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Yahoo Listing Still Worth It?
In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself. Since October, sites listed in the Yahoo directory no longer enjoy this privileged status. The Google search engine now drives the primary search results on Yahoo. While this is certainly an improvement for users of Yahoo search, it's a disaster for many businesses that counted on their Yahoo listing to deliver substantial traffic. This change has also led many site owners to question the value of a listing in the Yahoo directory. In this article, I will outline the pros and cons of maintaining, or paying for, a Yahoo listing. In the process, I will delve into more details of the recent changes. Argument #1: Yahoo Listings Mean Link Popularity Pro: Even if the Yahoo listing itself delivers little or no traffic, other search engines will rank your website higher if it's listed in Yahoo. Because Yahoo is so important, a link from Yahoo counts more than a regular link. Thanks to its higher "PageRank," Yahoo means even more to Google. Con: Yahoo listings do not deliver nearly as significant a contribution in this area as you might think. You can verify this by doing a "backward links" search on Google for any Yahoo-listed website. The most important links are listed first, and the Yahoo listing is rarely even on the first page of links for top ranked sites on Google. Argument #2: Listed Sites Look Better In The Search Results Pro: Websites with a Yahoo listing show up in the combined Yahoo/Google results with their title, description, and category from the Yahoo directory. This may boost the response when the site appears in the search results. This applies when the URL listed in the results is the same as the URL in the Yahoo listing. Con: Results listed with Yahoo information include a link to the site's category, which may prompt surfers to pass over your listing and go to the category. Sites without Yahoo listings have the more inviting "search within this site" link, which leads to more results exclusively from your site. So, Is A Yahoo Listing Worth It? If you have a non-commercial site and can get listed for free, of course! If you're not one of the lucky few, though, you have to evaluate whether it's worth $299 a year for what amounts to a better than average incoming link. Everyone must make their own decision. If $299 is small compared to your total marketing budget, it may be easier to just continue paying. My own listing expires in March, and I don't intend to renew it. How Can You Profit From The Changes At Yahoo? The obvious answer is that you must take steps to improve your own position in Google's search results. Google's rankings are made up of many factors, but the dominant factor is "PageRank," which is based on the number and quality of incoming links from other websites. Therefore, the first step in improving your position on the Google search engine (and now Yahoo) is to improve your site's link popularity. This takes time, and trying to take shortcuts can get you into real trouble - Google doesn't like "link farms," or any program designed to artificially boost your link popularity. Finding Quality Link Partners Through Google Since only links from quality sites will count for much with Google, let's take a quick look at how you can find these sites. Start by targeting the sites that link to existing top-ranked sites. You can do a backward links search for any site by typing "link:http://www.domain.com" in the Google search engine. An even faster method is to use the Google toolbar (http://toolbar.google.com/), which requires Internet Explorer 5 or greater, running on Windows. With the toolbar's advanced features enabled, you can conduct a "backward links" search from the "Page Info" menu for any site you visit. Since Google lists these results in descending order by "PageRank," you can quickly determine the best places to get links by doing backward links searches on the top 10-20 sites for your desired search terms, and seeking links from the top 10-20 places that link to them. Links Are Not Enough: Optimizing For Google While "PageRank" is the dominant factor in Google's algorithm, it's not the only factor, and you still need to optimize your web pages. This can be a complicated topic, but the most important factors are:
Don't Complain, Act! By some estimates, Google now controls 2/3rds of the searches conducted on the Internet in a given day. Not only is Google.com extremely popular in its own right, but Google also controls the search results on popular portals like AOL and Iwon.com - not to mention Yahoo. A lot of website owners are complaining bitterly about this change. All the more reason for you to take action now, while so many of your competitors are busy licking their wounds. With a little planning and effort, you could be in a dominant position on Google before they even get started. I wish you success... About The Author Dan Thies is the author of "Search Engine Optimization Fast Start," the ultimate beginner's guide to higher search engine rankings - available today at http://www.cannedbooks.com
MORE RESOURCES: How to integrate SEO into your broader marketing strategy Search Engine Land Ask An SEO: Is There Any SEO Benefit To Image Geolocation Data? Search Engine Journal Jisoo and Seo In-guk Star in ‘Boyfriend on Demand’ (WT), A New Rom-Com Series Set in Virtual Reality About Netflix Google Search Ranking Volatility Heats Up February 19 & 20th Search Engine Roundtable Google Answers Whether Audio Versions Of Blog Posts Help SEO Search Engine Journal DeepSeek & SEO: What you need to know Search Engine Land Google: Audio Version Of Page Does Not Benefit Your Google Rankings Search Engine Roundtable AI SEO Optimizers Trend Hunter Best SEO Tools for 2025 – Ranked and Analysed CyberNews.com Why you need humans, not just AI, to run great SEO campaigns Search Engine Land Has the much heralded AI Search made traditional SEO obsolete? Hospitality Net How to prevent PPC from cannibalizing your SEO efforts Search Engine Land Top SEO Tools: My Selection for 2025 CyberNews.com Best SEO Monitoring Tools in 2025 – Ranked and Compared CyberNews.com The Ultimate Guide To On-Page SEO Audit (Step-By-Step) Harlem World Magazine 12 SEO Best Practices for 2025 DesignRush Lounge Lizard Releases Comprehensive Guide Comparing DeepSeek and ChatGPT for SEO Success in 2025 EIN News Boyfriend on Demand: Blackpink's Jisoo and Seo In-guk Set for Rom-Com Bleeding Cool News Top 15 SEO Tools to Improve Your Search Rankings Exploding Topics Now there’s an AI that can generate SEO content Popular Science Blackpink’s Jisoo & Seo In-guk To Star In Netflix’s ‘Boyfriend On Demand’ K-Comedy Series - Deadline Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews? Search Engine Journal Google On Why You Don't Need To Do Special SEO For Pagination Search Engine Roundtable Jisoo to star in new Netflix rom-com with Seo In-guk Yahoo Lifestyle Singapore Is SEO Always Changing? Not Really But Details Do. Search Engine Roundtable How SEO agencies can earn recurring revenue with site management services Search Engine Land 7 reasons why we love SEO Search Engine Land Think spiderwebs, not funnels for remarkable SEO results Search Engine Land Jeon Jong Seo Talks About Her Upcoming Film With Han So Hee And Getting To Know Herself Better soompi Why Google’s 4th Quarter Results Raise Questions for SEO & PPC Search Engine Journal Future of SEO: 5 Key SEO Trends (2025 & 2026) Exploding Topics 130 SEO Statistics Every Marketer Must Know in 2025 Exploding Topics Blackpink's Jisoo, Seo In-guk to star in upcoming Netflix rom-com The Korea JoongAng Daily How SEO Can Transform Your eCommerce Business BusinessMole Google Confirms Alt Text Is Not Primarily An SEO Decision Search Engine Journal Google Search: Find Results Based On Images You've Viewed Search Engine Roundtable SEO for ChatGPT search: 4 key observations Search Engine Land SEO today and beyond: 8 ways to balance what works now with what’s to come Search Engine Land Are Lee Si-an and Yuk Jun-seo Still Together After Becoming the Buzziest Couple of 'Single's Inferno' Season 4? MarieClaire.com Google: Sometimes Doing SEO Can Cause More Problems Search Engine Roundtable 2025 Marketing Trends: The End Of SEO? Search Engine Journal Impact of SEO on marketing 2022 Statista Google Causes Global SEO Tool Outages Search Engine Journal Google Shares Insight On SEO For AI Overviews Search Engine Journal Top 10 SEO expert columns of 2024 on Search Engine Land Search Engine Land SEO noise vs. SEO signals: Distilling what truly impacts rankings Search Engine Land Title tags and SEO: Everything you need to know in 2025 Search Engine Land Blackpink's Jisoo, Seo In-guk to headline K-Drama 'Boyfriend on Demand' The Times of India ThriveLine Web Design & SEO Introduces Cutting-Edge Website Solutions for Dental Clinics The Globe and Mail Blackpink’s Jisoo and Seo In-guk to star in Netflix K-drama ‘Boyfriend on Demand’ The Express Tribune |
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