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Internet Marketing Information |
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Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools
The Funnel Theory of Marketing Relies on the fact that it is far more expensive to attract new customers then to resell existing customers. By Combining Automated Sales techniques with the Funnel theory of marketing you can keep your Back End Sales Flowing 24/7 Direct Mail Merchants understand the funnel theory of marketing very well. It is not unusual to receive Direct Mail Pieces months or years after your first and only purchase from a direct mail merchant. As an Online Marketer by using Automated Tools and E-Mail you are in a far better position to take advantage of the Funnel Theory then those Offline Direct Mail Guys. (Some of those Direct Mail Guys also E-Mail me). Product Levels 1 - Entry Level Free to $5.00 2 - Customer $5 to $100.00 3 - Spender $100 to $500 4 - Big Spender $500 - $5,000 5 - Cream of the Crop Above $5,000 The Nuts and Bolts A Day or a so later you send them a E-mail sales letter for a Low Cost Product. Every few days you send an Additional E-mail Sales letter offering the same or a different low cost product. When someone buys your Low Cost product they move down a little to a thinner part of your Funnel and are Added to a list of customers who bought a Level 2 Product You now start sending these Customers offers for a slightly higher priced product. As your customers continue to buy products they keep moving to the thinner part of your funnel and are offered products at higher and higher price points. It is Ok to cross promote your lists offering High Cost Product to your low cost buyers and Low Cost Products to High cost buyers. A Simple Example As People Buy your cookbook for $19.97 you may want to send them a Thank You letter and add them to your next level mailing list, Some Products on this list maybe a DVD of how to house train your dog for 39.97 or a Mink Leash for 89.97. Again as you sell these Products Move them down the Funnel and Start to offer them the $497.97 High Tech Dog House. Next you can offer them the $3,000 Doggie/Owner Cruise. You may even offer them products for cats or birds as many pet owners have multiple pets. Tools Now that you are building that list of Vegetarian dogs you may want to have other Entry level or free products targeting other segments of the Dog Market or the Pet Market. Think of Lead Capture (Filling the Fat end of your Funnel) as a garage sale one man's junk is another man's treasure. Free Recipes may appeal to one dog owner where as Free or Low Cost plans to build a Dog House may appeal to another Dog Hose. Don't be afraid to Sales Pages with Low Cost Products as well. The More open doors you give your customers to enter your sales funnel the more customers you will have. About The Author:
MORE RESOURCES: Making Science launches RAISING, its new AI technology division to power marketing strategies Business Wire The Ultimate Digital Marketing Tutorial for 2025 Simplilearn Best Demand Side Platforms for Programmatic Advertising Currently Available in the Market Customer Think Top 18 Results-Driven Online Marketing Agencies Every Brand Should Know Influencer Marketing Hub Top 25 Marketing Newsletters (2024) Exploding Topics 17th Global Conference on E-commerce and Internet Marketing (GCEIM) Honolulu Star-Advertiser Why Your Business Should Be on Instagram Business.com Digital Marketing Agency Market Size, Share | Trends, 2032 Business Research Insights Top 10 Home Services Digital Marketing Agencies Influencer Marketing Hub 6 Top Advertising Trends to Watch (2024 & 2025) Exploding Topics Top digital marketing channels 2022 Statista Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire Jim Boykin - Internet Marketing Ninjas Business & Leadership SEO Company Boomcycle Digital Marketing Powers Businesses with Cutting-Edge Strategies and Real-Time Insights GlobeNewswire 24 AI marketing tools your team should be using in 2025 Sprout Social How to Become a Digital Marketer in 2025 Simplilearn The Best SEO Conferences For 2025 (Virtual And In-Person) Search Engine Journal Top 10 Pharmaceutical Digital Marketing Agencies To Boost Your Pharma Business Influencer Marketing Hub Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social 7 Free Digital Marketing Tools For Small Businesses CO— by the U.S. Chamber of Commerce 16 digital marketing platforms to check out in 2025 Sprout Social 10+ Digital Marketing Companies in the USA- 2024-25 Customer Think Italy Satellite Internet Market Size & Outlook, 2023-2030 Grand View Research A Case Study on Apple Marketing Strategy Simplilearn (PDF) Effects of digital marketing practices on performance of insurance sector: A critical approach with a review ResearchGate U.S. online advertising revenue 2023 Statista Digital ad spend worldwide 2027 Statista Top 18 Digital Marketing Influencers Simplilearn Amazon Marketing Strategy 2024: A Case Study Simplilearn Coca-Cola Marketing Strategy 2024: A Case Study Simplilearn 14 Benefits of Digital Marketing in 2025 Simplilearn 10 B2B Marketing Trends For 2024-2027 Exploding Topics Satellite Internet Market Size, Share | Global Report [2032] Fortune Business Insights Global In-flight Internet Market Forecast to Reach $2.1 GlobeNewswire (PDF) Digital Marketing in the Makeup Industry - Attraction and Retention of Generation Z ResearchGate Mobile ad spend worldwide 2024 Statista McDonald's Marketing Strategy - A Case Study Simplilearn Satellite Internet Market Size to Hit USD 37.64 Bn by 2034 Precedence Research Social media - statistics & facts Statista Digital Marketing Dynamics of 2024 Martechcube 13 Top Marketing Trends (2024 & 2025) Exploding Topics Best online marketing service of 2025 TechRadar Tesla Marketing Strategy 2024: A Case Study Simplilearn Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains Search Engine Land The 43 best marketing resources we recommend in 2025 Sprout Social KFC Marketing Strategy 2024: A Case Study Simplilearn SEO Best Practices for Digital Marketing Agencies: Experts Share Their Top Tips Influencer Marketing Hub 11 of the Best Digital Marketing Schools: From Certificates to Postgrad Programs Influencer Marketing Hub Top 22 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub |
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