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PPC & Advertising Information |
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Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords
The other day I was talking to one of my consulting clients on the phone about the return on investment from his Google Adwords campaign. And, he asked me a question that I get several times a week from clients and other online marketers. His question was? "Eric, how on earth can my competitors afford to bid over $4 per click for the number one position on the top keywords for my niche?! I can't make a profit on those keywords at just $2.00 per click!" His concern is a common one among businesses that use pay-per-click advertising to generate traffic. It seems that the top positions in most competitive markets are reserved for businesses with more money than sense. I explained to him that short term his best strategy is to just cast a broader net with his keywords by expanding his keyword list to include thousands of less competitive, yet still targeted phrases, by using tools like WordTracker or Ad Word Analyzer. However, to remain competitive long term he needs to address the real reason that his competition can afford to bid $4 per click and still make a profit? There are only 4 reasons that another business can bid higher than you on pay-per-click ads. For example: Site "A" is making a profit of $10 per sale and converts 1 out of every 100 visitors. This site can afford to bid only $0.10 per click to just break even. Site "B" is making a profit of $100 per sale. If they also convert 1 out of 100 visitors, then this site can afford to bid $1.00 per click to break even. (Better yet, they can bid $0.50 per click and earn a 100% return on investment!) You can get a pretty good idea who has the best converting website in any given market by watching the Google Adwords listings in that particular keyword niche for a few weeks. Unless they are one of those "more dollars than brains" marketers, the sites that constantly stay near the top long term are the ones that are generating the highest value per visitor. The only way to compete long term on the super expensive keywords is to maintain a continuous focus on improving both conversion rates and average profit per sale. Want to improve your conversion rates? Eric Graham is the CEO of several successful online companies. Internationally recognized as a top authority on eCommerce, Website Conversion & Internet Marketing, he's an in-demand speaker & consultant. Visit http://www.web-site-evaluations.com today for an in-depth evaluation to boost YOUR websites conversion rate! Get expert tips, advice, news and commentary on improving conversion rates, split testing, web usability, copywriting, internet marketing and more. Just visit Eric's popular Blog:http://www.conversiondoctor.com/conversion-blog/
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Search Engine Journal ChatGPT for PPC: 17 strategic prompts you can use today Search Engine Land Google Ads recovers from major reporting glitch Search Engine Land How to leverage Google Analytics 4 and Google Ads for better audience targeting - Search Engine Land TikTok Search Ads Campaign launch in U.S. Search Engine Land 17 Powerful PPC Trends to Adopt in 2023 Influencer Marketing Hub What Google’s query matching update means for future PPC campaigns Search Engine Land Microsoft Advertising shares 6 latest product updates Search Engine Land 7 ways to use generative AI in PPC Search Engine Land How to evolve your PPC measurement strategy for a privacy-first future Search Engine Land There is no ‘best’ Google Ads bidding strategy, study finds Search Engine Land 2024 holiday marketing: Top SEO and PPC tips for a short shopping season Search Engine Land 5 Tips on How To Stay Up to Date on PPC Trends JumpFly PPC Advertising News Google Ads Optimization Score now reveals specific competitor impacts Search Engine Land Search Ads 360: 3 best practices for advanced PPC marketers Search Engine Land Google upgrades Call Ads to Responsive Search Ads format Search Engine Land PPC outlook: How advertisers can stay ahead in 2024 Search Engine Land Try These PPC Strategies For Your B2B Business In 2024 Search Engine Journal 10 advanced strategy ideas for Google Ads Search Engine Land Here’s why PPC now looks more like paid social and what it means Search Engine Land LinkedIn expands video ads, AI tools to help B2B marketers Search Engine Land Google Ads to deprecate enhanced CPC for Search and Display Ads Search Engine Land Google expands definition of U.S. Election ads Search Engine Land Search ad spend worldwide 2018-2028 Statista Google Search Ads 360 (SA360) starter guide Search Engine Land Expedia Marketing Strategy (2025) Business Model Analyst Google Ads hit by major reporting glitch, exposing competitor data Search Engine Land Google is making a major change to Local Service Ads Search Engine Land 3 PPC KPIs to track and measure success Search Engine Land |
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