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Internet Marketing Information |
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Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools
The Funnel Theory of Marketing Relies on the fact that it is far more expensive to attract new customers then to resell existing customers. By Combining Automated Sales techniques with the Funnel theory of marketing you can keep your Back End Sales Flowing 24/7 Direct Mail Merchants understand the funnel theory of marketing very well. It is not unusual to receive Direct Mail Pieces months or years after your first and only purchase from a direct mail merchant. As an Online Marketer by using Automated Tools and E-Mail you are in a far better position to take advantage of the Funnel Theory then those Offline Direct Mail Guys. (Some of those Direct Mail Guys also E-Mail me). Product Levels 1 - Entry Level Free to $5.00 2 - Customer $5 to $100.00 3 - Spender $100 to $500 4 - Big Spender $500 - $5,000 5 - Cream of the Crop Above $5,000 The Nuts and Bolts A Day or a so later you send them a E-mail sales letter for a Low Cost Product. Every few days you send an Additional E-mail Sales letter offering the same or a different low cost product. When someone buys your Low Cost product they move down a little to a thinner part of your Funnel and are Added to a list of customers who bought a Level 2 Product You now start sending these Customers offers for a slightly higher priced product. As your customers continue to buy products they keep moving to the thinner part of your funnel and are offered products at higher and higher price points. It is Ok to cross promote your lists offering High Cost Product to your low cost buyers and Low Cost Products to High cost buyers. A Simple Example As People Buy your cookbook for $19.97 you may want to send them a Thank You letter and add them to your next level mailing list, Some Products on this list maybe a DVD of how to house train your dog for 39.97 or a Mink Leash for 89.97. Again as you sell these Products Move them down the Funnel and Start to offer them the $497.97 High Tech Dog House. Next you can offer them the $3,000 Doggie/Owner Cruise. You may even offer them products for cats or birds as many pet owners have multiple pets. Tools Now that you are building that list of Vegetarian dogs you may want to have other Entry level or free products targeting other segments of the Dog Market or the Pet Market. Think of Lead Capture (Filling the Fat end of your Funnel) as a garage sale one man's junk is another man's treasure. Free Recipes may appeal to one dog owner where as Free or Low Cost plans to build a Dog House may appeal to another Dog Hose. Don't be afraid to Sales Pages with Low Cost Products as well. The More open doors you give your customers to enter your sales funnel the more customers you will have. About The Author:
MORE RESOURCES: What is digital marketing? Telefónica Startups in non-metros see value in digital marketing; aim to compete with bigger markets The Economic Times Is internet marketing better ad nauseam or ad infinitum? | New In Town Chico Enterprise-Record 2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment Deloitte Digital Marketing for Doctors The HIPAA Journal 14 Benefits of Digital Marketing in 2025 Simplilearn.com Why B2B marketers glob on to more AI for bigger gains Digital Commerce 360 Jim Boykin – Internet Marketing Ninjas Business & Leadership The Best SEO Conferences For 2025 (Virtual And In-Person) Search Engine Journal Starlink Faces New Rivals in Satellite Internet Market Technology Magazine Advanced digital marketing strategies for startups: Leverage AI for content optimization and personalization Fast Company (PDF) From Marketing Mix to e-Marketing Mix: a literature overview and classification - ResearchGate 24 AI marketing tools your team should be using in 2025 Sprout Social Tesla Marketing Strategy: A Case Study Simplilearn.com Falcon Digital Marketing Announces Launch of Lead Generation Services for Home Service Companies GlobeNewswire How to Keep Up With Digital Marketing Trends Business.com Topic: E-commerce worldwide Statista How Much Do Social Media Influencers Make? Business.com The impact of dynamic marketing capabilities (DMCs) and strategic information management (SIM) on international start-up success: A meta narrative analysis ScienceDirect.com Top 2025 digital marketing trends: AI, MMM, and more Think with Google Top 8 Digital Marketing Agencies in New York Influencer Marketing Hub Our Demand Side Platform (DSP) The Trade Desk Top 25 Marketing Newsletters (2024) Exploding Topics Best online marketing service of 2025 TechRadar Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire 13 Top Marketing Trends (2024 & 2025) Exploding Topics Zomato Marketing Strategy: A Case Study Simplilearn.com Amazon Marketing Strategy: A Case Study Simplilearn.com Top 8 Digital Marketing Agencies in Houston Influencer Marketing Hub Top 8 Digital Marketing Agencies in Los Angeles Influencer Marketing Hub Top 8 CEOs of Digital Marketing Agencies in Houston Influencer Marketing Hub Coca-Cola Marketing Strategy: A Case Study Simplilearn.com Why Marketers Are Spending Less on Social Media Harvard Business Review Top 9 CEOs of Digital Marketing Agencies in Los Angeles Influencer Marketing Hub 10+ Digital Marketing Companies in the USA- 2024-25 CustomerThink 10 Tech Trends for Marketing Teams to Watch Business News Daily (PDF) Digital Marketing Strategy and Brand Loyalty among Customers of Airtel Network, Kenya ResearchGate In-flight Internet Market Size, Share, Industry Report, Revenue Trends and Growth Drivers MarketsandMarkets Lawyer marketing: 10 tips for planning your next social media campaign Class Action Lawsuits How to Learn Digital Marketing in 2025 Simplilearn.com (PDF) Interactive Online Advertising: The Effectiveness of Marketing Strategy towards Customers Purchase Decision ResearchGate (PDF) A Meta-Analytic Examination of the Effects of Personalized Digital Marketing on Consumer Purchasing ResearchGate Starlink conquers the African internet market Le Monde.fr 12 Automotive Marketing Strategies for 2025 DesignRush 11 of the Best Digital Marketing Schools: From Certificates to Postgrad Programs Influencer Marketing Hub 20+ Must-have Digital Marketing Tools: Skyrocket Your ROI Simplilearn.com How to Become a Digital Marketer in 2025 Simplilearn.com Top 18 Digital Marketing Influencers Simplilearn.com In-flight Internet Market Size, Share & Analysis Report, 2025-2034 Global Market Insights Inc. Top 20 Social Media Interview Questions for 2025 Simplilearn.com KFC Marketing Strategy: A Case Study Simplilearn.com Top Marketing Trend Predictions for 2024 CMSWire.com SEO Best Practices for Digital Marketing Agencies: Experts Share Their Top Tips Influencer Marketing Hub Top 22 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub |
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