To All Internet Marketers - How To Get My Business

More and more people are realizing that the Internet offers greatpotential to set up a healthy business for pennies on the dollar.This is good news for internet marketers - but it also means thatthey need to lift their game.

Why? Because the would-be "netpreneur" has access to way moretraining than ever before. It's possible to get up to speed veryquickly on what is needed to get started online. This, in turn,means that people quickly recognize what offers true value andwhat does not. They see so many sales letters that they become,to a certain degree, immune to the typical hype. They're willingto spend - but they want value for money. They want to be treatedlike intelligent and discerning adults.

So here's a message to all 'gurus' (and aspiring gurus) who arekeen to get their share of the dollars waiting to be sent flyingtheir way via cyberspace.

1) What does it take to make people want to buy "you" rather thansome other internet marketer?

2) What might make people want to unsubscribe from your list?

3) And what pushes them into asking for a refund?

What Makes People Want to Buy?

- They buy if they can see that a product will give them newknowledge and understanding.

- They buy if the purchase will speed up business growth.

- They buy if a product will automate a task that eats into theirtime. (People quickly learn to spend their time on marketing andproduct creation, rather than repetitive tasks.)

Tip: Once newbies have been exposed to a few sales pages, it'snot long before they learn to look beyond the sales hype. Theystudy a sales letter carefully to work out what the product will"really" offer them. (Do they need this? Or will it duplicatesomething else they own?)

They also learn to look for value for money. Some higher-pricedproducts are worth every cent. Some cheaper products add verylittle to what they already know.

(Note: Savvy internet marketers already realize that if they puttogether online interviews offering truly valuable information,they are far more likely to attract and keep new customers. Aquick example: Jane Smith listens to a one-hour audio interviewon search engine optimization and traffic. She finds out somereally useful information she has not so far heard anywhere else.She decides that this guy knows what he's talking about andshells out a couple of hundred dollars for his products.)

What Makes People Want to Unsubscribe from a List?

- Getting four identical emails trying to sell them the sameproduct, because the sender hasn't figured out how to move themfrom one list to another after they buy.

- Getting a 'canned' email sounding full of excitement about anew product or service - which turns out to be a duplicate of theemail they get from six other marketers who are affiliates forthe same product.

- Getting email from a product creator about anything under thesun because you bought XXX product from them. If your customerssign up for a newsletter, they expect mailings.

What Makes People Want to Ask for a Refund?

In the past, buyers tended to shrug and write off a bad purchase.But increasingly, people are prepared to stand up for theirrights. If they feel they have not received value for money, theywill ask for a refund.

So what makes them decide to ask for their money back?

- Software that doesn't work as it is supposed to.

- Physical products (CDs, DVDs) that don't work on theirsystems.

- An e-book that is full of content easily found in an hour'snet-surfing.

- An e-book that has skimped on content or that has been poorlywritten.

- An e-book that not only skimps on content but is full of linksto up-sells to get the 'really valuable' information, or is fullof affiliate links.

The last case, an e-book full of affiliate links or links to anup-sell...is something you should be giving away free as part ofyour viral marketing campaign. Charge for it and you risk yourreputation for being a source of quality information.

Other things that bite into your customer's valuable time.

- MP3's that are streamed from a website rather than beingdownloadable.

- e-books that are in ".exe" format only, so the customer can'tprint them out in one 'hit' (and can't access them on a Maccomputer).

Give your clients anything that they can listen to or read awayfrom the computer. Most of them spend enough hours a day at thekeyboard already. They'd rather load an audio interview into their MP3 players and listen while they go for a walk orrelax in the sun. They'd prefer to print out an e-book and readit or mark it up while sitting in an easy chair.

Please, please don't tether them to the computer!

And finally, about those "name squeeze" pages. People are veryquickly getting tired of having to give up their email addressesjust to get to a sales page. Do you want them to buy or not?These days, unless there's a huge buzz around the Net and theywant to see what it's all about, prospective customers are justas likely to click the 'back' button on their browser, or closethe window and leave.

So if you are collecting email addresses, make sure you are giving them something valuable in return. Something that theywant and can use. Not just another sales page.

After all, there's always another internet marketer waiting tosell them a product. Probably one very similar to yours.Marketers who respect their client's time and intelligence arethe ones who will get their loyalty - and their cash.

Megan Mart, Publisher and Webmaster.Subscribe to Megan's Free Newsletter by visiting:http://www.accessbizinfo.com/signup.htmland receive free newsletter advertising!