Internet Marketing Information |
|
3 Link Exchange Methods
Link exchange is one of the many Internet marketing strategies aimed at: 1. Boosting Traffic It involves a website owner (link partner) placing a link to your website on his (an inbound link for you) and you placing a link to his website on yours (an outbound link from your site)It's a fact: The more inbound links you have, the higher your website will appear in search engine results pages. The link may be on a dedicated links page, in the actual content of the website or as a banner ad / text ad somewhere on the website. 1 - A Dedicated Links Page On a links page you can have one place for all your outbound links and one place to refer potential link partners. It can be easily managed using your Content Management System. One thing to remember with a links page is not to accumulate too many link partners - your visitors will be overwhelmed with the bombardment of choice and possibly avoid having to choose; while a potential link partner might feel that his link will not be noticed amongst your other link partners. This is called "Link Farming" and is something to avoid. 2 - In The Body Of Your Textual Content When having the link in the body of the actual text content, you are essentially recommending that the visitor visit that website, even if the visitor isn't conscious of it. Thus, this type of link exchange is highly attractive to a potential link partner. Of course, this is not easy for every kind of business - it might be easier for a magazine business to offer content to offer linking space, than it would for an accounting firm. Some website owners may even pay you to include a link to their website in the body of your text content, not only because it is such an effective advertisement, but it also improves their keyword rankings in search engines (if the words you use in your content that link to the website owners site are considered keywords). Good example: About.com publishes articles with links to websites in their content. 3 - A Banner Exchange or Text Ad Exchange A banner is a graphic, usually animated, that serves to entice the visitor to visit your website. A banner can be above-the-line (visible without having to scroll down) or below-the-line (you need to scroll down to see the banner). If you are not willing to pay a website to display your website banner, you may consider approaching a website to exchange banners with. A text ad is a verbal advertisement linked to your website and also serves tp enticing the visitor to visit your website. It is not as eye-catching as a banner, but from a search engine optimisation perspective, you can enhance your search engine rankings by linking using keywords in your link. An important aspect of reciprocal linking is trust - you trust that your link partner will reciprocate and that if he does, the link will be there in the future. Choosing A Potential Link Partner Here are two decisive factors you should consider when selecting link partners: 1. Competitive or Complementary? Are you selling the same product or service, or can this potential link partner add value to the product / service you offer, thereby allowing you to indirectly increase customer satisfaction? Of course, you should not link to a website that is totally unrelated to your content or your product, as this does not help you or your link partner If you believe you have a winning product that your competitors can not beat, you might exchange links with them to prove to your website visitors that you are the best, by allowing them to compare - this is obviously a more risky tactic as you may not only be losing customers, but actually giving them to your competitors. 2. Quality Of The Website What is you're perceived credibility of the potential link partner? Are they worthy of being featured on your website? Can they help you offer more satisfaction to your website visitors? John Simms is an Internet Marketer for Eiledon Solutions, a website development & design company in Cape Town, South Africa. Visit the website for more info.
MORE RESOURCES: New Lightspeed Data Shows Digital Marketing is Driving Engagement and Growth for Golf Courses PR Newswire My summer well spent: Studying digital marketing in the Czech Republic Xi'an Jiaotong-Liverpool University How to Become a Digital Marketer in 2024? Simplilearn Why is the internet overflowing with rubbish ads – and what can we do about it? The Conversation Indonesia The Top 10 Social Media Sites & Platforms Search Engine Journal 10+ Digital Marketing Companies in the USA- 2024-25 Customer Think Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social What is Offline Marketing? (2024) Spotlight | DesignRush Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains Search Engine Land 7 Free Digital Marketing Tools For Small Businesses CO— by the U.S. Chamber of Commerce OuterBox Announces Acquisition of TopSpot, Creating a Top Independent Marketing Agency in the US AccessWire Internet Marketing Association Wraps One of the Largest Artificial Intelligence Conferences in America PR Newswire Digital Marketing for Car Dealerships [2023-2024 Guide] Spotlight | DesignRush Amazon Marketing Strategy 2024: A Case Study Simplilearn Digital Marketing for Restaurants (2024) Spotlight | DesignRush Top 23 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub The 43 best marketing resources we recommend in 2024 Sprout Social 10 Best SEO Services Of 2024 Forbes In-flight Internet Market Size, Share & Forecast Report, 2024-2032 Global Market Insights Coca-Cola Marketing Strategy 2024: A Case Study Simplilearn Digital Marketing Dynamics of 2024 Martechcube Social media - statistics & facts Statista Best online marketing service of 2024 TechRadar 11 AI marketing tools your team should be using in 2024 Sprout Social Global In-flight Internet Market Forecast to Reach $2.1 GlobeNewswire KFC Marketing Strategy 2024: A Case Study Simplilearn McDonald's Marketing Strategy - A Case Study Simplilearn What Exactly is Digital Marketing in 2024? Entrepreneur 10 Essential Digital Marketing Tools for a Successful Small Business Spotlight | DesignRush Top 10 Digital Marketing Trends For 2024 Search Engine Journal How SMBs are approaching digital marketing in 2024 Search Engine Land Guidance on regulatory measures aimed at restricting digital marketing of breast-milk substitutes World Health Organization (WHO) KWEB China Internet Market Volatility FAQ KraneShares 5 Tips for Your Digital Marketing Strategy in 2024 Social Media Today |
RELATED ARTICLES
Build Your Marketing Muscle During a saxophone lesson the other day I realized how much regular practice can help a part time internet marketer. My teacher taught me a long time ago to just play for 15 minutes a day to progress. One of the Golden Rules of Internet Marketing In my opinion, one of the 'Golden Rules' of Internet marketing has to be the following:'Once you have uploaded a website, you should leave it online forever - even if it is only making you a couple of dollars a month.'As long as you are covering the hosting and domain registration fees each year (maximum of a couple of dollars a month), then why take the site offline? Admittedly if the site is causing you hours of work every week and still only making you a couple of dollars income each month, then yes, remove it. Truth and Lies How low can one get? The number of encounters I have had in the few months as a network marketer with liars is astounding. Why do people need to stoop to lying in their attempt to succeed? Do they really believe that they will attract customers by using deceptive means. Do Your Words Need Protection? Recently, attending a local event, I found myself chatting with a young woman I'll call Pearl. When she learned I was a writer she asked, "I wrote some poems when I was younger and I would like to copyright them. What Can Make You A Fantastic Internet Marketeer? You've probably know many answers to this question: a good marketeer palces links, bad one - don't, good one makes surveys, bad one - don't, etc. All of these answers are right, but there is one key difference. Profitable Online Marketing - Guaranteed! When you boil it right down, there are really only three things that you need to do exceedingly well to market your business effectively online, and you should think of all three simultaneously with each new advertising campaign you entertain.And they are,Obtaining an Opportunity to Sell - Lead generation, driving traffic to your web site. 10-Essential Points When Considering Pop-Under Advertising I have been running tests on the use of Pop-Unders to promote several types of products and services. Note that I am discussing POP-UNDER'S. Local Search Makes Your Business a Big Fish in Your Local Community The Internet Contains Billions of Website Pages - All Clamoring for AttentionWith so many competing websites, it's unlikely that yours could stand out among them. Until recently, you faced near-impossible odds. How Do You Make Gold Online Without A Database? That is a great question!We all know by now that the long term success for having an online business comes from building and maintaining a database, and selling to the people on it again and again, right?But what if (like me) you're too impatient to wait until the list is big enough to make lots of money from?Our success has come from looking outside the square and trying to identify markets and ideas that aren't currently being utilised to their full potential.Plus we don't let anything stand in our way, and will bulldoze through the so called hurdles. Become a Star: 10 Do-It-Yourself Publicity Techniques to Build Buzz for Your Online Business Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service. Niche Marketing Nuggets: Picking the Gold from the Internet Mine Building an Internet business based on a specific niche is not only good sound business it's smart.What is a niche?Boiled down, a niche is a specific area of interest people have. What The Internet Marketing Gurus Are Doing That You Are Not Do you want to join the well known gurus like Terry Dean, Willie Crawford, Jimmy D. Brown, Micheal Green, Jim Daniels, etc in bringing highly targeted visitors to your website weekly without spending a dime in adverts?If yes, then write articles and send to article directories, article banks, article announcement lists and ezine editors on a constant basis. Yahoo Search Marketing: Is an Effective Online Marketing Tool Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:Sponsored Search: Display your ad prominently in leading search engines such as Yahoo!, MSN, Altavista, CNN and InfospaceProduct Submit: Get your product listed in Yahoo! Shopping and Yahoo! Buyers Guide and be found by millions of usersTravel Submit: Get your travel product or service listed in Travel Deals marketplace or Travel Deals listings and allow easy access of information to potential travelersDirectory Submit: Powered by the powerful Yahoo! Search, submit your business information in Yahoo! Directory. The Internet Marketer The internet marketer is really a perfect profession. This profession allows you to gain many positive characters. How Do You Live the Internet Dream? Automate, Automate, Automate! There's no doubt that one of the things that excited you about operating your online business was the thought of making money while you sleep. Having free time to spend with your family while - at the same time - generating an income is something almost every person on earth wants. 10 Unique, Free Product Bonuses Are you looking for something unique or unusual that you can use as a free product bonus? Here are 10 that not only fit your needs, but are useful as well.1. To Make the Most Dollars, Make The Most Sense The world of Internet marketing isn't all it's cracked up to be. In fact, it can be a brutally cold one. Five Proven Methods For Increased Internet Sales There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income into your wallet. E-marketplace - Facts and Fictions Not long ago, industry pundits were touting B2B marketplaces or exchanges as Internet era panacea for productivity and cost-cutting problems of corporate world. Buoyed by excessive investor interest and driven by a desire to cash in on the enormous dot-com valuations of late 90s, marketplaces were sprouting like autumn mushrooms. Sheep Spend and Lose, Leaders Make Money Remember that leaders spend more money on learning and growing, but they do their homework and work hard to make money.Sheep follow the herd blindly with their wallets open hoping someone else will will do their work for them. |
home | site map |
© 2006 |