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PPC & Advertising Information |
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Picking The Right Keywords For A PPC Campaign
Running a pay-per-click advertising campaign can be very expensive if picking the wrong keywords. I was setting up a new PPC campaign the other day and were struggling to find the right keywords. I was promoting an affiliate program in this case. To convert the click (on my ad) to a sale the user had to submit his/her zip code only. The actual offer was that the user then could be winning a digital camera from a certain brand. Thinking of who might be interested in winning a free digital camera I started evaluating keywords around digital cameras. People looking to buy a new digital camera could be the right target group but to my surprise some common keywords did not generate much traffic at all or were so expensive that there was no profit to make for me. So, now in need of finding keywords that would generate traffic I started evaluating keywords away from digital cameras. What else would you use when having a digital camera? Well, people still like to print photos and so I started experimenting with keywords around photo printers, ink, cartridges and printer related accessories. You will be surprised how many keywords I suddenly had at hand and how low bidding prices were. Still at the same time the keywords were good enough to create several thousand impressions of my ads a day and to create a good number of clicks that converted to sales. So, if you are designing a PPC advertising campaign make sure to think outside of the box. If keywords for the actual product are to expensive or do not convert really well, a look at things used around the product might be well worth the time. In my case I was able to convert about 80% of the clicks to a sale. Part of that success was having a great mix of keywords and low bidding prices. About The Author Christoph Puetz is a successful Entrepreneur and international book author. Samples of affiliate marketing can be found on Hot Deals Online and Free Screensaver Download for your review. This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the two links and that these links must be clickable.
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(2025) DesignRush Top 4 PPC tactics to try in 2025 Search Engine Land Top AI tools and tactics you should be using in PPC Search Engine Land The 6 best PPC keyword tools to elevate your ad campaigns Search Engine Land Google Ads for SMBs: How to maximize paid search success Search Engine Land How To Do a PPC Audit in 2025 DesignRush PMax for Hotels: Insights To Control and Improve PPC Performance Hotel News Resource PPC budgeting in 2025: When to adjust, scale, and optimize with data Search Engine Land The future of paid search: 3 predictions for Google Ads in 2025 Search Engine Land 7 PPC Skills for the SEO World JumpFly Google Updates Unfair Advantage Policy, Advertisers React Search Engine Journal How to optimize PPC forms and follow-ups for lead gen in 2025 Search Engine Land Optimize your PPC campaigns with AI Search Engine Land Top 10 2025 PPC predictions and trends Search Engine Land 8 Steps to Optimize Your Amazon PPC Ads for Higher Sales Influencer Marketing Hub How to do PPC competitor analysis Search Engine Land 5 underrated tools to boost your B2B PPC performance in 2025 Search Engine Land Falcon Digital Marketing Announces Launch of Lead Generation Services for Home Service Companies GlobeNewswire Google sees ad potential in Gemini AI Search Engine Land How to do PPC keyword gap analysis Search Engine Land Microsoft adds "Why This Ad?" feature to Bing search results Search Engine Land Google Ads updates Dating & Companionship Ads policy Search Engine Land Microsoft expands retail media with two major ad offerings Search Engine Land Google Search ad spend climbs 10% YoY, despite AI disruptions: report Search Engine Land Paid Media Marketing In 2025: 7 Changes Marketers Should Make Search Engine Journal PPC.io Raises $5M to Revolutionize PPC Marketing MarTech Cube New Google Ads feature spotted: Asset history Search Engine Land Top 10 PPC expert columns of 2024 on Search Engine Land Search Engine Land How to identify untapped opportunities in PPC Search Engine Land The restaurateur: A new essential human role in PPC and digital marketing Search Engine Land Google Ad Manager: What Small Businesses Need to Know Business News Daily 9 Proven Ways To Improve Your PPC Campaign Performance Search Engine Journal Data: Q5 (Dec. 25- Jan. 1) ads can pay off big for brands Search Engine Land Advanced analytics techniques to measure PPC Search Engine Land Google Ads outage disrupts campaigns Search Engine Land How to Use Amazon Sponsored Brands Ads Jungle Scout Google Ads revealing low-volume search terms as ‘Private’ Search Engine Land Google Ads Search Max – new match type spotted Search Engine Land Google Ad Manager, Campaign Manager 360 hit by disruptions Search Engine Land How to succeed in the era of AI-driven search advertising Search Engine Land Confirmed: Google isn’t dropping ad scheduling for Smart Bidding campaigns Search Engine Land Google Ads simplifies conversion tracking with new tag manager feature Search Engine Land Microsoft Advertising shares 6 latest product updates Search Engine Land Top 10 Google Ads mistakes to avoid in 2025 Search Engine Land Top 7 Google Ads and SEO synergies you should act upon Search Engine Land AI and Google advertising: What’s next? 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