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Internet Marketing Information |
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Cheap & Easy Online Marketing
A successful online business takes more than a website?a lot more! When I ask people if they have an online business, many people tell me they are creating their website. That's good news except I get the feeling they think that is all they have to do to have a successful online business. Nothing could be farther from the truth! A major search engine like google.com will have over 8 billion websites in their database. That's right! Eight Billion! In order to be found on the Internet, just having a website won't cut it. A web presence is just the start of a long, never-ending journey. Driving traffic to your website must become an overwhelming obsession. The more traffic you drive, the more sales you will make. So how do you drive traffic to a website? There are hundreds of ways to drive traffic to your website. They start with the free and easy ones like free online classified ads, email signature lines, and link exchanges. Then, you have the more complicated and expensive methods like website optimization, online advertising and email campaigns. Where to start? With the cheapest and easiest first unless you have a lot of capital to launch your website. Free Online Classified Ads If you search the Internet for "free classified ads", you will discover hundreds of sites. Start posting! This may take time but it doesn't cost you any money. Make certain to get the biggest return for your posting by having a compelling 25 word ad for your website. Don't spend time talking about "who" you are and how long you've been in business. "They" don't care! You would be better off to offer something for free in your classified ads. Offer a free ebook or product sample. Offer the chance to win a free drawing for one of your products. Remember, you need to drive traffic to your site. What words will do that? Email Signature Lines Every time you send an email, you have an opportunity to influence the email's recipient. Just below your signature, add a hot link to your website and your 25 word free classified ad copy. In your email program, this should take about 5 minutes to set up and it will automatically be added to every email you send. Link Exchanges There are many large link exchange groups on the Internet. They were spawned based upon the need for cross-linking sites. Why? The search engines used to make the assumption "the more links pointed at your site, the more popular your site". "Used to" is the operative word here. The search engines can now tell if you are linked to these large linking farms and discount your website because of it. So, back to the "old" way of link sharing. Think of your product. Let's say your product is vintage dolls. Go to your search engine of choice (I prefer Google) and type in "vintage dolls". Now start to go through every website listed. Find those sites which complement your product but don't compete with your product. In our example, you would look for websites that focus on display cases for dolls, vintage clothing for dolls, or furniture for dolls. On every one of those websites, find their contact information. Now, send them an email. Your offer? To place a link from your website to theirs if they will do the same for you. Give them your website address so they can check it out. For every one that responds, add their link to your site, as they have for you. At the very least, this might generate a targeted customer to your website. It will also help your search engine popularity ranking. If you are starting out on a shoe string, try these cheap and easy methods first. As you begin to make money, take some of the profit and invest it in higher order marketing like website optimization efforts, online advertising, and email campaigns. Ready? Good! The best method for driving traffic to your website is the one you actually do. So, quit reading articles and get going! Michele Schermerhorn has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. (http://www.obinstitute.com) and regularly conducts free online seminars. Online Business Institute Inc. exists to "Create Successful Online Business Owners One Person At A Time".
MORE RESOURCES: What is digital marketing? Telefónica Startups in non-metros see value in digital marketing; aim to compete with bigger markets The Economic Times Is internet marketing better ad nauseam or ad infinitum? | New In Town Chico Enterprise-Record 2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment Deloitte Digital Marketing for Doctors The HIPAA Journal Satellite Internet Market Report 2025, with Profiles of GlobeNewswire 14 Benefits of Digital Marketing in 2025 Simplilearn.com Why B2B marketers glob on to more AI for bigger gains Digital Commerce 360 Jim Boykin – Internet Marketing Ninjas Business & Leadership The Best SEO Conferences For 2025 (Virtual And In-Person) Search Engine Journal 80+ Must-Know Social Media Marketing Statistics for 2025 Sprout Social Starlink Faces New Rivals in Satellite Internet Market Technology Magazine Advanced digital marketing strategies for startups: Leverage AI for content optimization and personalization Fast Company 24 AI marketing tools your team should be using in 2025 Sprout Social Tesla Marketing Strategy: A Case Study Simplilearn.com Falcon Digital Marketing Announces Launch of Lead Generation Services for Home Service Companies GlobeNewswire How to Keep Up With Digital Marketing Trends Business.com Topic: E-commerce worldwide Statista How Much Do Social Media Influencers Make? Business.com Top 2025 digital marketing trends: AI, MMM, and more Think with Google Top 8 Digital Marketing Agencies in New York Influencer Marketing Hub Our Demand Side Platform (DSP) The Trade Desk Best online marketing service of 2025 TechRadar Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire 13 Top Marketing Trends (2024 & 2025) Exploding Topics Zomato Marketing Strategy: A Case Study Simplilearn.com Amazon Marketing Strategy: A Case Study Simplilearn.com Top 8 Digital Marketing Agencies in Houston Influencer Marketing Hub Top 8 Digital Marketing Agencies in Los Angeles Influencer Marketing Hub Top 10 Digital Marketing Trends For 2025 Search Engine Journal Top 8 CEOs of Digital Marketing Agencies in Houston Influencer Marketing Hub Coca-Cola Marketing Strategy: A Case Study Simplilearn.com Why Marketers Are Spending Less on Social Media Harvard Business Review Top 9 CEOs of Digital Marketing Agencies in Los Angeles Influencer Marketing Hub 16 digital marketing platforms to check out in 2025 Sprout Social 10 Tech Trends for Marketing Teams to Watch Business News Daily 10+ Digital Marketing Companies in the USA- 2024-25 CustomerThink In-flight Internet Market Size, Share, Industry Report, Revenue Trends and Growth Drivers MarketsandMarkets Tech at Work: How the End of Cookies Will Transform Digital Marketing Harvard Business Review Types of Digital Marketing: The Marketer’s Toolkit for 2025 Simplilearn.com The importance of social media marketing: 7 stats that prove social’s role in business success Sprout Social How to Learn Digital Marketing in 2025 Simplilearn.com Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social Starlink conquers the African internet market Le Monde.fr 11 of the Best Digital Marketing Schools: From Certificates to Postgrad Programs Influencer Marketing Hub 13 digital marketing trends you should plan for in 2025 Search Engine Land 20+ Must-have Digital Marketing Tools: Skyrocket Your ROI Simplilearn.com How to Become a Digital Marketer in 2025 Simplilearn.com In-flight Internet Market Size, Share & Analysis Report, 2025-2034 Global Market Insights Inc. Top 20 Social Media Interview Questions for 2025 Simplilearn.com KFC Marketing Strategy: A Case Study Simplilearn.com Top Marketing Trend Predictions for 2024 CMSWire.com SEO Best Practices for Digital Marketing Agencies: Experts Share Their Top Tips Influencer Marketing Hub Top 22 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub 16 Of The Best Social Media Marketing Courses in 2024 Search Engine Journal |
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