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Find Your Niche
If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets. What is a niche? According to Merriam-Webster's Online Dictionary a niche is described as "a place, employment, status, or activity for which a person or thing is best fitted... a specialized market". Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? That the 'hole-in-the-wall' eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close within a year when four similar businesses start up in the same area? The online business world reflects the same trends as experienced in the offline world - often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience can tap into a market that is otherwise not being served. Despite the limitations of the client base, the targeted nature of the business creates a devoted and active market - the aim of any business. HOW DO I FIND A NICHE? Finding a niche requires diligent research. Whether you have access to software that harvests and sorts information or you take a manual approach you must first start with ideas. With a pen and paper (or computer, if that's more comfortable) brainstorm a list of businesses, products and industries. Create a list of keywords and phrases you think would be used by individuals looking for these items online. Use a software program such as Wordtracker or a free resource such as the Overture Keyword Selector Tool to find keywords for your niche that have a high amount of traffic. Although a program like Wordtracker makes it easy to find details such as how many sites compete for that market, you can also do your own research. Concentrate your attention on question phrases such as "how do I..." or "where can I...". These questions will clue you into potential markets that need servicing. Next, look in Google Answers. Type one of your keywords into the search area. What questions are being asked and how much are people willing to pay for answers? If you find a group of keywords with a high number of questions then enter these words in your browser's search engine. What sites come up? Do they provide answers or solutions to the problem? How are they making money? Can you see an opportunity to service these individuals? Finding a niche can open the door to a profitable online business. Research the market and be certain that your product or service is valuable to this group. Find forums or groups that target this audience and pay close attention to their concerns. If you can help these people you WILL make money. The best of both worlds! from winter's barrenness, they desert us too quickly! Bob Kleine makes it easy to find all the niche and resell products you'll ever need at http://www.resalerightstreasurechest.com Check out the huge 2 for one offer.
MORE RESOURCES: Meet the Founder of a Black-Owned Digital Marketing Agency Devoted to Helping Black Businesses Thrive Online BlackNews.com Jim Boykin – Internet Marketing Ninjas Business & Leadership 10 B2B Marketing Trends For 2024-2027 Exploding Topics Top Digital Marketing Packages in 2024 Influencer Marketing Hub A Case Study on Apple Marketing Strategy Simplilearn Digital Marketing Agency Market Size, Share | Trends, 2032 Business Research Insights 10 Best SEO Services Of 2024 Forbes 18 Online Review Statistics Every Marketer Should Know Search Engine Journal The Best SEO Conferences For 2024-2025 (Virtual And In-Person) Search Engine Journal Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire 10+ Digital Marketing Companies in the USA- 2024-25 Customer Think McDonald’s to focus on digital marketing with new fund Restaurant Dive Digital ad spend worldwide 2027 Statista (PDF) Digital Marketing in the Makeup Industry - Attraction and Retention of Generation Z ResearchGate 100+ Social Media Marketing Statistics Influencer Marketing Hub 45 Marketing and Advertising Agencies in Chicago You Should Know Built In Chicago 15 Reasons Why Your Business Absolutely Needs SEO Search Engine Journal Satellite Internet Market Size to Hit USD 37.64 Bn by 2034 Precedence Research In-flight Internet Market Size, Share, Industry Report, Revenue Trends and Growth Drivers MarketsandMarkets How to Become a Digital Marketer in 2024? Simplilearn 6 Top Advertising Trends to Watch (2024 & 2025) Exploding Topics (PDF) Challenges Faced by Indian MSMEs in Adoption of Internet Marketing and E-Commerce ResearchGate Mobile ad spend worldwide 2024 Statista Top 22 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub 11 of the Best Digital Marketing Schools: From Certificates to Postgrad Programs Influencer Marketing Hub Digital Marketing Dynamics of 2024 Martechcube The 43 best marketing resources we recommend in 2024 Sprout Social Social media - statistics & facts Statista Top 18 Digital Marketing Influencers Simplilearn Best online marketing service of 2024 TechRadar Coca-Cola Marketing Strategy 2024: A Case Study Simplilearn McDonald's Marketing Strategy - A Case Study Simplilearn U.S.: e-commerce revenue 2019-2029 Statista What Exactly is Digital Marketing in 2024? Entrepreneur KFC Marketing Strategy 2024: A Case Study Simplilearn Top 10 Digital Marketing Trends For 2024 Search Engine Journal SEO Best Practices for Digital Marketing Agencies: Experts Share Their Top Tips Influencer Marketing Hub Blue Stream Fiber enters the Houston market with $150 million investment plan The Business Journals |
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