing Campaigns for Your Business Influencer Marketing Hub Best Marketing Campaigns in 2024 DesignRush |
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