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Internet Marketing Information |
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Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools
The Funnel Theory of Marketing Relies on the fact that it is far more expensive to attract new customers then to resell existing customers. By Combining Automated Sales techniques with the Funnel theory of marketing you can keep your Back End Sales Flowing 24/7 Direct Mail Merchants understand the funnel theory of marketing very well. It is not unusual to receive Direct Mail Pieces months or years after your first and only purchase from a direct mail merchant. As an Online Marketer by using Automated Tools and E-Mail you are in a far better position to take advantage of the Funnel Theory then those Offline Direct Mail Guys. (Some of those Direct Mail Guys also E-Mail me). Product Levels 1 - Entry Level Free to $5.00 2 - Customer $5 to $100.00 3 - Spender $100 to $500 4 - Big Spender $500 - $5,000 5 - Cream of the Crop Above $5,000 The Nuts and Bolts A Day or a so later you send them a E-mail sales letter for a Low Cost Product. Every few days you send an Additional E-mail Sales letter offering the same or a different low cost product. When someone buys your Low Cost product they move down a little to a thinner part of your Funnel and are Added to a list of customers who bought a Level 2 Product You now start sending these Customers offers for a slightly higher priced product. As your customers continue to buy products they keep moving to the thinner part of your funnel and are offered products at higher and higher price points. It is Ok to cross promote your lists offering High Cost Product to your low cost buyers and Low Cost Products to High cost buyers. A Simple Example As People Buy your cookbook for $19.97 you may want to send them a Thank You letter and add them to your next level mailing list, Some Products on this list maybe a DVD of how to house train your dog for 39.97 or a Mink Leash for 89.97. Again as you sell these Products Move them down the Funnel and Start to offer them the $497.97 High Tech Dog House. Next you can offer them the $3,000 Doggie/Owner Cruise. You may even offer them products for cats or birds as many pet owners have multiple pets. Tools Now that you are building that list of Vegetarian dogs you may want to have other Entry level or free products targeting other segments of the Dog Market or the Pet Market. Think of Lead Capture (Filling the Fat end of your Funnel) as a garage sale one man's junk is another man's treasure. Free Recipes may appeal to one dog owner where as Free or Low Cost plans to build a Dog House may appeal to another Dog Hose. Don't be afraid to Sales Pages with Low Cost Products as well. The More open doors you give your customers to enter your sales funnel the more customers you will have. About The Author:
MORE RESOURCES: Meet the Founder of a Black-Owned Digital Marketing Agency Devoted to Helping Black Businesses Thrive Online BlackNews.com Jim Boykin – Internet Marketing Ninjas Business & Leadership 10 B2B Marketing Trends For 2024-2027 Exploding Topics Top 10 White Label Digital Marketing Services to Transform Your Brand Influencer Marketing Hub 18 Online Review Statistics Every Marketer Should Know Search Engine Journal A Case Study on Apple Marketing Strategy Simplilearn Digital Marketing Agency Market Size, Share | Trends, 2032 Business Research Insights Top Digital Marketing Packages in 2024 Influencer Marketing Hub 10 Best SEO Services Of 2024 Forbes Meet The 7 Most Popular Search Engines In The World Search Engine Journal The Best SEO Conferences For 2024-2025 (Virtual And In-Person) Search Engine Journal (PDF) Effects of digital marketing practices on performance of insurance sector: A critical approach with a review ResearchGate Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire US, Europe begin scramble for Africa’s satellite internet market Mail and Guardian 10+ Digital Marketing Companies in the USA- 2024-25 Customer Think McDonald’s to focus on digital marketing with new fund Restaurant Dive (PDF) Digital Marketing in the Makeup Industry - Attraction and Retention of Generation Z ResearchGate Digital ad spend worldwide 2027 Statista What is Offline Marketing? (2024) DesignRush What is Influencer Marketing? – The Ultimate Guide for 2024 Influencer Marketing Hub 15 Reasons Why Your Business Absolutely Needs SEO Search Engine Journal (PDF) Challenges Faced by Indian MSMEs in Adoption of Internet Marketing and E-Commerce ResearchGate Satellite Internet Market Size to Hit USD 37.64 Bn by 2034 Precedence Research In-flight Internet Market Size, Share, Industry Report, Revenue Trends and Growth Drivers MarketsandMarkets How to Become a Digital Marketer in 2024? Simplilearn 6 Top Advertising Trends to Watch (2024 & 2025) Exploding Topics 11 of the Best Digital Marketing Schools: From Certificates to Postgrad Programs Influencer Marketing Hub Bachelor of Science in Marketing Analytics (BSBA) Liberty News Top 22 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub Digital Marketing Dynamics of 2024 Martechcube The 43 best marketing resources we recommend in 2024 Sprout Social Best online marketing service of 2024 TechRadar Top 18 Digital Marketing Influencers Simplilearn Coca-Cola Marketing Strategy 2024: A Case Study Simplilearn Social media - statistics & facts Statista From ‘u swan, he frog’ to ‘very demure’: Why China, the West are adopting internet speak Jing Daily 40 Best Online Shopping Sites on the Internet for 2024 Influencer Marketing Hub 11 AI marketing tools your team should be using in 2024 Sprout Social McDonald's Marketing Strategy - A Case Study Simplilearn What Exactly is Digital Marketing in 2024? Entrepreneur Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains Search Engine Land KFC Marketing Strategy 2024: A Case Study Simplilearn Blue Stream Fiber enters the Houston market with $150 million investment plan The Business Journals |
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